Bill Hartzer

MAY 26, 2010

The tools used within Buzzlogic helps customers build and optimize their advertising campaigns across the biggest collection of website content on the internet. From gathered data targeted to a specific demographic group, clients can then maximize their marketing performance from various social media sources.

Cymfony 152

Cymfony Social Media Tools SM2 152

Sprout Social

MARCH 8, 2017

In this article we’ll discuss three key subjects to get your influencer marketing campaign up and running. Click the links below to jump to each section of this article: Why You Need Social Media Influencers. How to Identify Social Media Influencers. Creating Campaigns Around Social Media Influencers.

Influencer 111

Influencer Social Media How To SEO 111

Razor Social

MAY 15, 2019

A couple of years ago I was training a group of marketing professionals about influencer marketing. Imagine if you were launching a product and you wanted a group of influencers involved in the launch campaign. One off campaigns. Brand awareness Campaign Generate sales as a result build up, generate brand awareness.

Influencer 104

Influencer Social Media How To Campaign 104

Diva Marketing Blog

FEBRUARY 23, 2009

  We are the only organization with a complete view of the media and marketing ecosystem as we have 400+ corporate members who represent each of the key stakeholder groups:  advertisers, media companies, media agencies, creative agencies, research organizations, and academics. 50% of ad campaigns provide no sales lift. 

Research 40

Research Social Media Cymfony Sample 40

Oktopost

JUNE 9, 2020

Social networks tend to prioritize meaningful interactions between people over branded content which doesn’t spark back and forth conversations. In addition, followers that comprise your employee networks are more likely to engage with your content because people tend to trust their peers more than they trust brands.

B2B 144

B2B Survey ROI Metrics 144

Webbiquity SMM

JANUARY 17, 2011

How are consumers and b2b decision makers using social media in their buying processes? Which social media platforms are most effective at influencing buyer behavior? How do the audiences differ across various social networks? What Americans Do Online: Social Media And Games Dominate Activity by Nielsen Wire.

Research 210

Research Social Media B2B Marketing 210

Convince & Convert

SEPTEMBER 21, 2010

I know that different companies provide different amounts of historical data at the start of the campaign (another item I should have included – may need to do a follow up on this on my own blog later on as I get all this great feedback on items to include!) Let me suggest that you include vertical, or niche solutions on your next pass.

Social Media 158

Social Media Radian6 Strategy SM2 158

Webbiquity SMM

FEBRUARY 7, 2012

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. But which networks are most effective for spreading the content produced? How widespread, really, is the use of social media for marketing? We’re all hungry for data. hours to 6.3 for the year).

Statistics 190

Statistics Research Social Media B2B 190

Buffer Social

AUGUST 9, 2016

These are the exact steps and lessons we’ve been taking to build up our own paid ads campaigns, and we’ll be keeping this post up-to-date with the latest news and learnings. billion of which access the social network via mobile devices. Attention: People spend a lot of time on social networks.

Advertising 40

Advertising Facebook URL Campaign 40

Convince & Convert

APRIL 22, 2010

During the session, an audience question got me fired up (no surprise, as the Social Fresh attendees were a very smart, engaged group). Social Campaigns & Apps (social media marketing) In this approach, you’re using contests, promotions, offers, and self-contained applications and widgets to promote your company or product.

Social Media 130

Social Media Social CRM Loyalty Web 2.0 130