Twitter Testing Promoted Tweet Carousel Ad Unit
JUNE 3, 2016
Disney is among the initial advertisers testing Promoted Tweet Carousel, using it to promote upcoming feature film The BFG, and Volvo and Gatorade are participating in the test, as well. Advertising/Marketing Twitter Andrew Bragdon Carousel Ads disney Facebook Films Gatorade Instagram movies Promoted Tweet Carousel The BFG VolvoTwitter is testing a new ad unit, the Promoted Tweet Carousel, which is similar to the carousel ads that have proven successful on Facebook and Instagram. https://t.co/s7kYJUPb0w. s7kYJUPb0w. https://t.co/r6F2iEqTyA. r6F2iEqTyA. https://t.co/wgFGdutlVV.
Will Twitter Have Box-Office Appeal?
DECEMBER 2, 2016
NCM’s Lobby Entertainment Network in 57 theater locations across the country will feature trailer assets from upcoming feature film Rogue One: A Star Wars Story , as well as tweets from fans, through Jan. 5. Twitter Box Offices Digital Displays disney Films Live Videos Livestreaming Lobby Entertainment Network Millennials movie theaters movies National CineMedia People Q&A Rogue One: A Star Wars Story TheatersThis makes it a prime opportunity to bring what’s happening directly to the box office and connect fans with other fans. PT/1 p.m.
Twitter, Disney, People Team Up on Rogue One: A Star Wars Story Livestreaming Event
NOVEMBER 29, 2016
Twitter is teaming up with Disney and People to exclusively livestream a special event tied to upcoming feature film Rogue One: A Star Wars Story, which hits theaters Dec. We have been covering Star Wars since the very first film hit theaters in 1977. Twitter Web Video #AskRogueOne #DeathStar #RogueOne #starwars #StarWarsRogueOne Alan Tudyk Anthony Noto Ben Mendelsohn Diego Luna disney Donnie Yen Emoji emojis Felicity Jones Films Gareth Edwards Hashtag Triggered Emoji Hashtags J.D. The magazine will host the livestream Friday, Dec. 2 at 10 a.m. PT/1 p.m.
YouTube Tuesday: “Just Go With It” Facebook Trailer
FEBRUARY 1, 2011
This week’s video is a trailer for Adam Sandler’s upcoming film Just Go With It. The entire spot has a Facebook theme – opening with a “Like button and telling the story of the film via the Facebook news feed and status updates. It’s pretty clever. Video URL: [link] ].
What is Influencer Marketing?
SEPTEMBER 11, 2014
Here I am with a short video on influencer marketing, filmed as part of Encore Alert ‘s League of Extraordinary Marketers series (*blush*). Read more from the awesome Encore Alert Blog and sign up for their upcoming ebook on influencer marketing. Short answer – human to human interaction. Haven’t heard of Encore Alert? More like this. appeared first on SocialFish.
Denny’s Uses Mobile, QR Codes To Reach ‘The Hobbit’ Fans
The Realtime Report
NOVEMBER 6, 2012
Pictures upcoming film “The Hobbit.” ” Before the film’s official release on December 14, Denny’s is promoting new “Hobbit-themed” menu items and enabling mobile users to access exclusive video, online games and other content via QR codes on placemat menus. ’ What do you think?
CBS Issues Fake (and Totally Awesome) News Release
JUNE 21, 2012
Apparently CBS thinks it’s a direct rip-off of Big Brother , the reality show that follows a group of strangers living together in a house where they’re recorded and filmed 24/7. Did you hear the news that CBS sued ABC over their new show called The Glass House ? The only difference? The audience gets to vote on who stays and who goes. The Fake News Release. Too Far? My take?
How to Use Social Media for a Product Launch
SEPTEMBER 6, 2016
This is an excellent example of how you can generate buzz and engage fans for your upcoming product through social media challenges. He posted the following image with a caption saying “Wrap” to let fans know that they have finished filming the movie. 2016 Social + Digital Marketing Predictions Download. At least 2.3 Why Use Social Media to Market a Product Launch? Final mix.
Capturing One Day of Your Life
JULY 7, 2010
Would you like your chance at being co-director of a film that will be premiered at the 2011 Sundance Film Festival? If you’re video is selected for the final cut, then you’ll be credited as a co-director and will even have a chance of attending the premier of the Life in a Day film at the 2011 Sundance Film Festival. Will you participate?
Instagram Stories: How 18 Brands And Influencers Are Using It (And You Can Too!)
