Webbiquity SMM

AUGUST 18, 2012

Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). And social media isn’t just about lead generation of course.

Statistics 198

Statistics Social Media B2B Marketing 198

Social Media Marketing

FEBRUARY 26, 2013

Of course, this isn't new, as Oreo demonstrated its prowess last year with its 100 days of content as part of the Oreo Daily Twist campaign last year, and as we fondly recall with the video responses of the Old Spice Guy in 2010, and going even farther back with Burger King's groundbreaking Subservient Chicken. Imagine that.

Marketing 167

Marketing Eventful Cost Campaign 167

Convince & Convert

AUGUST 13, 2015

Its most intrinsic value was that it could be spread globally at little cost. We’ve seen the surge that Mr. FINIS, a line of swimming gear known for its innovation, chose to use their most loyal fans as brand ambassadors and use their social media content in their marketing strategy. (Maybe this is where the phrase was coined.)

Content 60

Content Crowdsourcing Marketing Hubspot 60

Techipedia: Tamar Weinberg

JANUARY 5, 2012

This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. HubSpot has recently launched a most amazing Marketing Grader tool to help you measure the effectiveness of your website. Sign up right now at a totally reduced cost for 2012 for a limited time. Link Building.

Marketing 264

Marketing SEO Case Study Small Business 264

Webbiquity SMM

MAY 10, 2011

Jacquie McCarman argued in It’s Not Your CEO’s Fault He’s a Social Media Moron that “Most C-levels will scroll down to the bottom line to determine effectiveness of any campaign but what many don’t realize is that the bottom line definitions have changed with this new-fangled internet technology.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Buffer Social

JUNE 16, 2016

Lindsay Scarpello , Omaha Steaks – Creating social media strategy / editorial calendar for my new position. Chelsea Hunersen , HubSpot – Creating a great content plan for the rest of June (a.k.a. Sam Rye , Social Labs – Testing interest in a new online course we may/may not launch soon! the end of Q2).

Social Media 40

Social Media Social Media Management Project Marketing 40

Later

APRIL 5, 2019

How Much Does Instagram Influencer Marketing Actually Cost? How to Find the Right Partners for Your Instagram Influencer Marketing Campaigns. It’s also the best channel for social action — with an average 3.21% engagement rate compared to 1.5% How Much Does Instagram Influencer Marketing Actually Cost?

Influencer 66

Influencer Instagram Marketing Authentication 66

ProBlogger

DECEMBER 10, 2014

On social media conversation, share, and engagement is a direct result of your updates performing. If social media provides amplification for your content assets, the right metrics help you measure that amplification. However, there are production costs associated with those updates. Time has a cost to it – a direct one at that.

Social Media 54

Social Media Metrics Class HootSuite 54

Buffer Social

NOVEMBER 30, 2016

Once you finish this first course, you can continue on with the next steps of the track: Social Media Marketing: How to Profit in a Digital World. (The The first course is free; the full track costs $426.). Diploma in Social Media Marketing. Social Media Ethics. Offered by : HubSpot. Created by : HubSpot.

Class 40

Class Skills Social Media Marketing 40

Techipedia: Tamar Weinberg

JANUARY 5, 2011

How to Write Your Social Media Plan in 8 Steps (Skyline Trade Show Tips): Need inspiration to get your social media plan in play? 5 Ways Companies are Using Social Media to Lower Costs (Mack Collier): Just what are the benefits of social media? Social Media: Measurement and ROI. This is it. Enough said.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Techipedia: Tamar Weinberg

JANUARY 5, 2010

Social Media: Getting Started Why You Have to Engage in Social Media, Even if You Don’t Want to (A Smart Bear): Jason Cohen (@asmartbear) makes a compelling argument into why social media must be considered, even if you have no interest in it. The article has examples of how social media worked too.

Marketing 265

Marketing SEO Journal Engineering 265

Oktopost

JANUARY 25, 2021

When you know exactly what you’re trying to achieve by venturing into social media, you can set specific goals for your campaign. Then you can develop a strategy that ties your goals to the social media activity your leads are actually engaging with. These objectives will shape the tone and content of your campaign.

