article thumbnail

Seriously, What’s “A Like” Worth on Facebook?

Direct Marketing Observations

Do you believe in the Klout score? Lots of marketers have tried to peg the value of a Facebook fan/like in fact I recently read that when a Ticketmaster user posts a specific event they are attending, or may want to attend, to Facebook, it generates $5.30 in increased sales from the engagement that Facebook encourages.

Klout 206
article thumbnail

Does it matter who follows you on Twitter or Facebook?

Akamai Marketing

One of my favorite campaigns using this theory is the Edge Aftershave “No Irritation&# campaign. Many high-Klout folks auto-follow. So, if you are looking to increase your Klout score, find others who have high scores. Better yet, communicate with them, because that helps your Klout score too.

Klout 221
article thumbnail

Social Media Stats: The Best of 2013

The Realtime Report

Here’s a look at our top ten stats posts (ranked by traffic) from 2013, including Twitter, Facebook, Google+, LinkedIn, Instagram, Vine and plenty of influence marketing. Teens Prefer Tumblr Over Facebook (Jan 15). B2B Lead Generation: Twitter Outperforms Facebook, LinkedIn By 9-to-1 (Jan 30).

Klout 144
article thumbnail

Want to Identify Online Influencers? Try Traackr

Waxing UnLyrical

And to let me play with this system even more, they very kindly gave me a free three-month trial of the system, which I’ve been using to help with the Blue Key campaign. So you could, for example, have someone who is not very active on Twitter or Facebook, but has a blog that is devoted to refugee and humanitarian issues.

article thumbnail

How To Monitor Your Three Essential Internet Marketing Strategies

Techipedia: Tamar Weinberg

How do you know your campaign is ticking all the right boxes? The following article addresses the best practices for measuring and monitoring your marketing campaign in these three areas, and provides an easy to digest guide to some of the best tools for the job. A great tool to collect this kind of data is a site called Klout.

Strategy 213
article thumbnail

Got Kred? When Andrew Grill Visited #measurePR

Waxing UnLyrical

Well, she did such a great job the last time (when she moderated a lively discussion about Kred and Klout), that the folks at Kred got interested in participating in the chat. We were curious about how Kred rewards campaigns are working out for brands, but apparently we’ll have to wait a bit to hear some results. Cool, huh?!

Klout 204
article thumbnail

How does your brand look on social media?

Janet Fouts

This is a brand new tool to see how engaged your Facebook page is with your fans. Does it give you more info than Facebook’s insights reports? My Web Career scores you based on your Facebook and/or Linkedin profiles. Klout scores now show up in the Twitter streams of those who use Seesmic and some other apps.

Klout 138