The Realtime Report

DECEMBER 12, 2012

and AOL data analytics brainiacs, the company says it has created the first social media system that uses AI to understand and analyze millions of social conversations in realtime, and then convert them into campaigns that can be tracked and measured. Amplfy goes way beyond using a one-dimensional Klout score to rank influencers.

Social Media Management 191

Social Media Management Influencer Platform Social Media 191

Techipedia: Tamar Weinberg

AUGUST 2, 2011

He’s also founder of Exploring Social Media , a social media marketing program for beginners to teach them how to best understand and make sense of this online phenomenon for marketing. If you sell something online, you can actually tie Facebook, Twitter and LinkedIn activity to revenue. Pretty nifty. Samir Balwani.

Tools 277

Tools Tips Marketing Social Media 277

Akamai Marketing

APRIL 4, 2011

640 Million on Facebook. Stop thinking like a marketer/business owner/blogger- extraordinare for a moment, and pause. Now hear this: No one ever joined Facebook or Twitter so they could follow a brand or a company. Think about it – when you go to a Facebook page or a blog, do you always comment? Probably not.

Lurker 203

Lurker Klout Policies Consultant 203

Akamai Marketing

APRIL 30, 2009

Prediction: tomorrow’s event, event marketing and sponsorship opportunity is with “Tweet-ups” where like-minded Twitter-peeps meet up to meet each other in person. Here’s the great thing: by their very nature, Twitter-peeps share something in common, making it a very powerful marketing tool. Everyone is doing it. Ah, events.

Eventful 116

Eventful Twitter Klout Policies 116

Akamai Marketing

MARCH 31, 2011

Leave a Reply Cancel reply Subscribe via Email Meet Tara Coomans Recent Posts Klout – What’s it all About? I’ve always advised my clients that its better to have people complain in an open forum where it can be addressed. What’s your social currency?

Social Media 188

Social Media Klout Policies Forums 188

Social Media Marketing

MAY 8, 2013

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links. Because, chicken.

Social Media 160

Social Media Automotive Klout Flipboard 160

Janet Fouts

JANUARY 27, 2011

Looking for a job in marketing? This is a brand new tool to see how engaged your Facebook page is with your fans. Does it give you more info than Facebook’s insights reports? My Web Career scores you based on your Facebook and/or Linkedin profiles. These days however, it can mean a whole lot more. My WebCareer.

Klout 138

Klout Brands Social Media Postrank 138

Akamai Marketing

FEBRUARY 22, 2011

I recommend it for anyone who uses Twitter for more than a personal “what I had for lunch&# account… Leave a Reply Cancel reply Subscribe via Email Meet Tara Coomans Recent Posts Klout – What’s it all About? What’s your social currency? All Rights Reserved.

Tools 163

Tools Klout Policies HootSuite 163

Waxing UnLyrical

DECEMBER 4, 2010

Making the grade I have no doubt that, from a financial point of view, the campaign will reach its goal. But there are so many things that trouble me about this entire campaign. And when I looked at some of the comments on reports of the campaign, that seemed to be a frequently-expressed sentiment, like this one on PopWatch: Hmm.

Class 233

Class Campaign Klout Influencer 233

Kikolani

MARCH 22, 2013

15 Tools For Generating Killer Content – Many of the same tools we use for keyword research and link building tactics, in addition to a few new sources, can be used to brainstorm campaigns or uncover awesome ideas. 7 Quick Fixes To Accelerate Your Job Search – The job market for professionals is extremely competitive today.

Mashup 128

Mashup Resources Klout FeedBlitz 128

Webbiquity SMM

JANUARY 24, 2011

For those accustomed to getting stratospheric scores on standardized tests, Klout can seem a bit harsh. Create your own online newspaper from Twitter and Facebook updates based on any topic or group of contributors. Blekko’s Tools Give Search Marketers Google Alternative by MediaPost Online Media Daily.

Tools 206

Tools Social Media Lithium Sysomos 206

Hootsuite

NOVEMBER 25, 2015

According to a McKinsey Study , marketing-inspired word-of-mouth generates more than twice the sales of paid advertising and customers have a 37 percent higher retention rate. For every dollar spent on influencer marketing , marketers see a $6.50 However, finding the right influencer marketing tools can be a major challenge.

Influencer 40

Influencer Tools Marketing Klout 40

Akamai Marketing

MARCH 23, 2011

By encouraging businesses to start out with their focus and strategy and then move through to the other elements, the authors Dover and Moffit support what so many marketers know, but what so many companies ignore in their rush to create a program. I particularly appreciated the process of the FLIRT model. What’s your social currency?

