Twist Image

APRIL 29, 2012

He's currently Partner of Customer Strategy at Altimeter Group , a research based advisory firm started by Charlene Li ( Groundswell and Open Leadership ). I've been following Jeremiah (and admiring him) since his days at Forrester Research and was one of the earlier readers/fans of his blog, Web Strategy. altimeter group.

Advertising 81

Advertising Buy Social Media Research 81

Social Media Strategies Summit

NOVEMBER 7, 2018

According to research from Bloomberg , Gen-Z is set to surpass Millennials in 2019 as the most populous generation, making up about 32% of the total population. According to Nielsen , Millennial buying power is an estimated $65 billion, while Gen-Z has already eclipsed that with an estimated $100 billion in purchasing power.

Platform 271

Platform Social Media Influencer Trends 271

The Realtime Report

DECEMBER 6, 2012

This age group is 53% more likely than all U.S. adults to feel that social media sites are very important for finding information about news and current events, according to a new report from Scarborough Research. The majority – 51% – of millennial cell phone users access social networking sites via their mobile.

Mobile 178

Mobile Report Social Media Survey 178

Mindjumpers

DECEMBER 11, 2012

The two groups of users – Baifumei and Grassroots. The terms “Baifumei” (literally, “good-looking and rich”) and “Grassroots” are terms used by IDG Capital Partners to describe the divergent groups of Chinese Internet users. This group represents 50-75 million of China’s Internet users. Web-based social networks.

Social Media 254

Social Media Privacy Nielsen Social Networking 254

Social Media Strategies Summit

FEBRUARY 27, 2020

Source: Facebook Groups. According to data from Pew Research , messaging apps dominated social networks in 2019. The top messaging apps now boast nearly 5 billion monthly active users combined (compared to the combined social networks which top out around 3 billion ). Source: Pinterest.

Trends 182

Trends Social Media Instagram Platform 182

Ignite Social Media

SEPTEMBER 16, 2021

If you’re an OG in the social media marketing business, there’s little doubt that you don’t remember the Social Technographics Ladder created by Jeremiah Owyang , Josh Bernoff and Charlene Li when they worked at Forrester Research. . Why Do People Not Use Facebook?

Survey 148

Survey MySpace Microsoft Social Media 148

Hootsuite

DECEMBER 17, 2019

According to Pew Research, YouTube is the most popular online platform in America. Source: Pew Research Center. Sidebar: We’re guessing Pew doesn’t classify YouTube as a ‘social’ platform because it’s a bit of a chimera: is it video platform or a search engine or a social network? Source: Pew Research Center.

Statistics 145

Statistics YouTube Marketing HootSuite 145

Sprout Social

JANUARY 3, 2022

Most brands develop many personas to stand in for the various people who participate in the buying cycle for their particular product or service. Buyer personas are important to brands and social media marketers because they act as a guide to understanding the voice of their customers. And their social media game is tight.

Data 140

Data Social Media Sentiment Team 140

Sprout Social

SEPTEMBER 30, 2022

We’ll also explore 10 tips and tactics you can use to execute social selling like an expert. What is social selling? Social selling is a lead generation strategy designed to help salespeople interact with prospects through social networks. Social networks are one of the main places where information is exchanged.

Tips 129

Tips Authentication LinkedIn Groups 129

Ignite Social Media

AUGUST 30, 2022

First thing first, it’s important to understand which social media channels are available and how each one can be used. Not all social media platforms will be relevant or effective for your business, it’s crucial to do your research before you dive in. Social groups today have increasingly grown in popularity.

Class 148

Class Social Media Strategy Marketing 148

Buzz Marketing for Technology

JULY 28, 2010

Those already predisposed to buying our products and create a level of service and differentiation for them that is commensurate with their buying habits? This is something I am working on for FY11 and will be more than just a social network for our best customers. Stay tuned as I begin to launch this for next year.

