Sprout Social

JANUARY 24, 2024

From understanding audience interests to pinpointing the right collaboration for a campaign, there are many intricacies to influencer marketing. Some of the most successful examples of influencer marketing campaigns center on authenticity. The social media campaign achieved what happens when brands do influencer trips the right way.

Influencer 100

Influencer Brands Collaboration Authentication 100

Sprout Social

AUGUST 10, 2022

A recent report shows 76% of brands are planning to increase their influencer marketing budgets this year. If your brand’s not working with influencers on marketing campaigns, you’re missing out big time. This data can be helpful when making important decisions for future campaigns. Does it offer analytics and reporting?

Influencer 111

Influencer Tools Marketing Software 111

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience?

Brands 112

Brands Sentiment How To Analysis 112

Sprout Social

MAY 31, 2023

Streamline content ideation and creation Coommunications professionals not only have to come up with creative, compelling brand messaging , they also have to tailor that message for specific channels, audiences and events. For example, I’m working on the city’s annual Pride Month campaign. Luckily, AI is here to help.

Sentiment 121

Sentiment Press Release Analysis Team 121

Sprout Social

JANUARY 19, 2021

Sprout’s Competitor Reports , available in Premium and Advanced plans, give you in-depth data around your competitors’ content performance within major social platforms, including Twitter, Facebook, and Instagram. In fact, consumers report that irrelevant content is one of the biggest reasons they choose to unfollow brands.

Data 95

Data Sentiment API Analysis 95

Keyhole.co

JANUARY 15, 2024

Imagine you’ve partnered with what appeared to be a solid influencer for your marketing campaign, but soon after you launch, some unsavory tweets from the past emerge that show your values really don’t align. Your social listening radar picks up on changes in tone, sentiment, and mentions frequency, however subtle. What can you do?

Sentiment 52

Sentiment How To Reputation Analysis 52

Sprout Social

OCTOBER 4, 2021

In addition to our cross-network reports, Sprout also provides network-level reports so you can get that more granular view across each individual network. For example, you could use tags for specific product lines, sentiment scores or customer care, and use the Tag Performance Report to track the results.

Data 123

Data Metrics Sentiment Analytics 123

Keyhole.co

MAY 3, 2023

Using a hashtag tool, you’ll be able to track how your campaign performed but also uncover key findings about your audience and your competitors. You should always aim to prove the effectiveness of your marketing campaigns. Lebron James is a huge advocate for Taco Tuesday, making him a fitting choice for a #tacotuesday campaign.

Hashtag 52

Hashtag Social Media Sentiment How To 52

agora pulse

JANUARY 6, 2021

Look for time-sensitive events like Facebook Lives or Twitter chats. For example, I use Todoist to schedule events at specific times throughout the day. Respond immediately to anything simple—like a meeting request—or anything urgent—like a campaign update. Check Paid Social Campaigns. Monitor Hashtags.

Social Media Management 172

Social Media Management Social Media Curation UGC 172

Sprout Social

SEPTEMBER 18, 2023

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. See where your dollars had the most impact in the previous year—the campaigns that brought the biggest return on ad spend (ROAS), conversion rates or lead sources.

Marketing 130

Marketing How To Sample Samples 130

Dave Fleet

NOVEMBER 21, 2011

Rather than focus on those mistakes, here are five ways to avoid them – five ways to improve your social media measurement and reporting. How many event registrations did you drive? Determine the purpose of your report. Or the sentiment of coverage? The audience of your report is often tied closely to its purpose.

Social Media 413

Social Media ROI Report Sentiment 413

Harp Interactive

MARCH 31, 2010

The client wants to know if their social media campaign is working! They want to understand how social media marketing will meet their goals before they commit to a budget allocation for a “mythical campaign&#. Social Media Metrics (Grease Monkey) : A plug-in script that soups up your Google analytics to measure social media campaigns.

Analytics 350

Analytics Social Media Trendrr Digg 350

Sprout Social

JANUARY 26, 2021

From taking a stand on current events to embracing the rise of TikTok, here are six things to keep in mind when executing your 2021 social strategy. The result was a social campaign encouraging residents to share why they wear a mask and drawing support from people like the San Antonio Spurs’ Gregg Popovich.

