Social Media Strategies Summit

JULY 12, 2023

Marketing campaigns sometimes encourage consumers to do something new, something they may have yet to consider. Why Awareness Doesn’t Guarantee Campaign Success Almost everyone reading this article knows that flossing is good for them. Adam and his team aimed to create a memorable campaign that persuaded people to act.

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Campaign Social Media Case Study Training 210

Sprout Social

OCTOBER 10, 2023

And with 79% of marketers describing influencer content as necessary for their customers’ experiences, brands need to be strategic to create campaigns that resonate. In this article, we’ll cite more data from our Q3 2023 Pulse Survey as we explore campaign types. What is an influencer marketing campaign?

Examples 127

Examples Influencer Campaign Marketing 127

Jon Loomer

NOVEMBER 7, 2022

Campaign Creation. When you first create a TikTok campaign, you’ll have the option of Simplified or Custom Mode. I compare Simplified Mode to Advantage Plus campaign creation. You are unlikely to be surprised that the first step requires you to select a Campaign Objective. You can also target by hashtag engagement.

Campaign 198

Campaign Advertising Price Facebook 198

Jon Loomer

JANUARY 11, 2022

As a result, the process of creating a campaign has become increasingly complex and confusing, particularly for newer advertisers. The biggest change for advertisers will be moving from 11 campaign objectives to six (image from Facebook): The new objectives, using ODAX, will be: Awareness. Engagement. Flows are changed.

Campaign 205

Campaign Facebook Advertising Overview 205

Jon Loomer

DECEMBER 4, 2022

Now that I’m putting a greater focus on Reels and short-form video , the next step is figuring out how to leverage this engagement with ads. I want to target the people who are most engaged with my Reels, both on Facebook and Instagram. I’m getting better engagement than I’ve seen on Facebook and Instagram in years.

Engagement 193

Engagement Video Groups Groups 193

Koka Sexton

FEBRUARY 16, 2023

But what goes into creating an engaging email nurturing campaign? Track and analyze your results: It’s important to track the performance of your email nurturing campaign and make adjustments as needed. The newsletter can help keep potential clients engaged and informed about your business and its offerings.

Campaign 78

Campaign Engagement Case Study Newsletter 78

Mindjumpers

OCTOBER 12, 2012

What in my opinion is one of the best campaigns of the year just ended: The Oreo “ Daily Twist ” campaign. Using milestones and popular-culture events to engage. Besides the “Daily Twist” site where users could suggest their “twist”, the campaign was driven on Facebook , but also on Twitter , Tumblr and Pinterest.

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Campaign Engagement Tumblr Eventful 255

Audiense

OCTOBER 17, 2022

This makes it critical to ensure your targeting is fine-tuned to reach people who are likely to respond and take action.This is exactly what WWF achieved with their Nature Positive campaign.

Campaign 148

Campaign Analysis Engagement 148

Ignite Social Media

JULY 18, 2022

So naturally, you’d think the more engagement you get on a post, the better. It turns out that one key factor in converting social followers to loyal fans is the quality of engagement, not quantity. Why You Should Care About Engagement Quality . How to Improve Engagement Quality . Not necessarily.

Engagement 183

Engagement UGC How To Metrics 183

Jon Loomer

JULY 17, 2023

Engaged-View Attribution provides a unique way to measure conversions after engagement with your video ads. Let’s take a closer look at what Engaged-View Attribution is and how it fits in with Meta ads attribution generally. In this post, we’ll cover the following… What is Engaged-View Attribution?

Advertising 148

Advertising Engagement Class Conversation 148

Hootsuite

SEPTEMBER 25, 2023

So you’ve planned and launched a social media campaign, and waited patiently for the likes, comments, and conversions to roll in. Is a 2% engagement rate high or low? Did your target audience love your campaign, or was it a flop? engagement rate calculator you can use to quickly double-check your own performance stats. #1

Industry 125

Industry Engagement HootSuite Analytics 125

Jon Loomer

AUGUST 28, 2023

With the Instagram Profile conversion location, you can run traffic campaigns that send people to your Instagram business profile. Let’s set it up… Setup Use the Traffic campaign objective… Within the ad set, select “Instagram Profile” as your conversion location. There are no other options. .”

