Social Media Marketing

APRIL 22, 2011

Essentially, it is a rewards system that makes what we already do on the web - create and share content - fun by making it a stock market-like atmosphere. You can earn money (their currency is "Eaves") by buying other people and you can see your own worth rise by getting other people to invest in you. What is it? What do you think?

Social Media 167

Social Media Klout Flickr Radian6 167

Janet Fouts

OCTOBER 29, 2012

Lots of people will tell you ”Social Media Influencers” are the key to social media marketing but what does that really mean? Klout , Peer Index or Kred score? Visit Klout , Peer Index and Kred and average scores to get a ballpark idea of how influential they are overal (not necessarily specific to your topic).

Influencer 135

Influencer Klout URL Social Media 135

Dave Fleet

OCTOBER 5, 2011

The Harvard Business Review recently published a post entitled “ Return on Influence, the New ROI “ In it, the author suggested that marketers consider the use of “Return on Influence” as a metric for measuring social media activity. What is this metric, you ask?

Influencer 321

Influencer ROI Metrics Klout 321

Akamai Marketing

APRIL 4, 2011

Stop thinking like a marketer/business owner/blogger- extraordinare for a moment, and pause. That’s like saying the first time you meet someone you should buy them a bottle of wine. Lurkers turn the tables a bit on marketers. 640 Million on Facebook. Million users on YouTube. 640 Million on Facebook. Probably not.

Lurker 203

Lurker Klout Policies Consultant 203

Twist Image

JUNE 28, 2011

This past Sunday, the New York Times ' Sunday Review ran an opinion piece called, Got Twitter, You've Been Scored , by Stephanie Rosenbloom that looked at the emerging trend of brands using social media analytics platforms like Klout , PeerIndex and Twitter Grader to see how "influential" individuals are. marketing blog.

Klout 103

Klout Airlines Hotels Influencer 103

Social Media Strategery

OCTOBER 24, 2012

" Most Silicon Valley types look at early users as viral marketers; Silbermann saw them as role models. . "And " Most Silicon Valley types look at early users as viral marketers; Silbermann saw them as role models. They were role models who would care for the community as if it were their own. "In

Communities 105

Communities Influencer Klout Construction 105

Kikolani

MARCH 22, 2013

Klout for Business Aims to Help Brands Reach Social Influencers – At long last, Klout has rolled out its social-scoring service to businesses, allowing companies to better understand who their top influencers are online. Must-Have SEO Tools: 17 SEO Experts Weigh In – Find out which SEO tools digital marketing experts use.

Mashup 128

Mashup Resources Klout FeedBlitz 128

Techipedia: Tamar Weinberg

AUGUST 2, 2011

He’s also founder of Exploring Social Media , a social media marketing program for beginners to teach them how to best understand and make sense of this online phenomenon for marketing. Samir Balwani is a marketing strategist and Director of Member Acquisition for StyleCaster. Samir Balwani. Adam Singer. Kristi Hines.

Tools 277

Tools Tips Marketing Social Media 277

Bill Hartzer

MARCH 5, 2013

You have even tried just about every internet marketing “fad” that seem to pop up over and over again. Sure, Copyblogger offers something that you can buy—but it’s an online tool or a WordPress theme or something that ultimately helps their visitors. You spend a lot of time online. Create great content, just like Copyblogger.com does.

Influencer 146

Influencer Social Media Domain Name Klout 146

SocMed Sean

JULY 25, 2015

Do You Even Know What Your Klout Score Means? Planning A Budget For Social Media The Newfangled Nature Of Social Media Dedicating The Right Resources To Your Social Media Activities The Simple Reason Not To Buy Twitter Followers Getting Your Content To Go Viral Do You Know How To Find A Social Media Expert?

Social Media 100

Social Media Creative Commons Klout Foursquare 100

Convince & Convert

MAY 20, 2014

Image via BigStockPhoto.com C-suite executives are a coveted audience for any content marketer. This group has proven to be a somewhat elusive target for marketers, with a unique set of challenges, constraints, and considerations you’re not likely to encounter in your broader content marketing segments. Want to know a secret?

Engagement 146

Engagement Content Klout Groups 146

Convince & Convert

AUGUST 10, 2010

Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining. Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison. I did not work on the Klout campaign.

Social CRM 134

Social CRM Influencer Klout Social Media 134

Convince & Convert

FEBRUARY 17, 2012

In addition to making me think about the specific content marketing angle, Jay’s post brought to mind what may be a key problem haunting the reputation of agencies in the business world. her family-owned full-service marketing firm. All you have to do is talk to people and drive them to a page where they can buy your stuff, right?