Review 142

Review Company Klout Policies 142

Akamai Marketing

JUNE 28, 2009

Oscar Meyer’s stunt is perhaps the oldest and longest running mobile marketing campaign in the country. Kraft is smart about their event marketing campaign, its integrates nicely with their website , they have a blog and them seem to focus on cities in the DMA 50-100 range. Put it in perspective. I doubt it.

Mobile 124

Mobile Klout Policies Tourism 124

Akamai Marketing

MARCH 9, 2009

Share and Enjoy: Tags: event marketing , events No Comments Start the ball rolling by posting a comment on this article! Share and Enjoy: Tags: event marketing , events No Comments Start the ball rolling by posting a comment on this article! What’s your social currency? All Rights Reserved.

Eventful 100

Eventful Klout Tourism Policies 100

Akamai Marketing

MARCH 9, 2009

The campaign, a road tour, dubbed the “Spirit of Aloha” includes Hawaiian travel and tourism executives, 3 dancers & 2 musicians on loan from the Polynesian Cultural Center as well as Maui’s Camile Velasco of American Idol fame. Maybe travel and tourism will will be the next segment to utilize the power of event marketing.

Eventful 100

Eventful Tourism Klout Travel 100

Akamai Marketing

MARCH 24, 2011

Then you could ask them “ where should we have a social media presence? &# Give every employee’s voice equal weight, no matter if they are your VP of marketing or the janitor. 1) If you don’t already: jump on Twitter, Facebook, YouTube and create an account for yourself (not your business, not yet ).

Social Media 149

Social Media Klout Policies Small Business 149

Convince & Convert

JANUARY 28, 2014

A few months ago I was struck by the number of posts floating around that discuss digital marketing “fails,” and blogger outreach gone bad—so many posts that just focused on what not to do. An Ongoing Campaign. They set target goals such as Klout score and traffic. Naturally, I wanted to know more.

Blogger 154

Blogger Case Study Klout Influencer 154

Diva Marketing Blog

MAY 9, 2016

To celebrate Diva Marketing's 12th Blog Birthday (!). an extra special interview on a topic that is sizzlin' hot -- Influencer Marketing with Danica Kombol founder of Everywhere Agency. Seems you can't turn a corner in the digital world without bumping up against an influencer marketing post or campaign.

Influencer 40

Influencer Marketing Fashion Campaign 40

Diva Marketing Blog

MAY 9, 2016

To celebrate Diva Marketing's 12th Blog Birthday (!). an extra special interview on a topic that is sizzlin' hot -- Influencer Marketing with Danica Kombol founder of Everywhere Agency. Seems you can't turn a corner in the digital world without bumping up against an influencer marketing post or campaign.

Influencer 40

Influencer Marketing Fashion Campaign 40

Waxing UnLyrical

AUGUST 16, 2012

SocialMadness assesses social media performance using a proprietary algorithm based on Facebook, Twitter, and LinkedIn engagement, as well as direct votes in the name of specific companies at the #SocialMadness website. The company started the tournament with a big Facebook presence, a modest Twitter feed and a small presence on LinkedIn.

Journal 175

Journal Compete Team Klout 175

Akamai Marketing

FEBRUARY 8, 2011

There is even a feature to add additional pages, great for blog-specific campaigns and funnel analysis and comparing it to Engagement Events. It seems like an easy thing to do, let the user choose the dates, particularly helpful if the blog is part of an overall campaign. It isn’t that we need a tool that does everything.

Postrank 134

Postrank Analytics Tools Klout 134

Bill Hartzer

MAY 26, 2010

While these are useful ways to gather marketing and demographic data , you still need to know what people are saying behind closed doors. You can set up an alert schedule that lets you know when your keywords are being used to find your web page across the web (even on Facebook). Subscribe to the comments for this post? Tweet This!

Brands 115

Brands Klout Reputation Digg 115

Buzzlogix

MAY 15, 2017

Those networks and platforms include LinkedIn, Twitter, Facebook, Google+, Foursquare, and WordPress. Klout is social media monitoring software that must be mentioned. Overall, Klout is a great Twitter tool for measuring influence through engagement. It has everything needed for social marketing, yet it is simple to use.

