Pam Moore

APRIL 6, 2019

The new always on, always connected, digital and social world provides amazing opportunities for smart digital brand marketers and business leaders to develop, test, and launch marketing programs, campaigns, products and services to market in far less time than days past. know what people think of your latest campaign?

Campaign 60

Campaign Social Media Content How To 60

Sprout Social

OCTOBER 4, 2021

Social data has become a critical source of strategic insights for businesses of every size and industry. Whether you’re measuring brand health, benchmarking against competitors, or assessing market opportunities, social data provides real-time consumer insights that no other data source can provide.

Data 125

Data Metrics Sentiment Analytics 125

Sprout Social

JUNE 22, 2016

Now we’re counted on to show our work when we prove social media has a strong return on investment (ROI). It’s sort of crazy to think some businesses still don’t trust social media as an ROI source. But when we gather social media data, it’s hard to argue against the numbers. What Is Social Media Data?

Data 102

Data Social Media How To ROI 102

Sprout Social

APRIL 25, 2024

If your answer is anything other than “yes”, you need this social media strategy deck. This customizable Google Sheets template is designed to help you break down your strategy to audiences beyond marketing with thoughtful hooks and benchmark data. Facebook marketing strategy template Facebook is synonymous with social media.

Template 97

Template Templates Social Media RFP 97

The Realtime Report

JANUARY 28, 2017

Making Social Media An ROI Positive Channel For B2B Businesses By Jingcong Zhao. Billion spent on social media marketing in the U.S. alone last year , it’s clear that social media is being cemented as a marketing function in most B2B organizations. Yet, 61% of marketers claim measuring ROI is a top challenge.

B2B 91

B2B ROI Social Media Hashtag 91

Hootsuite

SEPTEMBER 14, 2023

This information can be used to shape a data-driven strategy. If you’ve been daydreaming of the possibilities that social media intelligence can bring, here’s your guide to what it is and why you need it. Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today.

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Hootsuite

MAY 3, 2021

UTM tags provide three key benefits: They help you track the value of social marketing programs and campaigns and measure ROI. They provide precise data about conversion and traffic sources. Bonus : Download a free guide and checklist to help you convince your boss to invest more in social media. Campaign source.

Sample Code 145

Sample Code Social Media HootSuite URL 145

Oktopost

MARCH 26, 2024

While we could write all day about the benefits of social selling , our bread and butter is helping you prove social selling success. We previously covered the types of data and metrics you can measure to increase ROI on your social selling initiatives. Enter the Influenced Opportunity Report.

Influencer 62

Influencer Report B2B ROI 62

Hootsuite

JANUARY 24, 2022

One of social media’s greatest advantages for marketers is the ability to gather data in real-time. Social media data can help you gauge the initial success of a campaign within just a couple of hours of your launch. Social media data mining also gives you key insights into your audience.

Data 94

Data Social Media HootSuite Template 94

Ignite Social Media

OCTOBER 24, 2022

It’s an effective way to stay on top of your social media presence and make sure you are engaging with your audience regularly. The tool also provides some great features for managing social media campaigns, such as the ability to create and track goals, set up automated tasks, and measure results. Not great for larger teams.

Review 78

Review Social Media Management Price Collaboration 78

Webbiquity SMM

JANUARY 24, 2019

There are several reasons why marketers may want to partially automate their social media campaigns. First, success with social media marketing comes with frequency (plus quality). In addition, brands often spread efforts across multiple platforms for each of their campaigns. Guest post by Anand Srinivasan.

Social Media 164

Social Media Marketing Hashtag Campaign 164

Sprout Social

JANUARY 2, 2019

We believe that brands succeed when they take a goal-driven approach to social that’s rooted in data. Consider why your business has a social presence and the business goals you hope to achieve through social media. Understanding these goals and metrics will set you up for an actionable, measurable ROI.

Campaign 111

Campaign Social Media Metrics Trends 111

Convince & Convert

MARCH 4, 2016

Validating the increase in spending on marketing technology, such as marketing automation and social media management, will require an even more specific understanding of each tool’s ROI. Only 44% of CMOs say, “I can measure ROI,” but this number has to increase if the CMO wants to increase their marketing budget. Focused KPIs.

