article thumbnail

Airbnb Releases First Short Film Crowdsourced From Vines

Convince & Convert

The latest example comes from Airbnb, which recently released the first short film, “Hollywood & Vines,” created by crowdsourced Vines. The Vine scenes were solicited over a six-day period, during which Airbnb leveraged Twitter as its “director” by tweeting visual twitpic instructions to communicate how different clips should be created.

article thumbnail

Lessons from luxury: What brands can learn from standout Chinese New Year campaigns

Sprout Social

And how these brands approach the holiday offers marketers a powerful lesson in harnessing consumer insights to create culturally relevant campaigns. Brands like Gucci and Fendi are already rolling out their annual Chinese New Year marketing campaigns. Consider how Gucci leverages WeChat for its Lunar New Year campaigns.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

5 User-Generated Content Campaigns from 2020 to Learn From

Pixlee

In other words, to stand out, you need to create campaigns that highlight real people’s experiences using your product, a way of social proof marketing. This is where user-generated content (UGC) campaigns come in. With UGC campaigns, it’s your customers who showcase your product across social media channels through content they made.

article thumbnail

Social Media Marketing: Burberry Launches New Campaign on 10 Social Platforms

The Realtime Report

The digital campaign is reaching beyond Burberry’s website to Facebook , Twitter , Google+ , YouTube , Instagram , Pinterest , and four Chinese social sites: Sina Weibo (a Twitter-like microblogging site), Douban (content site), Youku (video) and Kaixin001 (social). YouTube has a series of short films about the collection.

Campaign 189
article thumbnail

Oreo’s #DailyTwist Campaign Serves Up Realtime Creative

The Realtime Report

Kraft Foods – which makes Oreos – collaborated with a team of agencies to create the ‘Daily Twist’ campaign, featuring a catchy new Oreo ad on Facebook for 100 days in a row. Oreo’s 100th anniversary officially started in March with the launch of a print ad campaign focusing on the brand’s history.

Campaign 177
article thumbnail

#Rio2016 Campaigns Dominate Social Media This Week!

Audiense

This week, we have Samsung Mobile running an inspiring sport-related campaign with the hashtag #DoWhatYouCant, Gatorade UK looks at the #LoveOfSport, while Nike has reinvented their #JustDoIt campaign to suit the upcoming Olympic games. With #RIO2016 just a week away, is it any wonder that most of social media is dominated by sport.

Campaign 110
article thumbnail

World Premiere of “La Casa del Ritmo, A Film About Los Amigos Invisbles”

Idaconcpts

Dear readers of idaconcpts.com, With great pleasure I share with an awesome update on La Casa del Ritmo , A film about Los Amigos Invisibles. I just got news that the world premiere of this amazing documentary will happen this March 2012 at the Miami International Film Festival. La Casa del Ritmo, A Film About Los Amigos Invisibles”.

Film 114