Social Media Management 156

Social Media Management B2B Social Media Hubspot 156

Bare Feet Studios

OCTOBER 15, 2008

It encompasses other buzzwords and concepts you may have heard, from social networks like FaceBook , LinkedIn , and MySpace , to conversational marketing, web 2.0, All attendees will also earn a Charter Membership in the Social Media Club’s Hawaii Chapter. Sponsored by Chi.mp , HTDC , KnowHow Cafe , and HubSpot.

Social Media 40

Social Media Viddler Hotels Upcoming 40

Webbiquity SMM

JANUARY 15, 2013

As noted in 21 (of the) Best Facebook Guides, Tools and Rants of 2012 So Far a few months back, Facebook remains the 800-pound gorilla of the social networking world. 5 Successful Facebook Marketing Campaigns – Case Studies by jeffbullas.com. 5 Successful Facebook Marketing Campaigns – Case Studies by jeffbullas.com.

Facebook 192

Facebook Small Business Advertising Hubspot 192

Webbiquity SMM

JANUARY 19, 2012

Web CEO , SEO Powersuite ), social media monitoring tools (e.g., HubSpot ), gShift isn’t a point solution, but a single integrated tool to manage all aspects of WPO. ” Campaigns are gShift’s method for creating different keyword groups to track (e.g., Unlike pure SEO management tools (e.g., site) is helpful.

Software 140

Software Review SM2 Alterian 140

Webbiquity SMM

JANUARY 17, 2011

How are consumers and b2b decision makers using social media in their buying processes? Which social media platforms are most effective at influencing buyer behavior? How do the audiences differ across various social networks? What Americans Do Online: Social Media And Games Dominate Activity by Nielsen Wire.

Research 210

Research Social Media B2B Marketing 210

Techipedia: Tamar Weinberg

MARCH 24, 2010

Dharmesh Shah Dharmesh Shah is the founder and CTO of HubSpot , a software company that focuses on Internet Marketing. Identifying the right influencers in one’s space should be a standard part of any social media audit, a process that is explained in my company’s March newsletter. Dharmesh also blogs at OnStartups.com.

Influencer 278

Influencer How To Press Release Blogger 278

Webbiquity SMM

SEPTEMBER 22, 2015

Top 28 Social Media Tools to Make Your Job Easier by SlideShare. 15 Best Social Media Tools by CodeGeekz. It offers an easy way to monitor social interactions and act on them quickly. You can also search for specified hashtags on several social networking systems, including Google+ and Vine.”

Review 100

Review Tools Social Media HootSuite 100

Webbiquity SMM

JANUARY 5, 2016

Image credit: HubSpot. How to Build an Unbeatable Content Marketing Plan by HubSpot. 7 Ways to Promote Your Slideshare Presentation by Maximize Social Business. It is also a social network, a platform for marketing visual content in many different forms, and an essential part of a solid social media strategy.

Content 60

Content B2B Marketing Hubspot 60

Webbiquity SMM

AUGUST 18, 2012

Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). And social media isn’t just about lead generation of course.

Statistics 204

Statistics Social Media B2B Marketing 204

Webbiquity SMM

AUGUST 16, 2010

For those who know little if anything about social media (there are more such people than you may realize; some in rather lofty positions at that), John McTigue offers an excellent primer covering the most popular tools, sites and strategies. 30 Tips: The Productivity Guide of Social Media by WebStudio 13.

Social Media 200

Social Media Tools Strategy Tips 200

Webbiquity SMM

NOVEMBER 28, 2011

companies now use social media for marketing. 16 social media statistics that might surprise you by Communications Conversations Arik Hanson lists social media stats from various sources showing that 75% of brand ‘Likes’ on Facebook come from advertisements. ” At least something is bipartisan. And 73% of U.S.

Statistics 219

Statistics Research Social Media B2B 219