ROI 60

ROI Statistics Software Metrics 60

Digimind

NOVEMBER 11, 2020

Ask any marketer out there about proving ROI on social networks, and you will soon witness a ramble of KPIs and terminologies like audience growth rate, number of clicks, conversion, or bounce rate, all of which may certainly apply to your campaign performance – but are not instrumental for that next step towards building customer rapport.

Metrics 103

Metrics ROI Campaign Social Networking 103

Oktopost

NOVEMBER 30, 2023

After all, the best marketing strategies and methodologies are only as good as the data that showcases the results and ROI of our efforts. And if our data is flawed, we won’t know which channels are best to invest in or which content resonates most on which networks. As marketers, this is a huge problem.

Forums 62

Forums Reddit Analytics Sentiment 62

Ignite Social Media

OCTOBER 24, 2022

It’s an effective way to stay on top of your social media presence and make sure you are engaging with your audience regularly. The tool also provides some great features for managing social media campaigns, such as the ability to create and track goals, set up automated tasks, and measure results. Not great for larger teams.

Review 70

Review Social Media Management Price Collaboration 70

Oktopost

OCTOBER 28, 2021

To be successful in today’s B2B sales environment, having a strong social selling strategy is paramount to your company’s ability to drive results and generate ROI. As it turns out, nearly 4 out of 5 B2B buyers prefer digital sales formats – and social media is among the most popular of those formats.

Tools 144

Tools B2B Price ROI 144

Hootsuite

JUNE 28, 2023

Welcome to dark social. Don’t worry, dark social isn’t the same as the notorious “dark web” trying to lure you into evil. Dark social is the oldest social network in action: private, untraceable human-to-human communication. May the Force first-party data be with you. URL shortener. link shortener.

HootSuite 120

HootSuite URL Analytics Forums 120

Josh S Peters

SEPTEMBER 18, 2009

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » The GAP, ROI, and Awareness The GAP, ROI, and Awareness Written on September 18, 2009 by Josh Peters in Social Media 5 Comments - Leave a comment! 4 basic types of marketing campaigns 1.

ROI 100

ROI CPA Campaign Buy 100

Convince & Convert

MAY 21, 2013

If you don’t follow the social network closely, it’s easy to miss the newest advertising tools and tips. Let’s take a quick look at six things you can do to get more out of your Facebook campaign right now. Just because one creative beats another in an A/B test doesn’t mean you’ve optimized your campaign.

Campaign 152

Campaign CPM Facebook CPC 152

Sprout Social

MAY 9, 2023

AI marketing combines AI technologies with customer and brand experience data to provide highly precise insights into your customer journey and market trends. It’s poised to do so in several ways such as data-driven product enhancements, personalized services and influencing consumer demand. Here is a closer look.

Sentiment 133

Sentiment Marketing Analysis Loyalty 133

Oktopost

MARCH 15, 2021

As the source of more than 80% of their social media leads , LinkedIn has always been the bright center of the universe for B2B marketers. With old-school marketing channels shrinking due to pandemic closures, connecting with potential customers on LinkedIn and other social networks is more of a priority than ever.

B2B 136

B2B Social Media Strategy LinkedIn 136

Sprout Social

FEBRUARY 6, 2017

Social media ROI is one of the most heavily debated topics in the online marketing world. Because measuring the effectiveness of social media marketing efforts isn’t as clear cut as, say, running a Google AdWords campaign. 56% said an inability to tie social media to business outcomes. 30% said unreliable data.

ROI 40

ROI Social Media Analytics Cost 40

SocMed Sean

JULY 9, 2018

Now more than ever there are many aspects of your social media marketing you should continuously monitor, from ROI to algorithm updates and recent feature releases. The paper calendar can help marketers: Schedule regular analysis of Ads Manager data on different platforms. You’re not always online, even when you’re at work.

Social Media Management 176

Social Media Management Social Media ROI Press Release 176

Sprout Social

FEBRUARY 2, 2023

yesfigopets #pethealth #petsafety #petfood #dogsoftiktok #dogmom #petparents #fyp #foryou ♬ MI CHIQUITA – Alexander McCabe Outperform your competition Sprout’s data science team analyzed posting frequency across more than 30,000 Sprout customers and found that the industry average is 11 posts per day across all social channels.

