Buffer Social

DECEMBER 17, 2018

Brian : In other words, Pat is advocating for adding value to the conversations already happening within your niche. Hailley : How about someone that we had on the show way back in episode #29 – Sunny Lenarduzzi who has grown a huge community on social media – and she can’t stress the importance of planning on social media enough.

Social Media 110

Social Media Marketing Curata Influencer 110

Proactive Report

DECEMBER 30, 2010

Listening to the conversation is a given; digging into that data and extracting actionable insights that can drive content strategy and engagement is a skill PR folk have to master in 2011. Building relationships is done through communication. about the principles and what they mean for PR practitioners.

Data 75

Data Social Media Case Study Skills 75

ProBlogger

JANUARY 30, 2013

We have all heard about the traditional advertising campaign that cost thousands and makes almost no impact on sales or turnover. For example, in your first month, you may be focussed on building a community. The real value in content marketing is in building community, so attaching a value to your community is important.

ROI 40

ROI Content Buy Cost 40

Sprout Social

MAY 18, 2016

Some marketers make the case that free resources like toolkits, eBooks, white-papers and webinars should be considered lead generation instead of demand generation. These campaigns can manifest in many different ways, but one common examples of partner marketing is joint webinars. Share Free Resources.

Strategy 84

Strategy Marketing Report Resources 84

Sprout Social

JULY 20, 2016

of conversions on LinkedIn. LinkedIn also generates the highest visitor-to-lead conversion of any social network at 2.74%. The more you ask of your traffic, the lower your conversions will be. Instead of linking your ads to a sales page, you can direct them to white papers, reports or other valuable lead magnets.

LinkedIn 40

LinkedIn Groups Groups B2B 40

Convince & Convert

SEPTEMBER 21, 2010

You have to create content, be part of many communities, and proceed incrementally. You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. Your company needs to be part of that conversation. That’s not a “wave the magic wand&# scenario.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Oktopost

APRIL 7, 2022

Before leading down to the middle of the funnel (MOFU) for the leads that have shown interest, through downloading white papers, reading testimonials, signing up for a free trial, etc. Social media has applications at all stages of the funnel: brand awareness, considerations, and conversion. Step 3: Conversion.

Social Media 118

Social Media How To Metrics B2B 118

Sprout Social

FEBRUARY 22, 2021

Choosing something more niche allows you to tap into specific conversations with industry thought leaders, executives and employees. If you have to choose between a branded hashtag and a public hashtag for your awareness campaign, go public. Invite others into the conversation. Don’t skimp on your creative assets. Conclusion.

B2B 138

B2B Social Media Hashtag Press Release 138

Buffer Social

NOVEMBER 30, 2016

This free social media class on how to monitor what your audience and customers are saying online is for marketers looking to keep a finger on the pulse of their community. About this course: . About this course: Have you ever wondered what it means to use social media effectively and ethically? — 10. Marketing in a Digital World.

Class 40

Class Skills Social Media Marketing 40

ProBlogger

APRIL 6, 2011

Most recently, I’ve been working with Kleenex Mums to help build a blogger-centric online community. Once they’ve finished a campaign, they will screengrab the blog posts and other media for a case study. high-quality website visitors (defined by a conversion or engagement). So, it’s with this background that I pontificate.

Blogger 42

Blogger Brands Survey Cost 42

Convince & Convert

MAY 27, 2010

Let’s say you have a white paper for download on your site. I'd like to clarify that the 4,250 Facebook wall posts facilitated by our most recent campaign with Tornados were actually posts to users' walls (i.e. These are exciting times at Bulb HQ! into their friends' news feeds) and not the brand's wall.

Consultant 122

Consultant Metrics Social Media Social CRM 122

Mindjumpers

NOVEMBER 10, 2011

Tweet On our blog, we have several times written about how to calculate ROI of your social media campaigns. According to him, around 50% of the business community is still in the Launch stage, about 40% is in the Management stage and about 10% is in the Optimization stage. How to Measure the Return On a Social Media Campaign.

