Sprout Social

FEBRUARY 3, 2022

Trouble coming up with marketing campaign ideas? This guide breaks down how to put together meaningful marketing campaigns and plenty of examples to help you come up with fresh ideas. What is a marketing campaign, exactly? When we think of classic marketing campaign examples (like “ Got Milk? Hey, we hear you.

Campaign 138

Campaign Engagement Marketing Hashtag 138

Hootsuite

MAY 11, 2023

Are you struggling to come up with new, engaging, and creative YouTube video ideas? If your inspiration well has run dry, here are 103 ideas for YouTube videos to get your creative juices flowing. If your inspiration well has run dry, here are 103 ideas for YouTube videos to get your creative juices flowing. Don’t worry.

YouTube 103

YouTube Video Film Sports 103

Convince & Convert

SEPTEMBER 4, 2014

Inspired by some of the great video campaigns launched this summer, here are three examples to propel your social media efforts well past the warm weather season. » Social Media Case Studies content marketing digital marketing digital storytelling social image of the week Social Media Marketing video marketing vine YouTube' . »

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Campaign Video Case Study Study 144

Convince & Convert

MAY 2, 2012

To support the anti-hunger movement Walmart , the Walmart Foundation , and some of the nation’s largest food companies like General Mills, ConAgra Foods, Kraft Foods and Kellogg Company launched an integrated marketing campaign to help raise food donations during spring when food bank supplies dwindle, and need surges.

Case Study 122

Case Study Social Media Study Banking 122

Mindjumpers

JANUARY 26, 2012

Tweet While surfing through the net, I found an interesting campaign by Air China, using Facebook’s check-ins. Personally, I feel that this was a smart campaign without any on the face sales as well as works like a lead generation mechanism. Take a look at this video case study and do tell us how you found it :).

Campaign 248

Campaign Airlines Facebook Case Study 248

Ignite Social Media

SEPTEMBER 22, 2022

They have an extended library of case studies to show how their customers are using their tool for their marketing efforts. Unfortunately, they do not have a filter option to really narrow down case studies so it’s not the easiest to find case studies that may address your goals if you moved forward using this tool.

Review 91

Review Case Study Social Media Management Airlines 91

Convince & Convert

JUNE 5, 2014

As seen with these new campaigns from Nokia and Volkswagen, strapping multiple devices to an object in motion results in a impressive, 360 degree visual storytelling experience. Each changes the viewing experience slightly while staying within the YouTube environment. But, why just use one smartphone or GoPro?

Video 152

Video Campaign Case Study YouTube 152

Digimind

FEBRUARY 15, 2018

This article will focus on an influencer marketing case study, specifically, a viral campaign organized and orchestrated by online celebrity Jerome Jarre, famous for his viral Vines and YouTube videos, alongside the humanitarian operation for Rohingya refugees in Bangladesh.

Campaign 40

Campaign Influencer Case Study Marketing 40

The Realtime Report

JANUARY 9, 2013

A recent campaign by Securian Financial Group illustrates how social media can be a great tool for the financial services industry. The brand chose a relevant topic, engaged with the public, and used social media platforms – Facebook, Twitter, YouTube – to reach out to potential customers. Choose Relevant Content .

Social Media 186

Social Media Strategy Case Study Airlines 186

Sprout Social

SEPTEMBER 21, 2023

However, YouTube is more of a hub for digital creators. What about TikTok and YouTube? Successful brand deal case studies By looking at past collaborations, you can get a sense of what results and content a creator can produce on behalf of your brand. This should be front and center in an influencer media kit.

Influencer 94

Influencer UGC Metrics Case Study 94

agora pulse

JUNE 9, 2020

Advertisers can select a campaign type that optimizes Promoted Pins for specific consumer actions rather than just clicks. Case Study: Nationwide. The campaign resulted in a meaningful brand lift for the company and its products. Results also showed that the Nationwide campaign content engaged men more often than women.

Engagement 138

Engagement Retail Case Study How To 138

Devumi

JUNE 2, 2017

Brands are also scrambling to get their social media campaigns ready for Dads. In anticipation, and to celebrate it in our way, let’s look at the best Father’s Day social media marketing campaigns of the past. The post The Best Father’s Day Social Media Marketing Campaigns appeared first on Devumi.

