Ignite Social Media

JUNE 1, 2022

Influencers are the new internet stars — they have influence, a network of people, community. And they have the power to expose your brand to an even larger audience, which is a great benchmark in communicating and building excitement on your brand’s virtual event. Webinar Platforms. Focus on Community Building.

Eventful 161

Eventful Social Media Marketing Influencer 161

Sprout Social

FEBRUARY 17, 2022

Unfortunately, this means one person has to plan, write and monitor email campaigns. And since templates provide structure for email campaigns, it makes personalization seamless. Just plug in the information to make each email marketing campaign unique. Create a template once and recycle it for relevant campaigns.

Template 131

Template Templates Marketing Sample 131

Pam Moore

SEPTEMBER 8, 2017

” It could be anything from a random Facebook campaign, Live Video, Series of Instagram Stories, new Facebook group, LinkedIn group, social media campaign, planned “go viral” video” or a years worth of random inspirational quotes to bump up the engagement to your Facebook Page. RAMs are not good for ROI.

Social Media 166

Social Media Marketing ROI Metrics 166

Sprout Social

AUGUST 3, 2023

From content creation to community management, the responsibilities of social teams have expanded significantly. Social media used to be a way to communicate directly with your community and the algorithm barely had any influence over your feeds. And as a result, so has the role of social media managers.

Social Media 90

Social Media Content Airlines Authentication 90

Oktopost

MARCH 4, 2024

The nature of SaaS means that you must always keep your customers engaged and interested in your product through educational content or community-management initiatives. You can also incorporate lead gen forms on LinkedIn to capture leads for other marketing activities, like webinar sign-ups.

B2B 62

B2B Strategy Marketing Case Study 62

Waxing UnLyrical

NOVEMBER 3, 2010

A couple of months ago, Olivier was quoted in SmartBrief on ROI as saying: “There are dozens upon dozens of ways to ensure that your program can be shown to contribute to either reducing costs or generating revenue. We have smart dogs , with Chico being his Chief Content Strategist and Suzy Q. being my Chief Operating Officer and 2.

Postrank 255

Postrank ROI Tourism Blogroll 255

Pixlee

AUGUST 19, 2020

As of today, email still delivers the highest ROI for marketers, generating an average of 38$ for every 1$ spent, according to CampaignMonitor. While many tricks for improving email conversion rely on heavy discounts and sales, some of the best email campaigns perform well because they’re personalized and connect with their customers.

Discount 54

Discount UGC How To Marketing 54

Proactive Report

JUNE 18, 2021

I was invited to be a panelist on the DesignHill webinar about PR for small businesses today. How to make more sales, be more productive, cut costs and increase the ROI. You can create your own groups on social media and build a community of engaged followers. And we had fun. These are the questions and my answers.

Small Business 85

Small Business Tips Fashion Groups 85

Small Business Mavericks

FEBRUARY 4, 2011

But let’s qualify that: This assumes that you are running these campaigns. If you are not operating a pay-per-click marketing campaign, then that point obviously does not apply to you. If you are not operating a pay-per-click marketing campaign, then that point obviously does not apply to you. About Us What’s a Maverick?

Small Business 115

Small Business Press Release Case Study Adwords 115

Proactive Report

FEBRUARY 3, 2010

Marketers must move from a focus on siloed campaigns to an emphasis on listening to, and communicating with, consumers. That shows you know how to engage people,&# says Knight Foundation’s Marc Fest, who is looking to fill an online community coordinator position. You can register here.

Engagement 45

Engagement Alterian ROI Loyalty 45

Waxing UnLyrical

OCTOBER 22, 2010

So Priya joined us to talk about the Council for Responsible Nutrition ‘s “Life… supplemented™&# campaign, and explained how they not only used social media, but measured the results. One of the major elements of the campaigns was to get consumers to fill out an online interactive wellness scorecard. .&#

Postrank 151

Postrank Campaign Tourism Social Media 151

Pam Moore

JANUARY 19, 2020

A continual conversation that earns trust, empowers, inspires and entertains will deliver impact and a positive return on investment (ROI). Influencer marketing is a dynamic, living and breathing community where interactions, transactions and relationships ignite between content creators, brands and customers.

Trends 78

Trends Brands Marketing Influencer 78

Sprout Social

SEPTEMBER 20, 2018

Customer service and community management. With over half of consumers already reaching out to brands on social, managing customers and communities is a key part of your organic presence. With so much to do organically, why are paid campaigns such a high priority right now? When does a paid social media strategy make sense?

