Laurel Papworth

SEPTEMBER 1, 2010

While traditional media spends most of their time dissing social media (it is a competitor after all), traditional agencies find social media a rich source for client campaigns. If married to a product, a viral video ad ensues. Compare to “real&# viral video. Or so we are told. Contact: rockyourbox@mac.com.

Flash Mob 99

Flash Mob Mobile Social Networking Communities 99

Justin Levy

JULY 14, 2009

The blog-driven campaign included voting to determine how the funds would be distributed between the charities. You should also consider taking part in Blog Action Day , a once a year event in which thousands of blogs pledge to write at least one post about a specific social cause (last year it was fighting poverty).

Social Media 100

Social Media MySpace Widget Flickr 100

Sprout Social

OCTOBER 19, 2016

With engagement being one of the most critical metrics for social media marketers, contests make a lot of sense. This is important because social networks use algorithms to help determine what content and profiles to suggest to other users. Video Contest. Set Goals for Your Contest.

Social Media 40

Social Media How To Directory UGC 40

Razor Social

MARCH 30, 2016

Campaign Analysis. When you create a specific campaign, you’ll want to isolate activity based on this campaign and report on everything within the campaign. Tag Lines/Campaign names – There may be specific words that you can track that are used quite a lot with the campaign. Media Monitoring.

Attensity 77

Attensity Crimson Hexagon Social Media Sentiment 77

Techipedia: Tamar Weinberg

JANUARY 12, 2010

by Tamar Weinberg on December 19, 2007 Share How do you leverage different social networks? I am fascinated by the amount of social networks that I’m part of, but better yet, I’m intrigued to find that I assume different “personas,&# at least in terms of choosing friends (and using the networks), on each social site.

MySpace 114

MySpace LinkedIn Facebook Social Networking 114

Techipedia: Tamar Weinberg

JULY 15, 2009

You’ll get exposure to case studies of companies that do this well and review cases of companies where listening severe impacted the effectiveness of marketing campaigns. Great content, #2, works across the board for social media. What is the benefit of delicious ? Should I start a video blog ?

Communities 170

Communities Marketing MySpace Yahoo 170

Techipedia: Tamar Weinberg

APRIL 22, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Internet , Marketing > How You Can Benefit from Real Time Search How You Can Benefit from Real Time Search by Tamar Weinberg on April 22, 2010 Share This is a guest post by Evan Britton, founder of Sency.

Engineering 142

Engineering Wikipedia MySpace Yahoo 142

Hootsuite

AUGUST 19, 2020

Social media campaigns are the rocket fuel of your marketing efforts: a concentrated burst of energy that pays off in a major boost to your brand reputation, awareness or sales. It can be limited to a single network, or take place across multiple social media platforms. 7 social media campaign examples to learn from.

Campaign 145

Campaign Social Media Travel Hashtag 145

Convince & Convert

JUNE 2, 2010

At a glance, I learned that my friend and client Andy Reierson from Flint Communications shared the awesome Shaggin Wagon video from Toyota. Social curation at work. While it's obviously not as public as a social network, it seems that the mindset is, “I trust their opinions, I'll ask them a question.&#

Social Media 134

Social Media Strategy Curation Privacy 134

Techipedia: Tamar Weinberg

OCTOBER 22, 2009

Since, almost more than half of the internet users are using twitter so it can also market their products and services through ad campaigns in twitter. With the advent of social media entire scenario of customer care and marketing has changed. As we all know twitter is the best applicable business effective campaign today.

Apple 154

Apple Twitter Forums Policies 154

Techipedia: Tamar Weinberg

MAY 13, 2008

Next time you proceed in a social media marketing campaign, follow some ideas and steps: Know your market. Kn ow your social media source’s demographics. The key here is making the mechanics of the social networks transparent. Social networks like Digg are open source???

Social Media 100

Social Media Digg Brands Marketing 100

Kikolani

NOVEMBER 23, 2012

Chris Brogan also offers a in-depth class with 16 weeks of writing advice, video tutorials, live interactive sessions with Chris Brogan, two blog or writing critiques, and unlimited email access during the course. Here are seven to consider adding to your SEO campaign for 2013. Social Media / Social Networking.

Mashup 113

Mashup Resources Discount WordPress 113

Techipedia: Tamar Weinberg

MARCH 12, 2009

Exploring the Royal Caribbean Promotional Marketing Strategy by Tamar Weinberg on March 12, 2009 Share My husband Brian , who knows firsthand how much I eat, drink, and sleep social media, pointed me to an interesting critique by ExpertCruiser on a 2007 social media marketing campaign by Royal Caribbean.