Klout 116

Klout Reputation Proposal Consultant 116

Kikolani

NOVEMBER 11, 2011

Habits of Highly Effective Bloggers – If you want to market your blog or business effectively by blogging there are a lot of balls to keep in the air. How to Pick the Best Affiliate Marketing Programs that Pay – Finding best affiliate marketing programs that pay is half of making money online battle.

Mashup 113

Mashup Resources Klout Affiliate marketing 113

Diva Marketing Blog

MAY 9, 2016

To celebrate Diva Marketing's 12th Blog Birthday (!). an extra special interview on a topic that is sizzlin' hot -- Influencer Marketing with Danica Kombol founder of Everywhere Agency. Seems you can't turn a corner in the digital world without bumping up against an influencer marketing post or campaign.

Influencer 40

Influencer Marketing Fashion Campaign 40

Diva Marketing Blog

MAY 9, 2016

To celebrate Diva Marketing's 12th Blog Birthday (!). an extra special interview on a topic that is sizzlin' hot -- Influencer Marketing with Danica Kombol founder of Everywhere Agency. Seems you can't turn a corner in the digital world without bumping up against an influencer marketing post or campaign.

Influencer 40

Influencer Marketing Fashion Campaign 40

Webbiquity SMM

MAY 10, 2011

Yet a Bazaarvoice/CMO Club study showed that only 15% of CMOs could point to a “significant return&# from Facebook marketing efforts, while 9% report no ROI and 35% basically had no idea. It can influence your prospects to buy from you, but doesn’t normally lead straight to a purchase. What should they promote?

ROI 191

ROI Case Study Bazaarvoice Klout 191

Convince & Convert

JUNE 3, 2012

Public relations firms and/or in-house communication apparatchiks take the same concepts and mechanics of celebrity endorsement and bring them online, using Klout scores in lieu of celebrity Q scores , and blogger ID software like Group High in place of Hollywood agents. But did anyone buy a jacket as a result? I don’t know.

Influencer 157

Influencer Klout How To Blogger 157

Convince & Convert

FEBRUARY 10, 2010

They also have a nice integration with Klout – the leading service to gauge Twitter influence – automatically including Klout scores for each person. Tip of the Iceberg Unlike enterprise-class social anthropology services like Rapleaf , Flowtown is incredibly easy-to-use, and is tuned for the do-it-yourself marketer.

Social Media 128

Social Media Marketing Social CRM Consultant 128

Convince & Convert

APRIL 18, 2012

While a few of these tools can be used solely as a creative outlet, they can also serve as a way to harness creative energy that can be put toward your content marketing efforts so you can maintain a cohesive, high-quality, and consistent strategy. If you’re a blogger or individual consultant, you might only need one calendar.

Tools 158

Tools Products Social Media Collaboration 158

Koka Sexton

MAY 16, 2011

Empire Avenue is a stock market simulation social network game that allows users to buy and sell shares of people and websites. People can buy shares in you and you can buy shares in others, which leads to a virtual social currency that moves up and down just like a stock. InsideView Empire Avenue. There are some issues.

Real Estate 64

Real Estate Klout Startup Flickr 64

Waxing UnLyrical

DECEMBER 4, 2010

Buying whose life back, exactly? It took me a while to realize that this clocks up the total amount donated both to buy back the celebs’ digital lives (I feel nauseated just writing that), as well as those of regular Joes and Jills who’ve been inspired to “sacrifice&# their own DDs as well.

Class 233

Class Campaign Klout Influencer 233

Pixlee

OCTOBER 18, 2017

Influencer marketing has been on the rise over the last couple of years, replacing organic search as the fastest growing online customer acquisition method. Word-of-mouth and connecting people based on interests has always been an effective way of marketing, and digital capabilities are a natural extension of those tactics.

Influencer 43

Influencer Brands How To Fashion 43

Proactive Report

APRIL 12, 2018

Do they click a link, visit your site or blog, download content or buy the product? You can use their Klout Score and cross-reference that with Peer Index, to get a more reliable number. The C-suite wants to know how effective their marketing and PR is, and how it contributes to the bottom line.

News 40

News Press Release URL Analytics 40

Diva Marketing Blog

NOVEMBER 16, 2011

Diva Marketing/Toby : The End of Business As Usual explores how the digital world, including social media, is impacting not only the way customers connect with companies but how companies interact with their customers and stakeholders. From Klout scores to Twitter followers, many people are struggling with the idea of importance.

