The Realtime Report

DECEMBER 28, 2012

The #RLTM Scoreboard: Social Networking Stats for the Week. via SmartBlog on Social Media. Please email marissa@modernmediapartners.com if you have additional updates, or a social network that you feel should be on the list. Many (31%) don’t share product info at all via social channels.

Social Networking 180

Social Networking Products Posterous Tumblr 180

Mindjumpers

DECEMBER 11, 2012

A survey done in 2012 by McKinsey, showed that 95 percent of those living in Tier 1, Tier 2, and Tier 3 cities are registered on a social media site and proves at the same time to be the most active users. The Chinese social media landscape is vast and bubbling with innovation. Web-based social networks.

Social Media 254

Social Media Privacy Nielsen Social Networking 254

Social Media Strategies Summit

APRIL 22, 2019

2018 was a year of lasting impacts on the social media industry. Even in an industry marked by fast change, 2018 will go down in history as a big year for social media and all of the marketers who use it to sell their products or services. Social Media Trends of 2019 #1. Here are our top 10 trends for 2019.

Trends 142

Trends Social Media Instagram Influencer 142

Direct Marketing Observations

JUNE 18, 2010

Take for example the Forrester “social maturity&# survey which wants to know which companies are ahead of the curve in implementing social technologies for both external use (i.e., The rub is, they want to enjoy all that socialness has to offer externally but are not as committed as they need to be internally.

Buy 159

Buy Social Media Survey Social Networking 159

Ignite Social Media

JULY 10, 2019

According to research by Cowen and Company*, Pinterest is the top social network for finding and shopping for products among US users. While still available to a small group, this could be huge for the future of shopping via social. If your strategy is in need of a refresh, we would love to help!

Trends 128

Trends Social Media Groups Groups 128

The Realtime Report

OCTOBER 23, 2012

And within these categories, the gap between the two social networks is quite large. 67% of of Pinterest users visit the site to keep up with the latest trends; only 22% of Facebook users visit the social networking giant to do the same. .

Buy 194

Buy Retail Survey Social Networking 194

Pam Moore

MARCH 17, 2017

Do you struggle with having what you think may be the best social media marketing plan on the entire planet yet have no budget to implement? Some of the best ideas never make it to market simply because the person behind the idea doesn’t know how to get the buy-in, obtain the budget, needed support to make it a reality.

Social Media 167

Social Media Tips Training Buy 167

Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Nearly three-quarters ( 74.8% ) of the world’s population over the age of 12 use social media. Those people are engaging with retail brands on social. For retail brands, social commerce opens up a new pathway to purchase.

Retail 104

Retail Social Media Brands Tips 104

Ignite Social Media

SEPTEMBER 16, 2021

If you’re an OG in the social media marketing business, there’s little doubt that you don’t remember the Social Technographics Ladder created by Jeremiah Owyang , Josh Bernoff and Charlene Li when they worked at Forrester Research. . Enter the Social Technographics Ladder. Social Technographics Today .

Survey 148

Survey MySpace Microsoft Social Media 148

The Realtime Report

DECEMBER 6, 2012

adults to feel that social media sites are very important for finding information about news and current events, according to a new report from Scarborough Research. The majority – 51% – of millennial cell phone users access social networking sites via their mobile. 49% had updated a status.

Mobile 178

Mobile Report Social Media Survey 178

Oktopost

JUNE 4, 2020

A decade ago Zappo’s had a social media policy for employees that was more or less the industry standard: “Be real and use your best judgment”. But with the metaphorical and literal explosion of social media, defining “best judgment” and “be real” has gotten a lot less straightforward. Use of company social accounts.

Policies 146

Policies Social Media Guidelines Sentiment 146

Waxing UnLyrical

NOVEMBER 30, 2012

Mom hat, jump online and feverishly Google their symptoms, you check social media to see if any of your friend’s children are sick. But what if you could connect with your doctor using social media ; asking for advice via a quick Twitter or Facebook message? If social media and blogs in the U.S

Health Care 279

Health Care Social Media Insurance Education 279

Harp Interactive

MARCH 31, 2010

The client wants to know if their social media campaign is working! They want to understand how social media marketing will meet their goals before they commit to a budget allocation for a “mythical campaign&#. Social media sharing / participation (activity on key social media sites, e.g. Facebook, Twitter, Digg, etc).

