Firebelly

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The Most Important Component Of Social Media Program Success: Executive Buy-In

Firebelly

Regardless of the size of your company, the most important component of your social media program is executive buy-in. I’ve heard about social media marketing budgets being buried in other digital budgets. Blog Social Media Social Media Marketing' How did you get it?

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Emerging Social Media Trend: Selling Out Is The Norm

Firebelly

Gen Y might not buy logo’d apparel, but they have no problem wearing it and promoting it in their Vine videos, Snapchat snaps and Instagram photos if brands pay them. Social Media' Millennials don’t have the same hang ups about “selling out” that Gen X did.

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Best Practices For Managing A Social Media Crisis

Firebelly

A social media crisis is bound to happen at some point to your brand. Being prepared is the first step to surviving a social media crisis! Being prepared is the first step to surviving a social media crisis! All social media crises are different and will require slightly different approaches.

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Major Social Media Acquisitions: 3 Must-Reads

Firebelly

Big companies have been acquiring social media startups a lot lately. Here are 3 must-reads on some of the larger acquisitions and, more importantly, why these companies feel the need to become more social. Salesforce Buys Buddy Media To Ride Social Media Marketing Wave.

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Stop Making This Common Social Media Marketing Mistake

Firebelly

I’m surprised at the number of brands who keep making this common social media mistake. I’m not talking about via legitimate advertising methods, I’m talking about the “buy 10,000 followers for $10″ approach. What am I talking about? Purchasing fans and followers! Purchasing fans and followers! We can help!

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Why Social Media Marketing Is, Actually, Fairly Priced

Firebelly

Social media marketing is a complex business—and its pricing is competitive. I keep hearing about social media marketing being an expensive proposition. Social media is one of them. We use our capital to buy, maintain, and constantly upgrade knowledge and tools—and to sometimes develop intellectual property.

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Halloween Homage to Social Media

Firebelly

Halloween is less than a week away, and if you still don’t have a costume, here are a few easy ways to take part in the festivties and pay homage to your favorite social media trends this year: Facebook Notification. Remember: You will likely have to see these people again in your life, so be careful what you hashtag!