Sprout Social

AUGUST 26, 2021

As marketers, it’s our job to know our target audience’s needs and preferences. It’s why we conduct market research every year to better understand what our customers want and uncover new business opportunities. But sometimes market research alone isn’t enough, especially when consumer preferences can change overnight.

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Research Social Media Airlines Marketing 144

The Realtime Report

SEPTEMBER 27, 2012

Kraft Foods – which makes Oreos – collaborated with a team of agencies to create the ‘Daily Twist’ campaign, featuring a catchy new Oreo ad on Facebook for 100 days in a row. Oreo’s 100th anniversary officially started in March with the launch of a print ad campaign focusing on the brand’s history.

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Campaign Sample Samples Film 177

Kikolani

JUNE 18, 2013

This week, Jason Hines , my husband and fine art landscape photographer, launched his Kickstarter campaign for The Art of the Chase. As exciting as it is for him, it is even more exciting for me as an Internet marketer as I get to embark on a full-fledged promotion strategy. Email Marketing. Video Marketing. Photo Books.

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Strategy Film Marketing Press Release 139

Convince & Convert

OCTOBER 24, 2013

Following the trend of integrating social media with traditional ads , Volkswagen UK has introduced a new advertising campaign targeted at dog lovers. The campaign, which premiered during the UK’s X Factor on October 19, leverages a variety of cute dogs to showcase the company’s breadth of vehicles. They all have happy homes.

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Campaign Hashtag Film Advertising 152

Keyhole.co

MARCH 26, 2024

Unsurprisingly, the same innovation and universality are also core to LEGO’s marketing strategy. Since then, the construction toy company has expanded into film and TV, board games, video games, education, science and technology, software, and theme parks. million Twitter: 1 million LinkedIn: 1 million TikTok: 951.9K

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Construction Social Media Strategy Collaboration 52

Idaconcpts

JANUARY 17, 2012

Dear readers of idaconcpts.com, With great pleasure I share with an awesome update on La Casa del Ritmo , A film about Los Amigos Invisibles. I just got news that the world premiere of this amazing documentary will happen this March 2012 at the Miami International Film Festival. La Casa del Ritmo, A Film About Los Amigos Invisibles”.

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Film Press Release Project Collaboration 114

Keyhole.co

DECEMBER 26, 2023

Kratin Daeng was marketed toward the more rough-and-tough truckers and workers. market share. Each of these enterprises is wildly successful and has millions of followers online, thanks to Red Bull’s marketing strategy. million Twitter: 1.9 Here are a few examples: Oracle Red Bull Racing on Twitter: 4.5

Social Media 52

Social Media Strategy Sports Meme 52

Later

OCTOBER 8, 2020

When it comes to creating a social media campaign, design is everything. From creative concept to colors and fonts, the design choices you make can make or break the success of a campaign. Social media campaigns can cover almost anything: a new product launch, a giveaway, an event, or even the arrival of a new season. .

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Campaign Tips Instagram Social Media 79

Mindjumpers

OCTOBER 8, 2013

From what we know from Twitter and Snapchat, it could seem like social media is continuously being focused on short format content. Basically, there are three popular ways to use social videos so far: Stop-motion filming. Vine re-introduced this retro filming technique and the popularity has exploded ever since.

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Video Film Instagram YouTube 266

The Realtime Report

JULY 27, 2022

The event took place in London from June 20th, 2022, until July 17th, 2022, and featured a series of consumer-led installations, pop-ups and activations inspired by popular film and TV shows streaming on Paramount+. More on ARHT Media: Twitter , Facebook , Linkedin. ARHT Media Inc. ,

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Transportation Film Applications Activities 91

The Realtime Report

NOVEMBER 2, 2012

What fueled this meteoric rise in popularity – the content, the marketing, celebrity tweeting, or some combination of these elements? The report analyzes three separate elements of the video campaign: the set-up by YG Entertainment, the song/video content itself and the media push following the video’s release.

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Content Film Marketing How To 194

Mindjumpers

OCTOBER 7, 2010

They have created a short film called The Warden divided into sixteen scenes – challenging the viewers to rearrange the parts in effort to piece the story together and uncover the complete chronicle. For years, trailers have been created to bring attention to the festival.

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Social Media Marketing Film Foursquare 193

Mindjumpers

JULY 27, 2010

Doing a spoof of a popular commercial, film or simple a private YouTube hit, happens all the time, a few is good and a lot really bad. One of the most popular and talked about campaigns right now is the campaign from Old Spice. On the blog site, [link] – you can go behind the camera and see the making of the film.

