The Realtime Report

NOVEMBER 6, 2012

Denny’s latest campaign uses QR codes to provide fans with exclusive content from Warner Bros. Pictures upcoming film “The Hobbit.” For this campaign, “ some of the more exclusive pieces are unlocked in-store only, so mobile platforms play a critical role in delivering the Hobbit-themed content.”

Mobile 168

Mobile Film Upcoming Campaign 168

Sprout Social

NOVEMBER 29, 2022

Dove’s inspiring Real Beauty campaigns? OREO: Inclusive and celebratory campaigns. Having worked first-hand with the OREO team on past activations for the LGBTQ+ community, I love the thoughtfulness and creativity that goes into content developed for social around a campaign.”. Wendy’s buzz-worthy sarcasm? Sprout’s TikTok?

Social Media 92

Social Media Brands Meme Real Estate 92

Jason Yormark

JANUARY 11, 2012

A casting producer for the upcoming Escape Routes contacted me and while at first I didn’t think it was feasible, the more I learned about it, the more I realized it would be a monumental mistake not to. Ask my readers and followers to support my campaign by doing any or all of the following in order of preference: 1.

Film 275

Film Upcoming Social Media Trends 275

Sprout Social

NOVEMBER 28, 2022

Creating a countdown leading up to an upcoming product drop or announcement builds serious hype. Besides taking customers along on the photography journey, this Story highlights upcoming products in a non-promotional way—chef’s kiss. Show early brand content, like throwbacks to your original products or old campaigns and post styles.

Instagram 127

Instagram Engagement Brands Avatar 127

Sprout Social

OCTOBER 16, 2023

A strategy that made a brand successful years ago may be obsolete in the future, that’s why building brand awareness remains critical for established and upcoming businesses alike. Leverage their expertise to create influencer marketing campaigns that will resonate with target audiences.

Brands 115

Brands How To Authentication Collaboration 115

Likeable

DECEMBER 4, 2018

Retail brand Everlane showcases its value of “radical transparency” in a weekly Instagram Stories series, answering customers’ questions, going behind the scenes, and teasing upcoming product launches. Want branded content inspiration in your inbox every week? Subscribe to our newsletter.

Brands 63

Brands Content Library Film 63

Social Media Strategies Summit

DECEMBER 16, 2022

This emphasis on trusting students was central to the success of one of Lawrence’s favorite social media projects — an Instagram campaign from his time as Director of Social Media at Carnegie Mellon University. Check out our upcoming events! Karla shares, “She thought it was really interesting.

Social Media 130

Social Media UGC Project Collaboration 130

Hootsuite

MAY 11, 2023

Take the time to film an in-depth review of the product. Try learning a new recipe and film it so viewers can follow along step-by-step. Video reviews of books, movies, and TV shows This is a great YouTube video idea for those passionate about literature, film, and television. Don’t worry about getting things perfect.

YouTube 103

YouTube Video Film Sports 103

Social Media Strategies Summit

MAY 24, 2019

The brand regularly runs campaigns aimed at getting followers to share their content. For example, the ‘Build It Together’ campaign encouraged fans to build a Christmas present for someone using Legos. BMW’s subscribers also get a first look at official launch films and web series. LEGO boasts more than 7.5 Looking for more?!

YouTube 124

YouTube Brands Fashion UGC 124

Convince & Convert

SEPTEMBER 26, 2013

Call it the ultimate teaser – cosmetics company NARS recently turned to Snapchat to release a preview of its upcoming Guy Bourdin color cosmetics collection. Content is fairly quick and easy to produce, but must be filmed or shot in the moment, versus uploaded from a camera roll.

Film 142

Film Loyalty Upcoming Social Media 142

Rebekah Radice

JANUARY 18, 2016

I put this one together for an upcoming event in a matter of moments! Promote an Upcoming Event. Build excitement around your marketing campaign by incorporating it into your Facebook cover design. Build excitement around your marketing campaign by incorporating it into your Facebook cover design. Product Announcement.

Facebook 114

Facebook How To Marketing Upcoming 114

Waxing UnLyrical

JANUARY 11, 2012

Many of you are familiar with the Blue Key campaign that I’ve been working on since last year for my client, USA for UNHCR. So I figured I’d start with a post on one of our most successful tactics that helped achieve the 2011 goal for the campaign: tweetathons. Background. Decide your hashtag. Use that to your advantage.

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Organization Tips Hashtag URL 267

agora pulse

OCTOBER 11, 2018

In this post, there is no product to sell (the fruit in the photo is not sold by Organic UK, which is a campaign financed by the EU). Instead, Rowan is promoting the Instagram profile of the campaign. She explains that she’s the campus rep for the brand before she talks about an upcoming brand event.