Organization 97

Organization Social Media Strategy How To 97

Proactive Report

FEBRUARY 3, 2010

Marketers must move from a focus on siloed campaigns to an emphasis on listening to, and communicating with, consumers. That shows you know how to engage people,&# says Knight Foundation’s Marc Fest, who is looking to fill an online community coordinator position. You can register here.

Engagement 40

Engagement Alterian ROI Loyalty 40

Oktopost

AUGUST 24, 2021

B2B events intend to accelerate pipeline generation and shorten sales cycles for faster, larger, and more sustainable ROI. You can organize user conferences to make your customer base feel like they’re part of a community. . Like user conferences, trade shows tend to be costly and are great if you want quick ROI.

B2B 118

B2B Eventful Marketing Conference 118

Sprout Social

MARCH 12, 2020

Social ROI often comes down to the data you collect and how you use it. Customers, competitors, campaigns, cultural events—today’s marketers have real-time data on it all and still, 39% say they struggle to demonstrate the value of social across their organizations. Harness the Voice of the Customer and community .

Data 101

Data Skills Meme Social Media Management 101

Techipedia: Tamar Weinberg

MARCH 17, 2010

Every time I tell someone I’m a Community Manager , I get a varied response. &# That last one might be the most honest of the three, since asking a Community Manager whether they tweet for a living is like asking a construction worker if they cat-call for a living, or a doctor if he asks people to say “ah!&# for a living.

Communities 237

Communities Twitter Web 2.0 ROI 237

Social Media Strategies Summit

JANUARY 5, 2023

It’s quicker to produce and requires less time commitment from viewers, prompting 39% of video marketers to agree that short-form videos generate the highest ROI and 47% to state that shorter videos are most likely to go viral. 3% favor attending an in-person pitch or webinar. 3% prefer to download a manual or ebook.

Trends 297

Trends Social Media UGC Marketing 297

Convince & Convert

SEPTEMBER 22, 2010

Email is the foundation for any online marketing campaign. DJ Waldow Director of Community, Blue Sky Factory @djwaldow [link] Jered I think you hit the nail on the head, here. Or “Throw ‘stuff’ up on the wall and see what sticks,&# versus strategy and planning and metrics analysis. link] Angelique Really?

Social Media 135

Social Media Strategy Social CRM Consultant 135

Convince & Convert

MARCH 4, 2010

Blogging for Community These blogs seek to guild a consistent readership that interact with the blogger(s) and advocate on behalf of the content on other social outposts. We see blogging both as community building and as a function of being a web based business.

Metrics 130

Metrics Strategy How To Tourism 130

Razor Social

JULY 6, 2016

By the way, this was research done by eMarketer on marketing channels that provide good ROI. Did you know that… Over 75% of email revenue is generated by triggered campaigns, rather than one-size-fits-all campaigns? Automated email campaigns account for 21% of email marketing revenue - Source DMA. Click To Tweet.

Marketing 70

Marketing Price Newsletter List 70

Hootsuite

SEPTEMBER 3, 2020

Bonus: Watch the full webinar, How to Finish Strong on Social in 2020: An Update from Hootsuite’s Social Trends Team , for a lively discussion on the topics in this blog post, including a Q&A with the live webinar attendees. They are full-blown digital marketing campaigns being rolled out across ALL their channels.

Trends 144

Trends Social Media HootSuite Embedding 144

Sprout Social

APRIL 6, 2021

And social media amplifies your lead generation efforts by helping you raise brand awareness, drive website traffic and improve community engagement. You could also offer discount codes, case studies, webinars, whitepapers and more. Launch a referral campaign. How to generate leads from social media. Last chance!

Campaign 141

Campaign Social Media Discount Conference 141

Convince & Convert

APRIL 1, 2010

It’s a good mix of coach-speak, highlights, community service footage, and cheerleader features. I’m trying to understand how such a great campaign could have a foundation that is so unstable. But I wasn’t the only person doing this, and by no means was I doing it any more than anybody else in the community.

Social Media 120

Social Media Content Analysis Sports 120

Convince & Convert

SEPTEMBER 21, 2010

You have to create content, be part of many communities, and proceed incrementally. You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. Can those results be tied back directly to sales, and therefore ROI? That’s not a “wave the magic wand&# scenario.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Buffer Social

NOVEMBER 2, 2017

For example, audience targeting, budgeting , A/B testing, pixel tracking, writing, designing, and analyzing all need to be taken into account if you want to see positive ROI from social media advertising. Bonus: We’re offering our community members two free months of Skillshare here (allowing you to access our class for free starting today!)

