Sprout Social

MARCH 21, 2019

Twitter is an excellent platform to engage with friends and follow your favorite industry experts. A great Twitter strategy requires proper analytics to understand what’s working and what isn’t. A great Twitter strategy requires proper analytics to understand what’s working and what isn’t. But there’s a good reason for it.

Analytics 104

Analytics Twitter Tools Strategy 104

Sprout Social

OCTOBER 18, 2023

Insights like how audiences feel, an overall response to your brand’s events or campaign, your competitor performance—these are all critical findings that require digging deeper than surface level. One computer software company uses Sprout Listening to measure sentiment around their brand and products ahead of rebranding.

Examples 120

Examples Social Media Sentiment Influencer 120

Hootsuite

NOVEMBER 7, 2023

Or just keep an eye on the conversation to understand the social communities where people talk about your brand. Track social sentiment in real time. Spot competitor campaigns as they launch. Has the competition launched a marketing campaign you need to counter? Identify pain points and new product opportunities.

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Sprout Social

FEBRUARY 1, 2024

This qualitative social data reveals customer sentiments, preferences and experiences. If other customers share the sentiment, it gives the brand ideas on where to potentially expand next. This kind of regular listening allows you to spot trends, understand shifts in customer sentiment and also predict future needs.

Social Media 107

Social Media Sentiment Loyalty Microsoft 107

Sherrilynne Starkie

FEBRUARY 13, 2018

This could be customers, employees, surrounding communities, shareholders, policymakers and so on. This means finding opportunities, collaborating on campaigns, sharing content and audience insights. Paid media is part of most social media campaigns, and that means consultants are managing client budgets.

Consultant 265

Consultant Social Media Drupal Content management systems 265

agora pulse

NOVEMBER 10, 2020

When your company or clients use social analytics effectively, they can improve campaign performance, connect more deeply with customers, and stay ahead of the competition. With Analisa analytics, you can report on campaigns, followers, competitors, influencers, and hashtags to improve your paid and organic efforts. BrandMentions.

Analytics 179

Analytics Social Media Tools Price 179

Hootsuite

FEBRUARY 7, 2024

From branded hashtag campaigns to X (formerly Twitter) chats to the latest memes and trends, hashtags remain an effective way to extend your social media reach. You get insights into important hashtag metrics like mentions, engagement, reach, and sentiment. The catch is that you have to use the right hashtags.

Hashtag 91

Hashtag Analytics Tools HootSuite 91

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience?

Brands 112

Brands Sentiment How To Analysis 112

Sprout Social

MAY 11, 2023

Factor them into your social media advertising strategy to minimize risk and maximize the impact of your campaigns. Twitter: Twitter’s Brand Safety Marketing Collection offers both technical and general advice on how to keep your brand safe on the network. Adidas ’ recent campaign is a brand safety success story.

Reputation 129

Reputation Tools Brands How To 129

Sprout Social

FEBRUARY 26, 2024

Welcome back to the Post Performance Report (PPR), a series where we compile and analyze social media posts and campaigns inspiring us, and breakdown what makes them so genius. Each of these brands deliver A+ customer care , which translates to increased awareness, brand loyalty, positive sentiment and revenue.

Report 65

Report Atlassian Brands Sentiment 65

Sprout Social

MARCH 9, 2023

Here’s an example of an innovative PR campaign that went viral—Rocketlane announced their Series A funding round with a custom rap song. Here's a version that's Twitter-friendly. Melanie Perkins, CEO of Canva, actively engages with her audience on Twitter by sharing company milestones and also helpful Canva tips.

Skills 111

Skills Template Templates Travel 111

Convince & Convert

MARCH 5, 2015

In celebration of 100 years of its iconic Chuck Taylor All Star Shoes, Converse recently debuted the “Made By You” campaign, which pays homage to the artistic spirit of the people who wear them. The campaign is reportedly Converse’s biggest campaign to date and follows a 71 percent rise in sales over the past five years.

Communities 60

Communities Case Study Tumblr Campaign 60

Sprout Social

JANUARY 18, 2022

While there are a ton of creative ways to use social listening , there are two use cases that can help you refine your strategy: audience insights and brand sentiment. . Social listening for brand sentiment. That’s why being able to understand and unpack brand sentiment in real time is an essential corporate communications skill. .

