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Boosted Posts vs. Ads: Tips for Facebook, Instagram, LinkedIn

Hootsuite

The language of digital advertising can be confusing: ROI, UTMs, CTRs… One particularly common question is: what exactly is the difference between a boosted post vs ad on social platforms? Bonus: Download a free guide to social advertising and learn the 5 steps to building effective campaigns. What’s a boosted post?

LinkedIn 107
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10 social media monitoring tools to inform your campaigns

Sprout Social

To combat comment overload, Agorapulse allows users to set parameters to filter specific phrases and platforms out of their monitoring feeds. These alerts can give you a head start on understanding your competitors’ positioning, promotions and campaigns. How could social media monitoring help you build better campaigns?

Campaign 125
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Social media advertising: how to run a compelling campaign

Sprout Social

Meanwhile, the controls and creative options available to businesses today mean that your campaigns are likelier to net you a higher return on your investment. There are tons of variables that go into any given social media ad campaign, though. Even the seemingly smallest details can impact your campaign’s performance and reach.

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3 Crazy Account-Based Marketing Campaigns That Actually Worked

Convince & Convert

As marketing technology has improved over the last few years, marketers have fallen back on uninspired tactics like formulaic outbound emails and lackluster drip campaigns. According to the Alterra Group , 97 percent of marketers claimed it led to a better ROI than other marketing tactics. B2B companies have an attention problem.

Campaign 147
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The right fit: How to find influencers for your brand’s marketing campaign

Sprout Social

Because influencers have their personal brands to consider, they get to decide how to portray your brand’s message on their feeds. Knowing how to find the right influencers for your brand is the difference between ensuring your marketing collaboration sticks the landing and a campaign that flops with your audience.

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Five content marketing tricks of a great social media consultant

Sherrilynne Starkie

It’s important to any campaign’s success to have the right goals in mind and to be as specific right from the start. Then campaigns are easy to test, and to prove the return on investment (ROI). It’s important to any campaign’s success to have the right goals in mind and to be as specific right from.

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A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. Our campaign research indicated that Facebook and Twitter were the best channels to promote the apartments.

Marketing 367