Ignite Social Media

SEPTEMBER 16, 2021

While it wasn’t fancy, we used that tool a fair amount to show brands that their customers and prospects were increasingly migrating to the social web. Social Technographics Today . As near as I can tell, Forrester now publishes what they call the Consumer Technographics Benchmark Survey , which covers far more than social media.

Survey 148

Survey MySpace Microsoft Social Media 148

Sprout Social

JUNE 17, 2021

Accelerated by the events of 2020, this wave of transformation marks a turn of the tide in how businesses and consumers view, use and value social media—and we’ve got the data to prove it. If your brand isn’t poised to capitalize on the growing networks, those consumers are most likely going to discover your competitors first.

Statistics 145

Statistics Social Media Marketing Survey 145

Likeable

OCTOBER 19, 2021

So, here are three easy ways you can succeed with organic social—even in 2021. According to a Sprout Social survey, customers who feel connected to brands are more likely to: Buy from the brand over a competitor (76%). lean into organic strategies, including budgets and resources. Engage with your followers.

Organization 103

Organization How To Discount Influencer 103

Mindjumpers

DECEMBER 11, 2012

A survey done in 2012 by McKinsey, showed that 95 percent of those living in Tier 1, Tier 2, and Tier 3 cities are registered on a social media site and proves at the same time to be the most active users. They will often buy virtual goods and services. Web-based social networks. com, hao123.com com and Qzone.

Social Media 254

Social Media Privacy Nielsen Social Networking 254

Ignite Social Media

MAY 20, 2019

Pinterest is the top social network for finding and shopping for products among US users.* Having these in place will also allow you to track actions from your media buy and create custom and lookalike audiences of those who visited your website. Looking to develop a paid strategy to increase your sales from Pinterest?

Survey 118

Survey Cost Eventful Conversation 118

Oktopost

NOVEMBER 12, 2020

Social media marketing is always changing. Not surprisingly, social networks do the same. LinkedIn recommends adding videos that cater to different buying stages, from a brand video (top-of-funnel) to a customer testimonial video (bottom-of-funnel). LinkedIn Featured Customers.

LinkedIn 129

LinkedIn Products B2B Review 129

Sprout Social

OCTOBER 25, 2022

After all, you need to be able to recognize a brand to trust and buy from it. Brand surveys. Brand surveys are routine (often biannual) surveys that assess what an audience thinks and feels about your brand. Unfortunately, these surveys take weeks (if not months) to design and distribute. Website traffic.

Strategy 129

Strategy Brands Hubspot Survey 129

Ignite Social Media

JULY 10, 2019

According to research by Cowen and Company*, Pinterest is the top social network for finding and shopping for products among US users. While still available to a small group, this could be huge for the future of shopping via social. If your strategy is in need of a refresh, we would love to help!

Trends 128

Trends Social Media Groups Groups 128

The Realtime Report

DECEMBER 6, 2012

The majority – 51% – of millennial cell phone users access social networking sites via their mobile. Only 17% of millennials own a tablet, but 11% plan to buy one next year. ” surveyed 210,000 US consumers ages 18 to 29. The November 2012 Scarborough Research report, “ OMG!

Mobile 178

Mobile Report Social Media Survey 178

Visually SM

JANUARY 10, 2021

Social media can help. Promoting brand advocates became even easier since most of them are on social media. According to a survey , 93% of consumers read an online review before making a purchase. A survey showed that 76% of people admit they trust more in content generated by regular people. Encourage UGC.

Company 130

Company Brands UGC Reputation 130

Pam Moore

MARCH 17, 2017

Some of the best ideas never make it to market simply because the person behind the idea doesn’t know how to get the buy-in, obtain the budget, needed support to make it a reality. You struggle with getting budget approved to implement your social media plan. Do any or all of these problems sound familiar?

Social Media 167

Social Media Tips Training Buy 167

Social Media Strategies Summit

NOVEMBER 7, 2018

According to Nielsen , Millennial buying power is an estimated $65 billion, while Gen-Z has already eclipsed that with an estimated $100 billion in purchasing power. Whether you’ve noticed or not, Gen-Z has also already made its mark social media. Social media site to help you capitalize on influencer marketing: Vero.