Analytics 350

Analytics Social Media Trendrr Digg 350

Buzz Marketing for Technology

FEBRUARY 25, 2009

I know I talked about this before on this blog but when I saw the data from RainToday’s Benchmark Survey of How Buyer Identify Professional Services Providers , I couldn’t help myself. It’s a little like social networking in the sense that – success breeds success! Tags: social media Buying Cycle.

Social Media 186

Social Media Survey Buy Social Networking 186

Social Media Marketing

AUGUST 8, 2013

Why Bezos bought the Post , Facebook gets a CMO and starts bumping, time on digital surpasses TV, Facebook ads are undervalued, Vietnam outlaws sharing news on social sites, GE wants to put an end to press releases, the effect of tweets on TV ratings and more, it''s This Week in Social Media. million a day.

Social Media 167

Social Media Nielsen Press Release News 167

Convince & Convert

DECEMBER 29, 2011

Outstanding research from Tom Webster that debunks some common myths about social media. Social media is growing up fast. No longer a niche plaything of the digerati, social media is firmly entrenched as a societal game changer of historical importance. 9 Surprising New Facts About Social Media in America.

Social Media 167

Social Media MySpace Statistics Social Networking 167

Convince & Convert

MAY 27, 2011

Social media is growing up fast. No longer a niche plaything of the digerati, social media is firmly entrenched as a societal game changer of historical importance. Data about how social media really works, who uses it and how, continues to surprise. 9 Surprising New Facts About Social Media in America.

Social Media 166

Social Media MySpace Statistics Social Networking 166

Webbiquity SMM

JUNE 20, 2011

Amid all of the hype, conferences, and rapid adoption of social media marketing by organizations from sole proprietors to the Fortune 100, there remains an undercurrent of skepticism. This surfaces in posts like Social Media Skepticism , 5 reasons why social media skeptics maybe right and Business social networking: where’s the ROI?

Social Media 205

Social Media ROI Social Networking Foursquare 205

Waxing UnLyrical

JULY 24, 2013

and will be particularly interesting to you if you work at the intersection of health care and social media. You put on your Dr. Mom hat, jump online and feverishly Google their symptoms, you check social media to see if any of your friend’s children are sick. If social media and blogs in the U.S

Health Care 192

Health Care Social Media Insurance Education 192

Keyhole.co

JANUARY 27, 2023

Social media is quickly becoming the go-to method medium for B2B marketers looking to promote their business. In fact, a study by the International Data Corporation found that 75% of B2B buyers use social media to make purchasing decisions. This makes it the ideal platform for B2B marketers on social media.

ROI 52

ROI B2B Social Media How To 52

Social Media Marketing

MAY 15, 2013

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 162

Social Media Flipboard Social Networking Foursquare 162

Socialized

JANUARY 22, 2010

Social media, particularly its use in business communications, is still in its early days, and like anything new and different, there’s plenty of mythology surrounding it. and went on to cite statistics that show both e-mail and social networking use on the increase. Gizmodo, for example, responded with Email is Dead?

Social Media 214

Social Media MySpace Sharepoint comScore 214

Sprout Social

OCTOBER 25, 2022

After all, you need to be able to recognize a brand to trust and buy from it. Our research shows that the most effective purchase drivers on social media are recommendations from friends, comments and product reviews and familiarity with a brand. Akeeme Hogg Social Media and Email Marketing Lead, ServiceMaster Brands.

Strategy 127

Strategy Brands Hubspot Survey 127

Visually SM

JANUARY 10, 2021

Social media can help. Promoting brand advocates became even easier since most of them are on social media. According to a survey , 93% of consumers read an online review before making a purchase. Content published on social media is essential for companies. Negotiate with business partners.