Influencer 120

Influencer Features Instagram Hashtag 120

Danny WhatMough

NOVEMBER 7, 2014

Snapchat is in negotiations with Comedy Central, Spotify and Vice for the upcoming launch of its new section – Discover. Really love this animated film from Airbnb. Remember Alex from Target? It was all a marketing experiment apparently… Facebook rolls out an Ebola donation button at the top of every feed. Image credit.

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Tumblr Film Banking Upcoming 40

Later

APRIL 27, 2021

Tease a New Product or Campaign. TikTok Idea #3: Tease a New Product or Campaign. Teasing a product is a great way to build anticipation for your upcoming projects. They can be as straightforward as filming a selfie video to talk about a unique experience. Think of them as staple videos you can create time and time again.

Education 69

Education Real Estate Video Tips 69

Writtent Blog

DECEMBER 14, 2014

Film a video of your team or customers. Why not give your email contacts a sneak-peek at an upcoming sale before anyone else gets a chance? Build a robust campaign with a sweet prize, and offer plenty of socially-integrated opportunities for your contacts to enter. Announce a Hashtag Campaign. Serve Up Custom Video.

Newsletter 111

Newsletter Sample Samples Template 111

Buffer Social

OCTOBER 6, 2019

How you could do this for your business: Take a look at your event calendar and see if there are any upcoming events and activities that your online community can follow along. Film interesting and fun moments of the event. Give sneak previews of your upcoming products or launch them through Instagram Stories. Company retreats.

Instagram 69

Instagram Influencer Brands Upcoming 69

The Social Media Hat

AUGUST 19, 2016

Brands seeking a more direct and immersive relationship with bloggers might offer to sponsor their site or a social campaign. The easiest example of this is IMDB.com, which allows the entire site to be sponsored by whatever upcoming film wants to pay. Select the kinds of monetization you want for your blog.

Adsense 60

Adsense How To CPI Blogger 60

Later

DECEMBER 23, 2019

Block out time in your day today to schedule posts and stories for the upcoming week(s), and ensure you can be as present as possible with friends & fam this holiday season! ?? ?? Before your next influencer marketing campaign, review who your target audience is, and pay close attention to where they’re based. Link in bio: ?Visually

Instagram 64

Instagram Feed Feedly Influencer 64

Social Media Strategies Summit

DECEMBER 1, 2022

Once they’ve developed an idea, they’ll reach out to students as needed and schedule filming times. The actual filming takes place about a week before the post goes live. “We In contrast, they might plan bigger holidays and campaigns months ahead. “It This helps her team find relevant students to feature in specific campaigns.

Content 151

Content How To Film UGC 151

Laurel Papworth

SEPTEMBER 1, 2010

While traditional media spends most of their time dissing social media (it is a competitor after all), traditional agencies find social media a rich source for client campaigns. I particularly like how Sydney Flashmob organise infrastructure like filming. … but organise everything through a Facebook group. Pick and choose. •

Flash Mob 99

Flash Mob Mobile Social Networking Communities 99

Buffer Social

AUGUST 29, 2016

Take a look at your event calendar and see if there are any upcoming events and activities that your online community can follow along. While GoPro’s Instagram Stories alone looks amazing enough, it is part of their #DreamReal marketing campaign of fulfilling their social media advocates’ dreams. Company retreats.

Instagram 75

Instagram Influencer Brands Upcoming 75

Sprout Social

OCTOBER 19, 2016

Before you start to plan out your contest or choose what you’d like to give away, you need to set a campaign objective. Not only will a goal help you determine the success of your campaign, but it’ll also help you decide what kind of contest you should create. ContestAlert Get ready for our upcoming contest.

Social Media 40

Social Media How To Directory UGC 40

Hootsuite

JANUARY 10, 2024

Thanks to customizable photo-realistic AI avatars, the intuitive tool empowers beginners to create high-quality videos without actors, filming teams, or expensive equipment. It uses machine learning (ML) to optimize ad campaigns across a variety of social media networks. It’s honestly a little spooky.)

Tools 99

Tools HootSuite Price Marketing 99

Hootsuite

NOVEMBER 3, 2022

So don’t rainbow-wash your June campaign, use BIPOC employees as embellishment to your content or claim a product is made sustainably when it’s really not. 6 best Gen Z marketing campaigns. Fenty Beauty’s #TheNextFentyFace campaign. Some might consider it overkill to film a video literally burning your competitors.

