Social Media Marketing

MAY 8, 2013

Salesforce has unveiled a Communities solution for the enterprise , which leverages its Chatter platform and other products to create portals that will allow external conversations to be brought into the company more seamlessly. Here are 7 ways to improve your social media engagement. Do you really have a good story to tell? Because, chicken.

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Social Media Automotive Klout Flipboard 160

Hootsuite

NOVEMBER 25, 2015

You can understand why 84 percent of marketers expect to launch at least one campaign involving an influencer in the next 12 months. Check out our blog post on how to use the Google Analytics URL Builder for your campaigns. You can also retarget customers that have expressed interest in your campaign.

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Influencer Tools Marketing Klout 76

Techipedia: Tamar Weinberg

AUGUST 31, 2011

Since the timing of the blogs posts were different by at least 1-2 hours, we had the opportunity to view and understand the traffic patterns, conversion rates and track all our users with Google Analytics, including source of the referral, time on various pages, conversion to registration and finally usage within our product.

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Press Release Patterns Marketing Klout 142

Webbiquity SMM

JANUARY 24, 2011

For those accustomed to getting stratospheric scores on standardized tests, Klout can seem a bit harsh. Wildfire is designed to enable organizations to easily create branded interactive campaigns (e.g. Don’t want to follow Twitterers who aren’t following you? This tool makes unfollowing non-followers easy.

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Tools Social Media Lithium Sysomos 206

Kikolani

NOVEMBER 4, 2011

5 Ways to Improve Conversion Rates on Your Holiday Ecommerce Pages – Give your marketing a kick in the pants for holiday season, with 5 simple ways you can boost your ecommerce conversions. Writing groups and membership sites can hold writers accountable. Business / Career. Social Media / Social Networking.

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Mashup Resources Klout Exercises 113

Buzzlogix

MAY 15, 2017

Klout is social media monitoring software that must be mentioned. Overall, Klout is a great Twitter tool for measuring influence through engagement. You can measure performance and track conversations from one dashboard. You can also publish posts from the Sprout Social Dashboard and collaborate with your team. Falcon Social .

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Social Media Tools Klout HootSuite 40

Convince & Convert

SEPTEMBER 2, 2015

What they talk about, their Klout score, community, followers, engagement, and endless other identifiers come into play here. Keep it real—and keep the conversation moving! Being authentic as a brand is crucial to starting conversations on social—and keeping them going. Lacking in Authentic Communication. Boost their ego.

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Influencer Brands Marketing Authentication 60

Razor Social

NOVEMBER 29, 0002

NOTE: Thanks to the following people for contributing to the social media compass: Brian Carter, Mark Schaefer, Lilach Bullock, Dan Purvis, Martin Jones, Mark Fidelman, Steven Eisenberg, Stephan Hovnanian, Julia Bramble, Emeric Ernoult, Gregory Bailey, Beatrice Hunt, How to track product/service campaigns. post, ad, pinned post etc.),

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Analytics Social Media How To Analysis 89

Hootsuite

NOVEMBER 25, 2015

You can understand why 84 percent of marketers expect to launch at least one campaign involving an influencer in the next 12 months. Check out our blog post on how to use the Google Analytics URL Builder for your campaigns. You can also retarget customers that have expressed interest in your campaign.

Influencer 40

Influencer Tools Marketing Klout 40

Convince & Convert

FEBRUARY 17, 2012

The Cartographer : Jay suggests that agencies need to be able to guide companies on how to map a social media campaign , not only so that the company can interface with the external world but also so that everyone within the company is on board. On the surface, this can seem like an easy goal to achieve. More recently, the Susan G.

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Akamai Marketing

FEBRUARY 3, 2011

Once you know WHO, then you can decide HOW (platform) and WHY (content) you’ll be conversing with them. Leave a Reply Cancel reply Subscribe via Email Meet Tara Coomans Recent Posts Klout – What’s it all About? Be prepared to test the market, and don’t be afraid to fail. What’s your social currency?

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Social Media Klout Policies Consultant 138

Jeff Esposito

SEPTEMBER 14, 2012

Oreo’s 100-Day ‘Daily Twist’ Campaign Puts Cookie in Conversation – if you aren’t following Oreo on. Their 100 days of Oreo campaign is brilliant from a content and pop culture standpoint and is a golden example for mixing social and content marketing. Source: mashable.com via Jeff on Pinterest.

