Akamai Marketing

OCTOBER 4, 2011

Recently, I was approached to help with a social media campaign called the Blue Key Campaign (#bluekey). You might have seen my tweets about the campaign, its a true grassroots social campaign. The Blue Key Campaign is a show of support to those who work with some of the 43.7 More information: Flickr.

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Firebelly

FEBRUARY 17, 2010

Find him on Facebook | Twitter | LinkedIn Posted | Permalink Reblog (0) | | Digg This | Save to del.icio.us | TrackBack TrackBack URL for this entry: [link] Listed below are links to weblogs that reference Toyotas "Sienna Family" YouTube Campaign : Comments The commercial I saw had the youtube url at the end. View an alternate.

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Waxing UnLyrical

OCTOBER 17, 2011

Earlier this year, National Australia Bank got Australia and the world talking with its very public ‘Break-Up’ campaign. After hearing NAB’s Hillan Klein and Kate Thompson share insights about the Break-Up at Social Media Club Melbourne , I wanted to ask Hillan a few more questions about this campaign. Share of Voice reached 55%.

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Waxing UnLyrical

AUGUST 4, 2011

Sometimes, a really great campaign gets noticed for the right reasons ( Starbucks’ “Pass the Cheer” campaign comes to mind.). That’s how we get we get racially-segmented campaigns, rather than ones segmented by topic, language, price-point, product purpose or other factors that aren’t based on race. Guest post by Katrina Esco.

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SocialFish

FEBRUARY 22, 2011

Site visitors can also send e-cards, request bumper stickers or create and manage their own virtual fund-raising campaigns, for example, to celebrate a birthday. They start conversations that will get their fans talking and thinking about hunger. Certainly, more testing is needed! Check them out: Twitter.

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Mindjumpers

AUGUST 2, 2010

This blog post does not address the conversation or strategy for approach, but suggests a head’s up towards allowing your business to build a more integrated presence for customers. Remember to take still shots of your TV commercial and upload and tag the pictures to Flickr with keywords.

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Waxing UnLyrical

FEBRUARY 28, 2013

Image: Vhardy via Flickr, CC 2.0. For now, these fairs and exhibitions seem to provide the most demonstrable way of establishing a conversation between organisation and stakeholder. If one day soon, I am actually working on a real PR campaign in Libya then that will surely be a sign that progress continues and is real.

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Waxing UnLyrical

JULY 11, 2012

There are many descriptions of how we can use social media as a listening tool , to complement (or replace) our more interactive approach where we converse too. In an ideal world, we’d be able to search for these keywords in social conversations, and they’d lead us to the Holy Grail of sales. Social media intelligence.

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Social Media Issues Sentiment Banking 204

Webbiquity SMM

OCTOBER 23, 2019

Image credit: C_osett on Flickr. Tricks on how to use it in your LinkedIn campaigns. If you find companies that use software to create heat maps or to make A/B split tests, then you know they are very focused on conversion rate optimization and the user experience on their website. How to use your audience in your campaigns.

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Waxing UnLyrical

OCTOBER 24, 2010

Sharon Pruitt via Flickr, CC 2.0 Why: if you’re thinking of embarking on a color/cause campaign for your non-profit, this might be helpful as you do your initial research. Why: Joe explains why this campaign supporting the Alzheimer’s Association , though worthy, falls short of his mark. Komen for the Cure.

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Cause marketing Postrank Tourism Flickr 198

Waxing UnLyrical

APRIL 5, 2011

The campaign content and its distribution tends to be different, but the media-related research questions are similar.&#. On what marketing can learn from PR on a philosophical level: Customers are going to talk about your campaign in ways you won’tanticipate. Image: Lynae Zebest via Flickr, CC 2.0.

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Waxing UnLyrical

APRIL 26, 2012

Even if your audience is on a certain network, it’s very important to listen and understand the tone of conversation before jumping in. Image: michael.heiss via Flickr, CC 2.0. He sticks to his entrepreneurial roots as the founder of the global social good campaign, Tweet Drive. Does your brand message fit the network?

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Social Networking Flickr Influencer Retail 222

Talkwalker SM

FEBRUARY 8, 2016

When such large sums of money are being invested into Super Bowl ad campaigns, going viral is pretty much a must, so we decided to use social media analytics to take a look at the lessons brands can learn from what worked and what didn’t work at Super Bowl 50. Track the success of your marketing campaigns using the Talkwalker Virality Map.