ROI 244

ROI Social Media Metrics Survey 244

Pam Moore

DECEMBER 11, 2016

Smart marketers and leading brands both big and small know that content is at the core of every social conversation with prospects, current customers, online community members and more. The social networks simply provides a medium for brands and marketers to communicate in unique and personal ways with other human beings.

Template 167

Template Templates Content NewsCred 167

Convince & Convert

APRIL 28, 2010

I would then create a group in my database solely populated by those influencers, and I would create a whole series of outreach and engagement campaigns to trigger positive brand chatter among them. I also think this would pair great with a recent white paper by White Horse called the TIME Method. What would you do?

Social Media 147

Social Media Strategy Influencer Social CRM 147

Akamai Marketing

AUGUST 9, 2011

And that’s what we need to think about in our communication with our audience. If you aren’t sure what I mean by that, take a step back, start a listening campaign. They know that infographics are easy to read quickly and easy to share: perfect for our attention-deficit social media community. Powerful stuff.

Content 202

Content Creative Commons Types Social Media 202

Sprout Social

OCTOBER 7, 2021

Ageism is the discrimination of a person based on age, whether young or old, and it can sometimes sneak into everyday conversation. For communities with deaf/hard of hearing and autistic people, they tend to prefer language that puts the descriptor first. Deaf persons or deaf community. Persons with diabetes. Autistic persons.

Brands 127

Brands Guidelines Class Company 127

Oktopost

JUNE 9, 2020

For them, it’s a way to become thought leaders within their professional communities by sharing insightful and educational content provided by their company. Social networks tend to prioritize meaningful interactions between people over branded content which doesn’t spark back and forth conversations. Brand Amplification.

B2B 144

B2B Survey ROI Metrics 144

Convince & Convert

MARCH 22, 2012

I should warn you that in business school I was the guy who was notorious for showing up to class having not read the case, but still dominating the conversation about the case. We have “download a white paper,” and we have “ask for 30 minutes on the phone,” and we have everything in between.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Convince & Convert

MARCH 22, 2012

I should warn you that in business school I was the guy who was notorious for showing up to class having not read the case, but still dominating the conversation about the case. We have “download a white paper,” and we have “ask for 30 minutes on the phone,” and we have everything in between.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Convince & Convert

JULY 22, 2015

We created many different tweets to keep the campaign fresh. Lisa Loeffler , our community manager, monitored the interactions and jumped in to answer questions and provide personal replies. Even more importantly, we generated 6,320 clicks from the campaign. Automation That Doesn’t Suck. Create multiple messages.

Social Media 60

Social Media Campaign eBook Team 60

Laurel Papworth

OCTOBER 8, 2012

I’m a social media strategist that blogs about social media and online communities so I find it frustrating when I am sent a PDF attachment on an email with a traditional media press release using agency created content, professional film crews employed to do the traditional campaign filming and ditto with professional musicians.

Press Release 111

Press Release scribd Social Media Film 111

Diva Marketing Blog

JULY 26, 2012

Review content that is not on digital properties e.g. white papers. Use Pinterest to support campaigns and programs runnng in other media. Take your community “behind the scenes” of your company e.g. a day in the life of …. Added bonus multiple pinners increase awareness of the board. Test “pin it” contests.

Strategy 96

Strategy URL Message Boards Social Networking 96

Convince & Convert

MARCH 1, 2012

Jay, as you know, is a really smart guy, and he’s brought on some great guests and the conversations have always been timely and relevant. If I’m engaging with people and want to drive promotion and awareness and actually have conversations with people, it’s Facebook all day long. Eric: It has been a pretty fun show.

