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3 Crazy Account-Based Marketing Campaigns That Actually Worked

Convince & Convert

As marketing technology has improved over the last few years, marketers have fallen back on uninspired tactics like formulaic outbound emails and lackluster drip campaigns. Meanwhile, Hubspot research found that 65 percent of companies said generating traffic and leads was their top marketing challenge. Click To Tweet.

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Top B2B Brands on Social Media

Social Media Strategies Summit

1 Hubspot is a Resource for Marketing Decision Makers. Source: Hubspot Facebook. But Hubspot understands their target audience, and focuses their marketing around providing valuable resources to their consumers. In turn, marketers identify Hubspot as a go-to source for this valuable information. #2 Source: Square.

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8 Tips by B2B Marketers for LinkedIn Lead Generation

Oktopost

In-person, offline events have always been seen as the best way to deliver impactful B2B marketing : think conferences, trade shows, and other professional gatherings. Now that we’re all having to adapt to the dangers of COVID-19, things have changed and in-person events are a non-starter for many companies.

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How to Build a Foolproof Brand Strategy for Ecommerce in 2022

Pixlee

The everyday people who advocate for you are able to influence the purchasing decisions of their family and friends more than your advertising campaigns. For instance, customers are more likely to access the internet via their mobile phones, so if your website isn’t mobile-friendly, you could stand to lose them.

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15 Must-See Conferences for Digital Marketers in 2014

Writtent Blog

This well-respected and massively-attended conference plans to feature Rebecca Corliss of HubSpot, Jim Newcomb of Boeing, and a host of other bright minds from major brands covering everything you need to set, reach, and measure your social media goals. IRCE: Forward Mobility. February 10-12, 2014. ad:tech – March 26-27, 2014.

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PBEVENT 2015: A Roundup of Tips and Advice Shared at the ProBlogger Training Event Sessions

ProBlogger

On August 14 and 15, more than 700 bloggers and online creatives descended upon the RACV Royal Pines on Australia’s Gold Coast for two days of learning and networking at the ProBlogger Training Event. One of the key themes of the event was to make small changes. re-engagement campaigns can improve list health.

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Your Complete Guide to Creating a Social Media Strategy

Social Media Strategies Summit

Your homepage is always a safe bet, but if you’re running a campaign, consider linking to a dedicated landing page instead. This makes it a good fit for sales-oriented ad campaigns — particularly if you’re targeting younger demographics. HubSpot (@HubSpot) October 4, 2022. Choose your campaign type. Image source.