Keyhole.co

JANUARY 24, 2024

million Facebook: 8.4 Wendy’s marketing strategy has always adapted to current happenings and public sentiment, going all out in everything it does. Let’s take a closer look at Wendy’s social media strategy to see how the brand maintains a top spot in online engagement. million YouTube: 136K Twitter: 3.8

Engagement 52

Engagement Social Media Strategy Meme 52

Keyhole.co

NOVEMBER 9, 2023

In this article, we’ll guide you through the 3 essential influencer marketing metrics you should be tracking for your upcoming holiday campaigns, ensuring that your efforts spread holiday cheer and deliver real results. What influencer marketing goals can be set for holiday campaigns? But let’s start with the basics.

Metrics 52

Metrics Influencer Campaign CPA 52

Sprout Social

JANUARY 11, 2024

Is the influencer partnership driving more brand mentions and positive sentiment online? Tracking when social media engagements—comments, shares and mentions—spike reveals a lot about how customers perceive and interact with your brand. These are questions you might’ve asked yourself more than once.

Brands 109

Brands How To Sentiment Metrics 109

Hootsuite

NOVEMBER 7, 2023

Find opportunities for authentic engagement. Track social sentiment in real time. Spot competitor campaigns as they launch. That’s on top of comprehensive social media management tools, including scheduling to all major network, easy performance tracking, and audience engagement tools.) Maybe you can provide the solution.

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

agora pulse

NOVEMBER 10, 2020

When your company or clients use social analytics effectively, they can improve campaign performance, connect more deeply with customers, and stay ahead of the competition. Checking engagement on a social media analytics tool. Agorapulse is a social media management tool that offers scheduling, engagement, monitoring, and reporting.

Analytics 179

Analytics Social Media Tools Price 179

Sprout Social

JUNE 26, 2023

Besides workflow efficiencies, AI tools provide nuanced insights that can transform your customer journeys to become more engaging and supportive. Sentiment analysis Sentiment analysis detects emotions or sentiments in data, which can be used to gauge how customers perceive your brand or your services.

Sentiment 103

Sentiment Analysis Patterns Price 103

Sprout Social

NOVEMBER 21, 2023

As more companies adopt an omnichannel approach to engage with customers, keeping up with competitors can be challenging. This includes keeping tabs on your competitors’ social media activity, pricing changes, marketing campaigns, product launches and more. Maybe you need to share more engaging content. You need to know it all.

Sentiment 96

Sentiment Metrics Analysis Trends 96

Hootsuite

SEPTEMBER 14, 2023

Looking to gain a better understanding of your customer’s behavior and how to engage with them ? For example, marketers looking to leverage social data intelligence might track Instagram, Facebook, and Twitter conversations to measure sentiment around their brand or products. Social media intelligence could be the answer.

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Sprout Social

JANUARY 9, 2024

It is limited by historical data and predictive variables, which can make the suggestions obsolete by the time you put them to use for a campaign. AI enables you to analyze data in real-time by computing the change in variables as they happen so businesses can monitor and pivot campaign strategies promptly. Let’s dig deeper.

Analytics 113

Analytics Sentiment Analysis Patterns 113

Hootsuite

FEBRUARY 7, 2024

From branded hashtag campaigns to X (formerly Twitter) chats to the latest memes and trends, hashtags remain an effective way to extend your social media reach. Using the drop-down menu, you can analyze hashtags within your competitor group to see hashtags that drove the most comments, reactions, shares, likes, and estimated engagement.

Hashtag 91

Hashtag Analytics Tools HootSuite 91

Webbiquity SMM

NOVEMBER 8, 2022

When an unknown variable is introduced, people are likely to take action depending on the sentiments of the majority. They often have a highly engaged fan base. Brands integrating social proof into their marketing campaigns boost legitimacy and authenticity in their products and services. What Is Social Proof In Marketing?

comScore 299

comScore Marketing Case Study Review 299

Keyhole.co

MARCH 9, 2023

Keyhole Keyhole helps marketers measure the impacts of their marketing campaigns. Keyhole offers campaign monitoring, influencer tracking, brand mention monitoring, and powerful competitor research tools that make it easy to benchmark your campaigns against your competitors’.