Skills 126

Skills Sentiment Team Press Release 126

Keyhole.co

MARCH 26, 2024

million Twitter: 1 million LinkedIn: 1 million TikTok: 951.9K Take this Twitter post showing audiences a day in the life of a LEGO model designer. LEGOeducation on Instagram is filled with community-driven content aimed at making learning a more fun and fruitful process. Instagram: 10.3 million Facebook: 15 million YouTube: 17.6

Construction 52

Construction Social Media Strategy Collaboration 52

The Realtime Report

MARCH 11, 2014

The Museum of Modern Art wants to get more people to talk about art — and is turning to Twitter to make that happen. The museum tapped digital agency Possible to create @Art140, and their goals are big: David Stocks, a senior planner at Possible, told Adweek that “We want it to become the most engaged art community in the world.”

Conversation 181

Conversation Hashtag Sentiment Campaign 181

Waxing UnLyrical

JUNE 21, 2017

For example when evaluating their weekly video news feature series, The Food Factor , and their PSA campaign promoting colorectal cancer screening featuring Dak Prescott ( #getscreened4dak ), they didn’t have a lot of resources at hand. Every campaign is different, so every meas strat is diff. What worked?? What didn’t??

Research 183

Research Sentiment Banking Upcoming 183

Sprout Social

NOVEMBER 19, 2020

For those interested in hiking, the outdoor activity that had the highest positive sentiment on Twitter (55% positive, 31% neutral, 14% negative), content from those types of brands can help them plan a day-trip, discover new trails and find the most picturesque landscapes. Find a local route: [link] pic.twitter.com/HKaCogQ9Fc.

Travel 119

Travel Sports Exercises Sentiment 119

Hootsuite

FEBRUARY 1, 2022

So, however small your niche, there’s likely a community on Twitch ready to be marketed to. Not only does Twitch have the ability for you to get your brand in front of an engaged audience, partnering with popular streamers will add a personal touch to your campaigns. Try running an ad campaign on Twitch. Credit: Twitch.

Marketing 102

Marketing Authentication Template Templates 102

Keyhole.co

APRIL 12, 2023

This engagement tool is not just for Twitter alone but spans its effectiveness to Instagram. They can be either brand names or campaign hashtags. Campaign hashtags: These hashtags are created for specific marketing campaigns or promotions. Before you roll your eyes at this in disbelief, Instagram hashtags actually work!

Hashtag 52

Hashtag Analytics Instagram Sentiment 52

Dave Fleet

NOVEMBER 22, 2010

Social media outposts don’t come with a built-in, ready-to-go audience – you need to build your community over time. Marketing campaigns are often built around short-term microsites, campaign-focused landing pages and one-off ads. When you ask a question on Twitter, respond to people who reply. It’s a waste.

CPM 413

CPM Comparison Diagrams Sentiment 413

Keyhole.co

JUNE 19, 2023

Catering to platforms like Facebook, Instagram, Twitter, LinkedIn, etc., This allows them to enhance brand awareness, stimulate engagement, and foster a sense of community around the brand. Fosters a community: When multiple users echo the same thought, they often create a camaraderie that turns the community around a brand.

Social Media 52

Social Media UGC Content Loyalty 52

Sprout Social

DECEMBER 29, 2022

For example, their “Worn Wear” campaign on Twitter highlights sustainable fashion that is meant to last. Supporting your community. Taking a stand on social issues ultimately supports the larger community while building a brand’s trust, reputation and business. Their Twitter profile proudly displays #BlackLivesMatter.

Reputation 89

Reputation Sentiment Loyalty Nielsen 89

Keyhole.co

NOVEMBER 6, 2022

That is, what is being said about your brand, your campaign, your competitors, your product, trending topics, etc. It will also give you key analysis into relevant topics, sentiment analysis, demographic breakdown, and surface the top influencers in the conversation. And as a bonus, it’s extremely user-friendly.”. Price: Custom.

Tools 52

Tools Social Media Sentiment Price 52

Sprout Social

JULY 19, 2022

According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. The first hashtag debuted on Twitter in 2007 from a product designer named Chris Messina. “I That’s where Messina was inspired to repurpose it on Twitter. That’s the question frustrating social media marketers today.

Hashtag 120

Hashtag How To Guidelines Telecommunications 120

Keyhole.co

JULY 31, 2023

Nike maintains a dedicated Twitter account solely for customer support which helps them to keep their marketing messages separate from their support interactions. Much like Nike, Spotify also maintains a separate Twitter handle for customer support. Here, a user wanted to learn how Spotify’s ‘Smart Shuffle’ feature works.