ROI 111

ROI Advertising Conversation Social Media 111

Convince & Convert

FEBRUARY 24, 2010

Marketing isn’t about campaigns any more. link] Stefan Visual slideshow: "6 Required Competencies for Social Organizations" by @jaybaer [link] [link] Eric Torres Marketing isn't about campaigns anymore, it's always on. All of this is happening to companies (maybe yours) every minute of every day. It’s always-on.

Compete 115

Compete Conference Organization Social CRM 115

Convince & Convert

FEBRUARY 11, 2010

Raven Zachery, project director for the Obama Presidential Campaign app and founder of SmallSociety, defends native applications. Still, the power of mobile browsers might be exaggerated, and some apps really need the “bells and whistles” of 3-D graphics or full hardware interfacing. “The mainstream gaming market will always be native.

Social Media 113

Social Media Strategy Apple iPhone 113

Convince & Convert

MAY 27, 2010

I'd like to clarify that the 4,250 Facebook wall posts facilitated by our most recent campaign with Tornados were actually posts to users' walls (i.e. I'd like to clarify that the 4,250 Facebook wall posts facilitated by our most recent campaign with Tornados were actually posts to users' walls (i.e.

Consultant 122

Consultant Metrics Social Media Social CRM 122

Buffer Social

NOVEMBER 30, 2016

This free social media class on how to monitor what your audience and customers are saying online is for marketers looking to keep a finger on the pulse of their community. But marketers and business owners have seen the direct benefits of mastering the various Google advertising platforms in terms of business ROI. About this course:

Class 40

Class Skills Social Media Marketing 40

Sprout Social

DECEMBER 21, 2022

That’s why managing customers and communities is a vital part of your organic presence. If you have a strong piece of gated content, a paid campaign helps ensure that it doesn’t go unseen. A single, well-targeted campaign can bring a ton of new fans to your social profiles. It boosts lead generation.

Organization 137

Organization Social Media Strategy Metrics 137

Convince & Convert

JUNE 22, 2010

Would a company launch a major television campaign if the CEO had never watched TV? link] La cultura corporativa es clave en el éxito de una campaña #SMM [link] Community Managers RT @tcreativo: ¿Crees o no crees en #SocialMedia? At present we're seeing people dabble without a strong PR / Communications strategy behind them.

Social Media 130

Social Media B2B Company Consultant 130

Convince & Convert

JULY 6, 2010

Online consumers are savvy and being open and communicative is vital to reputation management. Showcase the strides that the company has made for the cause, whether this means funds donated, awareness raised, consumers reached, beneficiaries helped, communities improved, etc. Rally third-party endorsers to help share your stories.

CSR 137

CSR Social Media Strategy Consultant 137

Convince & Convert

MAY 25, 2010

Digital marketing isn’t about campaigns, it’s about waterfalls. When I ran an agency, I put just as much stock in prospective employees’ Excel abilities as I did in their Word, Powerpoint, or Photoshop skills. Adjust Staffing and Timelines. You’re ALWAYS marketing. Every search. Every click. Every Tweet.

Marketing 123

Marketing Social CRM Conference Social Media 123

Viper Chill

AUGUST 27, 2014

Plus for marketing you could do local event sponsorships and do good in your community. But I can’t compete with the guy who is “local” to client with local-shop type campaigns. Perhaps we can do a webinar on this some day. Learn traffic, learn conversions, learn ROI…then find your own.

SEO 79

SEO Company Hotels Marketing 79

Convince & Convert

AUGUST 19, 2010

Allowing for and creating communities. It's even easier to forget (or ignore) how offline marketing materials can supplement and enrich online campaigns. Engaging people in their passions all helps make the business more meaningful. The brand relationship starts to look like a friendship and not a transaction. Great post, as usual.

Social Media 140

Social Media Strategy Tourism Social CRM 140

Sprout Social

AUGUST 31, 2020

Rather than these disruptions slowing planning down, it seems like there are more events than ever, between webinars and launch events and industry conferences. Smaller events like webinars and all-day live streaming won’t need all of these, so review what you should prioritize and what you can cut from your budget.

Conference 128

Conference Hosting Eventful Tips 128