AUGUST 29, 2016
Take a look at your event calendar and see if there are any upcoming events and activities that your online community can follow along. Film interesting and fun moments of the event. Give sneak previews of your upcoming products or launch them through Instagram Stories. 10 billion. That’s the number of videos people watch on Snapchat every day. We believe so! Huffington Post.
12 Ways to Improve Your Online Reputation with Wiselike
Techipedia: Tamar Weinberg
SEPTEMBER 16, 2015
Book authors, for example, can use Wiselike to promote upcoming titles coming out. You can promote upcoming events through Wiselike. Alex Cox , a British film director and nonfiction author ( Fear and Loathing in Las Vegas , anyone?). With the rising popularity of AMAs, creating Wiselike was a natural progression. For marketing purposes. Use your Wiselike page to tell people.
Social Solute: 4 Brands on Social Media to Admire This Year
Ignite Social Media
JUNE 17, 2016
The animation film studio is renowned for its beloved children’s movies—but as social media marketers, we’re mainly interested in how the studio utilizes platforms like Snapchat. Disney Pixar not only uses Snapchat to promote its upcoming movies, like Finding Dory 2, but also engages its followers with entertaining “games” that work naturally within the platform (i.e. Airbnb.
How to Make a Facebook Cover that Markets Your Business
JANUARY 18, 2016
If you want to create a branded Facebook cover in a matter of minutes and you’re tired of trying to remember the exact dimensions, Relay is the tool for you. I put this one together for an upcoming event in a matter of moments! 2. Promote an Upcoming Event. love seeing the behind-the-scenes shots taken while the movie was filmed. Ready to rev up your creative juices?
Is Lady Gaga and your Brand a good match?
Buzz Marketing for Technology
JULY 13, 2011
And marketers have also recently seen growth in brands using product placement to influence consumers such as in the upcoming James Bond film, which contains over $45 million worth of product placement. Recently a client of Networked Insights approached us about exploring a celebrity endorsement and/or a product placement with the pop music star Lady Gaga.
How to Run Social Media Contests That Actually Increase Revenue
OCTOBER 19, 2016
ContestAlert Get ready for our upcoming contest. In order to promote the upcoming Star Wars movie, Disney and Lucasfilm launched the Go Rogue video contest to get some user-generated content. Contestants had to record a two-minute video inspired by the Rogue One film for a chance to win a trip to attend a free screening of the new movie. Why Create Social Media Contests? hl=en.
How To Make More Money Blogging
The Social Media Hat
AUGUST 19, 2016
The easiest example of this is IMDB.com, which allows the entire site to be sponsored by whatever upcoming film wants to pay. In this case, the film Ben Hur has provided a site background, banners, and home page teaser video. Blogging How To Make More Money Blogging. The lack of money is the root of all evil." - Mark Twain. Money. Revenue. Passive Income. Advertising Too Soon.
Huggies Case Study: How to Elicit Natural Storytelling for Maximum Impact
Convince & Convert
NOVEMBER 10, 2014
To find the right story for their video, Ogilvy worked with Baby Center to reach out to expecting moms and collect stories about their upcoming family additions to use in their video content. Thus, Huggies ended up surprising the new mom with the arrival of her sister in the delivery room and captured it all on film to create a video viewed by millions. Image via BigStockPhoto.com.
8 New B2B Video Content Marketing Trends
Convince & Convert
OCTOBER 22, 2014
Try this: Send a film crew to your team’s annual 5K to document the fun spirit and dedication to fitness of your employees. If you don’t think you have the budget for this, try working with your local college or university’s film students. The “play” button is the most compelling action on the web. It’s About the Experience. deep-sea creature, let’s say, called the water bear.
55 Fresh Ideas for Your Christmas Newsletter
DECEMBER 14, 2014
Film a video of your team or customers. Why not give your email contacts a sneak-peek at an upcoming sale before anyone else gets a chance? Image source. The winter holiday season means really, really big business. December consumer shopping will exceed $469 billion dollars this year. In And one of the very best ways to accomplish that is through an amazing Christmas newsletter.
12 Tips to Organize and Run a Tweetathon
JANUARY 11, 2012
And we posted periodically, and then more frequently, on Twitter, about the upcoming event. KiKi L’Italien spontaneously promised to film a video while she sang “Private Dancer.” Many of you are familiar with the Blue Key campaign that I’ve been working on since last year for my client, USA for UNHCR. Photo of me and my Blue Key courtesy Razoo. Background.