Social Media 40

Social Media Tools Klout HootSuite 40

Kikolani

NOVEMBER 4, 2011

The Best Way For Freelance Writers to Hold Themselves Accountable – Freelance writers need accountability to stick to their marketing and writing goals. 9 Impressive Social Media Campaigns Using Video – The campaigns shown are intended to give an overview of how video can be used in your campaign, across a range of budgets.

Mashup 113

Mashup Resources Klout Exercises 113

Kikolani

NOVEMBER 11, 2011

Habits of Highly Effective Bloggers – If you want to market your blog or business effectively by blogging there are a lot of balls to keep in the air. How to Pick the Best Affiliate Marketing Programs that Pay – Finding best affiliate marketing programs that pay is half of making money online battle.

Mashup 113

Mashup Resources Klout Affiliate marketing 113

Akamai Marketing

FEBRUARY 3, 2011

Alice had lots of marketing avenues to explore, and one day, while Alice was pondering her next marketing move, she saw a White Rabbit. Be prepared to test the market, and don’t be afraid to fail. That’s how PEOPLE view MARKETERS. Even when you fail, you’ll learn something: just like Alice in Wonderland.

Social Media 138

Social Media Klout Policies Consultant 138

Pixlee

SEPTEMBER 23, 2017

Influencers have become an integral part of many brands’ marketing strategies as today’s consumers trust peer recommendations above all other forms of marketing. Engagement, visibility, number of followers, and increased sales are just some of the metrics influencer campaigns can drive. on Facebook and 2K on Twitter.

Travel 66

Travel Influencer Brands Airlines 66

Akamai Marketing

FEBRUARY 11, 2009

Make your marketing dollars communicate with your incentive dollars. Make your employee enhancement communicate with your incentive dollars and marketing dollars. Leave a Reply Cancel reply Subscribe via Email Meet Tara Coomans Recent Posts Klout – What’s it all About? What’s your social currency?

Klout 100

Klout Eventful Policies Hosting 100

Webbiquity SMM

MAY 10, 2011

Yet a Bazaarvoice/CMO Club study showed that only 15% of CMOs could point to a “significant return&# from Facebook marketing efforts, while 9% report no ROI and 35% basically had no idea. The core of social media marketing efforts should be the corporate blog. What should they promote? Here are 20 ideas.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Razor Social

NOVEMBER 29, 0002

For example, are they entrepreneurs, marketers etc. On Facebook you can set up an ad (you don’t have to run it) targeted to your Facebook fans and then change the targeting options to work out the profile of your audience. Creating a campaign to sell a specific product or service on your website needs a special mention.

Analytics 89

Analytics Social Media How To Analysis 89

Convince & Convert

AUGUST 10, 2010

Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining. Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison. I did not work on the Klout campaign.

Social CRM 135

Social CRM Influencer Klout Social Media 135

Kikolani

JANUARY 14, 2011

How article marketing can help your blog – 5 reasons you should consider supplementing your blogging routine with article marketing. Facebook SEO ranking factors and visibility hacks – everything you need to know about Facebook and search. How to stop talking about influence – does Klout really matter?

Mashup 119

Mashup Resources Energy Vimeo 119

Convince & Convert

FEBRUARY 17, 2012

In addition to making me think about the specific content marketing angle, Jay’s post brought to mind what may be a key problem haunting the reputation of agencies in the business world. her family-owned full-service marketing firm. Yes, that includes social media marketing. She works at Clayman Advertising, Inc. , .

Klout 116

Klout Reputation Proposal Consultant 116

Convince & Convert

JUNE 3, 2012

Public relations firms and/or in-house communication apparatchiks take the same concepts and mechanics of celebrity endorsement and bring them online, using Klout scores in lieu of celebrity Q scores , and blogger ID software like Group High in place of Hollywood agents. The Two Dimensions of Online Influence. Start with Advocacy.

Influencer 158

Influencer Klout How To Blogger 158

ProBlogger

APRIL 23, 2012

Twitter is one of the top three or four social media marketing tools today, with roughly 12% of online adults using Twitter according to this Pew Internet report. Since the cost of using Twitter is so low and the process of sharing tweets is so simple, it is an ideal tool for blog marketing. Top Twitter blog marketing tips.

Tips 40

Tips Twitter Marketing Klout 40

Sprout Social

DECEMBER 27, 2016

It is important to note that there is no shortcut of value in social media marketing. Extra Points: Check in on a marketing campaign. Collaborate with another department for future campaigns. Review marketing campaign success. Utilize Facebook Response Assistant. Write and/or edit blog posts.

Social Media 75

Social Media How To Hashtag Publishing 75