Social Media Strategies Summit

JUNE 8, 2023

Brands have many reasons to move away from the social media giant Facebook. From its slowing growth to its constant algorithmic changes , the environment on Facebook gets more challenging every day. But despite all of these reasons to move away from Facebook, there is no denying the platform’s continued influence.

Brands 130

Brands Facebook Influencer Campaign 130

Keyhole.co

JANUARY 20, 2024

Small businesses don’t have the budget for national ads, hiring celebrities, or creating flashy campaigns. The answer is Facebook marketing. Anyone can market on Facebook–big brands, small businesses, and individuals alike. In fact, surveys show that the majority of Facebook users follow at least six brands.

Small Business 100

Small Business Engagement Strategy Facebook 100

Jon Loomer

SEPTEMBER 26, 2022

Back in May, Facebook announced a series of new features for Lead Ads that would roll out over a series of months. The normal process of collecting leads with Facebook lead ads when offering a digital product (like an ebook) goes like this: Complete the form, providing your email address. What is Gated Content? Managing Leads.

Content 211

Content Facebook Groups Groups 211

Jon Loomer

DECEMBER 1, 2021

How did your advertising campaign perform? Part of the battle is knowing which Facebook ads metrics actually matter. Facebook does a good job of surfacing metrics that are relevant to your objective, but that’s not good enough for me. ” This is a preset that Facebook created. They’re the campaign basics.

Metrics 212

Metrics Facebook CPC Eventful 212

Later

JUNE 26, 2020

Facebook Groups are an effective way to create a community, drive engagement, and improve customer relations for your brand or business. Ready to build a successful Facebook Group for your business? Ready to build a successful Facebook Group for your business? What are Facebook Groups.

Groups 74

Groups Groups Facebook How To 74

Ignite Social Media

MARCH 26, 2018

One billion monthly users are now using Facebook Groups for many different reasons. Below are a few key strategies and quick steps you can implement to take advantage of Facebook Groups that will ultimately strengthen your social media marketing strategy. There are many ways you can use Facebook Groups.

Groups 87

Groups Groups Strategy Facebook 87

Almost Savvy

DECEMBER 8, 2011

Seemingly stealth group members. Today’s post is written specifically for those responsible for managing a Group on Facebook. Facebook Groups don’t get as much buzz as Facebook Profiles (soon to be known as Timelines) and Facebook Pages. Still, there are many wonderful uses for Groups.

Groups 250

Groups Groups Facebook How To 250

Jon Loomer

DECEMBER 1, 2022

You’ve likely heard the advice, whether from a Facebook ads rep or your regular ads “guru.” ” Micro-targeting with Facebook ads is no longer viable. Should you go broad with Facebook ads targeting? Facebook will then show your ad to people within your audience who are most likely to convert.

Facebook 200

Facebook System Conversation Eventful 200

Jon Loomer

SEPTEMBER 27, 2021

Advertisers can also experiment with Facebook Lookalike Expansion to yield optimal results that scale. You can have Facebook find the people who are in anywhere from the top 1% to 10% within a country or region who are most similar to your source audience. If so, Facebook will dynamically expand to reach these other people.

Facebook 212

Facebook How To System Advertising 212

Jon Loomer

SEPTEMBER 23, 2021

Facebook is making a change to force advertisers to potentially target more broadly using Targeting Expansion for some situations. It’s a big change that could lead to more results (if it works the way it’s designed), but it may also upset advertisers wanting to limit targeting to a smaller group. The Change.

Facebook 212

Facebook API Advertising Conversation 212

Jon Loomer

OCTOBER 7, 2020

Video is big on Facebook. Not only is video popular and engaging, but Facebook prioritizes it in news feeds. If you’re utilizing videos, you need to create Facebook video engagement custom audiences. Of course, this only involves Facebook or Instagram videos (not YouTube, Vimeo, or any other platform). 25% or more.

Engagement 207

Engagement Video Facebook How To 207

agora pulse

AUGUST 23, 2018

When you implement the correct advertising campaigns on Facebook , it can become your most successful marketing channel and the core driver of growth for your business. With Facebook advertising, you can target people who have had different levels of engagement with your business both on and off the platform.

Advertising 111

Advertising Campaign Facebook Buy 111

Sherrilynne Starkie

JANUARY 19, 2013

The Ottawa-based public engagement consulting firm behind the disastrous ‘Our Voice, Our Hamilton’ campaign certainly learned a lot about high emotion, conflict and controversy within a few hours of its launch. On Monday, Day One of the $376,000 campaign, Dialogue Partners tweeted, “What is ‘ HSR ’?” Photo: tourismhamilton.com.

