Jon Loomer

MAY 16, 2023

We had been hearing whispers of these impending changes to website conversion campaigns from members of our community and through our inbox. In short, Aggregated Event Measurement is Meta’s protocol for reporting web and app events from people who opted out of tracking from iOS 14.5 Now it’s official.

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Conversation Campaign Aggregator Eventful 184

Jon Loomer

JANUARY 25, 2022

One of the biggest complaints during the past year since Facebook implemented changes related to iOS 14 updates is a drop in reporting. While it may not be accurately represented, Facebook is reporting fewer conversions. I have a simple tip for you that may help, and it’s related to the Facebook ads reporting window.

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Report Tips Aggregator Facebook 202

Sherrilynne Starkie

AUGUST 15, 2018

That’s why I was surprised to see the concept resurrected in a recent report from InfluencerDB , an influencer marketing software company, which uses Earned Media Value (EMV), the cash value of attention a brand gets on social media. Click To Tweet The report doesn’t give a rationale for the $5 CPM. Were sales up?

Influencer 199

Influencer Campaign Report CPM 199

Jon Loomer

MAY 24, 2023

If you’re an e-commerce brand that utilizes Meta ads to promote your products, you’ve either experimented with or heard about Advantage+ Shopping campaigns. They are unique, and the reports on performance have largely been positive. They streamline the process of setting up your campaign. Click “Continue.”

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Campaign URL Advertising Analytics 176

Jon Loomer

FEBRUARY 13, 2023

Last week, I wrote about how to create a custom event that fires when someone views a page of your website for 60 seconds. Now let’s create an event based on scroll depth. You can use this for reporting, optimization, and targeting. You’ll do this — and create your events — by creating a new tag.

Eventful 184

Eventful Aggregator Widget Conversation 184

Sprout Social

JULY 25, 2023

That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights. How do you ensure your social media reporting is contextual to your organization’s overall objectives?

Analytics 140

Analytics Report Social Media Google 140

Jon Loomer

AUGUST 24, 2023

Check it out, Meta has a report for that… Go to your Ad Reports and then Personalized Insights. There you should see highlights of a benchmark report. Click “See Report.” This report even charts performance for both your ad set and your peers over time. How do you find performance benchmarks ?

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Report Comparison Eventful Campaign 92

Jon Loomer

AUGUST 30, 2021

Thanks to a recent update, advertisers can now optimize for and track Facebook custom events — without needing to first create a custom conversion. If this doesn’t make sense to you, allow me to explain… What are Custom Events? There are two kinds of events: 1. But custom events needed another step.

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Eventful Facebook How To Conversation 215

Jon Loomer

FEBRUARY 15, 2023

But I have a solution for you: A custom event that combines time spent and scroll depth. I also assume that you’ve already created tags for both the 60-second view and 70% scroll events. The easy solution is to create a custom conversion that maps to that custom event. Quality traffic with Facebook ads is the Holy Grail.

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Eventful Aggregator Google Conversation 179

Sprout Social

OCTOBER 10, 2023

But influencer marketing isn’t as simple as picking any creator, creating one-off content and reaping the benefits of their loyal following—our report found 81% of social marketers describe influencer marketing as an essential part of their social media strategy. What is an influencer marketing campaign?

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Examples Influencer Campaign Marketing 126

Jon Loomer

FEBRUARY 7, 2024

I created a great campaign, and I’m proud of it, but this just doesn’t seem possible. Over Reporting: This tends to be because you set up something wrong that leads to double or over counting. If Ads Manager is reporting more results than happened, regardless of the source, that’s a problem. Really good.

Report 178

Report Sample Samples API 178

agora pulse

FEBRUARY 4, 2020

Then you’ll need to find a way to do reporting and keep your sanity. If you run Facebook Ads, you must get a handle on reporting. When you monitor the right metrics, you can keep your ad performance on track and optimize campaigns to achieve even better outcomes—both of which are bound to make your boss happy.

Report 152

Report CPM CPC Facebook 152

Jon Loomer

JUNE 9, 2020

During the past couple of weeks, I’ve walked you through how to create custom Facebook pixel events that allow you to track, optimize for, and target visits based on time spent on a page and scroll depth. We want Facebook to fire an event as a visitor progresses on a page related to scroll depth. The reason for this is simple.