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Klout Campaign Issues Examples 35

Convince & Convert

AUGUST 10, 2010

Joe Fernandez is CEO of Klout , a provider of influence metrics that is being incorporated into a variety of social media tools (including CoTweet , a client of mine) Jay Baer : What’s changed in the last two years or so with regard to access to influencer information? I did not work on the Klout campaign.

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Social CRM Influencer Klout Social Media 134

Techipedia: Tamar Weinberg

AUGUST 2, 2011

It’s a social sharing platform that allows you to either find great content, share it and measure your ability to drive clicks and traffic … or measure the social sharing and links to leave to lead folks back to your own content, even tying that traffic to conversions and sales. Pretty nifty. So, they invest ad money against it.

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Tools Tips Marketing Social Media 277

Diva Marketing Blog

MAY 9, 2016

Seems you can't turn a corner in the digital world without bumping up against an influencer marketing post or campaign. Although the relationship aspect of today's influencer marketing campaigns are still critical, campaigns are more sophisticated than in the days of blogger relations. . And it really is a community.

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Influencer Marketing Fashion Campaign 40

Diva Marketing Blog

MAY 9, 2016

Seems you can't turn a corner in the digital world without bumping up against an influencer marketing post or campaign. Although the relationship aspect of today's influencer marketing campaigns are still critical, campaigns are more sophisticated than in the days of blogger relations. . And it really is a community.

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Influencer Marketing Fashion Campaign 40

Pixlee

OCTOBER 18, 2017

times more “buying conversations” than the average consumer every week, and their recommendations are more direct and specific to the interests of those already following them. Whatever the reason may be, have a specific goal in mind that you can measure against when judging campaign success. They have 22.2

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Influencer Brands How To Fashion 43

Proactive Report

APRIL 12, 2018

In this example, the direct traffic went up from 11.80% to 19.46% post-campaign. Conversions. You can use their Klout Score and cross-reference that with Peer Index, to get a more reliable number. That means they know your name or URL and typed it into their browser directly. You’ll find this under Referring Sites.

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News Press Release URL Analytics 40

Convince & Convert

NOVEMBER 1, 2011

There’s a lot of conversation these days about influence or outreach and Klout , with Klout’s new algorithm change recently. Jay: My favorite is the one to one campaign that is actually a broadcast campaign, where you send out 5,000 press releases to theoretical influencers at the click of a button.

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Klout Social Capital Influencer Social Graph 122

ProBlogger

APRIL 23, 2012

In order to understand the true reach of your Twitter campaigns, Suster recommends a tool called Awe.sm. Beware of using tools such as Klout, as users with significant social media influence have been routinely undervalued by the Klout algorithm. Your followers may want to chip in to the conversation.

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Tips Twitter Marketing Klout 40

Diva Marketing Blog

NOVEMBER 16, 2011

But, there are more examples of antisocial media then there are of social media…meaning, content, campaigns, contests, messages, are stuffed into new networks under the guise of social, when in fact, there’s very little social in the social media initiative. In the mean time continue the conversation with Brian on Twitter or Facebook. .

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Klout Social Media Social Networking Influencer 78

SocMed Sean

FEBRUARY 3, 2013

It’s a long-term commitment, not a short-term campaign. They can make your life easier by segmenting the conversations that you care about. 31) As much as possible, engage in conversations with people on Twitter. Ask questions, answer questions…make it a conversation. Klout/Kred 73) Klout and Kred are games.

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Social Media Klout YouTube Foursquare 279

Convince & Convert

JULY 6, 2012

Jim : It’s great for leads and stuff, but as a conversational tool for me to post updates, I don’t see it. But there’s not a lot of day-to-day engagement and conversations that are happening there, at least for me. Jim : Because it’s more of a conversation. Eric : Yeah. Eric : Yeah, I agree. Eric : Yep.

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LinkedIn Twitter Hosting Social Media 114

Akamai Marketing

MARCH 1, 2011

That is to say, you feel like things are going great, you’re having engaging conversations regularly and feel as though you even have some “friends&# in Twitter. I typically recommend that my clients track this list on a daily basis and compare it to their content conversations. At this point, a wake-up call is imperative.