Brands 133

Brands Message Boards Travel Forums 133

Techipedia: Tamar Weinberg

MARCH 4, 2010

.&# After he joined the Roger Smith staff (as Assistant Director of Food & Beverage), he helped spread Roger Smith Hotel’s amazing stories, including three years of archived video, across the social media space. Thus, Roger Smith Hotel has made an impression on us through social media, particularly Twitter.

Hotels 245

Hotels Social Media Communities Discount 245

Techipedia: Tamar Weinberg

JUNE 3, 2010

You Need to Do it All the Time True social media marketing — that is, connecting with your customers and prospects — is a consistent and regular task. One-off campaigns can help drive viral success, but social media is not a “set it and forget it&# type of initiative. Still, though, you trudge through it.

Social Media 221

Social Media Marketing Digg Consultant 221

Convince & Convert

SEPTEMBER 21, 2010

But if you’re engaged in a social media program in an effort to go “viral&# you’re not really engaged in social media at all. You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. Social Media results can’t be measured False.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Bare Feet Studios

MARCH 1, 2009

I would have liked to point this campaign to my San Francisco friends, who also happen to be active web users, who themselves have a large “following&# via blogs, social networks, Twitter, et al. As it is, there are too many “last century&# flags on this campaign, so instead, I am using it as a learning opportunity.

Tourism 40

Tourism Campaign Sites Social Media 40

Keyhole.co

FEBRUARY 28, 2024

Of course, the Duolingo social media strategy would have been incomplete without including YouTube and the OG social network Facebook. For example, the above video is quite reactive and creates quite a flicker in the viewer’s mind. So, how does Duolingo get excellent engagement for most of their campaigns?

Social Media 105

Social Media Strategy Meme Education 105

Techipedia: Tamar Weinberg

AUGUST 25, 2010

In a recent campaign, I was reached by a social media agency about a topic that was totally irrelevant to my audience and would never be something I’d blog about. Meanwhile, this agency contracted one of the biggest social media rockstars in the space, a guy who has a stellar social media record.

Social Media 272

Social Media Engagement Forums Policies 272

Bare Feet Studios

JUNE 7, 2009

As I understand it, this blogger trip is not the first time Hawaii tourism has paid for blogger fam trips – though it is the first official blogger tour and significant campaign of which I am aware. The better social web monitoring services also cost real money, in addition to the time it takes to set them up.

Social Media 40

Social Media Tourism Blogger Upcoming 40

Rebekah Radice

NOVEMBER 28, 2016

And so it is with any social media campaign embarked upon without strategy or tactics. While Sun Tzu couldn’t possibly foresee the emergence of social media, his advice is as relevant as ever. If you want to succeed at social media – once and for all – you need to begin by reviewing your use of social media.

Social Media 159

Social Media Strategy How To Social Networking 159

Techipedia: Tamar Weinberg

JANUARY 5, 2010

Social Media: Getting Started Why You Have to Engage in Social Media, Even if You Don’t Want to (A Smart Bear): Jason Cohen (@asmartbear) makes a compelling argument into why social media must be considered, even if you have no interest in it. The article has examples of how social media worked too.

Marketing 265

Marketing SEO Journal Engineering 265

Techipedia: Tamar Weinberg

FEBRUARY 22, 2008

A great example, one that recently affected me: A mobile phone manufacturer, called HTC, released a phone that had sub-par video performance. Geeks being geeks figured out the problem (it was the video drivers) and demanded a fix. I think social media is here to stay and marketing through that medium is a natural progression.

Social Media 105

Social Media Marketing Digg MySpace 105

Josh S Peters

JANUARY 21, 2013

This includes billboards, commercials, ads, Google AdWords, Facebook ads, paid StumbleUpon posts, sponsored Reddit or Digg posts, promoted Tweets, sponsored YouTube videos, sponsored forum topics, paid wiki entries, etc. Now back to the question of where paid fits in to the convergence of search and social. Social Media – Paid.

Wiki 178

Wiki Paid Search Adwords StumbleUpon 178

Techipedia: Tamar Weinberg

MAY 28, 2010

Kirtsy and Other Niche Social Networks. Did you know there’s a social news website catered to women called Kirtsy ? I think that where we are will continue to evolve, but we’re seeing that face-to-face connections have a role in social media marketing as well. You need to keep your current customers happy.