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Eventful Facebook Upcoming Conversation 212

Jon Loomer

APRIL 24, 2019

A few days ago, I wrote about Facebook’s new Event Setup Tool that simplifies adding pixel events to your website. This is a huge development because Facebook pixel events aren’t fully utilized by marketers as they should be. Why do you need to use pixel events? How can events benefit your marketing?

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Eventful Facebook Analytics Aggregator 167

Sprout Social

MAY 28, 2020

Social media campaigns are focused and coordinated efforts that generate measurable results across social media platforms. Campaigns are a chance to switch things up, reach your audience in a new way, create memorable content and make a real impact on top-line business goals. Plan tags and tracking now to report more effectively later.

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Campaign Report Social Media How To 87

Ignite Social Media

FEBRUARY 28, 2019

Facebook Automatic Events. Facebook is making it easier to track actions like add to cart, initiate checkout, and purchase on your website with Automatic Events. Here’s what you need to know about Automatic Events. Here’s what you need to know about Automatic Events. How Automatic Events Work.

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Eventful Facebook Buy Activities 126

Buffer Social

NOVEMBER 13, 2023

In this article, you’ll find a host of tips, tricks, and tactics that can help you boost your already-planned Black Friday and Cyber Monday campaigns. Consider if that might apply to customers in your target audience — would launching a high-stakes Black Friday campaign erode trust with your long-time buyers?

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Examples Campaign Discount Marketing 92

Jon Loomer

DECEMBER 2, 2017

In this post, I’m going to provide a few examples of some powerful Facebook Analytics reports and how it all comes back to the Facebook pixel and Events. Ultimately, I’ll help you understand how to get those Events set up so that you can start getting the most out of Facebook Analytics today. Set Up Facebook Events.

Analytics 155

Analytics Eventful Facebook WordPress 155

Jon Loomer

MARCH 16, 2022

Maybe you’re running a campaign for blog traffic. What I mean by that is you may optimize for Landing Page Views, but you should still follow other types of conversions that result from your campaign in Ads Manager. Depending on your campaign objective and optimization, this may not be the case. Add Columns. Saved Columns.

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Conversation Facebook Metrics Eventful 198

Jon Loomer

JUNE 12, 2023

Not only is it variable (you can change how attribution is defined), it controls more than just reporting. Typically, this might be for a purchase or lead, but it can be for any conversion defined with a standard event , custom event , or custom conversion. As a result, you must understand the Meta ads Attribution Setting.

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Eventful Conversation Report API 181

Jon Loomer

NOVEMBER 1, 2023

It utilizes your pixel and a conversion event. Your default reporting will be attributed conversions that happened within that window. If you’re running a Sales campaign, the default of 7-day click and 1-day view is typically best practice. Here are some notes… WHAT IS THE ATTRIBUTION SETTING? Prevent that.

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Eventful Campaign Conversation Engagement 152

Jon Loomer

FEBRUARY 28, 2024

I contend that the most underrated action you take when creating a Meta ads campaign is selecting your performance goal. Before, your optimization event helped find people within your selected audience who are most likely to perform your desired action. Your performance goal does. But in each case, it’s the same.

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Eventful Conversation Campaign Types 193

Sprout Social

NOVEMBER 1, 2023

Behind-the-scenes content gives a glimpse into a brand’s inner workings by showcasing candid moments and exclusive looks at how products, services, events and productions come to fruition. 10 behind-the-scenes post ideas and examples for your next campaign 1. What is behind-the-scenes (BTS) content?

Campaign 90

Campaign Content Upcoming Authentication 90

Sprout Social

FEBRUARY 3, 2022

Trouble coming up with marketing campaign ideas? This guide breaks down how to put together meaningful marketing campaigns and plenty of examples to help you come up with fresh ideas. What is a marketing campaign, exactly? When we think of classic marketing campaign examples (like “ Got Milk? Hey, we hear you.

Campaign 137

Campaign Engagement Marketing Hashtag 137

Jon Loomer

APRIL 10, 2022

It may appear as a bug… This happens when you utilize multiple attribution settings for different campaigns. If one campaign reports on conversions within 7-day click and 1-day view while another reports based on 1-day click, Facebook will not attempt to add these metrics. What Can You Do?