Campaign 121

Campaign Social Media Marketing Brands 121

Convince & Convert

JULY 31, 2014

It’s five o’clock somewhere – especially when celebrity Chef Jamie Oliver decides to partner with Bacardi and turn over his popular “Drinks Tube” YouTube channel to the social media masses for a 5-day Cocktail Request Week. » Social Media Case Studies' In order to. Read the whole entry. »

Crowdsourcing 136

Crowdsourcing Case Study Communities Study 136

Convince & Convert

DECEMBER 11, 2015

As Lenovo’s new campaign showcases, sometimes it’s good to be weird. The company recently launched a global campaign to promote its new YOGA Tablet featuring YouTube stars from around the world. Called The #Goodweird Project, one of the videos from Russian YouTube star EeOneGuy generated more than 2.8

Campaign 60

Campaign Influencer YouTube Project 60

The Social Media Incubator

JULY 24, 2014

This week: Facebook added a new feature to bolster their news service, Weird Al Yankovic provides a great marketing case study, and Google is giving prominent search placement to users. Google to Reward Users of Google+, Hangouts, and YouTube Live. Facebook Gets a Fresh Look as News Service.

Marketing 179

Marketing Case Study YouTube News 179

SocMed Sean

FEBRUARY 10, 2022

Case studies show that 80% of Instagram users follow at least one business profile. These new features attracted influencers from across multiple other platforms like Snapchat, YouTube, and TikTok. Instagram ad measurement is robust, and campaigns can be adjusted easily. Can Instagram be effective for marketers?

Instagram 162

Instagram Strategy Marketing Metrics 162

Convince & Convert

APRIL 10, 2014

Leading into the 2014 tax season, the company launched a satirical campaign with a cause-marketing element that pokes fun at Hipsters who are, “struggling to file taxes in non-ironic ways.” Created with the goal of showing the more fun side of H&R Block, the campaign is targeted at raising awareness with millennials.

Case Study 162

Case Study Campaign Cause marketing YouTube 162

Social Media Strategies Summit

NOVEMBER 7, 2018

In the midst of 4th quarter marketing campaigns and the race to end 2018 with a bang, marketers should also start looking ahead to the new year. followers on IG and over 2M subscribers on YouTube. Currently, Tik Tok holds the number one spot for social media app downloads, beating Snapchat, Instagram, Facebook, and YouTube.

Platform 272

Platform Social Media Influencer Trends 272

Keyhole.co

APRIL 2, 2024

YouTube: Create product demos and self-service tutorial videos. This will help us obtain more free trial users. ” “ To generate more free trials and subscribers , we’ll use lead-nurturing emails and retargeting campaigns.” Use to: See how effective your social media campaigns are at driving conversions.

Metrics 52

Metrics Sentiment Analysis Influencer 52

Devumi

SEPTEMBER 6, 2017

Let’s take a look at three advocacy campaign examples and learn how each used various social media platforms to promote their causes. Advocacy campaign examples: “Let’s Tell America It’s Great” […]. The post Advocacy Campaign Examples in Social Media Marketing appeared first on Devumi.

Examples 84

Examples Campaign Social Media Marketing 84

BeingOptimist

JULY 15, 2021

By coming up with a bold marketing campaign blended with a very powerful CTA along with specific goals, brands can execute and measure their returns on investment. Use Case Studies and Testimonials. Case studies and testimonials on Tik Tok are one fantastic type of social proof. Use Tutorial Videos.

Strategy 98

Strategy Marketing Case Study Hashtag 98

Lucy Hall

JULY 20, 2015

Have you ever wondered what it takes to get started marketing your small business on YouTube? Many small businesses make the mistake thinking that YouTube is not a social media site. YouTube is in fact the third biggest social media site in the world! YouTube activity takes up nearly 20% of social media activity.

Small Business 60

Small Business YouTube Marketing Metrics 60

Laurel Papworth

MARCH 10, 2021

In this lecture on social media for Universities and Higher Education we look at measurement, analytics, insights and other goodies as well as some College case-studies of high number of followers but low engagement and vice versa, plus subscribers vs engagement vs reach vs impressions.

Analytics 52

Analytics Social Media Case Study Overview 52

ProBlogger

MARCH 12, 2013

Back in November last year, we ran a crowd funding campaign to bring back Inside The Mind for a second season. Even though we didn’t reach our overall campaign goals, we learned two very important things: 1. Our campaign converted at 5.6%. Broaden Your Blog’s Reach Through Innovative Content [Case Study].

Case Study 47

Case Study Study Content Embedding 47

Hootsuite

FEBRUARY 18, 2020

How you define a quality lead depends on your industry, campaign, and goals. Before starting a social media lead campaign, make sure you are familiar with the demographics of the different platforms. Check out these stats for Facebook , LinkedIn , Instagram , Twitter , Pinterest , and YouTube. YouTube Cards and end screens.

