article thumbnail

From Etsy Store to Multimillion Dollar Candle Studio: How I Grew My Small Business

Buffer Social

I didn’t set out with the intention to become a massive global brand, but it’s the dream for so many small business owners. Expect to Make Investments Before You Feel Ready One of the things I wish I had done differently is making major investments into my business earlier than I did.

article thumbnail

6 Small Business Challenges During COVID-19 (+ How to Overcome Them)

Later

Facebook’s new report on the State of Small Business does just that. Based on a survey of 86,000 owners, managers, and workers in companies across the US with fewer than 500 employees, the report paints a clear picture of the challenges that small businesses are facing. . Let’s get started!

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

5 Things Small Businesses Need To Know To Avoid The Groupon Curse

Waxing UnLyrical

To the small business owner, Groupon might seem like an easy solution to drive business and increase sales. According to this New York Times article , most businesses make very little money off the deal (if any at all). A small business should not only expect but be ready for an influx of inquiries.

article thumbnail

Small Business Owners Hopping Mad Over Amazon’s New App

Small Business Mavericks

Just when you thought you had seen and heard it all, Amazon takes on a brave move to take business away from small business owners. This has caused small business owners to complain to the Retail Industry Leaders Association about the unfair competition. Of course, the product has to be an exact match.

article thumbnail

What Small Businesses Need to Kickstart a Programmatic Ad Strategy

Convince & Convert

With integrated media buying tools, businesses are able to unlock the secrets within their customer data and use it within their programmatic advertising strategy. Programmatic” ad buying can be defined as the use of automation to buy digital advertising, versus the traditional and timely processes of the past.

article thumbnail

Local Retail Needs To Step Up

Twist Image

This does not happen with major retailers. Recently, I was recommended to a local retailer for some home furnishings. No, I didn't do this beforehand (or while in the store), because I was taken by the conversation with the small business owner, and felt that there was a good rapport. This does not happen online.

Retail 40
article thumbnail

How Social Media Changes Retail Storefronts

Ari Herzog

There is a trend among small business marketing in stores. I was taught that the area closest to door handles was more valuable then retail space on 5th Avenue. Small businesses have increased their social media and digital presence online and are now taking it to the brick and motar level in some very traditional ways.

Retail 130