Social Media 143

Social Media Metrics Data Team 143

Sprout Social

MARCH 7, 2022

Twice a year, you go on the brand health reporting equivalent of an excellent date. The stronger your brand health is, the more forgiving your audience is likely to be in the event of an issue. Routine brand health evaluations can help you better understand how an unforeseen event might impact your reputation.

Survey 91

Survey Brands Sentiment Template 91

Keyhole.co

APRIL 12, 2023

They can be either brand names or campaign hashtags. Event hashtags: These hashtags are related to a specific event or occasion. Campaign hashtags: These hashtags are created for specific marketing campaigns or promotions. Let’s get started with the basics. What is Instagram hashtag analytics?

Hashtag 52

Hashtag Analytics Instagram Sentiment 52

Sprout Social

JANUARY 18, 2022

While there are a ton of creative ways to use social listening , there are two use cases that can help you refine your strategy: audience insights and brand sentiment. . Social listening for brand sentiment. That’s why being able to understand and unpack brand sentiment in real time is an essential corporate communications skill. .

Skills 126

Skills Sentiment Team Press Release 126

Keyhole.co

FEBRUARY 16, 2024

Having these data in front of you, you can improve your YouTube strategy for better reach, engagement, and effectiveness of marketing campaigns. Let’s say you want to analyze your competitor’s brand sentiment on YouTube. However, not all YouTube competitor analysis tools offer downloadable reports.

Analysis 52

Analysis YouTube Tools Strategy 52

Talkwalker SM

FEBRUARY 8, 2016

For more in-depth insights into how luxury brands can use social listening to improve their influencer program, read our new report “ Influencer Marketing: 3 Social Listening Strategies For Luxury Brands ” on the Talkwalker Academy. Tip #1: Tie Your Hashtag Campaigns to Revenues. In the introduction we mentioned Dior and the 1.1

ROI 84

ROI Influencer Sentiment Tips 84

agora pulse

MAY 4, 2016

If you are looking to incorporate social media into your event , you’ll need to consider including a branded hashtag in your event strategy. I’ve been involved in digital conferences like SEJ Summit and Social Tools Summit — and monitoring hashtag activity during and after the events was crucial. This is perfect for events!

Hashtag 156

Hashtag Tools Tourism Hotels 156

Sprout Social

APRIL 12, 2022

These factors paired with a 24/7 news cycle fueled by cultural events galore , has caused the world of public relations to change just as quickly. Knowledge of SEO, influencer marketing, social media campaigns, link building and trending topics all sit on the wishlist of skills. Gauge positive and negative sentiment from audiences.

Statistics 106

Statistics Skills Analytics Press Release 106

Keyhole.co

SEPTEMBER 12, 2023

But designing creatives, posting, and engaging with your followers manually while strategizing campaigns can be overwhelming and error-prone. That requires regular monitoring of responses on your campaigns and conversations around your brand. This way, you can engage with your audience, build connections, and tailor better campaigns.

Tools 52

Tools Social Media Curata Price 52

Keyhole.co

JANUARY 20, 2024

Small businesses don’t have the budget for national ads, hiring celebrities, or creating flashy campaigns. Screenshot taken from Instant Pot’s Facebook page You can use a Facebook group to start discussions, add events, upload media, and provide instructional guides. The answer is Facebook marketing. Their Facebook group has 3.2

Small Business 100

Small Business Engagement Strategy Facebook 100

Proactive Report

JULY 2, 2012

You have to offer the reporter, editor or blogger something that they value – content that will help them interest or entertain their readers/viewers. Offline events can be an excellent way to generate good content. Instead of just being a passive attendee, become an event reporter. Reporting on industry events.

Eventful 64

Eventful Tips Content Sentiment 64

Razor Social

MAY 15, 2019

They are so well known that they typically have gatekeepers that protect them.They charge mega bucks for product endorsements or other type of influencer campaigns because one tweet from a celebrity can make a big difference for a product or a brand. Event activation. You’d work with influencers to invite their audience to the event.

Influencer 104

Influencer Social Media How To Campaign 104

Keyhole.co

MAY 25, 2022

A typical social media analytics report looks like this: Source. Whereas social media analytics gathers information from social channels to help businesses make sense of users’ attitudes and customer sentiments. Analysis of paid campaigns. Campaign ROI: It shows the amount of value you generate from your social media efforts.

