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SMS marketing 101: How to use text messaging in your marketing strategy

Sprout Social

In this post, we’ll take a look at what SMS marketing is, different types of SMS marketing campaigns and share some examples of how businesses are using SMS marketing to reach their goals. Types of SMS marketing campaigns. There are many types of SMS marketing campaigns, from simple and straightforward to more complex.

SMS 104
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What is a customer journey map and how to make your own [examples included]

Sprout Social

Generate marketing campaign ideas. A clear understanding of customer motivations and journey stages creates targeted campaigns. Emotions heavily influence purchase decisions and brand loyalty which is exactly why it’s so important to include them. These insights are handy when creating emotional marketing campaigns.

Examples 100
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Understanding Word-of-Mouth Marketing: 5 Reasons Why People Share.

Mindjumpers

They like to contribute, in relationships as well as in social groups. One of the major psychological motivations why people discuss their product and brand experiences with others is about belonging and contributing to the social group(s) to which they belong. They seek recognition and appreciation. says: August 17, 2010 at 7:39 pm [.]

Marketing 251
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How to Setup and Run an Ecommerce Referral Program

Pixlee

Referral advertising is actually the most trusted strategy among millennials, Boomers, and other age groups. In fact, Nielsen found that 83% of consumers trust the recommendations of friends and family over other forms of advertising. Deepening brand loyalty for existing customers and motivating them to refer should be your priority.

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Social Media Definitions: KPIs and Other Valuable Terms to Know

Ignite Social Media

Whether your team is presenting your monthly report to you or you’re planning your next big campaign, it’s essential to understand both the meaning of and difference between Key Performance Indicators (commonly referred to as KPIs) and how these metrics align with your overall business objectives. Lower-Funnel: Conversions. CPL CPA CPC ROAS.

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B2B Employee Advocacy Best Practices

Oktopost

A Nielsen Global online customer survey shows that only 33% of buyers trust the company whilst 90% of customers trust product or service recommendations from people they know. They are also more likely to earn the loyalty and trust of prospects, which helps solidify the relationship. See which groups produce the most conversions.

B2B 144
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Is Social Media Too Big For Its Britches?

Convince & Convert

During the session, an audience question got me fired up (no surprise, as the Social Fresh attendees were a very smart, engaged group). Social Campaigns & Apps (social media marketing) In this approach, you’re using contests, promotions, offers, and self-contained applications and widgets to promote your company or product.