Atom Thought

AUGUST 13, 2010

While we all fret about the RoI from social media marketing, there seems to be little concern over how we close loop our social media marketing efforts. The real RoI from social media (buzz or viral effect, thought leadership or engagement) can be achieved effectively if we also focus on Close Looping our campaigns.

Campaign 219

Campaign Social Media Marketing Crowdsourcing 219

The Realtime Report

OCTOBER 4, 2012

Cape Town Tourism launched a new Facebook travel app this week, designed to allow “virtual visits” to the city through a user’s Facebook profile. Users can send their Facebook profile on a holiday to Cape Town – and earn the chance to win a trip to the city in real life. How exactly does it work?

Tourism 181

Tourism Social Media Travel Crowdsourcing 181

Likeable

NOVEMBER 13, 2019

After all, neuromarketing experts found that campaigns that tap into emotions and sentiment perform twice as well as those with purely informative content. To illustrate that point and get your creative juices flowing, we’ve developed some thought starters for holiday campaigns (organized from least to most effort!)

Campaign 70

Campaign Social Media Crowdsourcing Sentiment 70

Later

MAY 28, 2020

As a brand, Pride Month offers a chance to celebrate, show support, and raise awareness of LGBTQIA+ rights on your social media channels. Plus, with COVID-19 and social distancing measures in place this year, supporting Pride virtually and creating a safe community space on social media is more important than ever.

Campaign 60

Campaign Social Media How To Instagram 60

Likeable

JULY 23, 2020

Take a look at these brands that are taking a stand against racism through social media campaigns that are both innovative and genuine, and the lessons you can learn from them. Throughout the summer, VSCO will spotlight the submitted imagery and art across its social channels and within the Discover section of its app.

Social Media 85

Social Media Crowdsourcing Brands Press Release 85

Convince & Convert

FEBRUARY 11, 2015

In the design space, crowdsourcing is being embraced as an efficient way to tap into the mindset of the customer and mine ideas directly from target audiences. Landing pages are ripe for optimization through crowdsourcing. By crowdsourcing feedback on your landing page design, you’re provided the benefit of fresh eyes.

Crowdsourcing 60

Crowdsourcing Exercises Focus Group Forums 60

Hootsuite

MARCH 30, 2020

Social media and healthcare are a powerful combination. Social networks have become an important health resource, and not just for millenials. Nearly 90% of older adults have used social media to seek and share health information. It can be hard to know how to navigate the challenges of social media in healthcare.

Social Media 145

Social Media How To Exercises Guidelines 145

Hootsuite

MARCH 31, 2020

Social media is a constantly evolving field. It can be difficult to keep up with all the new social media definitions that seem to emerge almost every month. That’s why we’ve created this comprehensive glossary of social media terms. Learn more: How the Facebook Algorithm Works. Bookmark this page!

List 145

List Social Media HootSuite URL 145

Rebekah Radice

JUNE 8, 2017

Running a successful Facebook contest for your business doesn’t happen by luck. A well thought-out Facebook contest can help you: Increase engagement. If you want to run your best Facebook contest, here’s your guide! Social Media Mastery: A Comprehensive Guide to Strategic Growth. Bring in new contacts.

Crowdsourcing 138

Crowdsourcing Facebook How To iPad 138

Buzz Marketing for Technology

FEBRUARY 2, 2010

A while back I created a post called – There is no “campaign&# in Social Media because when marketers use the word “campaign,” it tends to suggest an initiative to get a message out to a targeted group of constituents. Share this on Facebook. Just 4 People doing Social Media?

Campaign 213

Campaign Social Media StumbleUpon Digg 213

Rebekah Radice

JULY 5, 2018

Social media is more than a traffic and engagement driver. Listen in as I share a few ways you can use social media to sell more products, generate revenue, and create a consistent stream of income. How to Use Social Media to Sell More Products. But to do that, you need a holistic solution. Source: Hiver.

Products 120

Products Social Media Affiliate marketing How To 120

Hootsuite

OCTOBER 15, 2020

But social media marketers can practice it, too. Several social platforms have made recent accessibility updates. Automatic captioning is available on Facebook Live and Instagram IGTV. Social media accessibility isn’t technically required under Web Content and Accessibility Guideline’s 2.1

Social Media 145

Social Media Tips Guidelines Hashtag 145

Mindjumpers

MAY 3, 2011

Tweet Facebook has published a Best Practice Guide for how to use their platform for marketing. The guide provides a great overview of the marketing potential in having a presence on Facebook as well as suggestions for some strategic steps to go through when building a presence. The Facebook Ecosystem. Engage your fans.