Platform 271

Platform Social Media Influencer Trends 271

Buzz Marketing for Technology

FEBRUARY 25, 2009

I know I talked about this before on this blog but when I saw the data from RainToday’s Benchmark Survey of How Buyer Identify Professional Services Providers , I couldn’t help myself. It’s a little like social networking in the sense that – success breeds success! Tags: social media Buying Cycle.

Social Media 186

Social Media Survey Buy Social Networking 186

Oktopost

JUNE 19, 2020

Consider these facts from a recent Social CEO Report by CEO.com and Domo: Only 39% of Fortune 500 CEOs have any social profile whatsoever. Of those active on social media, 70% use only LinkedIn. Only 50 of the 501 CEOs surveyed are on Twitter and 57 are on Facebook.

Company 124

Company B2B Loyalty Survey 124

Social Media Strategies Summit

FEBRUARY 27, 2020

In 2019 we saw several social platforms grow and continue to mature – from industry giants like Facebook and Instagram to emerging platform TikTok and more niche sites like Pinterest. This trend toward growth and diversity means that no one social platform or channel can be ignored. Source: PEW Surveys conducted 2012-2019.

Trends 182

Trends Social Media Instagram Platform 182

Webbiquity SMM

DECEMBER 12, 2018

Engaging in social listening means going one step further than merely maintaining the presence of your brand on social media. Such mentions may have different value—from signaling the interest in buying your product to expressing dissatisfaction with the way you do business.

Trends 166

Trends Marketing Influencer B2B 166

Sprout Social

JUNE 7, 2023

Your audience’s reaction to your brand, or their brand experience feedback, helps you gain insights into their preferences and motivations, and predict future buying behaviors. In addition, you’ll need to know your target audience’s purchase motivations, buying behavior and opinions on competing brands.

Brands 113

Brands Sentiment How To Analysis 113

Sprout Social

JUNE 27, 2023

Review analysis is the process of analyzing customer feedback from various sources such as social listening data, review forums, customer service data and surveys to get targeted brand insights. Boost sales conversions Social proof is everything. What is review analysis?

Review 128

Review Brands How To Analysis 128

SocMed Sean

JULY 11, 2018

If you reference “studies” or “surveys” be sure to link to them. You’re “buying” the link using your content as the currency. Okay, Then Why Don’t I Just Buy Back-Links From One Of Those Online Services? DO NOT BUY SEO BACK-LINKS! DO NOT BUY SEO BACK-LINKS!

Content 209

Content Buy Sites Energy 209

Social Media Strategies Summit

APRIL 22, 2019

That’s more users than traditional social networks have worldwide. In a 2018 survey of 8,000 people conducted by Facebook, 69% of respondents said that directly messaging with a company helps them feel more confident about the brand. Increasingly, it’s also where consumers are making buying decisions.

Trends 142

Trends Social Media Instagram Influencer 142

Oktopost

JUNE 30, 2021

Though it’s still the most widely-used social network in the world , B2B marketers don’t always see it as a viable platform for generating leads. However, most companies — 91%, according to one survey — are hedging their bets by investing in a Facebook presence to reach their leads and customers.

B2B 118

B2B Facebook How To Campaign 118

Sprout Social

APRIL 4, 2023

What they say or post about you can improve brand awareness and influence buying decisions. Some incentives could include running social media contests, sending company swag, or shout-outs on the company website or social media. Conduct surveys and ask for reviews in newsletters, chats, receipts and phone call confirmations.

Brands 128

Brands ROI Authentication UGC 128

Sprout Social

MARCH 1, 2017

If you’ve been struggling to convert on Instagram, here are eight reasons your followers aren’t buying. Nothing turns people off more than the pushy salesperson, especially on social media. This post 8 Reasons Your Instagram Followers Aren’t Buying originally appeared on Sprout Social.

Buy 40

Buy Instagram Mobile Features 40

Likeable

OCTOBER 4, 2021

According to a survey conducted by GlobalWebIndex in Q3 2020, 32 percent of YouTube users worldwide had watched a live streamed video on the platform within the past month. In a Q4 2020 survey by GlobalWebIndex, 22 percent of U.S. The world’s second largest online search engine is also a major hub for live content.

Reddit 100

Reddit YouTube Survey Instagram 100

Convince & Convert

DECEMBER 29, 2011

Social media is growing up fast. No longer a niche plaything of the digerati, social media is firmly entrenched as a societal game changer of historical importance. For many, social media and social networking are so ubiquitous and pervasive that we presume we have it figured out, that we have a finger firmly on the pulse.