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Study Film Nielsen Disqus 220

Audiense

JULY 29, 2016

This week, we have Samsung Mobile running an inspiring sport-related campaign with the hashtag #DoWhatYouCant, Gatorade UK looks at the #LoveOfSport, while Nike has reinvented their #JustDoIt campaign to suit the upcoming Olympic games. How brands within brands are building up marketing communications to align all functions.

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Campaign Social Media Sports Mobile 60

Keyhole.co

NOVEMBER 17, 2023

Known for their active celebrity and athlete campaigns, it is no surprise Adidas has millions of followers across social media platforms. million Twitter: 4.38 million Adidas Originals on Twitter: 4.1 million Adidas Originals on Twitter: 4.1 Today, one of Adidas’s most famous sponsors is Bayern Munich, the football club.

Sports 59

Sports Social Media Strategy Apparel 59

Mindjumpers

SEPTEMBER 8, 2010

For instance, the new viral campaign ’ A Hunter Shoots a Bear ” was an excellent way of doing something interactive. Director Kevin Macdonald is still editing the most compelling submissions to go into a documentary film, which is produced by Ridley Scott. The film will premiere at the Sundance Festival and on Youtube in January 2011.

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YouTube Film Policies Disqus 193

Convince & Convert

MAY 9, 2014

This is essential for a global company like SAP because until about 6 weeks ago, they had over 200 SAP Twitter accounts. Cutting down on the numbers of accounts to handle has allowed his team to increase their focus on more specific social campaigns. Strategists can share more content with the people who are looking for it.

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Influencer Strategy Film Sports 130

agora pulse

JANUARY 14, 2020

Now, it’s a huge place of opportunity for social media marketers and managers. A lot of social media managers and marketers don’t know what to do with TikTok. The short-form video app launched in 2017 seems to have catapulted itself into our lives—and left us struggling to find a place for it in our social marketing plans.

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UGC Hashtag How To Meme 139

Mindjumpers

DECEMBER 4, 2015

Recently, the Prime Minister of India, Mr. Modi, pledged to bring about a digital wave in India, launching a campaign called Digital India. Here in India, Facebook is the most commonly used social media platform followed by Whatsapp, Google+ and Twitter. Video is The New King of Content Marketing. 1 with a 14% user base).

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Activities Social Media Film Mobile 100

Keyhole.co

OCTOBER 26, 2023

This works across all their campaigns, initiatives, and outreach programs. Here are some features of Chanel’s marketing strategy: 1. Dabbling in diverse content formats Chanel’s content strategy tends to leverage video marketing and advertising. However, they also go beyond video campaigns.

Fashion 52

Fashion Platform Engagement Social Media 52

The Realtime Report

DECEMBER 31, 2012

User backlash was aimed at both Toyota and Twitter, which had verified multiple accounts used in the campaign (via LocalResponse technology). User backlash was aimed at both Toyota and Twitter, which had verified multiple accounts used in the campaign (via LocalResponse technology).

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Case Study Study Social Media Film 194

Laurel Papworth

NOVEMBER 7, 2009

Toyota have chosen 5 or 6 agencies and have asked them to spend $15,000 each on a “social media marketing campaign&#. By customer, I mean, people who are engaged in online community activity and may not want to be inflicted with poorly thought out, temporary, low budget, campaigns. B&T 20 Oct ).

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Campaign Social Media Film Communities 92

Convince & Convert

FEBRUARY 22, 2013

Andy was the engineer behind the world’s most successful Twitter campaign , which was centered around the hashtag #WantAnR8. The hashtag was actually originated by a consumer on Twitter, and Audi actually gave her the car for a weekend and filmed it, then ran a promotion on the hashtag. Andy White, Audi @white.

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Brands Film Hashtag Campaign 134

Firebelly

JULY 27, 2010

Digitalia | Indianapolis Social Media Marketing « Social Media News: Top 5 Stories of the Week | Main | 3 Stories That Rocked The Social Media World This Week » July 27, 2010 YouTube Tuesday: The Social Network Trailer The Social Network , aka "The Facebook Movie," hits theaters October 1st. Will you see the film?

Social Networking 172

Social Networking YouTube Film Paid Search 172

Audiense

JULY 8, 2016

Some of our favourite brands, which also happen to be official Wimbledon sponsors, have launched exciting campaigns. What’s more, Twitter debuts live streaming high-definition broadcast of Wimbledon! If you’ve been a victim, you’ll love the latest campaign by Hendrick’s Gin. Needless to say, we LOVE this campaign.