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Metrics Facebook Campaign Issues 199

Later

JUNE 28, 2021

From monitoring relevant hashtags to searching for influencers who are already fans of your brand — finding the right influencers can help you level-up a campaign, build brand awareness, and reach new engaged audiences. Follow Industry Podcasts, Events, Newsletters, and Blogs. Ready to find the right influencers for your brand?

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Influencer Campaign Instagram How To 106

Jon Loomer

FEBRUARY 10, 2024

Is Ads Manager over-reporting? If you’re getting conversion results that seem too good , do this… Assuming you set up your events properly , it’s rare that your results would be improperly inflated. If you’re running a purchases campaign, there’s nothing wrong with having some view-through conversions.

eBook 130

eBook Eventful Conversation Report 130

Jon Loomer

MAY 12, 2021

Let’s run through what you need to know… Optimization for Eight Events Only. If you want to create a conversions campaign, you can only optimize for one of your eight configured events. Just know that you should expect up to a 72-hour delay before being able to optimize for any new configured events.

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Advertising Facebook Aggregator Eventful 217

Jon Loomer

MARCH 8, 2024

Set up the pixel, API , standard and custom events , and custom conversions. Your ability to properly and thoroughly define and pass events will help provide a fuller picture for Ads Manager reporting, but it will also help deliver your ads to the right people. Your Budget Not everyone has the luxury of big budgets.

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API Compete Energy Eventful 136

Sprout Social

SEPTEMBER 22, 2021

Social media campaigns are living, breathing things. In spite of all the research and prep that marketers funnel into campaign planning, creative production or hashtag ideation, campaigns tend to chart a path of their own post-launch. Social drives game-time decisions for campaigns.

Campaign 121

Campaign Hashtag Analytics Metrics 121

Jon Loomer

NOVEMBER 2, 2017

You might have noticed an update while creating your ads recently: Facebook Campaign Goals. Let’s take a closer look at what Facebook Campaign Goals are and how you might use them… The Purpose of Facebook Campaign Goals. That’s the purpose of Campaign Goals. Campaign Goals: Traffic. Registrations.

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Campaign Facebook Sample Samples 135

Jon Loomer

JANUARY 24, 2024

While this has long-term potential for sales campaigns, there are obvious weaknesses outside of that focus. We also want a solution that is in line with Meta’s current philosophy and campaign creation flow. Not only can you optimize for number of purchase events, but you can optimize for the value of those purchases.

Advertising 173

Advertising Eventful Campaign Engagement 173

Jon Loomer

SEPTEMBER 15, 2022

You can create custom metrics in either your custom ad reports or within Ads Manager itself. Within custom ad reports, you’ll see the option within “Metrics” on the right… And within Ads Manager, you can see the option to create a custom metric when you customize columns… Here’s a really simple example.

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Metrics Examples Facebook How To 214

Jon Loomer

JANUARY 22, 2024

It could also be because you’re running an Advantage+ Shopping Campaign. This is now the default option when setting targeting in manual campaigns, though you can currently switch back to the original audience options. It’s a weakness if you expect people who perform your optimization event to also perform other actions.

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Embedding Eventful Cost Issues 163

Jon Loomer

DECEMBER 1, 2021

How did your advertising campaign perform? It allows me to easily compare campaigns and ad sets without making changes. To make it easier, let’s group the metrics I use by category… Metrics: Campaign Basics. They’re the campaign basics. Metrics: Standard Events. Metrics: Custom Events.

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Metrics Facebook CPC Eventful 212

Oktopost

AUGUST 24, 2021

B2B event marketing has been proven to be as good as gold for this goal. . of its marketing budget for events. Looking at these numbers, it’s safe to say that businesses see a lot of potential and opportunities in these events. . Given that, in this post, we’ll talk about: What B2B event marketing is. Why it’s important.

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B2B Eventful Marketing Conference 118

Ignite Social Media

JANUARY 21, 2021

By December of last year, the alarm became more of a siren and now Facebook is urging advertisers to take swift action as several of the iOS privacy updates are expected to greatly impact advertising, including targeting, delivery, measurement, and reporting. How Reporting and Attribution Will Be Effected.

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Advertising Facebook Policies API 180