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11 Steps to the Best Social Media Marketing Campaign

Rebekah Radice

The social media campaign that worked last year – heck, 6 months ago – may no longer elicit the same results. Or, you could design a customized social media campaign. To gain the attention of your audience today, you need to run campaigns that speak their unique language. People want more. So where do you begin?

Campaign 143
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The Essential Guide to Successful Intent-Based Marketing

Oktopost

Intent data solves this problem by gathering insights into your prospects’ online behavior, allowing you to identify their level of interest and when their intent to purchase is at its highest. What is intent data? According to McKinsey , data-driven marketing is the new normal – which is no surprise. What is Intent Data?

B2B 88
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What's Bigger Than Big Data?

Twist Image

How''s your big data business strategy coming along? I jokingly tell colleagues in the marketing world, that you can''t throw a professional marketer down a flight of stairs these days without the words "big data" tumbling out of their pockets. What if what''s next is not about bigger sets of data?

Data 95
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Greenpeace's Unfriend Coal Campaign Calls Facebook A "So Coal" Network

Firebelly

Digitalia | Indianapolis Social Media Marketing « Branding Outside The Box | Main September 17, 2010 Greenpeaces Unfriend Coal Campaign Calls Facebook A "So Coal" Network Greenpeace rolled out the  Unfriend Coal Campaign after Facebook chose coal to power its data center in Oregon. Having trouble reading this image?

Campaign 140
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Create your social media campaign plan for 2019 (with editable worksheets)

Sprout Social

We believe that brands succeed when they take a goal-driven approach to social that’s rooted in data. Although some might see these data points as vanity metrics, it’s crucial to look at them in context. These metrics can be found in Google Analytics. Organic or paid content? Download Here.

Campaign 111
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PPC Trends You Can't Ignore in 2018

Social Media Marketing

Paid search campaigns are surely the best way of improving your online visibility and increasing engagement on your website. Mobile PPC poses its own challenges and it is for marketers to create the right balance running ad campaigns for mobile as well as desktop users.

Trends 93
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The Guide To Social Media Marketing Automation

Webbiquity SMM

There are several reasons why marketers may want to partially automate their social media campaigns. In addition, brands often spread efforts across multiple platforms for each of their campaigns. Depending on your campaign strategy and target audience, social media marketing could be a 24×7 job. First things first.