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B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging

Webbiquity SMM

James Creech has a unique perspective on influencer marketing. As co-founder and CEO of Paladin , he oversees the B2B marketing of a B2C influencer marketing tool. What’s more, as host of the long-running All Things Video podcast , he’s an influencer himself. The Best Influencer Marketing Platforms for B2B and B2C.

B2B 306
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Revolutionizing Retail: ‘Humanized’ Live Online Video Sales Spurring Seismic eComm Paradigm Shifts

The Realtime Report

First-to-market live e-retail video SaaS establishing new industry standard, ushering in the relational economy era by combining the simplicity of a call with the power of e-Commerce for superior online shopping interactions rivaling in-store experiences; Game changing e-Tail tech far exceeds first round funding target. Merilee Kern.

Retail 91
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The Complete Guide to LinkedIn Events

Oktopost

In a survey of more than a thousand mid-level and senior marketers taken last year, 41% listed live events as “ the most critical marketing channel ” for their business objectives. With conventions and conferences on hold, marketers are looking for tools to help them explore digital alternatives.

Eventful 128
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How Can the Internet of Things Help Your Business?

The Realtime Report

Remote work is now an option for many professionals in numerous industries, thanks to readily portable devices and the cloud-hosted software. In a shopping environment, IoT works to reduce friction in the buying process and to help customers interact with products in a pre-purchase environment, which is often a virtual or an enlarged reality.

Retail 140
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How Brands Are Using Twitch

Likeable

Now, since this is streaming video, all the standard ad buys are available ( native, display, in-stream ), but that’s the easy stuff. so these brands would be delinquent in their duties as fashion industry leaders in leaving Twitch out of their marketing mix. The brand is playing all the angles.

Brands 79
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Domain SEO Service Registration Corp. Domain Registration Scam

Bill Hartzer

It’s a shame that services such as this still host scammers. Microsoft to Launch Microsoft Sway Content Delivery Network Cloud Service Microsoft is getting ready to launch a new site or. Microsoft Buys Domains with Hyphens, Skips Domains without Hyphens Well, by now you probably know about how I feel.

SEO 157
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How digital marketing is supplanting traditional advertising

Socialmedia.biz

Target audience: Businesses, brands, digital marketers, advertising agencies, SEO specialists, entrepreneurs, educators, journalists, Web publishers. Market share of radio, billboards, print advertisements and TV has been shrinking for years, and will continue to slip in an increasingly digital world. greyweed / Creative Commons BY.