Social Media 278

Social Media Strategy Yahoo Communities 278

Keyhole.co

JULY 9, 2023

Even home bakers can click snaps of their delicious treats, be a famous face on social media, and run a full-fledged business. Social media marketing is an indispensable tool for both elite and common businesses and individuals. Onboard influencers and track each influencer’s ROI to the overall campaign and other KPIs.

HootSuite 52

HootSuite Social Media Management Social Media Price 52

Justin Levy

JUNE 23, 2010

I’m proud to announce that my first book, Facebook Marketing: Designing Your Next Marketing Campaign (affiliate link), is now available for purchase. This includes a summary and detailed description of the basic profile options, notes, photos, videos, comments, likes, friends lists, Facebook Chat, and many other features.

Facebook 259

Facebook Marketing Privacy Class 259

Techipedia: Tamar Weinberg

JUNE 10, 2010

A 12-year-old resident of Missouri, Shelby’s Jericho website features a blog and has turned into a social good campaign with her promotion of charitable efforts for US troops , and even includes interviews with the cast and crew of Jericho as well as with US Air Force Thunderbirds and Alex O’Loughlin.

Blogger 241

Blogger StumbleUpon Communities Journal 241

Techipedia: Tamar Weinberg

MARCH 17, 2010

He also gave a simple example of how to measure Social Media ROI: What you really want to know when measuring Social Media ROI is how much money each incoming warm lead is worth. Social Media isn’t only Social Networks. Do the same thing for your social networks, and your other interactions.

Communities 237

Communities Twitter Web 2.0 ROI 237

Keyhole.co

APRIL 20, 2023

It is a strategy that advertises products or businesses through marketing campaigns merged with conversations about trends, recent events, and news from all over the globe. Newsjacking can be in the form of blogs, video materials, simple social media content, long-form articles, and website popups. Start your free trial now.

Aggregator 52

Aggregator News Trends Reputation 52

Rebekah Radice

NOVEMBER 28, 2016

And so it is with any social media campaign embarked upon without strategy or tactics. While Sun Tzu couldn’t possibly foresee the emergence of social media, his advice is as relevant as ever. If you want to succeed at social media – once and for all – you need to begin by reviewing your use of social media.

Social Media 60

Social Media Strategy How To Social Networking 60

Techipedia: Tamar Weinberg

FEBRUARY 6, 2008

with any other Social media campaign,if the content or the product’s not strong theres no pint in taking up the campaign Reply Daniele Rossi February 7, 2008 at 11:22 am I use ester-c when I feel a cold coming on. Accelerated by MaxCDN Content Delivery Network.

Reputation 125

Reputation Chemicals Issues Consultant 125

SocMed Sean

FEBRUARY 3, 2013

General Insights About Social Media 1) If you’re going to engage in social media, focus on building relationships not spamming the social-sphere with your marketing message 2) What you put into it is proportional to what you will get out of it. Social media takes time and energy. 3) Social media is about people.

Social Media 279

Social Media Klout YouTube Foursquare 279

Techipedia: Tamar Weinberg

JANUARY 28, 2010

I’ve talked about videos. Now I’m going to talk a bit more about six solid foundations upon which you can build viral content and I’ll illustrate how they’re used in today’s social media. Customized videos work especially well. What is makes good viral content? I’ve talked about pictures.

Social Media 180

Social Media Content SEO Examples 180

Techipedia: Tamar Weinberg

JULY 8, 2008

This will help a great deal in planning and managing successful marketing campaigns. Reem Abeidoh , Social Media Strategist : A social media marketer provides strategic online recommendations based on the client’s business goals and intensive research. It just depends on the needs of the client.

Social Media 163

Social Media Marketing Consultant Communities 163

Techipedia: Tamar Weinberg

AUGUST 26, 2009

The easiest way to find these people is to find the communities that your users frequently visit, be it forums, Twitter, or other social networks. get Twitter mentions of your brand via RSS or email) or use a service like Backtype (backtype.com) to see comments across blogs and other social media sites (such as FriendFeed).

Brands 139

Brands MySpace Yahoo StumbleUpon 139

Kikolani

DECEMBER 3, 2010

Designing a bullet proof link building campaign – notes from SMX Melbourne. Social Media / Social Networking. 6 essential steps for executing your social media strategy – simple yet required steps for any social media marketing plan. Social Media / Social Networking.

Mashup 150

Mashup Resources Bookmarklet WordPress 150