Social Media 145

Social Media How To HootSuite Discount 145

Ignite Social Media

OCTOBER 6, 2022

Unfortunately, they did not have any social media management case studies available, which is what we would have liked to see from some of these notable brands. . Social Marketing – Orchestrate social campaigns that drive business results. Some customer success stories on the website include Austin Pets Alive!

Social Media Management 122

Social Media Management Review Social Media Tools 122

Convince & Convert

JULY 31, 2015

Such was the case with Forever 21’s innovative new Thread Screen campaign, which takes an unlikely object—spools of thread—and re-imagines them in a futuristic way. The videos are all hosted on a dedicated Thread Screen YouTube channel and the dedicated campaign microsite , where they are also available to download and save.

Campaign 60

Campaign Engagement Instagram Fashion 60

Convince & Convert

NOVEMBER 13, 2015

Sprite’s recent Snapchat campaign in Brazil is making waves worldwide for successfully generating over two million views in days. Called “RFRSH Na Lata,” or “refresh on the can,” the campaign runs through November 27 and offers Snapchat users a chance to appear on the company’s soda cans in Brazil. What’s Old is New.

Campaign 60

Campaign Social Media Real Estate Influencer 60

Keyhole.co

JANUARY 27, 2023

A study by Statista reveals that the majority of B2B marketers around the world report that LinkedIn produces the highest ROI for them. But don’t overlook the potential of other platforms like Facebook, Instagram, TikTok, and YouTube. YouTube monetization also allows brands to increase ROI directly with their own channel.

ROI 52

ROI B2B Social Media How To 52

Hootsuite

JULY 2, 2019

Vaynerchuk goes over brand case studies on each platform and helps you develop your own content marketing strategy. Twitter Video Advertising Campaign Basics. If you’re new video on the platform and are planning to launch a campaign, these multi-module courses are a good place to start. per month, or annually for CA$29.99/month.

Training 111

Training Course Resources Social Media 111

Likeable

APRIL 26, 2021

This Envoy Mortgage campaign had a true impact on people that went far beyond social media, and we feel so grateful to have been a part of it. Our social launch plan was geared towards Facebook, Instagram, LinkedIn, and YouTube to maximize awareness of the campaign and Envoy Mortgage as a caring, local partner. Get in touch.

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Sentiment Campaign Team Small Business 91

Diva Marketing Blog

NOVEMBER 16, 2008

Subtitle : Motrin's We Feel Your Pain Ad Campaign Targeted To Moms: Proof of the Influence of Social Media. What I found was a video that was apparently an element of Motrin's We Feel Your Pain campaign that was targeted to moms. In social media style it was uploaded it to YouTube. Background. People are wonde ring.

Case Study 45

Case Study Study Social Media Marketing 45

SocialFish

NOVEMBER 12, 2010

Due to a large number of associations and other organizations using social media such as YouTube, Facebook, and Twitter for marketing campaigns and public relations, employers are increasingly seeking those who have social media knowledge and skills.

Organization 229

Organization Social Media Social Media Management Skills 229

Ignite Social Media

OCTOBER 6, 2022

Unfortunately, they did not have any social media management case studies available, which is what we would have liked to see from some of these notable brands. . Social Marketing – Orchestrate social campaigns that drive business results. Some customer success stories on the website include Austin Pets Alive!

Social Media Management 78

Social Media Management Review Social Media Tools 78

Kikolani

JUNE 18, 2013

This week, Jason Hines , my husband and fine art landscape photographer, launched his Kickstarter campaign for The Art of the Chase. I’m planning on employing several strategies during this Kickstarter marketing campaign that include the following. The Case Study. YouTube Subscribers and Views.

Strategy 139

Strategy Film Marketing Press Release 139

Hootsuite

APRIL 22, 2020

We’re living in a world where Youtubers get more impressions than Coca-Cola , and politicians rise to power through memes. She’s compiled case study after case study from big names like Expedia, Google and McDonalds to spark your brand’s own magic act. You’re planning and executing campaigns. Miri Rodriguez.

Social Media Management 145

Social Media Management Social Media Case Study HootSuite 145

Sprout Social

FEBRUARY 1, 2024

Her YouTube channel and newsletter provide tips on how to use the tool. Suppose the Sentiment Summary on your Listening dashboard highlights an increase in negative sentiment following a product release or brand campaign. The webinar highlighted a case study where a financial brand lagged behind competitors in overdraft protection.

Social Media 110

Social Media Sentiment Loyalty Microsoft 110