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Transportation Brands API Travel 108

Waxing UnLyrical

SEPTEMBER 18, 2013

Tip: If you’re hosting a speaker, film their session and edit it down to quick, digestible takeaways post-event. Nurture Campaigns: Add the attendees into your nurture campaign, and carefully pick thought leadership pieces to send them. She can be found on Twitter at @lisaml15.

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Eventful Hashtag Community building Tumblr 195

Sprout Social

NOVEMBER 29, 2022

Dove’s inspiring Real Beauty campaigns? And great brand marketing on social is behind some of the most creative storytelling out there. Delta: Twitter polls. “I I love Delta’s recent experimentation of pairing Twitter polls with media. OREO: Inclusive and celebratory campaigns. Wendy’s buzz-worthy sarcasm?

Social Media 93

Social Media Brands Meme Real Estate 93

Audiense

JULY 8, 2016

Some of our favourite brands, which also happen to be official Wimbledon sponsors, have launched exciting campaigns. What’s more, Twitter debuts live streaming high-definition broadcast of Wimbledon! If you’ve been a victim, you’ll love the latest campaign by Hendrick’s Gin. Needless to say, we LOVE this campaign.

Transportation 99

Transportation Brands API Travel 99

Mindjumpers

JULY 8, 2010

This second version of The Hero isn´t expected to reach goals as high as the first one, but it’s a cool follow-up on the campaign and their concept. Radiotjänst really put a focus on thanking their customers and is doing so with quite extreme actions; they also did Sweden´s greatest flash mob as part of the campaign.

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Flash Mob Film Campaign Disqus 183

Sprout Social

OCTOBER 16, 2023

What younger consumers want from brands Depending on your company and industry, appealing to younger consumers doesn’t always mean marketing to Gen Z or Gen Alpha. Leverage their expertise to create influencer marketing campaigns that will resonate with target audiences.

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Brands How To Authentication Collaboration 116

Hootsuite

NOVEMBER 23, 2022

Creators usually film and narrate the content from their perspective, which gives it an authentic feel. UGC creators create content that emulates traditional UGC , using the same unpolished and authentic filming style that an everyday creator might use when sharing a review of their favorite product. Some optional upgrades: Ring light.

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UGC Film Authentication Influencer 92

Mindjumpers

SEPTEMBER 27, 2010

So the challenge for communicators and marketers is to create new and engaging ways to reach the audience – in other words: to involve the users. Lately, there has been several examples of campaigns that have been good at involving the users. Successful Ways To Create User Involvement [.] Leave a Reply Click here to cancel reply.

Film 191

Film YouTube Collaboration Disqus 191

Audiense

JULY 22, 2016

One of Britain’s loved baking brands had turned 140 years old, and they’re celebrating on Twitter. This week we also had Mastercard running campaigns in collaboration with The Open, Mastercard celebrated The Open with a social campaign, Magnum UK is coming to London in style. This film is #ForEveryVictory : https://t.co/JvHnID4uoX

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Collaboration Campaign Film Team 97

Audiense

JULY 15, 2016

Wimbledon and #Euro2016 might be over and done with, but that didn’t stop social media from erupting with all kinds of interesting campaigns. This week, we saw two brands broaching the subject of babies and kids for their campaigns – Water Wipes launched their #PureLove campaign, Holiday Inn weighed in with #WhyOverpay.

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Hotels Proposal Campaign Film 94

agora pulse

JUNE 10, 2020

In my opinion, it’s not the time to release new products or launch complex multimedia marketing campaigns—but it is a time to be sensitive to the issues that people all over the world are facing and to simply connect with them. Share to any popular social networks, including Facebook, Twitter , and Instagram. Conclusion.

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Mobile Social Media Video Library 131

Mindjumpers

JULY 16, 2010

After reading a bit about the film, especially that it where primary based on the book “The Accidental Billionaires” by Ben Mezrich, I thought it would be a good idea to read the book and so I did. So what can I as a marketer or CEO get from reading the book? So what to expect?

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Social Networking Nielsen Film Facebook 176

Hootsuite

MAY 11, 2023

Take the time to film an in-depth review of the product. Try learning a new recipe and film it so viewers can follow along step-by-step. Video reviews of books, movies, and TV shows This is a great YouTube video idea for those passionate about literature, film, and television. Don’t worry about getting things perfect.

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YouTube Video Film Sports 103