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Twitter and Facebook Remove Chinese-Backed Disinformation Campaigns Related to Hong Kong

Social Media Today

Both Facebook and Twitter have taken action against state-backed campaigns designed to sow political discord in Hong Kong

Campaign 167
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How Twitter & Facebook are making social media ads more transparent

Sherrilynne Starkie

Hot the heels of having been compelled to answer questions from a Senate committee hearing on Russian interference in the US election, Twitter and Facebook have both introduced new ‘transparency’ policies, features and functions. Facebook announced it’s testing new ‘Trust Indicators’. Displayed audience demographics information.

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Our Hamilton public engagement campaign turns PR disaster

Sherrilynne Starkie

The Ottawa-based public engagement consulting firm behind the disastrous ‘Our Voice, Our Hamilton’ campaign certainly learned a lot about high emotion, conflict and controversy within a few hours of its launch. On Monday, Day One of the $376,000 campaign, Dialogue Partners tweeted, “What is ‘ HSR ’?” Photo: tourismhamilton.com.

Campaign 377
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Top 8 Viral Social Campaigns of the Year

Social Media Strategies Summit

To get you inspired to create holistic social media campaigns, we’re sharing the top campaigns from 2019 that are already doing just that. #1 The marketing campaign to support this launch featured The Office actor, Craig Robinson, sharing zingers about the new product. But the campaign didn’t end on social.

Campaign 166
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Example: How to Use Custom Metrics in Facebook Ads Manager

Jon Loomer

If you’re a Facebook advertiser, one of the most underutilized features that you may not even know about is the Custom Metric. Custom metrics allow you to combine metrics in a formula to uncover information that Facebook won’t provide natively. This can be critical to properly evaluate the performance of a campaign.

Metrics 214
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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity SMM

And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. At the time this survey was conducted, Twitter was still a close second, but as even the report authors wonder, can Twitter stay at #2 ? CPM) compared to brand awareness campaigns ($0.34 CPM) or sales ($2.39

Research 257
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Ultimate Twitter Marketing Guide With Tips & Strategies

Keyhole.co

Did you know that Twitter, now rebranded as X, started as a minimalist platform for sharing short, 140-character messages? Understanding Twitter’s potential for business Kickstarting a Twitter marketing campaign is more than throwing tweets into the digital abyss and hoping for the best.