Webbiquity SMM

MAY 10, 2011

Jacquie McCarman argued in It’s Not Your CEO’s Fault He’s a Social Media Moron that “Most C-levels will scroll down to the bottom line to determine effectiveness of any campaign but what many don’t realize is that the bottom line definitions have changed with this new-fangled internet technology.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Waxing UnLyrical

APRIL 3, 2015

My community came up with some good ones. Lukas Treu : White papers. And why not actually see what’s working, and what’s not , and adjust our strategies and campaigns accordingly? area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

Press Release 100

Press Release Consultant Metrics Communities 100

Waxing UnLyrical

MARCH 1, 2012

There’s an interesting white paper out today, issued jointly by the Case Foundation and Razoo Foundation, and authored by Geoff Livingston (disclosure: he’s a friend), titled How Giving Contests can Strengthen Nonprofits and Communities. The nonprofits that spent more time on their campaigns did better.

Eventful 154

Eventful Training Survey Communities 154

Oktopost

OCTOBER 10, 2022

Foster Community on Social Media. Social listening can help you understand and take the pulse of your community. Foster Community on Social with Regular Interaction. Even better, influencers are generally paid based on pre-arranged performance criteria, so you won’t lose money if their campaigns fall flat. ?

Brands 75

Brands B2B SEO Influencer 75

Waxing UnLyrical

AUGUST 8, 2016

Provide me some goals and I will add in platforms, strategy, intention and a colorful flare to any campaign to help move your brand forward. What is one Social PR campaign you’re in love with? Curiosity pushed me into doing some of my own digging and research, and I can’t tell you how much I love the campaign.

Module 100

Module Consultant Course Campaign 100

Keyhole.co

OCTOBER 16, 2023

Some options to consider might include an email marketing newsletter and downloadable guides/white papers you can offer on your website. Be sure you have a portfolio of campaigns that you can highlight. The cost for a social media campaign can vary wildly depending on the scope of work.

Social Media 52

Social Media Marketing How To Cost 52

Convince & Convert

MAY 10, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity.

Activities 141

Activities Social Media Mobile Geotagging 141

Convince & Convert

APRIL 18, 2013

This week: From ExactTarget , a free white paper called “ Designing for the Mobile Inbox “ From Expion , a free demo of their centralized platform. She came out of traditional media to work on the Robert Reich campaign for governor. Huge thanks to our amazing sponsors for helping us make this happen.

Brands 134

Brands How To Social Media RSS 134

agora pulse

FEBRUARY 1, 2017

The tool that helps you understand your community. And it helps you identify the influencers in your group and know who to reach out to during your influencer marketing campaigns. It provides you with powerful analytics all in one place. Most CRM tools cover these four basic tenants. Others go above and beyond.

Social CRM 60

Social CRM Avatar Groups Groups 60

Proactive Report

DECEMBER 30, 2010

PR folk should be writing Twitter and Facebook content, white papers, case studies and journalistic-quality articles. Good data mining uncovers opportunities and threats and flags trends and areas of interest. It will identify all the influencers you should be working with.

Data 75

Data Social Media Case Study Skills 75

Buffer Social

DECEMBER 17, 2018

Brian : For Facebook marketing in 2019, James recommends continuing to publish high-quality, engaging content (content which creates conversation within your community), while acknowledging the truth of the matter: Facebook Ads are the only way for your business to expose your content to a large, targeted audience on Facebook.

Social Media 110

Social Media Marketing Curata Influencer 110

ProBlogger

JANUARY 30, 2013

We have all heard about the traditional advertising campaign that cost thousands and makes almost no impact on sales or turnover. For example, in your first month, you may be focussed on building a community. The real value in content marketing is in building community, so attaching a value to your community is important.

ROI 40

ROI Content Buy Cost 40

Jeff Esposito

APRIL 17, 2012

This is easy to understand given the fact that the HR community as well as PR people were among the dominant early adopters of the platform going back to its 2003 launch. Individuals can post and promote presentations, videos, white papers and news releases or links to relevant news stories.