Campaign 377

Campaign Engagement Focus Group Project 377

Social Media Strategies Summit

JANUARY 2, 2020

To get you inspired to create holistic social media campaigns, we’re sharing the top campaigns from 2019 that are already doing just that. #1 The marketing campaign to support this launch featured The Office actor, Craig Robinson, sharing zingers about the new product. But the campaign didn’t end on social.

Campaign 166

Campaign Meme Instagram Social Media 166

agora pulse

DECEMBER 11, 2020

Consider integrating email marketing and social media to make your campaigns stronger and richer. As a social media marketer, you already know Facebook, Instagram, Twitter, and LinkedIn like the back of your hand. With email segmentation, you can split subscribers into groups based on interests or behaviors.

Campaign 150

Campaign Social Media UGC Marketing 150

Jon Loomer

JANUARY 7, 2016

As I speak with Facebook marketers on a daily basis, a common theme arises: They are able to create campaigns that work for a while, but then they suddenly die. They are showing the same ad or group of ads to the same people. What if we could turn on a campaign and walk away, knowing that it will remain effective over time?

Campaign 146

Campaign How To Facebook Overview 146

Mindjumpers

NOVEMBER 25, 2011

Tweet While surfing the web, I stumbled across an interesting campaign designed by BBDO Argentina for PepsiCo to launch Tropicana’s new drink Twister. Creative Concept: The campaign started in August 2011 with a series of videos featuring Mother Nature Panchamama and all her wisdom. What is good about it?

Campaign 203

Campaign Facebook YouTube Groups 203

Jon Loomer

JANUARY 2, 2022

If you’re an advertiser, it’s critically important that you know and comply with Facebook’s advertising policies. Read Facebook’s ad policies. When you create such a campaign, you’ll need to declare that your ads are related to a special ad category. Ignorance of these rules is negligence.

Facebook 213

Facebook Policies Issues Reputation 213

Jon Loomer

OCTOBER 11, 2023

We experimented with grouping interests in one ad set and lookalikes in another. If you wanted to go after a group of people who knew who you were and were likely to convert, there were several places to start. I created a whole strategy around it using Evergreen Campaigns. Cold Targeting. Should you use a 1% lookalike or 5%?

How To 190

How To Groups Groups Campaign 190

Jon Loomer

JANUARY 8, 2020

You recently started a Facebook ads campaign. When you first start (or make a significant edit to) an ad set, Facebook has to learn how to best distribute your ads. As more people see your ads, Facebook learns about what types of people engage with, ignore, or react negatively to them. Instead, you may want to wait.

Facebook 175

Facebook Campaign Aggregator Cost 175

Jon Loomer

SEPTEMBER 22, 2020

I hear a lot of chatter about how time-consuming creating Facebook ads within Ads Manager can be. When I create a new campaign, the vast majority of my time is spent on the ad itself (imagery and creative). The creation of campaigns and ad sets is lightning fast, and a big reason for that is saved audiences. No judging.

Facebook 175

Facebook How To Advertising Template 175

Jon Loomer

MAY 12, 2021

We were first warned about iOS 14 and how it would impact Facebook advertising in 2020. If you want to create a conversions campaign, you can only optimize for one of your eight configured events. You are likely seeing messages from Facebook about your custom audiences shrinking. Now that Apple has launched iOS 14.5

Advertising 217

Advertising Facebook Aggregator Eventful 217

Jon Loomer

FEBRUARY 12, 2024

I admit that I miss the old days of Facebook advertising — before it was Meta advertising. When an exclusion is required, you should exclude that group in as many ways as possible. They consider it a “true prospecting” campaign and only go after completely new customers. This is missing a golden opportunity.

Advertising 184

Advertising Campaign Cost Conversation 184

Jon Loomer

OCTOBER 7, 2020

Video is big on Facebook. Not only is video popular and engaging, but Facebook prioritizes it in news feeds. If you’re utilizing videos, you need to create Facebook video engagement custom audiences. Of course, this only involves Facebook or Instagram videos (not YouTube, Vimeo, or any other platform). 25% or more.

Engagement 148

Engagement Video Facebook How To 148

Jon Loomer

JANUARY 18, 2018

Facebook is rolling out a new tool called Test and Learn for Facebook advertisers. To guide you, Facebook asks “What question do you want to answer?” Essentially, you are able to create two types of tests: Campaign Comparison Test. Campaign Comparison Test: Overview. Test and Learn: Overview.