Klout 78

Klout Social Media Social Networking Influencer 78

Razor Social

NOVEMBER 29, 0002

For example, are they entrepreneurs, marketers etc. This doesn’t means to say they are not interested and they won’t buy from you. For example, I’m running a conference with Mark Schaefer on Content Marketing in Dublin and we’d like to see where the sales are coming from. post, ad, pinned post etc.),

Analytics 89

Analytics Social Media How To Analysis 89

ProBlogger

SEPTEMBER 26, 2011

Bloggers worldwide are proving to be fierce competition for mainstream media, as companies decide how to get the best return on investment for their marketing buck. Your audience is a profitable niche market. Companies always want to know where their target market is hanging out and get in front of them.

Company 49

Company Travel Airlines Blogger 49

SocMed Sean

FEBRUARY 3, 2013

General Insights About Social Media 1) If you’re going to engage in social media, focus on building relationships not spamming the social-sphere with your marketing message 2) What you put into it is proportional to what you will get out of it. These should align with your overall company or brand marketing and customer service plan.

Social Media 279

Social Media Klout YouTube Foursquare 279

Convince & Convert

JULY 6, 2012

Before we get into the show, I want to give a quick thanks to our sponsors, which includes my company, Argyle Social , makers of the finest data-driven, social media marketing software. Infusionsoft , makers of small and medium-sized business marketing automation. Then, I really kind of attached myself onto email marketing.

LinkedIn 114

LinkedIn Twitter Hosting Social Media 114

Convince & Convert

MAY 3, 2012

Before we get going, special thanks to our sponsors, which includes my company, Argyle Social, developers of data driven social media marketing software ; Infusionsoft , developers of email marketing automation software; and Jim. So, services like Klout and Kred that put a number to your social influence. Eric : Yep.

Klout 114

Klout Social Media Conference Influencer 114

Convince & Convert

JUNE 17, 2010

Certainly, it’s not a comprehensive influence formula like Klout , or other Twitter-influence arbiters ( interesting study this week from Sysomos ), but it’s easy to calculate, and I think it makes sense. Convince & Convert [link] #marketing #b2b [link] Assurance RT @ldiomede RT @jaybaer: Is Your Twitter Addiction Paying Off?

Twitter 126

Twitter Metrics Social CRM Consultant 126

Convince & Convert

AUGUST 24, 2012

This episode features Eric Schwartzman , online social media training provider, entrepreneur and the best-selling co-author of Social Marketing to the Business Customer. Another is sort of consumer-influenced analytics , obviously Klout being the only thing in that quadrant. People are starting to buy the courses.

Social Media 115

Social Media API Training Class 115

Webbiquity SMM

JUNE 14, 2011

Last week’s Online Marketing Summi t in Minneapolis drew an intense crowd of local agency and corporate attendees focused on learning the latest strategies for SEO and search, conversion rate optimization (CRO), QR codes, PPC, social video marketing, integrated analytics, social media measurement and more. Buy his new book !

B2B 164

B2B Sentiment SEO Klout 164

Kikolani

AUGUST 26, 2011

7 tactics to delete from your email marketing now – if you’re doing these, you could be making a huge mess of your email campaign. 48 funny print ads that will keep you laughing and buying – amusing inspiration for your next round of ad flyer printing. Graphic Design / Web Design. Graphic Design / Web Design.

Mashup 120

Mashup Resources Video Klout 120

Convince & Convert

MAY 24, 2012

Before we get rolling, I will thank our sponsors, which includes my company, Argyle Social , developers of social media management software used by all of today’s brightest social marketing stars, including our guest today, Maria Ogneva from Yammer. Also, thank Infusionsoft , developers of social email marketing automation software.

Yammer 114

Yammer Badge Privacy Communities 114

Convince & Convert

AUGUST 26, 2010

I like the at-a-glance usefulness of this one that shows the people that have tweeted about your company, organized by Klout score (See my post about Klout and online influence mining here). The standard charts and graphs are entirely useful. No problem.

Social Media 120

Social Media Strategy Analysis Reputation 120

Webbiquity SMM

JANUARY 31, 2011

As adoption skyrockets, marketers are striving to optimize their use of the world’s most popular microblogging platform. The author makes an intriguing case, but I’m not sure I buy it (particularly given that he follows over 1,300 people on Twitter). 4 Rules for Marketing on Twitter by Practical eCommerce.

Tools 193

Tools Twitter Tips Hubspot 193