LinkedIn 51

LinkedIn Wikipedia Aggregator Groups 51

Sprout Social

MAY 18, 2016

Some marketers make the case that free resources like toolkits, eBooks, white-papers and webinars should be considered lead generation instead of demand generation. These campaigns can manifest in many different ways, but one common examples of partner marketing is joint webinars. Share Free Resources.

Strategy 82

Strategy Marketing Report Resources 82

Sprout Social

JULY 20, 2016

Instead of linking your ads to a sales page, you can direct them to white papers, reports or other valuable lead magnets. DocuSign saw great results with a sponsored InMail campaign that had two goals: Getting registrants for a roundtable event. The goal is to generate potential leads, not get people to buy.

LinkedIn 40

LinkedIn Groups Groups B2B 40

Sprout Social

FEBRUARY 22, 2021

If you have to choose between a branded hashtag and a public hashtag for your awareness campaign, go public. What works for one campaign may not work for another, so it’s important to test how your audience reacts to specific content and adjust as needed. to drive conversion-focused content like webinars or white papers.

B2B 136

B2B Social Media Hashtag Press Release 136

Oktopost

APRIL 7, 2022

Before leading down to the middle of the funnel (MOFU) for the leads that have shown interest, through downloading white papers, reading testimonials, signing up for a free trial, etc. But when you use the data, you can make incremental changes to your campaigns over time to improve your conversion rate. ?

Social Media 118

Social Media How To Metrics B2B 118

Convince & Convert

SEPTEMBER 21, 2010

You have to create content, be part of many communities, and proceed incrementally. You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. Working on campaigns for several clients and its been a slow haul, especially for a new brand.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Mindjumpers

NOVEMBER 10, 2011

Tweet On our blog, we have several times written about how to calculate ROI of your social media campaigns. According to him, around 50% of the business community is still in the Launch stage, about 40% is in the Management stage and about 10% is in the Optimization stage. How to Measure the Return On a Social Media Campaign.

ROI 244

ROI Social Media Metrics Survey 244

Convince & Convert

MAY 27, 2010

Let’s say you have a white paper for download on your site. I'd like to clarify that the 4,250 Facebook wall posts facilitated by our most recent campaign with Tornados were actually posts to users' walls (i.e. These are exciting times at Bulb HQ! into their friends' news feeds) and not the brand's wall.

Consultant 122

Consultant Metrics Social Media Social CRM 122

Webbiquity SMM

JUNE 10, 2014

Track your campaign like a case study. Report positive and negative outcomes of the campaign. Industry/community activities (associations, analysts, events, community involvement), which are good things to do anyway, also build your brand in search (and are another key channel in the WPO framework ). •

Conference 196

Conference Social Media SEO Marketing 196

Keyhole.co

FEBRUARY 17, 2023

Establish a brand voice Your way of communicating with your customers should be unique and consistent throughout your brand. Maintain a similar tone in your advertising campaigns, posts, and content. Design appealing images and videos to present your campaigns beautifully.

Strategy 52

Strategy Brands Discount Hashtag 52

ProBlogger

APRIL 6, 2011

Most recently, I’ve been working with Kleenex Mums to help build a blogger-centric online community. Once they’ve finished a campaign, they will screengrab the blog posts and other media for a case study. Some of the things you know that you can package: what topics are hot-button topics in your community. How to P.A.C.K.

Blogger 42

Blogger Brands Survey Cost 42

Pam Moore

DECEMBER 11, 2016

Smart marketers and leading brands both big and small know that content is at the core of every social conversation with prospects, current customers, online community members and more. The social networks simply provides a medium for brands and marketers to communicate in unique and personal ways with other human beings. Orbit Media).

Template 167

Template Templates Content NewsCred 167

Buffer Social

NOVEMBER 30, 2016

This free social media class on how to monitor what your audience and customers are saying online is for marketers looking to keep a finger on the pulse of their community. Curious about the power of landing pages in marketing campaigns? About this course: . — 10. Marketing in a Digital World. Offered by : Coursera. — 15.

