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6 Brands Achieving Amazing Results on Facebook

Social Media Strategies Summit

So they launched a campaign intended to show off the quality and engineering of their products, including messaging like: “RIMOWA’s iconic designs and lifetime guarantee is engineered for the modern discerning traveler.” Watch video here The campaign targeted people aged 20+ in the US, including those interested in luxury travel.

Brands 130
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4 Emerging Social Media Platforms To Watch In 2019

Social Media Strategies Summit

In the midst of 4th quarter marketing campaigns and the race to end 2018 with a bang, marketers should also start looking ahead to the new year. According to Nielsen , Millennial buying power is an estimated $65 billion, while Gen-Z has already eclipsed that with an estimated $100 billion in purchasing power.

Platform 273
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What Does 2013 Hold for Social Media?

Mindjumpers

As for 2013, Mindjumpers’ CEO and founder, Jonas Klit Nielsen, predicts that we are heading towards a future where brands invest in people who are highly skilled in content creation and where brands become publishers: “Companies need to be ready to think as publishers and not marketers. Read the entire report here.

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SMS marketing 101: How to use text messaging in your marketing strategy

Sprout Social

In this post, we’ll take a look at what SMS marketing is, different types of SMS marketing campaigns and share some examples of how businesses are using SMS marketing to reach their goals. Marketing by SMS has several advantages over other mobile marketing strategies like email marketing and push notifications.

SMS 104
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What is a customer journey map and how to make your own [examples included]

Sprout Social

Generate marketing campaign ideas. A clear understanding of customer motivations and journey stages creates targeted campaigns. These insights are handy when creating emotional marketing campaigns. Customer personas are fictional characters that represent each of your target customer groups. Guide multiple departments.

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Just get us the Millennials! #Marketing #Fail

Janet Fouts

Millennial’s are just one demographic in your potential market and you need to think carefully before you focus entire marketing campaigns on them. 23% of Millennials have a Bachelor’s degree or higher, making them the most educated generation ( Nielsen ). Is your website responsive and mobile ready? No excuses.

Marketing 145
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Facebook Location Targeting: A Detailed Guide

Jon Loomer

In the United States, you can also target by DMA , which is a media market as defined by Nielsen. You can also target multiple locations within a single targeting group, though there are limits to how many specific targeting parameters you can build. The platform may use IP address, mobile device info, a user’s profile data (i.e.

Facebook 166