Tools 84

Tools Sentiment Hubspot Price 84

Likeable

NOVEMBER 13, 2019

Arguing that ads actually get more efficient during the holiday season, digital solutions agency HYFN conducted a year-long study tracking key engagement statistics and found that between November and December, there was a 10 percent drop in Cost Per View (CPV), and a 56 percent increase in Video View Rate. Encourage Sharing and Engagement.

Campaign 70

Campaign Social Media Crowdsourcing Sentiment 70

Keyhole.co

DECEMBER 15, 2023

So, running engaging campaigns can be daunting. But with an extensive online presence, many big brands convert their online reach into actionable engagement. Keyhole Keyhole is an end-to-end social media monitoring and publishing tool that allows brands to track their online campaigns.

Sentiment 52

Sentiment Price Analysis HootSuite 52

Oktopost

MARCH 10, 2022

And when you have to prove the return on investment of each and every red cent, it can be difficult to justify increasing spend on organic social over Facebook ads. I mean, who is clicking on the links to my content, who is engaging with what we are talking about—and what step do they take next? Brand awareness/brand sentiment.

ROI 174

ROI B2B Social Media Brands 174

Ignite Social Media

JANUARY 25, 2018

Facebook recently made an exciting announcement for marketers. Facebook is experimenting with letting brands study people’s posts and comments on the platform. Facebook Audience Insights API is currently in Beta test with limited partners, as one of those partners, Ignite is going to give you an inside look at what is to come.

Facebook 107

Facebook Sample Samples Sentiment 107

Keyhole.co

MAY 3, 2023

Using a hashtag tool, you’ll be able to track how your campaign performed but also uncover key findings about your audience and your competitors. You should always aim to prove the effectiveness of your marketing campaigns. Lebron James is a huge advocate for Taco Tuesday, making him a fitting choice for a #tacotuesday campaign.

Hashtag 52

Hashtag Social Media Sentiment How To 52

Social Media Strategies Summit

FEBRUARY 24, 2021

The use of the word “social” is a little misleading because it’s not limited to platforms like Facebook and LinkedIn. The company signed up seven million new Facebook fans, 500,000 new Twitter followers, and 800,000 new Instagram followers in a year. Cloudera Leverages B2B Social Listening to Assess Market Sentiment. The result?

Social Media 147

Social Media Strategy Sentiment Marketing 147

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience?

Brands 113

Brands Sentiment How To Analysis 113

Keyhole.co

DECEMBER 13, 2023

Add to the mix the ever-changing trends, you realize you need a robust social media strategy to run successful online campaigns. These are taken from Facebook, Instagram, Twitter, YouTube, Reddit pages, and even blogs and forums. Social media marketing keeps evolving with each new social app.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

Oktopost

NOVEMBER 30, 2023

While the precise number of shares attributed to dark social is difficult to come by, it is estimated that around 84% of all shares can be traced to ‘hidden’ sources such as WhatsApp, Facebook Messenger, private subreddits, Facebook Groups, Slack, or email. Despite Google Analytics’s centrality in marketing, it is far from perfect.

Forums 62

Forums Reddit Analytics Sentiment 62

Keyhole.co

MARCH 26, 2024

million Facebook: 15 million YouTube: 17.6 million LEGO’s adjunct and spinoff social media accounts also boast engaging content and thousands of followers. For instance, here’s a post that LEGO shared on Facebook displaying the photographs of the toy photography group ‘Stuck in Plastic’. Instagram: 10.3

Construction 52

Construction Social Media Strategy Collaboration 52

Keyhole.co

OCTOBER 27, 2022

Using a hashtag tool, you’ll be able to track how your campaign performed, but also uncover key findings about your audience and your competitors. You should always aim to prove the effectiveness of your marketing campaigns. Engagement: How many likes, shares, and clicks did your hashtag receive? Get started for free here.

Hashtag 98

Hashtag Analytics Metrics ROI 98

Sprout Social

AUGUST 5, 2020

This update provides a comparative insights view that makes it much easier to compare and contrast your social performance with competitors across key metrics, including SOV, engagement and sentiment. For example, let’s say you double your audience engagement over a six month period. That’s great news, right?

Analysis 141

Analysis Strategy Sentiment Comparison 141

Sprout Social

FEBRUARY 8, 2021

Social teams can use a profile performance report to track awareness and visibility across networks like Facebook, Twitter and Instagram. Engagements. Sprout’s Profile Performance Report brings key metrics for Twitter, Facebook, Instagram, LinkedIn and Pinterest together into one streamlined report. Cost per Engagement (CPE).

