article thumbnail

Surprising Insights from Big Lots’ Thriving Influencer Marketing Program

Ignite Social Media

In the ever-evolving world of retail marketing, it’s often the unexpected brands that deliver the most inspiring and effective influencer campaigns. This level of activity is truly remarkable, with the brand running influencer campaigns in 44 out of the 52 weeks of the year.

article thumbnail

8 marketing campaign ideas that customers will engage with

Sprout Social

Trouble coming up with marketing campaign ideas? This guide breaks down how to put together meaningful marketing campaigns and plenty of examples to help you come up with fresh ideas. What is a marketing campaign, exactly? When we think of classic marketing campaign examples (like “ Got Milk? Hey, we hear you.

Campaign 137
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Email Marketing: How to Convert Without Discounts

Pixlee

And what’s more, you don’t even need to rely on discounts or wait for special offers in order to sell with email marketing. They will support and defend your brand at all costs and recommend your products to their friends — becoming free promoters in the process. Then, create campaigns that are personalized for each segment.

article thumbnail

3 Influencer Marketing Metrics To Track In Your Next Holiday Campaigns

Keyhole.co

In this article, we’ll guide you through the 3 essential influencer marketing metrics you should be tracking for your upcoming holiday campaigns, ensuring that your efforts spread holiday cheer and deliver real results. What influencer marketing goals can be set for holiday campaigns? But let’s start with the basics.

Metrics 52
article thumbnail

How to Integrate Email Marketing and Social Media for Stronger Campaigns

agora pulse

Consider integrating email marketing and social media to make your campaigns stronger and richer. Targeted promos without the cost of ads. If another team runs your brand’s email marketing campaigns, a visual or voice-related disconnect could spring up between email and social media. Cross-Promote Campaigns.

Campaign 150
article thumbnail

What is This “Deinfluencing” Trend and Should Brands Care?

Ignite Social Media

Avoiding a few pitfalls can help brands continue successful influencer campaigns amidst this shift: Partner with values-aligned influencers who balance sponsored and non-sponsored content. Create thoughtful creative briefs focused on how products solve problems or delight audiences rather than discounts alone. Sign up below.

Trends 96
article thumbnail

Referral marketing: What it is and how to use it successfully

Sprout Social

Or, helped them get new customers in exchange for a discount or freebie. For example, a company may offer a discount or special promotion to customers who successfully refer their products to someone else. Little to no cost There are very few upfront costs to this strategy.

Discount 126