Airlines 109

Airlines Marketing How To Influencer 109

Social Media Strategies Summit

OCTOBER 14, 2021

To figure out how that looks, we assembled a panel of four social media experts with a ton of experience in leading fast-moving campaigns and responding to major events, featuring: Our host, Caleb Gardner , is the Co-founder and Managing Partner of 18 Coffees, a strategy and innovation firm for the mission economy. Looking for More?

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Authentication Brands Team Issues 224

Convince & Convert

FEBRUARY 24, 2010

Marketing isn’t about campaigns any more. Southwest is widely applauded for their use of social media, yet it only took one employee to kick off the wrong portly film director for it to blow up in their face. link] [link] Rick Rosario Word RT @Eric__Torres: Marketing isn't about campaigns, its always on. Much needed!

Compete 116

Compete Conference Organization Social CRM 116

Bare Feet Studios

DECEMBER 4, 2008

The tools are mostly free, and incredibly cheap compared to traditional media campaigns. We started filming the winter of 2006, when it rained for 40+ days and sewer overflows closed the beaches! You can follow and connect with Shane on Twitter , LinkedIn , Flickr , The Reef , Viddler , Facebook , Upcoming , and at his neglected blog.

Advertising 40

Advertising Upcoming Tourism Buy 40

Convince & Convert

NOVEMBER 10, 2014

I was fortunate enough to sit in on a talk from Kendra Simpson of Ogilvy on how she and her team ran a phenomenal outreach campaign for their client, Huggies. This video was to be paired with native and word of mouth advertising techniques that would serve as the backbone of the campaign. A Solid Goal.

Case Study 153

Case Study Study Authentication How To 153

Jon Loomer

JULY 23, 2019

A simple page that includes a link to a downloadable deck with research about what influences audience film choices. ” Holiday Campaigns. Facebook traditionally releases campaign planning guides related to the holiday season, and I imagine they will again this year. Includes a downloadable “B2B Creative Playbook.”

Curation 167

Curation List Automotive Real Estate 167

Hootsuite

MAY 23, 2023

Hootsuite Insights powered by Brandwatch Hootsuite’s Insights, powered by Brandwatch, is for content creators who are always on the lookout for ways to enrich their content strategy or marketing campaigns. You can also mass-publish large batches of content for those campaign days. Kind of like eavesdropping if it were cool.

Tools 107

Tools HootSuite Content Meme 107

Later

MAY 6, 2020

” The #InMyDenim ad campaign included a brand takeover on the app welcome screen, as well as 4 influencer partnership videos to demo the concept and reach more users. During the 6-day campaign period, #InMyDenim realized over 5.5K Look out for popular themes, sounds, or hashtags you can use in your upcoming content strategy.

Marketing 113

Marketing Hashtag Trends Analytics 113

Hootsuite

OCTOBER 19, 2023

Use these Black Friday Pinterest post ideas to inspire your next campaign. Erborian makes video look easy You don’t need a film crew to make a good short-form video. You can also showcase your best products or sneak peeks at upcoming deals. IKEA taps into brand humor IKEA has great brand recognition.

Examples 87

Examples Social Media Instagram UGC 87

Later

APRIL 2, 2020

But with multiple social channels, campaigns, and products to think about, setting aside time to plan out your social media can feel overwhelming. It’s perfect for giving your whole team access to important social dates coming up in the calendar like a Mother’s Day campaign or an upcoming product announcement. Link in bio.

Social Media 64

Social Media How To Instagram Real Estate 64

Convince & Convert

MAY 11, 2010

You don’t need a film crew. BK's Whopper Sacrifice campaign offered customers the chance to do something they already wanted to do but had no incentive to do it. And by using a coupon BK tracked redemption, up-sell conversion – actual profit of the Facebook campaign. You don’t need a makeup artist.

FAQ 139

FAQ Content Consultant Social Media 139

Kikolani

DECEMBER 13, 2012

. “Do I really have to film this? ” I reply, “YES you have to film this! Charity Water September Campaign. In addition to guest posting, you can also host a webinar where you present killer content to another blogger’s audience and in return get to promote your trailer and upcoming project.

Video 137

Video How To Film Project 137

Sprout Social

FEBRUARY 11, 2020

— Netflix Film (@NetflixFilm) February 10, 2020. The best way to ensure you have a consistent presence is to get a birds’ eye view of your upcoming publishing calendar with a social media publishing tool like Sprout Social to plan content. Participate in popular Twitter campaigns. pic.twitter.com/f8RzOyQEdq.

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Twitter Curation Feed Feedly 139