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Hashtag Marketing YouTube Campaign 93

Waxing UnLyrical

DECEMBER 4, 2010

Making the grade I have no doubt that, from a financial point of view, the campaign will reach its goal. But there are so many things that trouble me about this entire campaign. And when I looked at some of the comments on reports of the campaign, that seemed to be a frequently-expressed sentiment, like this one on PopWatch: Hmm.

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Waxing UnLyrical

JANUARY 4, 2011

Image: Dipanker Datta via Flickr, CC 2.0 “Liking&# a page translated from a click to a tangible emotion with human repercussions. Image: Gaurovonomics via Flickr, CC 2.0 Neither convinced nor converted Despite campaigns such as the pink chaddi, the Indian psyche towards social media can be best termed as skeptical, at the moment.

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Waxing UnLyrical

JUNE 16, 2011

As Ken walked along the path less traveled, his thoughts meandered from the rancid pizza that was no doubt waiting on his front stoop (Papa John knew him well), the less-than pleasant conversation he’d had with his ex that morning, and what life would be like on a desert island. Image: geminicollisionworks via Flickr, CC 2.0.

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Firebelly

JULY 23, 2010

Heres a simple primer, a list of do-nots that will help you to avoid some of social medias most perilous pitfalls. How to Use Social Media to Rank on Google Now that Google is indexing social media content in real-time, how can you leverage blogs and social networks to rank on Google? Having trouble reading this image? View an alternate.

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News Social Media Paid Search SMS 176

Firebelly

JUNE 8, 2010

Digitalia | Indianapolis Social Media Marketing « Flickr Friday: Sexist Profiling on Twitter | Main | United Way of Central Indiana Recognized for their Social Media Efforts » June 08, 2010 YouTube Tuesday: I Can Make You Go Viral! Brian, the " social media guru " is back. Having trouble reading this image?

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Waxing UnLyrical

DECEMBER 5, 2011

For example, bloggers that your company works with consistently over several campaigns. And your ambassadors’ allegiance often shows up in those conversations. Image: Sam Howzit via Flickr, C C 2.0. But your best ambassadors don’t have to be influential in the way we define it in the online space – by the numbers.

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Influencer Reputation Flickr Loyalty 215

Adam Cohen

JULY 16, 2010

a thousand cuts :: adam cohen's blog About Blogroll Contact a thousand cuts conversations about social media and interactive marketing by adam cohen 16 JUL I Will Not Write About Old Spice Posted by: adam / Tags: Advertising , Isaiah Mustafa , Old Spice , Social Media , Television , YouTube / Comments: View Comments I will resist the urge.

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Badge Disqus Web 2.0 Retail 201

Waxing UnLyrical

NOVEMBER 4, 2011

Never underestimate the importance of a great handshake and conversation. Image: Nazly via Flickr, CC 2.0. Harrison Kratz is the Community Manager at MBA@UNC, the new Online MBA program at the University of North Carolina and sticks to his entrepreneurial roots as the founder of the global social good campaign, Tweet Drive.

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Waxing UnLyrical

AUGUST 19, 2015

Having common language and measurement approaches is crucial for organizations and professionals, particularly those that use a combination of public relations agencies, media monitoring services and in-house media teams to measure campaigns across brands, units and countries. Image: Bill Brooks via Flickr, CC 2.0. Julie O’Neil, Ph.D.,

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Firebelly

AUGUST 3, 2010

I bet this isnt the kind of conversation Ball Memorial was hoping to have when it created its Facebook page, but it happens. That is why it is so important for businesses to develop both proactive and reactive response strategies for their social assets. Given the topic, I'm left to wonder if any response would have doused the fire?

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Kikolani

FEBRUARY 25, 2016

With all the conversations and promotions happening online, it shouldn’t be a wonder if your digital content—which you spent so many hours and worked so hard on—is being overwhelmed by the digital din. So you want to be as involved in the current conversation as possible, but you also want to stick to your niche.

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Content Flickr SEO Engineering 82

Waxing UnLyrical

OCTOBER 6, 2011

There are a lot of social media “gurus” out there who are happy to give you their impressions that social media is exclusively used by the young and that they’ve seen campaigns by every type of business under the sun. Start the conversation as soon as possible. Image: jovike via Flickr, CC 2.o.

