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How Facebook Groups Can Benefit Your Social Strategy

Ignite Social Media

One billion monthly users are now using Facebook Groups for many different reasons. Below are a few key strategies and quick steps you can implement to take advantage of Facebook Groups that will ultimately strengthen your social media marketing strategy. There are many ways you can use Facebook Groups.

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9 Genius Ideas to Steal for Your Black Friday + Cyber Monday Marketing Campaigns (with Real-life Examples)

Buffer Social

In this article, you’ll find a host of tips, tricks, and tactics that can help you boost your already-planned Black Friday and Cyber Monday campaigns. Consider if that might apply to customers in your target audience — would launching a high-stakes Black Friday campaign erode trust with your long-time buyers?

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How to Integrate Email Marketing and Social Media for Stronger Campaigns

agora pulse

Consider integrating email marketing and social media to make your campaigns stronger and richer. As a social media marketer, you already know Facebook, Instagram, Twitter, and LinkedIn like the back of your hand. With email segmentation, you can split subscribers into groups based on interests or behaviors.

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3 Advertising Campaigns You Need to Be Running on Facebook

agora pulse

When you implement the correct advertising campaigns on Facebook , it can become your most successful marketing channel and the core driver of growth for your business. With Facebook advertising, you can target people who have had different levels of engagement with your business both on and off the platform.

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Enforcement of iOS 14 Changes for Facebook Advertisers Begins

Jon Loomer

We were first warned about iOS 14 and how it would impact Facebook advertising in 2020. If you want to create a conversions campaign, you can only optimize for one of your eight configured events. You are likely seeing messages from Facebook about your custom audiences shrinking. Now that Apple has launched iOS 14.5

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A Survey of Targeted Facebook Ad Users [Results]

Jon Loomer

About a month ago, I told you about how you can use Facebook Messenger ads to collect leads. I’m running a Facebook ad that sends people into a Messenger conversation. What’s your monthly Facebook ads budget? If I leave targeting at Worldwide, Facebook will focus on getting results at the lowest cost. Advanced: 34%.

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How to Create an Evergreen Facebook Ad Campaign

Jon Loomer

As I speak with Facebook marketers on a daily basis, a common theme arises: They are able to create campaigns that work for a while, but then they suddenly die. They are showing the same ad or group of ads to the same people. What if we could turn on a campaign and walk away, knowing that it will remain effective over time?

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