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Should You Pull Back Your Facebook Ads This Holiday Season?

Jon Loomer

We’re entering one of the biggest weeks and months of Facebook advertising for the year. Some brands will be jumping into Facebook ads for the first time this year to increase sales. The common theme here, though, is that you will be seeing ads for retail products at significant discounts. Consider pulling back.

CPM 187
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The Benefits of Facebook Offer Ads

Ignite Social Media

In a world where change is the only constant, getting excited about discounted rates may be the exception. In 2021, no longer are social channels such as Facebook, Instagram, Twitter, and others, strictly top and mid-funnel. What Are Facebook Offer Ads. How Your Business Can Benefit From Offer Ads. Generate Sales.

Facebook 180
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8 marketing campaign ideas that customers will engage with

Sprout Social

Trouble coming up with marketing campaign ideas? This guide breaks down how to put together meaningful marketing campaigns and plenty of examples to help you come up with fresh ideas. What is a marketing campaign, exactly? When we think of classic marketing campaign examples (like “ Got Milk? Hey, we hear you.

Campaign 138
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Enforcement of iOS 14 Changes for Facebook Advertisers Begins

Jon Loomer

We were first warned about iOS 14 and how it would impact Facebook advertising in 2020. If you want to create a conversions campaign, you can only optimize for one of your eight configured events. You are likely seeing messages from Facebook about your custom audiences shrinking. Now that Apple has launched iOS 14.5

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How to Integrate Email Marketing and Social Media for Stronger Campaigns

agora pulse

Consider integrating email marketing and social media to make your campaigns stronger and richer. As a social media marketer, you already know Facebook, Instagram, Twitter, and LinkedIn like the back of your hand. Targeted promos without the cost of ads. Cross-Promote Campaigns. Bonus Material: FREE SMART Goals ebook.

Campaign 150
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Nine Benefits of Using Social Proof in Marketing

Webbiquity SMM

User Generated Content: UGC is one of the most sustainable and cost-effective ways to market products. Brands integrating social proof into their marketing campaigns boost legitimacy and authenticity in their products and services. Small local businesses should enable Facebook ratings and reviews immediately. Key Takeaways.

comScore 299
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3 Influencer Marketing Metrics To Track In Your Next Holiday Campaigns

Keyhole.co

In this article, we’ll guide you through the 3 essential influencer marketing metrics you should be tracking for your upcoming holiday campaigns, ensuring that your efforts spread holiday cheer and deliver real results. What influencer marketing goals can be set for holiday campaigns? But let’s start with the basics.

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