Research 167

Research Tools Comparison Facebook 167

Ignite Social Media

SEPTEMBER 4, 2019

Given Facebook is still a priority channel for many brands, we wanted to share 3 main trends we’re seeing that could have a big impact on social media strategies for next year. Facebook’s Ad Offering is Less Focused on Engagement, More Focused on Conversion. Increased Priority on Private Messaging and Facebook Groups.

Trends 146

Trends Facebook CPM CPC 146

ProBlogger

JUNE 17, 2021

The post A Cool Tool for Monetizing Your Facebook Group appeared first on ProBlogger. Do you have a Facebook group? If so, how do you convert your Facebook Members to email subscribers and sales leads? Having a Facebook group can be great for building a community around your blog. Our new tool.

Groups 48

Groups Groups Tools Facebook 48

Jon Loomer

DECEMBER 4, 2022

I want to target the people who are most engaged with my Reels, both on Facebook and Instagram. I’m getting better engagement than I’ve seen on Facebook and Instagram in years. Many of the consumers who fall into this group are now buying from me. This can be done with both my Facebook page and Instagram account.

Engagement 193

Engagement Video Groups Groups 193

Jon Loomer

NOVEMBER 12, 2019

Today, let’s take a closer look at this as it relates to Facebook lead ads. When you create a Facebook lead ad form, you may be unintentionally limiting your distribution. As you can see in the screengrab above, Facebook limits the audience of your lead ad form to “restricted” by default. Lead Ads Distribution.

Organization 158

Organization Facebook Report Advertising 158

Jon Loomer

JANUARY 24, 2022

On January 9, I told you about ODAX (Outcome-Based Ad Experiences) , which is Facebook’s new campaign objective flow. Going forward, Facebook advertisers will have six objectives to choose from, instead of 11. The surprise was including Video Views in this group, though it is logical. Facebook Page.

Facebook 199

Facebook Eventful Conversation Engagement 199

Jon Loomer

SEPTEMBER 2, 2020

The Facebook pixel isn’t new. And yet, I still hear from advertisers, publishers, and businesses who aren’t currently using the Facebook pixel — or aren’t using it to its full potential. Is the Facebook pixel needed? Is the Facebook pixel needed? Heck yeah, it is. For every reason imaginable.

Facebook 187

Facebook Eventful Conversation Report 187

Keyhole.co

FEBRUARY 9, 2024

billion are active Facebook users. That means more than one-third of the world uses Facebook. As of late 2023, Facebook is the most widely used social media platform in the world. What is Facebook marketing? Facebook marketing creates awareness and promotes a company or individual via the platform. Out of those 8.1

Strategy 52

Strategy Facebook Marketing Groups 52

Hootsuite

JANUARY 16, 2023

Facebook Messenger marketing can be a powerful part of your digital strategy. Below, we’ll explain how to use Facebook Messenger for marketing. We’ll also explore the best Facebook Messenger marketing strategies for 2023. What is Facebook Messenger marketing? What is the benefit of marketing on Facebook Messenger?

Strategy 118

Strategy Facebook Marketing FAQ 118

Jon Loomer

FEBRUARY 24, 2021

There’s a lot of chatter in the world of Facebook advertising right now. Facebook’s made a lot of changes over the years. Based on Facebook’s Attribution Setting alone, you may see fewer conversions reported, particularly if you’ll typically see conversions outside of 7-day click. Look, I get it.

Advertising 216

Advertising Facebook How To Privacy 216

Buffer Social

NOVEMBER 13, 2023

In this article, you’ll find a host of tips, tricks, and tactics that can help you boost your already-planned Black Friday and Cyber Monday campaigns. Consider if that might apply to customers in your target audience — would launching a high-stakes Black Friday campaign erode trust with your long-time buyers?

Examples 92

Examples Campaign Discount Marketing 92

Jon Loomer

JANUARY 28, 2016

Much of the confusion about Facebook advertising among novice to intermediate marketers centers around the lack of specificity in training materials available. Today, I want to dive into a rather complex topic that confuses many marketers looking to take advantage of the power of both Facebook ads and email. My Email Campaign.

Examples 113

Examples Campaign Facebook CPM 113

Jon Loomer

APRIL 26, 2023

It appears that Meta has finally fixed a Video Views Custom Audience bug related to Facebook Reels engagement. You can select videos from both your Facebook page and Instagram business profile. I have published a Facebook Reel and Instagram Reel every day this year. It will no longer add the people who engage on Facebook.

Video 186

Video Instagram Cost Groups 186