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10 Great Social Commerce Examples to Get Inspired

Social Media Strategies Summit

“Social commerce” isn’t only about seeing a product on social, clicking a link through to a landing page, then buying it on the brand’s website. Rather it encompasses the whole buying process – everything from product discovery, to research, to adding-to-kart, and paying – happening directly via social media. Source: Glossy ).

Examples 221
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Everything You Need to Know on Real-Time Engagement Platform

The Realtime Report

Push Notifications and Alerts Push notifications are a newer digital marketing channel that has shown to be a very efficient tool for user engagement, retention, and retargeting. To prevent this, use smart alerts to send relevant notifications at the most reasonable time. To achieve this, you should set a realistic goal.

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How to Use Instagram Chatbots for Customer Service and Sales

Hootsuite

Chatbots are integrated into a brand’s actual Instagram account—they’re not some weird separate account with 4 followers and 0 photos trying to get you to buy stuff. Using a chatbot’s prompt responses will improve your customers’ experience with your brand, and make them more likely to talk you up or buy from you again. DON’T spam.

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Social Media News Ticker: Instagram Direct, Twitter Mirror and Photos in DMs

The Realtime Report

Facebook’s new offline sales measurement trick could make ad clicks obsolete – retailers using Facebook’s Custom Audience campaigns can now measure their offline sales; previously, offline conversion measurement was only available for advertisers working with a Facebook measurement partner (TechCrunch).

News 156
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SMS marketing 101: How to use text messaging in your marketing strategy

Sprout Social

These messages can be anything from promotional offers and discounts, to appointment reminders and shipping notifications. Marketing by SMS has several advantages over other mobile marketing strategies like email marketing and push notifications. Here’s an SMS marketing example from CB2, a home furnishings retailer.

SMS 103
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Using Mobile Technology To Build A Better Brick-And-Mortar

The Realtime Report

After all, research shows that 86% of sales in retail are happening within actual stores. Beacons make useful tools for the fact that this technology lets customers get push notifications for any offers that are specific to their location within the shop.

Mobile 79
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Top 10 Social Listening Tools

Oktopost

Customers like responsive brands, and more than three quarters of consumers are more likely to buy from brands they follow on social media. If you’re not familiar with Google Trends then what Google Trends does is it tracks keyword mentions in the Google News feed and provides email notifications of those mentions.

Tools 116