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9 tips for designing TikTok marketing campaigns (and examples to show them in action)

Sprout Social

This article will outline how brands can architect successful end-to-end TikTok marketing campaigns (versus one-off experimental videos) to capitalize on this engagement. Why TikTok marketing campaigns are so valuable. How to plan, build and launch memorable TikTok marketing campaigns. onlineoptimism. Get to know your audience.

Examples 142
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5 Steps to More Creative and Effective Social Media Campaigns

Convince & Convert

Or are you bursting with creative ideas for your social media campaigns, but stumped about ways to validate these ideas? Here are five ways you can come up with more creative campaigns to achieve your business goals today, no matter where you are in the campaign planning process. Are you experiencing a creative drought?

Campaign 163
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Top Social Media Campaigns from FMCG Companies: How Ariel’s #ShareTheLoad Inspired Millions

Talkwalker SM

In our latest report , we’ve looked at top FMCG household and personal care brands and used social data to explain how their social media campaigns achieved top results. Using social listening , we’ve examined Ariel ’s social strategy and found one campaign that was particularly interesting.

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How Tampon Company Kotex is Real Online

Ari Herzog

Periods may not be awesome but Kotex — the feminine care company that manufactures tampons, pads, and pantiliners — is doing awesome stuff online. Over on Twitter, the company is known as @Kotex and their page is ripe with similar questions as Facebook. ” I saw the TV commercial last night and noticed the hashtag. .

Company 152
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Who Really Owns Social Selling?

Convince & Convert

Although many companies are taking social selling seriously these days and developing a solid social selling strategy, who within your organization actually owns it? Compile a list of online groups, forums, and key influencers your sales people should follow and get to know. The obvious answer would be the sales team.

Training 172
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14 types of social media every marketer should know

Sprout Social

What about forums? Discussion forums. Highlight company culture with behind-the-scenes footage. How brands can use audio sharing sites: Share behind-the-scenes content, like interviews with employees and company leaders. Disappearing content is a great way to add excitement and urgency to your marketing campaigns.

Types 145
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Elizabeth Arden Brings Back Successful “Pin It To Give It” Campaign

Convince & Convert

For the second year in a row, the company is hosting the Pin It To Give It campaign, which encourages Pinterest users to re-pin content from its #PinItToGiveIt board. Turning to social media and Pinterest especially seems strategic as a forum for taking their support to the next level while raising awareness for Look Good Feel Better.

Campaign 131