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Tools Klout Policies Tourism 160

SocMed Sean

DECEMBER 9, 2011

And it’s certainly not the same as Klout. It’s not something you strive for in a social media campaign. The word “viral” should be replaced in all conversations with the word “valuable” I know it sounds funny, but wouldn’t you rather have your content “go valuable on Twitter?

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Social Media Social CRM Creative Commons Sentiment 255

Webbiquity SMM

OCTOBER 23, 2012

If you get your paid campaign in front of influencers, they’ll spread your messages for you — and bring them to many more people than you originally targeted.” Then he provides several tips for improvement such as participating in Tweet chats and actually conversing with people. Paid versions add features like bit.ly

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Tools Tips Twitter Klout 203

Waxing UnLyrical

APRIL 1, 2016

There was the Digital Death campaign that got a lot of attention even though it was pretty lame. There was all the drama around Klout , which has died down considerably. You’ll get to learn about how to define your brand’s relevant conversations and influencer archetypes. And there will be more of all of this.

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Influencer Marketing Klout Module 100

Waxing UnLyrical

NOVEMBER 18, 2010

But if you are a corporate communications manager, you should really think about whether or not you might be better served by tracking the presence (or absence) of specific campaign messages instead of plain old sentiment. Does your brand’s volume of coverage necessitate artificial intelligence? pts Settings. Stop being lazy. Wanna Subscribe?

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Crimson Hexagon Sentiment Analysis Sample 200

Convince & Convert

AUGUST 26, 2010

Conversation Driver Analysis – Examination of words, phrases, themes Location Analysis – Where conversations about you are occurring in the “real&# world People Analysis – Who’s talking about you? or engaged in brand reputation management, often on a weekly basis. No problem.

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Social Media Strategy Analysis Reputation 120

Webbiquity SMM

JULY 22, 2014

Justice Mitchell writes a glowing and detailed review of GroupHigh , a tool that helps identify bloggers for outreach by topic (along with supplemental information about each blogger including location, associated/guest bloggers, Moz rank, and other attributes); analyze competitor blogs; and track and measure outreach campaigns.

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Press Release Nielsen Blogger SEO 217

Webbiquity SMM

OCTOBER 5, 2010

In other words, the 14 million odd people who regularly go on Twitter (as opposed to the 95 million that have signed up), are already active in social media, know how to make things happen and to create noise – good or bad – online, and take conversations elsewhere, be that to blogs, forums, other social networks, or even the mainstream media.&#.

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Tools Twitter Tips Statistics 207

Laurel Papworth

OCTOBER 8, 2012

I’m a social media strategist that blogs about social media and online communities so I find it frustrating when I am sent a PDF attachment on an email with a traditional media press release using agency created content, professional film crews employed to do the traditional campaign filming and ditto with professional musicians.

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Press Release scribd Social Media Film 111

Proactive Report

DECEMBER 24, 2015

Monitoring online conversations. You have to understand and use scores like Klout and Kred and know that they are only a starting point. You’ll only know who the real influencers for a particular campaign are once you start to work with them. Paid influence campaigns. Identifying audiences. Mapping the social graph.

Klout 40

Klout Social Graph Influencer Training 40

Proactive Report

DECEMBER 24, 2015

Monitoring online conversations. You have to understand and use scores like Klout and Kred and know that they are only a starting point. You’ll only know who the real influencers for a particular campaign are once you start to work with them. Paid influence campaigns. Identifying audiences. Mapping the social graph.

Klout 40

Klout Social Graph Influencer Training 40

Proactive Report

DECEMBER 24, 2015

Monitoring online conversations. You have to understand and use scores like Klout and Kred and know that they are only a starting point. You’ll only know who the real influencers for a particular campaign are once you start to work with them. Paid influence campaigns. Identifying audiences. Mapping the social graph.

Klout 40

Klout Social Graph Influencer Training 40

Convince & Convert

MARCH 22, 2012

I should warn you that in business school I was the guy who was notorious for showing up to class having not read the case, but still dominating the conversation about the case. Releasing at the end of this month we actually have a Conversation Index , which is our quarterly report. The Conversation Index – Q3 Insights.

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Bazaarvoice Metrics Influencer Data 114

Convince & Convert

MARCH 22, 2012

I should warn you that in business school I was the guy who was notorious for showing up to class having not read the case, but still dominating the conversation about the case. Releasing at the end of this month we actually have a Conversation Index , which is our quarterly report. The Conversation Index – Q3 Insights.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114