Analytics 52

Analytics Social Media ROI Metrics 52

Keyhole.co

SEPTEMBER 20, 2023

For example, a report by Brightlocal notes that 98% of shoppers read online reviews before opting for a local brand. Deep dive into the sentiment of every online conversation around your brand. It’s an all-in-one social media analytics platform with features like social listening, sentiment analysis, and competitor benchmarking.

Reputation 59

Reputation Brands Construction How To 59

Keyhole.co

MARCH 26, 2024

LEGO sales rose to USD 4 billion last year, whereas its competitors reported declining sales. Track multiple social media campaigns on Keyhole Leverage influencer tracking and market research to draw audiences The creativity and imagination LEGO inspires in its users and fans are equally matched by what the brand displays on social media.

Construction 52

Construction Social Media Strategy Collaboration 52

Sprout Social

FEBRUARY 13, 2019

According to our most recent Brands Get Real report, 76% of respondents expressed that they are more likely to buy from a brand they feel connected to than a competitor. Offered as a new Premium Add-on, Sprout’s Advanced Listening solution is fully integrated alongside the engagement, publishing and reporting tools you rely on everyday.

Authentication 101

Authentication Analysis Sentiment Tumblr 101

Sprout Social

NOVEMBER 19, 2018

Whether holiday social media campaigns offer limited-time deals or tap into people’s holiday decorating aspirations, social is claiming more of a stake in shoppers’ routines each year. Sprout Social analyzed more than 2.9 A look back at holiday 2017. And despite revolving around the U.S.

Retail 109

Retail Sentiment Project Instagram 109

Sprout Social

FEBRUARY 21, 2019

Instead of individually searching each term, you can keep a pulse on conversations, sentiment and themes around: Chicago pizza. In one report, you’ll find what your brand sentiment is on Twitter while another one will tell you what type of content is resonating with your audience. Each report comes with toggles per network.

Twitter 78

Twitter Sentiment Hotels Influencer 78

Hootsuite

APRIL 12, 2021

Integrated paid and organic: We continue to work on ways to create a seamless experience for managing paid campaigns and organic content together from within Hootsuite. With new Amplify adoption reporting , you can track performance and see who’s using the platform and who isn’t. What does this look like when it comes together?

HootSuite 96

HootSuite Insurance Hubspot Sharepoint 96

Sprout Social

APRIL 21, 2020

In events like COVID-19, your audience will be an effective barometer that guides your new focus. Social listening is an incredibly powerful tool for understanding broader conversations around major events and crisis situations. If you’ve had to delay a major campaign or pause your content plan, don’t be afraid to repurpose content.

How To 124

How To Social Media Management Metrics Team 124

Unmetric

JUNE 11, 2019

This means creating more engaging content, getting more certainty around your social strategy and automating those tedious tasks like reporting. In addition to that, the tool gives you real-time social insights on sentiment analysis and mention analysis. It helps track social media accounts and manage marketing campaigns.

Analytics 125

Analytics Tools Social Media Curation 125

Social Media Strategies Summit

FEBRUARY 13, 2020

For B2B brands, social media is growing in importance: 66% of B2B marketers report that LinkedIn is effective, 66% say they plan to boost their organic usage of Instagram, and 56% rate YouTube as important to overall brands success ( Articulate ). Shutterstock capitalized on this trending topic with their social media campaign, Fyrestock.

B2B 150

B2B Social Media Brands Hubspot 150

Hootsuite

MAY 1, 2023

Social media managers have a tough gig, often juggling multiple accounts , managing complex campaigns, and collaborating with stakeholders. Better measurement of results: With a social media workflow in place, it is easier to measure the results of your campaigns. Copywriting: Writing captions or campaign slogans.

Template 134

Template Templates Social Media Tips 134

Sprout Social

APRIL 15, 2020

Below we’ll outline how marketers can reevaluate their planned campaigns and content, assess evolving customer needs, plan for the new normal, identify what parts of their strategy to salvage or scrap. Assess ongoing and planned campaigns and content. Ask yourself, does your plan still make sense, given the climate of today?

Strategy 142

Strategy Metrics Hubspot Retail 142

Oktopost

DECEMBER 22, 2019

Social listening also helps you keep tabs on the social media sentiment toward your company and products. Their tracking and reporting features can give you plenty of information to analyze for actionable information, too. The Benefits of Listening. BuzzSumo. . Meltwater. .

Tools 116

Tools B2B Sentiment Notification 116