Social Media 110

Social Media Insurance ROI Meme 110

Audiense

JULY 27, 2018

This is the last article of our series about how to use social data to gain competitive intelligence. The next article helped us to learn more in-depth about the competition performance , and in this third article, we understand hoy through the use of social data we have the capability to investigate our competition audiences.

Research 68

Research Data How To Influencer 68

Sprout Social

SEPTEMBER 13, 2016

For some, the social network might not be the right fit, but for millions of others, it’s a must. But unless you’re tracking what you’re doing, how much money you’re spending and what results you’re getting, it’s difficult to determine whether or not your Facebook ROI is actually working. What Is Facebook ROI?

ROI 40

ROI Facebook How To Analytics 40

Harp Interactive

MARCH 31, 2010

The client wants to know if their social media campaign is working! They want to understand how social media marketing will meet their goals before they commit to a budget allocation for a “mythical campaign&#. Trendrr : A shareable and intuitive tool to measure the viral aspect of social media campaigns.

Analytics 350

Analytics Social Media Trendrr Digg 350

Sprout Social

AUGUST 10, 2022

If your brand’s not working with influencers on marketing campaigns, you’re missing out big time. Some influencer marketing tools also offer valuable insights related to your campaigns, influencer interactions and the latest social media trends. This data can be helpful when making important decisions for future campaigns.

Influencer 114

Influencer Tools Marketing Software 114

Ignite Social Media

DECEMBER 14, 2018

When it comes to driving business value through social media, Facebook should have a spot reserved in your strategy. The social networking goliath has nearly 1.5 From there, you can create custom or lookalike audiences for strategic targeting and optimize campaign delivery to people most likely to convert on your website.

Strategy 142

Strategy Facebook CPC How To 142

agora pulse

JULY 27, 2016

Return on Investment, otherwise known as ROI, is the cornerstone of your business. In this post, I’ll show you how you can prove your social ROI to your customers. Let’s hear from: Leandri Janse van Vuuren, Managi, Director of Social Media 101. The Challenge of Proving Social ROI.

ROI 60

ROI Metrics Proposal Analytics 60

Sprout Social

DECEMBER 18, 2018

The Facebook ads platform may have dominated the social advertising space at the onset, but marketers’ paid social strategies are continually diversifying across social networks—and with good reason. We are excited to announce that Sprout’s Cross-Network Paid Performance Report is here to help.

Strategy 99

Strategy Aggregator Overview ROI 99

Ignite Social Media

JULY 15, 2021

Snapchat is a social media network that launched a decade ago, it seemed like it was on the verge of joining many other networks in the social media graveyard a few years back. That said, the network is gearing up to be a powerhouse social network once again, with audiences of all ages still utilizing the platform.

Nielsen 161

Nielsen Newsletter Buy Social Media 161

Unmetric

JULY 17, 2016

With social media managers panicking, Facebook acknowledged and addressed the issue. We’ve even learned to (almost) measure ROI. Social networks give you the data on Reach and Impressions for your own brand, but you never know how well your competitors are doing.

Data 60

Data Facebook Metrics Social Media Management 60

Keyhole.co

MAY 25, 2022

And if you know how to analyze your social media, you can unearth this data. For starters, social media data help you understand your audience, pinpoint well-performing strategies, and weed out the incompetent ones. In fact, marketers use social data for various purposes. But how does it help, you may ask?

Analytics 52

Analytics Social Media ROI Metrics 52

Hootsuite

JULY 8, 2020

However, you can’t run effective paid campaigns without a base audience base—and organic social is the day-to-day workhorse that builds that initial audience for you. The more integrated you are, the more ROI you’ll see. Integrate your social lead tracking across teams.

HootSuite 109

HootSuite Organization Strategy Metrics 109

Sprout Social

APRIL 4, 2023

Harnessing and amplifying this advocacy should be an integral part of your social media marketing strategy. And, with the right brand advocacy strategy, you can realize a stunning ROI. Think: comarketing or cobranding campaigns with your industry partners as an opportunity to also increase your reach. It increases trust.

Brands 130

Brands ROI UGC Authentication 130