Company 130

Company Brands UGC Reputation 130

Likeable

OCTOBER 19, 2021

So, here are three easy ways you can succeed with organic social—even in 2021. According to a Sprout Social survey, customers who feel connected to brands are more likely to: Buy from the brand over a competitor (76%). lean into organic strategies, including budgets and resources. Engage with your followers.

Organization 103

Organization How To Discount Influencer 103

Ignite Social Media

JUNE 1, 2016

Social media has evolved over the years and in order to design a successful social media marketing strategy, you must consider the latest social media trends that are likely to have the biggest impacts. However, a survey found that 32.1million U.S Live Video Streaming to Take Over. as of June 2014.

Trends 60

Trends Social Media Strategy How To 60

Adam Cohen

JULY 12, 2010

But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have. People are the fuel behind social media, which is really just tools and tactics. Are they fickle with the brand of toothpaste they buy? Do they share opinions?

Research 265

Research Social Media Marketing Retail 265

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. What do buyers really want from social media marketers? 25 Social Media Facts and Statistics. e-Strategy Trends ). Visual.ly ).

Social Media 245

Social Media B2B Marketing SEO 245

Oktopost

JUNE 19, 2020

With all that responsibility, should social media activity be yet another item on a CEO’s to-do list? Consider these facts from a recent Social CEO Report by CEO.com and Domo: Only 39% of Fortune 500 CEOs have any social profile whatsoever. Of those active on social media, 70% use only LinkedIn. Absolutely.

Company 124

Company B2B Loyalty Survey 124

Sprout Social

MARCH 8, 2017

If you hang around a social media marketer long enough, you’re bound to hear the term social media influencers tossed around in conversation. Social media influencers are the bread and butter to marketing strategies and help brands build valuable relationships on social media platforms.

Influencer 111

Influencer Social Media How To SEO 111

Webbiquity SMM

DECEMBER 12, 2018

Engaging in social listening means going one step further than merely maintaining the presence of your brand on social media. Such mentions may have different value—from signaling the interest in buying your product to expressing dissatisfaction with the way you do business. Influencer Marketing Going Micro.

Trends 166

Trends Marketing Influencer B2B 166

Ignite Social Media

MAY 20, 2019

Pinterest is the top social network for finding and shopping for products among US users.* Having these in place will also allow you to track actions from your media buy and create custom and lookalike audiences of those who visited your website. Looking to develop a paid strategy to increase your sales from Pinterest?

Survey 118

Survey Cost Eventful Conversation 118

Oktopost

NOVEMBER 12, 2020

Social media marketing is always changing. Not surprisingly, social networks do the same. This feature can help B2B companies generate highly-qualified leads on social media and build a product community by spotlighting featured customers, gathering reviews, and driving valuable action.

LinkedIn 129

LinkedIn Products B2B Review 129

Sprout Social

APRIL 4, 2023

Harnessing and amplifying this advocacy should be an integral part of your social media marketing strategy. This could be through word-of-mouth , or by posting to their social media networks, in blog posts, on review sites and other corners of the internet. These are loyal brand followers who can sing your praises.

Brands 125

Brands ROI UGC Authentication 125

Sprout Social

JUNE 7, 2023

This could be via your social media channels, website, in-store, during events or with your customer care team. Your audience’s reaction to your brand, or their brand experience feedback, helps you gain insights into their preferences and motivations, and predict future buying behaviors. What is brand experience?

Brands 109

Brands Sentiment How To Analysis 109

Later

SEPTEMBER 1, 2020

Wondering what the top social media platforms for SMBs are? If you’re a small business just getting started with social media marketing , it can be challenging to know which platform will help you tap into the right audience – especially if you’re a time-strapped solopreneur! Are you looking to reach new customers?

Platform 78

Platform Social Media Small Business Instagram 78

Razor Social

NOVEMBER 29, 0002

Are you using the right social media analytics tools to monitor, assess and improve your social media performance? What analytics are you measuring and what should you be measuring in your social media tracking ? The Social Media Analytics Compass. No time to read this article now?

Analytics 89

Analytics Social Media How To Analysis 89