Facebook 274

Facebook Crowdsourcing How To Marketing 274

Buzz Marketing for Technology

MARCH 30, 2010

How … Facebook! As you may be aware I co-wrote the book Facebook Marketing for Dummies (Wiley) and I am in the middle of working on Facebook Advertising for Dummies (Wiley) right now. And I stumbled upon this concept while working on a Facebook Ad campaign. Share this on Facebook. Tweet This!

Advertising 205

Advertising Crowdsourcing Facebook Case Study 205

Convince & Convert

JULY 31, 2014

It’s five o’clock somewhere – especially when celebrity Chef Jamie Oliver decides to partner with Bacardi and turn over his popular “Drinks Tube” YouTube channel to the social media masses for a 5-day Cocktail Request Week. » Social Media Case Studies' Read the whole entry. » » Social Media Case Studies'

Crowdsourcing 136

Crowdsourcing Case Study Communities Study 136

Rebekah Radice

JUNE 8, 2017

Running a successful Facebook contest for your business doesn’t happen by luck. A well thought-out Facebook contest can help you: Increase engagement. If you want to run your best Facebook contest, here’s your guide! Social Media Mastery: A Comprehensive Guide to Strategic Growth. Bring in new contacts.

Crowdsourcing 60

Crowdsourcing Facebook How To iPad 60

The Realtime Report

JANUARY 14, 2013

Networks want viewers to watch television programs live (with commercials and all), and social media – particularly Twitter – offers some interesting opportunities to keep audiences engaged. For this campaign, CBS filmed three different endings for the Hawaii Five-O episode, with each one revealing a different killer.

Crowdsourcing 178

Crowdsourcing Airlines Film Campaign 178

Rebekah Radice

JULY 5, 2018

Social media is more than a traffic and engagement driver. Listen in as I share a few ways you can use social media to generate revenue and create a consistent stream of income. How to Use Social Media to Sell More Products. Not everybody who’ll see your social media posts will be ready to buy.

Products 60

Products Social Media Affiliate marketing How To 60

Buzz Marketing for Technology

JANUARY 12, 2010

Check out this campaign from Greenpeace for the answer. Advertising guru Russell Davies praised Greenpeace’s handling of the campaign as “one of the defining moments in New Media marketing.&# The lesson to be learned from Mister Splashy Pants is: Crowdsourcing works but only if you let go and are open to the results.

Crowdsourcing 199

Crowdsourcing Reddit Cause marketing Meme 199

Socialmedia.biz

AUGUST 13, 2018

With 27% of the total internet time being spent on social networking platforms, it comes as no surprise that small, medium and large businesses are investing time in improving their online presence for brand positioning, data crowdsourcing, lead generation and customer relationship building opportunities.

Social Media 63

Social Media How To Crowdsourcing Compete 63

Mindjumpers

JUNE 5, 2012

The Facebook-owned mobile photo editing and sharing network Instagram has been around since October 2010 and by April 2012, the platform had 30 million users worldwide. The community-based t-shirt company Threadless is a crowdsourcing business whose design is created and chosen by the online community.

Engagement 277

Engagement Instagram Crowdsourcing Upcoming 277

The Realtime Report

JANUARY 8, 2013

Related Stories Facebook Contest: Doritos Crowdsources Super Bowl Ads Mobile Video: 92% of Viewers Share Content Interactive Social Media: Add Your Favorite Tune of 2012. As of Tuesday morning, the ad had been viewed 101,571,553 times, and received over 106,000 ‘likes’ on YouTube.

Airlines 182

Airlines Video Crowdsourcing Travel 182

Laurel Papworth

JUNE 14, 2011

Iceland have turned to social media to ask the population to crowdsource writing Iceland’s new constitution. Compare to Australia’s Future of Melbourne wiki or New Zealand crowdsourcing their Police Act. No long term engagement, or continued input through social media channels. then Twitter.

Gov 2.0 93

Gov 2.0 Crowdsourcing Ustream Facebook 93

Sprout Social

NOVEMBER 13, 2019

This is an example of social media crowdsourcing in action. When used correctly, social media crowdsourcing can be a powerful customer research tool. Let’s take a closer look at how you can use crowdsourcing for your business. What is crowdsourcing? First of all, what is crowdsourcing really?

Crowdsourcing 96

Crowdsourcing Social Media How To Team 96

Hootsuite

JULY 6, 2022

Social commerce is a subset of eCommerce. It involves buying and selling over social media. And, your Instagram eCommerce business can integrate with your Facebook ads and Pages for even more reach. Let them know about any promotional campaigns you’re running. And to crowdsource sentiment on your brand.