Using Social Media to Predict the NFL Season
SEPTEMBER 9, 2010
Home About Archives Press Clips Spark Advisors Suggested Reading Using Social Media to Predict the NFL Season Written on September 9, 2010 by Espo in social media , sports Every year, industry pundits announce their selections for the upcoming NFL season using everything from their gut to film study or Madden simulations. Want to see how your team fared or who took home the title?
How Four-Numbers Can Send You Millions of Visitors from Google in 2016
DECEMBER 22, 2015
People aren’t giving the film industry much time to make the year’s best movie, heh. believe there are three ways to truly capitalise on the upcoming opportunity I’ve highlighted in this post…in regards to SEO. I know I’m sharing this at the point of the year when everyone is winding down and preparing for the holiday season, but that’s exactly why I’m sharing it: So you jump-start your success in 2016 in a way you never thought possible. What holiday? It’s time to grind! Don’t think about competition. Think about domination.
The Price Of Personalization
OCTOBER 25, 2013
When an upcoming movie is going to be previewed before certain movies, there are individuals who go to the film just to catch a glimpse of the preview. What kind of advertising do you want? It''s a serious question. It''s a question that most consumers don''t ask themselves, but they should. I was invited to speak at Vogue magazine''s leadership conference in New York City the other week. One thing is certain about that magazine: people buy it for the ads as much as they''re buying it for the content. They''re not the only ones. Sometimes we forget about the role of advertising.
Is Social Media Too Good To Be True?
JUNE 5, 2012
I'm trying to deal with serendipity in a film noire, Hitchcockian, way in Digital Vertigo. Hitchcock's Vertigo is the central metaphor in my book because in that film, Jimmy Stewart got set-up to fall in love with somebody who didn't really exist. You can listen to my conversation with Andrew Keen in its entirety in an upcoming episode of Six Pixels of Separation - The Twist Image Podcast (which will be published in the coming weeks). Has the Internet turned into a wasteland of hollow ideas and groupthink? Nice title, if you can get it. So who, exactly, is Andrew Keen?
HOW TO: Properly Use Badges to Engage Customers
AUGUST 20, 2011
INFOGRAPHIC] 44 HP Tablet: How to Find a Deeply Discounted HP TouchPad 26 HOW TO: Properly Use Badges To Engage Customers August 19, 2011 by Gabe Zichermann 14 Share on Tumblr email share Share on Tumblr email share Gabe Zichermann is the chair of the upcoming Gamification Summit NYC (9/15-16, 2011), where industry leaders will gather to share knowledge and insight. Have an account?
NARS Uses Snapchat to Release Preview of New Collection
Convince & Convert
SEPTEMBER 26, 2013
Call it the ultimate teaser – cosmetics company NARS recently turned to Snapchat to release a preview of its upcoming Guy Bourdin color cosmetics collection. Content is fairly quick and easy to produce, but must be filmed or shot in the moment, versus uploaded from a camera roll. The catch? Only individuals who added NARSissist as a friend on Snapchat before 12:00 p.m.
How to Get an Influencer's Attention
Techipedia: Tamar Weinberg
MARCH 24, 2010
David Chen David Chen is currently the Managing Editor of /Film and the host and producer of both /Filmcast and The Toblowsky Files. As information flow is infinite, many find that it is of utmost importance to capture the attention of the select few who serve as influencers — these are the people who can actually stop their followers in their tracks to help spread your message.
Should You Outsource Your Social Media Efforts?
APRIL 11, 2011
); // Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable! Have an account? How well is your social media working today?
Three Basic Elements to Help You Create the Perfect Video
NOVEMBER 25, 2015
Many bloggers are now considering the use of video to increase their reach, inform their audience about an upcoming product launch, or just as a new way of leveraging one of the fastest growing mediums on the internet. Another important aspect of filming is lighting. This is a guest contribution from James Tew. Shaky video is terrible and really screams “amateur”. really?”
Six Links Worthy Of Your Attention #265
JULY 18, 2015
Corey , author of Leviathan Wakes , on which the upcoming Syfy show The Expanse is based), Lev Grossman (author of The Magicians , soon to be a Syfy show), and Christina Hobbs and Lauren Billings (as Christina Lauren , author of Beautiful Bastard , which has been optioned by Constantin Film ) discuss how their creations are coming to life on screen." constantin film. amazon.
How to Generate Massive Traffic, Excitement, and Even Jealousy with a Hollywood-Style Launch Trailer
NOVEMBER 12, 2011
Yes, they have an opening night where the cast turns out in all their glitz and glamour for a showing of their film to the Who’s Who of the movie biz. Editors chop two or three hours of film into a 30-150 second spot designed to leave you spellbound and begging for more. good trailer gets millions of people excited about seeing the film, where a bad one confuses, or worse, bores viewers into believing the film will suck. If you’re one of them, check out his upcoming blog about (surprise!) This guest post is by Jon Morrow of boostblogtraffic.com.