Examples 52

Examples Social Media Brands Issues 52

Ignite Social Media

OCTOBER 6, 2022

Community Engagement – Self-service support, education, and collaboration. On top of their focus areas, Khoros offers the following products to add to your custom platform to help you accomplish additional needs, such as: Brand Communities – Create a space for customers to get answers, connect with peers, and share new ideas.

Social Media Management 122

Social Media Management Review Social Media Tools 122

Josh S Peters

NOVEMBER 23, 2009

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » Using Social Media in an Awareness Campaign Using Social Media in an Awareness Campaign Written on November 23, 2009 by Josh Peters in Social Media 9 Comments - Leave a comment! What do you want to do?

Campaign 105

Campaign Social Media Radian6 Disqus 105

Social Media Strategies Summit

FEBRUARY 13, 2020

Source: Slack Twitter. Slack is a workplace communication and collaboration platform that appeals to companies large and small. PRIORITY PLATFORM: Twitter. Content is shared across Facebook, Twitter, Instagram, and Snapchat. Shutterstock capitalized on this trending topic with their social media campaign, Fyrestock.

B2B 150

B2B Social Media Brands Hubspot 150

Keyhole.co

MARCH 2, 2023

Platforms like Facebook, Instagram, and Twitter have become so integral part to our daily lives, that they’ve changed the way we meet, communicate, and network. Naturally, this means having to set up accounts on Facebook, Twitter, Instagram, LinkedIn–anywhere your customers and clients might be hiding.

Social Media 52

Social Media Tools HootSuite Marketing 52

Sprout Social

SEPTEMBER 23, 2021

More than half of these messages (54%) have a positive sentiment, 25% neutral and 21% have a negative sentiment (mainly held by skeptics of the trend’s longevity). Throwaway lines from Twilight were inspiring jokes across Facebook, Instagram, Twitter and more. — Cailey ???? They got style inspiration.

Retail 125

Retail Trends Social Media Fashion 125

Hootsuite

JUNE 28, 2023

Even clicking a link in WhatsApp is dark social, and it’s the third most popular social media network in the world, ahead of Instagram, TikTok, Twitter, and Pinterest. links to pass through accurate analytics parameters or write your own custom ones, which is especially useful for tracking specific campaigns or promotions.

HootSuite 120

HootSuite URL Analytics Forums 120

Sprout Social

OCTOBER 11, 2022

Social media moderation is the process of controlling the wanted (positive interactions or information) versus unwanted (offensive or discriminatory content) on platforms like Facebook, Twitter or LinkedIn. Social and world events impact your presence and community. It provides your audience with a platform they can trust.

Eventful 112

Eventful Social Media How To Sports 112

Keyhole.co

MAY 25, 2022

Whereas social media analytics gathers information from social channels to help businesses make sense of users’ attitudes and customer sentiments. When you understand which efforts aren’t working, you can tweak your strategies accordingly to enhance the performance of your campaigns and overall ROI. Analysis of paid campaigns.

Analytics 52

Analytics Social Media ROI Metrics 52

Socialmedia.biz

FEBRUARY 11, 2019

More than 300 million people spend at least 5 hours every day on different social networking platforms, including Facebook, Twitter, Pinterest, Youtube and Instagram. Therefore, platforms like Facebook and Twitter are effective for creating a grassroots movement around climate change. Sentiment Analysis. Tracking Search Volume.

Social Media 88

Social Media Sentiment Analysis Study 88

Sprout Social

APRIL 15, 2020

Below we’ll outline how marketers can reevaluate their planned campaigns and content, assess evolving customer needs, plan for the new normal, identify what parts of their strategy to salvage or scrap. Assess ongoing and planned campaigns and content. Ask yourself, does your plan still make sense, given the climate of today?

Strategy 142

Strategy Metrics Hubspot Retail 142

Firebelly

JUNE 6, 2011

By Lauren Fisher There’s lots of good advice out there for running a good Facebook Page and how you can build a long-term community. Brands are no longer content to simply experiment with a Facebook page and a Twitter account and “hope for the best.” Below are 5 social media must-reads that we wouldn’t want you to miss.

Social Media 189

Social Media Sentiment LinkedIn Metrics 189

Techipedia: Tamar Weinberg

JULY 15, 2009

The New Community Rules talks about the important role social media has begun playing in our lives. If you’re looking at buying a product or utilizing a service, chances are you’re looking for the sentiment about that product or service as well. Fortunately, we have social media communities to inspire us.

Communities 170

Communities Marketing MySpace Yahoo 170