Instagram 117

Instagram HootSuite UGC Influencer 117

Convince & Convert

DECEMBER 5, 2013

Movember may now be but a fond memory, but Mo’vangelists and content enthusiasts alike have a lot to learn from how the movement was driven online and through social media. the campaign is housed on the Harry Mustachio website , but also has a presence on YouTube through the agency’s account. Movember Introduces The Moscars.

Case Study 138

Case Study Study Sysomos Crowdsourcing 138

Danny WhatMough

JULY 4, 2014

Here’s my weekly round-up of things you need to know and might have missed this last week in the world of digital PR and social media. Facebook’s psychology experiment on its users generated some bad PR for the social network. Facebook interactions are up for media but have remained steady for brands.

Buy 49

Buy Crowdsourcing Twitter Facebook 49

Hootsuite

MARCH 23, 2020

How to use social media to sell shoes. Well, there was going to be more to it but that was the major point: social can drive sales. Social platforms offer critical infrastructure, helping government agencies, hospitals, and health care organizations coordinate fast responses and speedy citizen engagement.

Health Care 145

Health Care HootSuite Organization Instagram 145

Twist Image

NOVEMBER 1, 2010

Social Media does many cool and interesting things when it comes to content, but it's also an incredible driver for contests. Branded contests never made it to primetime before the Social Web because brands could not defer attention from the main reason to be marketing in the first place: getting people to buy their products.

Brands 97

Brands Crowdsourcing Content Mobile 97

Techipedia: Tamar Weinberg

AUGUST 2, 2011

With the breadth and depth of social media services out there, it’s no wonder that we often find ourselves lost in the vast array of services. Shannon Paul is a social media manager at the Blue Cross Blue Shield of Michigan and blogs on social media for business at Very Official Blog. Jason Falls.

Tools 277

Tools Tips Marketing Social Media 277

Twist Image

AUGUST 10, 2012

Does that mean that social media and digital media has not disrupted the model or added new layers and opportunities? I am saying that advertising - as a way of informing the masses about a product or service - is not only relevant, it will continue to be an integral component of all strategic marketing campaigns.

Crowdsourcing 110

Crowdsourcing Marketing Social Capital Collaboration 110

Convince & Convert

JULY 6, 2010

She leads the agency’s social media group, and has more than 20 years experience in consumer, technology, B2B and social media marketing. Take a look at the company’s philanthropic endeavors and cause-related initiatives, especially in the area of Corporate Social Responsibility (CSR). Don’t be Shy.

CSR 138

CSR Social Media Strategy Consultant 138

Laurel Papworth

MAY 17, 2010

Facebook keeps changing around what is private and what is public in the default settings. Also a diagram on private to public social networks. What will take Facebook’s place as the most secure, most protected, most private of sharing spaces online? Elliot Schrage, Facebook ). Not my fault, blame Facebook.

Privacy 86

Privacy Diagrams Facebook Crowdsourcing 86

Convince & Convert

JULY 7, 2014

If you want your employees (or your team) to share something in social, or your employees want to recommend content to the marketing hub, etc. This is a corner of the social media world that will be accelerating quickly, I believe. Addvocate makes it happen. It’s secure, mobile-friendly, super easy to use, and affordable.

Startup 168

Startup Crowdsourcing Badge B2B 168

Bare Feet Studios

JANUARY 24, 2012

I am part of the social media team that is helping raise funds for the Hawaiian Islands Land Trust (HILT) on January 28, 2012 and their annual fundraiser. We are putting social media to a test. All of that is the same this year, however HILT is adding several social media options. Mana Foods.

Social Media 100

Social Media Hosting Buy Flickr 100

Social Media Marketing

OCTOBER 3, 2012

The campaign was designed as a way to help celebrate the 100th anniversary of Oreo cookies (which themselves were modeled after Hydrox ) in a way that could effectively reach the nearly 28 million Facebook fans of the chocolate cookie. Think about that for a moment. Or "Have you tried our new yet? It turns out that it's not that hard.

Content 168

Content Crowdsourcing Construction Meme 168

Sprout Social

OCTOBER 23, 2019

This might seem like a tall order, but you can break this down into attainable tactics and goals that can become part of your social media marketing strategy. These days, a lot of companies handle customer service via social media. They use social media to promote their rewards program and get new customers in the door.

Loyalty 88

Loyalty Brands How To Discount 88