Campaign 147

Campaign Conversation Instagram Metrics 147

Ignite Social Media

NOVEMBER 6, 2023

When done right, influencer campaigns can help raise brand awareness, improve engagement, and drive conversions. In this video, Senior Production Managers Courtney D’Aiuto and Susan Flower discuss the power of short-form video and show successful influencer campaigns we’ve worked on.

Influencer 96

Influencer Campaign Video Instagram 96

Jon Loomer

OCTOBER 7, 2020

Not only is video popular and engaging, but Facebook prioritizes it in news feeds. If you’re utilizing videos, you need to create Facebook video engagement custom audiences. Let’s discuss… How Video Engagement Custom Audiences Work. Then target or exclude those who engaged with those videos. 25% or more.

Engagement 207

Engagement Video Facebook How To 207

Waxing UnLyrical

JULY 18, 2019

Goodwill® is unique in its business model, so we approached influencers with an intentionality to reach key target audiences during our significant seasonal campaigns — Halloween, back to school, end of year, spring cleaning, Goodwill Industries Week and most importantly, National Thrift Shop Day. Influencers and brand.

Influencer 211

Influencer Engagement Fashion Retail 211

Social Media Today

FEBRUARY 3, 2020

Interactive content can help you generate more engagement, more leads and more sales. These tools will help you run more effective social media contests.

Engagement 218

Engagement Social Media Tools Campaign 218

Keyhole.co

JANUARY 20, 2024

Small businesses don’t have the budget for national ads, hiring celebrities, or creating flashy campaigns. In this article, we’ll go over some Facebook marketing strategies you can try to increase your customer engagement, build brand awareness, and drive sales. The answer is Facebook marketing. And you could be one of these brands.

Small Business 100

Small Business Engagement Strategy Facebook 100

The Realtime Report

OCTOBER 27, 2023

Instagram Influencers with Up to 100K Followers have the Highest Average Engagement Rate of 6.89% Marketers are willing to dig deep into their pockets to promote on Instagram. Each month, more than 130 million Instagram users engage with shopping content and learn about brands and products in an authentic way without hard selling.

Influencer 91

Influencer Engagement Instagram Survey 91

Mindjumpers

MAY 5, 2011

Tweet Nissan’s online campaign for the launch of Xterra SUV in early March this year in Middle East, caught my attention for being an interesting example of well-executed customer engagement and interaction. This campaign engages perspective customers in a dialogue by giving them a chance to interact virtually with the vehicle.

Campaign 239

Campaign Engagement Foursquare Team 239

Social Media Strategies Summit

JANUARY 2, 2020

To get you inspired to create holistic social media campaigns, we’re sharing the top campaigns from 2019 that are already doing just that. #1 The marketing campaign to support this launch featured The Office actor, Craig Robinson, sharing zingers about the new product. But the campaign didn’t end on social.

Campaign 166

Campaign Meme Instagram Social Media 166

Jon Loomer

OCTOBER 7, 2020

Not only is video popular and engaging, but Facebook prioritizes it in news feeds. If you’re utilizing videos, you need to create Facebook video engagement custom audiences. Let’s discuss… How Video Engagement Custom Audiences Work. Then target or exclude those who engaged with those videos. 25% or more.

Engagement 148

Engagement Video Facebook How To 148

Jon Loomer

OCTOBER 7, 2020

You can run ads to reach those who have engaged with your Facebook page content. To do this, you first need to create Facebook Page Engagement Custom Audiences. What Page Engagement Audiences Are. You can create audiences based on the following types of engagement: Everyone who engaged with your Page.

Engagement 189

Engagement Facebook Sample Samples 189

Sprout Social

MAY 26, 2022

With engagement like this, the network is quickly moving away from the fringes of the social media landscape and into the center of forward-thinking brands’ strategies. This article will outline how brands can architect successful end-to-end TikTok marketing campaigns (versus one-off experimental videos) to capitalize on this engagement.

Examples 142

Examples Campaign Tips UGC 142

Social Media Today

OCTOBER 13, 2021

The insights underline the importance of engaging younger audiences with interactive, responsive campaigns.

Engagement 183

Engagement Twitter Campaign 183

Sprout Social

DECEMBER 7, 2022

To see just how effective the Spotify Wrapped campaign is, we dove into the Sprout Social Listening tool. Every year, Spotify Wrapped gets bigger and bigger on social media, with massive engagement gains between 2020 and 2021. While 2021 might have been a banner year for the Spotify Wrapped campaign, 2022 has been even bigger.