What the Future Holds for B2B Social Media Marketing
OCTOBER 29, 2010
View Comments 100+ Upcoming Social Media & Tech Events View Comments Involver Raises $8M for Social Media Marketing Services View Comments Web Developer at The BOSS Group (Plainsboro, New Jersey) Jobs The busy in-house ad agency of a leading Princeton, NJ based pharmaceutical company has an immediate long-term temporary need for a highly skilled Web Developer. The Commuter": A Short Film Shot Ent. Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! Learn more. million followers).
Apple Turns Its i To Television
AUGUST 30, 2011
It's also a feature that Apple apparently struggled to get into the iPad 2, but simply couldn't get it perfected in time (it's also important to note that all of these stories are based on hearsay as Apple never speaks publicly about product development, challenges, upcoming devices, applications or features). Beyond personal computers, mobile devices, the music and film industry, it seems clear that television could well be the next entertainment industry that Apple looks to re-invent (and own). film industry. Are you paying attention to Apple 's next move? Steve. apple.
Visual Content Marketing Insights from 13 Genius Thought Leaders
JULY 18, 2013
While estimates can vary, at least 30% of the population absorb information best when it’s illustrated, filmed, or drawn. Whether you’re participating in a volunteer project, or snapping images for your upcoming product release, don’t be shy about revealing a peek. It’s never mattered more to incorporate multimedia elements in your marketing strategy. Image credit: Lori Kozlowski.
techzulu Interview with Rox and Shane
Bare Feet Studios
NOVEMBER 13, 2008
Here’s an interview with the awesome folks at TechZulu, filmed in Las Vegas at the New Media Expo in August. You can follow and connect with Shane on Twitter , LinkedIn , Flickr , The Reef , Viddler , Facebook , Upcoming , and at his neglected blog. Upcoming & Recent Events Join Us on The Reef Recent Visitors to Our Site © 2009 Bare Feet Blog Powered by Thesis , Wordpress and Thesis ThemesTechZulu “provide(s) interviews from CEO’s for startup companies, Tech Stars of Web 2.0 to spotting Under the Radar companies. Share/Bookmark Thanks for reading!
The Keys to Creating Unmissable Content
MARCH 5, 2012
For example, last month we hired a video producer and director of photography to write and film a trailer for our upcoming product. This guest post is by Jonathan Mead of Trailblazer. Over 1.6 million blog posts are published each day. That’s an average is 18.6 posts per second. That’s a staggering number. And with so much content being published, how do you make sure that yours gets seen? And not just seen, but commented on and shared? Many people focus on the tactics of getting content spread. This method used to work very well. Not anymore. Write about that.
5 Proven Strategies for B2B Social Media Marketing
NOVEMBER 8, 2010
View Comments The White House Teams Up With Monster.com to Reach Out to Job Seekers View Comments HOW TO: Start Developing for iOS, Android or Windows Phone 7 View Comments 38 New Social Media Resources You May Have Missed View Comments Amazon to Acquire Diapers.com for $540 Million [REPORT] View Comments Verizon Undercuts AT&T with $70 Unlimited Text and Data Plan View Comments top stories the last 7 days Social Media 100+ Upcoming Social Media & Tech Events Mashable Giveaway: Build Your Own Twi. The B2B Social Media Marketing Series is supported by IDG Enterprise. Learn more.
What the Future Holds for B2B Social Media Marketing
NOVEMBER 2, 2010
View Comments 100+ Upcoming Social Media & Tech Events View Comments International Management Trainee at Meltwater Group (District of Columbia) Jobs Interested in working in Washington DC for Meltwater News?About Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! The B2B Social Media Marketing Series is supported by IDG Enterprise. Understand how IT decision-makers are accessing information and how you can engage them with successful multi-channel programs. Learn more. million followers).
Top 10 Reputation Tracking Tools Worth Paying For
OCTOBER 27, 2010
Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Apple Business Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Social Media Mashable on Facebook Join Us! Dan Schawbel is the author of Me 2.0: You might want all three. thanks!
How To Build an Awesome Video Trailer For Your Blog
DECEMBER 13, 2012
“Do I really have to film this? ” I reply, “YES you have to film this! In addition to guest posting, you can also host a webinar where you present killer content to another blogger’s audience and in return get to promote your trailer and upcoming project. 2. This is a guest post by Logan Marshall. It’s so stupid!” Holding a video camera.