Class 40

Class Skills Social Media Marketing 40

Convince & Convert

APRIL 28, 2010

I would then create a group in my database solely populated by those influencers, and I would create a whole series of outreach and engagement campaigns to trigger positive brand chatter among them. I also think this would pair great with a recent white paper by White Horse called the TIME Method. What would you do?

Social Media 147

Social Media Strategy Influencer Social CRM 147

Akamai Marketing

AUGUST 9, 2011

And that’s what we need to think about in our communication with our audience. If you aren’t sure what I mean by that, take a step back, start a listening campaign. They know that infographics are easy to read quickly and easy to share: perfect for our attention-deficit social media community.

Content 202

Content Creative Commons Types Social Media 202

Sprout Social

OCTOBER 7, 2021

For communities with deaf/hard of hearing and autistic people, they tend to prefer language that puts the descriptor first. Deaf persons or deaf community. Two of the most apparent uses of gender in communications include the use of assumed pronouns and phrases when addressing an audience. Persons with diabetes. Queer person.

Brands 124

Brands Guidelines Class Company 124

Sprout Social

JANUARY 25, 2019

Another 24% said building a community of followers is a top social media marketing challenge. Because it’s their own content, it shows that the company cares about their community and wants them to be successful, as well as demonstrating their expertise in the space. Use content from your community. One last thing.

Engagement 109

Engagement Hotels Brands How To 109

Convince & Convert

JULY 22, 2015

We created many different tweets to keep the campaign fresh. Lisa Loeffler , our community manager, monitored the interactions and jumped in to answer questions and provide personal replies. Even more importantly, we generated 6,320 clicks from the campaign. Automation That Doesn’t Suck. Create multiple messages.

Social Media 60

Social Media Campaign eBook Team 60

Laurel Papworth

OCTOBER 8, 2012

I’m a social media strategist that blogs about social media and online communities so I find it frustrating when I am sent a PDF attachment on an email with a traditional media press release using agency created content, professional film crews employed to do the traditional campaign filming and ditto with professional musicians.

Press Release 111

Press Release scribd Social Media Film 111

Diva Marketing Blog

JULY 26, 2012

Review content that is not on digital properties e.g. white papers. Use Pinterest to support campaigns and programs runnng in other media. Take your community “behind the scenes” of your company e.g. a day in the life of …. Added bonus multiple pinners increase awareness of the board. Test “pin it” contests.

Strategy 96

Strategy URL Message Boards Social Networking 96

Convince & Convert

MARCH 22, 2012

We have “download a white paper,” and we have “ask for 30 minutes on the phone,” and we have everything in between. There’s got to be something between white paper and checkbook. I will make it a part of what we do for every campaign, but I’m not going to reach out to the same people.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Convince & Convert

MARCH 22, 2012

We have “download a white paper,” and we have “ask for 30 minutes on the phone,” and we have everything in between. There’s got to be something between white paper and checkbook. I will make it a part of what we do for every campaign, but I’m not going to reach out to the same people.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Oktopost

JUNE 9, 2020

For them, it’s a way to become thought leaders within their professional communities by sharing insightful and educational content provided by their company. When sales share content on social media, they become more engaged with their professional communities. A better understanding of prospects. Thought leadership.

B2B 144

B2B Survey ROI Metrics 144

Viper Chill

DECEMBER 2, 2012

In terms of donations from emails with that subject line, he was able to raise millions of dollars over the course of his campaign. It all spread from a single campaign that contained a basic message: order the product and pay nothing. In fact, out of the $690m that he raised altogether, the majority of funds were raised online.

Reddit 80

Reddit Wikipedia Aggregator Cost 80

Webbiquity SMM

JANUARY 5, 2016

Writing White Papers to Establish Your Expertise by Prof KRG. White papers allow you to establish your expertise on a topic, making you more sought after and desirable to work with. Slideshare is the largest Powerpoint sharing community on the web, but it is so much more than that.

Content 60

Content B2B Marketing Hubspot 60