Report 130

Report Social Media Metrics Team 130

Sprout Social

MAY 11, 2023

Factor them into your social media advertising strategy to minimize risk and maximize the impact of your campaigns. Meta platforms: Meta offers several brand safety controls that work across Facebook, Instagram and Messenger. Adidas ’ recent campaign is a brand safety success story. brand safety rate and a 99.9%

Reputation 129

Reputation Tools Brands How To 129

Hootsuite

JANUARY 13, 2022

In this article, you’ll learn what user-generated content is, plus a few other things: understand the benefits of using UGC in your campaigns, see how big and small brands execute UGC, Get actionable tips to help transform your user-generated content into more engagement and conversions for your brand. Acts as a trust signal.

UGC 145

UGC Content HootSuite Authentication 145

agora pulse

JANUARY 6, 2021

Look for time-sensitive events like Facebook Lives or Twitter chats. Respond immediately to anything simple—like a meeting request—or anything urgent—like a campaign update. Check Paid Social Campaigns. Start by checking the performance of any paid social campaigns you’re running. Respond to Engagement and Mentions.

Social Media Management 172

Social Media Management Social Media Curation UGC 172

Oktopost

AUGUST 10, 2023

That means if you’re not using it as a resource to nurture, engage, and foster relationships with potential buyers, you’re missing out on a golden opportunity to drive more revenue. Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies.

Social Media 62

Social Media B2B Sentiment How To 62

Sprout Social

JANUARY 3, 2022

This information can then be used to shape everything from campaign creative to new product development. The first step you should take is to get a handle on your existing audience by aggregating social media data across your active social networks (Facebook, Instagram, Twitter, etc.) Create for one person, not for many.

Data 140

Data Social Media Sentiment Team 140

Keyhole.co

FEBRUARY 29, 2024

We’ll provide you with the latest strategies and insights so you can make data-driven decisions that will lead to successful social media campaigns. While engagement metrics remain important, prioritize key performance indicators (KPIs) directly tied to your objectives. Brand awareness: Track mentions, sentiment analysis , and reach.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Keyhole.co

APRIL 12, 2023

This engagement tool is not just for Twitter alone but spans its effectiveness to Instagram. They can be either brand names or campaign hashtags. Campaign hashtags: These hashtags are created for specific marketing campaigns or promotions. Before you roll your eyes at this in disbelief, Instagram hashtags actually work!

Hashtag 52

Hashtag Analytics Instagram Sentiment 52

Keyhole.co

FEBRUARY 23, 2024

We’ll provide you with the latest strategies and insights so you can make data-driven decisions that will lead to successful social media campaigns. While engagement metrics remain important, prioritize key performance indicators (KPIs) directly tied to your objectives. Brand awareness: Track mentions, sentiment analysis , and reach.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Talkwalker SM

APRIL 1, 2016

In our latest report , we’ve looked at top FMCG household and personal care brands and used social data to explain how their social media campaigns achieved top results. Using social listening , we’ve examined Ariel ’s social strategy and found one campaign that was particularly interesting.

Campaign 60

Campaign Social Media Company Sentiment 60

The Realtime Report

DECEMBER 20, 2012

On Black Friday, Facebook and Walmart launched the social network’s largest mobile advertising campaign ever. Was the campaign successful, and will Facebook partner with other brands in this way? It consisted of 50 million ads which showed up in the Facebook mobile news feeds of tens millions of people.

Mobile 149

Mobile Team Retail Journal 149

agora pulse

MAY 31, 2018

After the July 2018 release of the Graph API, some Facebook ad metrics will leave our reports forever. Facebook is removing metrics they consider “redundant, outdated, not actionable, or infrequently used.” Which Metrics Is Facebook Getting Rid of? This metric “hasn’t been a widely used metric” according to Facebook.

Metrics 87

Metrics Facebook Aggregator Report 87

agora pulse

MAY 31, 2018

After the July 2018 release of the Graph API, some Facebook ad metrics will leave our reports forever. Facebook is removing metrics they consider “redundant, outdated, not actionable, or infrequently used.” Which Metrics Is Facebook Getting Rid of? This metric “hasn’t been a widely used metric” according to Facebook.

Metrics 87

Metrics Facebook Aggregator Report 87