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Social Media Platform Tips MySpace 203

Firebelly

JANUARY 14, 2010

Flickr : There is a great Flickr group called MLK BLVD that contains images of Martin Luther King, Jr. Details have been updated for 2010. Martin Luther King, Jr. Day is Monday, January 18. Below are 4 ways you can celebrate his legacy with social media. Boulevards from across the country. It makes for an interesting tribute.

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Social Media Syndication Flickr Paid Search 118

Waxing UnLyrical

MARCH 13, 2015

Let’s you play a better campaign. Of course this is only a taste of the conversation, so if you missed it, you can grab the full #measurePR transcript for March 3. Image: Kevin Pelrine via Flickr, CC 2.0. Christine definitely felt that Geoff’s perspective seemed more enjoyable. I see PR stats in the same way.

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Firebelly

JUNE 2, 2010

Make it easy to instantly see that there are fans comments and conversations taking place on your page. If the comments aren't expanded by default, people may miss the conversations. Make sure comments on stories are expanded by default. It will encourage new visitors to participate as well. Having trouble reading this image?

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Facebook Paid Search SMS Syndication 160

Firebelly

JUNE 10, 2010

  Firebelly helped United Way of Central Indiana develop and maintain the social marketing efforts for the LIVE UNITED GIVE UNITED campaign featured in the article. Chad Richards is the Social Program Manager at Firebelly Marketing. Having trouble reading this image? View an alternate.

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Social Media Paid Search SMS Syndication 156

Waxing UnLyrical

OCTOBER 22, 2010

So Priya joined us to talk about the Council for Responsible Nutrition ‘s “Life… supplemented™&# campaign, and explained how they not only used social media, but measured the results. One of the major elements of the campaigns was to get consumers to fill out an online interactive wellness scorecard. .&#

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Postrank Campaign Tourism Social Media 151

Firebelly

SEPTEMBER 2, 2010

No longer are customers merely “consumers” of our product, but also of these conversations, making it imperative that we learn the art and science of diffusing conflict … before it erupts. Having trouble reading this image? View an alternate.

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Social Media Paid Search Reputation SMS 190

Firebelly

JULY 22, 2010

I walked into the middle of their heated conversation so I don't have the back story. I don't know if the woman's anger was warranted, but, nevertheless, she was upset.    From what I could gather, she had recently purchased tires from this store. Having trouble reading this image? View an alternate.

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Social Media Paid Search SMS Syndication 188

Firebelly

AUGUST 24, 2010

Love the blog - wish I had more time to participate in the conversation. In that same respect if I used it and ran into a chance meeting with someone I had not seen in a very long time - that would be very cool! Having trouble reading this image? View an alternate.

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YouTube Facebook Paid Search Foursquare 133

Waxing UnLyrical

OCTOBER 14, 2010

Image: jim crossley via Flickr, CC 2.0 Image: BES Photos via Flickr, CC 2.0 Corporations constantly churn out copy for communication channels and PR campaigns. Image: Stuart Caie via Flickr, CC 2.0 Sorry, I won’t be telling you in this post. Steve Crescenzo observes this problem in corporate communications.

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Class Flickr WordPress Template 178

Waxing UnLyrical

AUGUST 10, 2011

Campaigns and strategies: Defining, planning and executing a campaign to align with business strategy and achieve goals is a highly valued skill set in PR. More than ever you have the ability to develop communities and speak directly with influencers through content and conversation. Image: velkr0 via Flickr, CC 2.0.

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Social Media Marketing

JULY 13, 2012

Source: Stig Nygaard (Flickr) Despite this excitement, there remains much controversy about the proper way to sell within the social landscape. It's the impetus for the conversations and dialogues that can build trust in a brand over the long term.

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Social Media Flickr Social Networking Buy 167

Firebelly

OCTOBER 27, 2009

Digitalia | Indianapolis Social Media Marketing « Stop tweeting about your emotional break throughs | Main | Stop tweeting your DailyBooth photos NOW » October 27, 2009 Stop tweeting out of context Just like real life, people expect and appreciate conversation protocol. Having trouble reading this image? View an alternate.

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