Social Media 140

Social Media Hubspot Software Hosting 140

Webbiquity SMM

JANUARY 5, 2016

Ever sat down at a dinner party and after a few minutes of conversation the guest opposite you starts yawning? Writing White Papers to Establish Your Expertise by Prof KRG. White papers allow you to establish your expertise on a topic, making you more sought after and desirable to work with.

Content 60

Content B2B Marketing Hubspot 60

Diva Marketing Blog

FEBRUARY 1, 2010

Unlike most business strategies, social media is built on a culture that is developed by the people who are involved in digital communities. The concepts of transparency, authenticity, honesty and passion for the topic/brand have evolved as 'society norms' for communicating and forming relationships in the world of the social web.

Social Media 81

Social Media Marketing Authentication Blogger 81

agora pulse

AUGUST 19, 2020

A total of 76% of buyers are willing to share their information in exchange for white papers; ebooks took second place with 63%. Builds an active community . He’s all about sharing recipes, giving credit to creators, and building an online community. Already approved. Check out his Ministry of Food. Check your comments.

Curation 130

Curation Content Curata Flipboard 130

agora pulse

NOVEMBER 10, 2016

B2B companies are usually also on LinkedIn, AngelList, and Google+ where people are in a business mindset and are prepared for more sophisticated content (like white papers and thought leadership pieces). Need more inspiration to guide your marketing campaign and to see real-life examples of B2B versus B2C ads?

B2B 119

B2B Marketing Loyalty Comparison 119

Convince & Convert

MARCH 11, 2015

We’re creating campaigns and writing web content and trying to persuade buyers. They identify the right topics and conversations. This is why the standard ploy of offering a gated ebook or white paper in exchange for data just doesn’t work anymore. Continue the conversation on our Facebook or Google+ pages.

Aggregator 60

Aggregator How To Guidelines Curation 60

Sprout Social

MAY 10, 2023

Twitter is a hub of niche communities, real-time conversations and microblogging. Below are several key benefits of using Twitter for business: Increase brand awareness: Share engaging content and join trending conversations on the platform to amplify your brand’s visibility and reach.

Twitter 109

Twitter Hashtag Sentiment Trends 109

Convince & Convert

DECEMBER 30, 2015

White Papers. Often used to provide robust technical information, white papers are perfect for telling complex stories in a concise format, often appearing as PDFs. This is a great type of content to complement your written information in blog posts and white papers. Listicle Summaries. Newsletters.

Diagrams 60

Diagrams Posterous Eventful Template 60

Convince & Convert

SEPTEMBER 15, 2015

White Papers. Often used to provide robust technical information, white papers are perfect for telling complex stories in a concise format, often appearing as PDFs. This is a great type of content to complement your written information in blog posts and white papers. Listicle Summaries. Newsletters.

Types 60

Types Content Diagrams Posterous 60

Webbiquity SMM

AUGUST 26, 2010

How to Create a Campaign to Get More Facebook Followers by Proimpact7. Jan Petrovic presents a case study on how Lands’ End used a creative incentive campaign to draw 25,000 additional fans to its page. 5 Fantastic Facebook Fan Page Ideas to Learn From by OPEN Forum. Facebook Advertising.

Advertising 215

Advertising Facebook Marketing B2B 215

Writtent Blog

FEBRUARY 20, 2014

We’ve expanded beyond your basic blogs, eBooks, and white papers to incorporate some truly groundbreaking concepts: 1. Major brands have been using their real-life employees to recruit and market for decades, an idea we famously saw with IBM’s “I am an IBM-er” campaign: image credit: IBM. Online Communities. Co-Creation.

Content 104

Content Marketing Screencast Tumblr 104

Webbiquity SMM

NOVEMBER 28, 2011

16 social media statistics that might surprise you by Communications Conversations Arik Hanson lists social media stats from various sources showing that 75% of brand ‘Likes’ on Facebook come from advertisements. In addition, “Three-quarters (74%) of North American agencies say their clients run PPC campaigns on Facebook.

Statistics 219

Statistics Research Social Media B2B 219