Campaign 102

Campaign Marketing Social Media Trends 102

Oktopost

JUNE 20, 2022

Caitlin Doyle, Social Media Manager at Demandbase shares her tips for higher engagement. If you’ve spent anytime scrolling a Demandbase feed, you’ve seen their fun, fresh, and engaging social presence. LinkedIn’s carousels might be your one-way ticket to higher engagement! Episode Summary. Love Going Behind the Post?

Engagement 125

Engagement Social Media Management Apple Hosting 125

Jon Loomer

OCTOBER 6, 2020

Without a landing page, form engagement wouldn’t contribute to website traffic, which allows marketers to create Website Custom Audiences. The Lead Ad Form Engagement Custom Audience. This audience will only include someone who has engaged with your form during the past 90 days. The No-Landing-Page Problem.

Engagement 194

Engagement Facebook Advertising Examples 194

Sprout Social

MARCH 29, 2021

Now is a prime time to reassess how you approach Facebook and come up with campaigns that drive your business forward. That’s why we’ve outlined some recent success stories from brands, ranging from killer Facebook ad campaigns to smart posts that receive tons of love organically. Can't stop, won't stop! ?? Owlet Baby Care.

Campaign 142

Campaign Facebook Influencer Embedding 142

Social Media Network Marketing

MARCH 3, 2024

In today's digital age, Instagram has become more than just a platform for sharing photos and videos—it's a thriving community where individuals, brands, and organizations connect, engage, and build meaningful relationships. Let's dive in and discover how to create a vibrant and engaged community on the world's favorite visual platform. ?

Communities 56

Communities Engagement Instagram Hashtag 56

The Realtime Report

AUGUST 23, 2012

President Obama’s campaign has posted nearly four times as much content as challenger Mitt Romney’s campaign, and is active on nearly twice as many platforms, according to new research by the Pew Research Center’s Project for Excellence in Journalism. both campaigns averaged two posts per day on Facebook.

Campaign 181

Campaign Engagement Social Media Study 181

Sprout Social

AUGUST 17, 2022

With so many networks and interactions across social media, tracking your engagement data can be tricky. Thing is, those engagements are invaluable to your brand. Social media monitoring is the process of tracking and reacting to social engagements. The platform tracks interactions, engagements and content performance.

Campaign 125

Campaign Social Media Tools Hubspot 125

Keyhole.co

OCTOBER 20, 2022

Engagement rate gives us an assessment of the quality of the content, independent from the number of followers an account has. Table of Content What is Engagement Rate? Why Should You Track Engagement Rate? How to Calculate Engagement Rate. What is Engagement Rate? Why Should You Track Engagement Rate?

Engagement 105

Engagement Metrics ROI Comparison 105

Keyhole.co

MARCH 8, 2022

Businesses everywhere and in all domains are looking to get engagement through TikTok marketing. Now if you’re thinking about how your brand can ride this organic wave, improve TikTok engagement rate, and how to use TikTik to promote your business, this article is for you. High engagement rate. What is TikTok marketing?

Engagement 119

Engagement Hashtag Influencer Trends 119

Sprout Social

OCTOBER 1, 2020

Meanwhile, the controls and creative options available to businesses today mean that your campaigns are likelier to net you a higher return on your investment. There are tons of variables that go into any given social media ad campaign, though. Even the seemingly smallest details can impact your campaign’s performance and reach.

Advertising 145

Advertising Campaign Social Media How To 145

Jon Loomer

FEBRUARY 1, 2024

One of the best things you can do for your online business is set up CRM lead scoring automation to segment your highest value or most engaged subscribers. Or it sends them into a new campaign. That engagement is a signal that volume isn’t too much. This is a bit off topic since my primary focus is Meta ads.

Engagement 78

Engagement How To System Newsletter 78

BeingOptimist

MAY 17, 2023

Auto dialing campaigns have become integral to various industries, facilitating effective communication with potential customers. With technological advancements, the integration of artificial intelligence (AI) has revolutionized how auto-dialing campaigns are conducted.

Campaign 75

Campaign Sentiment Privacy Analysis 75

agora pulse

DECEMBER 11, 2020

Consider integrating email marketing and social media to make your campaigns stronger and richer. If another team runs your brand’s email marketing campaigns, a visual or voice-related disconnect could spring up between email and social media. Cross-Promote Campaigns. Publish Email Campaigns on Social.

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Campaign Social Media UGC Marketing 150