Social Media 166

Social Media MySpace Statistics Social Networking 166

Convince & Convert

MAY 27, 2011

Social media is growing up fast. No longer a niche plaything of the digerati, social media is firmly entrenched as a societal game changer of historical importance. For many, social media and social networking are so ubiquitous and pervasive that we presume we have it figured out, that we have a finger firmly on the pulse.

Social Media 166

Social Media MySpace Statistics Social Networking 166

Pam Moore

NOVEMBER 23, 2020

Some of the best ideas never make it to market simply because the person behind the idea doesn't know how to get the buy-in, obtain the budget, needed support to make it a reality. Remember, an idea is only an idea if you don't have the funding, energy or needed support to ever execute it. Do any or all of these problems sound familiar?

Training 78

Training Marketing Consultant Template 78

Pam Moore

NOVEMBER 23, 2020

Some of the best ideas never make it to market simply because the person behind the idea doesn't know how to get the buy-in, obtain the budget, needed support to make it a reality. You struggle with getting budget approved to implement your digital strategies and social media plan. Do any or all of these problems sound familiar?

Training 78

Training Marketing Consultant Template 78

Pam Moore

MAY 9, 2017

The glory days of massive organic reach on Facebook without a solid content, social and conversion plan are dead and gone. The days marketers would simply buy an ad, tv commercial slot, throw out some direct mail, a few magazine ads, radio spots, measure the response and get on with their day job of herding cats and taming elephants?

Nielsen 165

Nielsen How To Influencer Overview 165

Direct Marketing Observations

FEBRUARY 25, 2011

I know it’s based on The notion of group buying shares and likes and tweets but still…Can we be that precise on the value of a share or a tweet? billion to advertise on social networking sites this year. Additionally, that growth in spending will bring social media ad dollars to 10.8% I don’t know.

Facebook 178

Facebook Social Networking Widget Advertising 178

Techipedia: Tamar Weinberg

JANUARY 31, 2011

Any recent surveys and findings that I come across will be shared with short summaries of the key findings of these articles. If you want know about tools and reviews of the newest social networks, it’s all there. Want a sampling of the email you’ll get? Like this post?

Marketing 173

Marketing Sample Samples Newsletter 173

Social Media Marketing

AUGUST 8, 2013

Industry Social network usage rates for seniors ages 65 and older have tripled since 2009, one in every five Internet users is now on Twitter and 72% of online adults are social networking users, according to the Pew Research Center''s Internet & American Life Project''s latest report. million a day.

Social Media 167

Social Media Nielsen Press Release News 167

Hootsuite

MARCH 2, 2022

More than a quarter of social media users use social platforms for “inspiration for things to do and buy.” use social for “finding products to purchase.”. An even larger number of social users turn to social networks to research brands: 43.5%. Use your social media presence for customer service.

Retail 104

Retail Social Media Brands Tips 104

Harp Interactive

MARCH 31, 2010

There is no magic pill with one-tool-measure-all functionality yet and measurement is not esoteric like it would be, for say a PPC campaign, but social media experts can assemble a more or less effective group of measurement tools that best fits the business goals. SocialToo : Creates social surveys and manage Twitter Follower.

Analytics 350

Analytics Social Media Trendrr Digg 350

Webbiquity SMM

JUNE 20, 2011

Amid all of the hype, conferences, and rapid adoption of social media marketing by organizations from sole proprietors to the Fortune 100, there remains an undercurrent of skepticism. This surfaces in posts like Social Media Skepticism , 5 reasons why social media skeptics maybe right and Business social networking: where’s the ROI?

Social Media 205

Social Media ROI Social Networking Foursquare 205

Twist Image

MARCH 23, 2011

"According to Deloitte 's fifth edition 'State of the Media Democracy' survey, 71% of Americans still rate watching TV on any device among their favorite media activities. In addition, 86% of Americans stated that TV advertising still has the most impact on their buying decisions. buying decision. online social network.

Advertising 111

Advertising Types Influencer Instant Messaging 111

Convince & Convert

APRIL 9, 2013

A recent survey found that 42% of customers who reach out to brands via social media expect a response in less than 60 minutes. And of those customers who had attempted to contact a brand through social media for support, 57% said they expect the same response time at night and on weekends as they do during normal business hours.

Authentication 145

Authentication Loyalty Buy Study 145