B2B 219

B2B Curation Communities Marketing 219

Sprout Social

APRIL 4, 2023

In fact, there are several groups of individuals who can be advocates for your brand, including employees and partners. Advocates can create enough buzz on social media to reinvigorate a brand’s position in the market. More and more people are turning to social media to research products and services.

Brands 125

Brands ROI UGC Authentication 125

Pam Moore

SEPTEMBER 19, 2017

Is the time you invest researching your audience, learning the social networks and pounding out mounds of content fruitful? The top 5 things you MUST know about your ideal customer so that you can create content that engages them to take action to BUY! Bottom line… does your content convert to real business?

Content 164

Content Training ROI Compete 164

Webbiquity SMM

JUNE 20, 2011

Amid all of the hype, conferences, and rapid adoption of social media marketing by organizations from sole proprietors to the Fortune 100, there remains an undercurrent of skepticism. This surfaces in posts like Social Media Skepticism , 5 reasons why social media skeptics maybe right and Business social networking: where’s the ROI?

Social Media 205

Social Media ROI Social Networking Foursquare 205

Socialmedia.biz

NOVEMBER 3, 2020

Are you planning to buy real Instagram likes ? Well, worry not- there are various sites to buy instagram followers online. Make sure your Instagram account is listed on your website and other social networks. Another brilliant suggestion is to cross-promote your social media pages. Conclusion.

Instagram 118

Instagram Hashtag UGC Social Networking 118

Social Media Marketing

AUGUST 8, 2013

Industry Social network usage rates for seniors ages 65 and older have tripled since 2009, one in every five Internet users is now on Twitter and 72% of online adults are social networking users, according to the Pew Research Center''s Internet & American Life Project''s latest report. million a day.

Social Media 167

Social Media Nielsen Press Release News 167

The Realtime Report

OCTOBER 24, 2012

Following in the footsteps of Dunkin’ Donuts and Mercedes-Benz, the real-estate brand is embracing social gaming in a big way — with the largest game provider (EA), on the most popular social network (Facebook). ” Why did CENTURY 21 choose SimCity Social in particular?

Real Estate 170

Real Estate Energy Social Networking Buy 170

The Realtime Report

NOVEMBER 12, 2018

But what’s interesting is that beyond what they can get on Google, they’re connected to the things that they can find on social networks. They’re joining Facebook, for example, mom groups. Millennial parents are uber sharers who share more on social than Millennials and they love Facebook.

Google 79

Google Comparison Groups Groups 79

Janet Fouts

DECEMBER 30, 2014

They’re not buying homes yet, they’re renting or living with parents. This data is based on surveys, but in my experience working with millennials they are a diverse group and generalizations don’t always fit. In fact, Forrester Research says Boomers outspend younger adults online 2:1 on a per-capita basis.

Marketing 145

Marketing Nielsen Authentication Knowledge Base 145

Rebekah Radice

MARCH 9, 2015

Creating a successful social media presence is one of the most important elements to branding your business online. As recent statistics show, social networking is now the top online activity in the U.S. But it’s not just the amount of time spent on social media. How can you use this idea on your business page?

Social Media 131

Social Media Statistics Groups Groups 131

Sprout Social

AUGUST 17, 2021

Do you have burning market research questions? If you answered “yes” to any of these questions, we have good news for you: You don’t need to schedule a focus group to get answers. You just need social listening data. . Consumer social media usage is on the rise. But are marketers buying in? .

Questions 115

Questions Sentiment Meme Trends 115

Webbiquity SMM

MARCH 13, 2019

They’ve adapted to using online social networks (namely LinkedIn) to identify passive candidates in the last few years and it’s serving them well. They Buy Much Faster. A little while ago, we added a button on our blog that points to our ” Marketing Mavens ” LinkedIn group. Repeat after me: .

Engineering 137

Engineering Social Media Hubspot Marketing 137

Likeable

SEPTEMBER 10, 2019

Send a brief to the team at least a day beforehand that communicates the goal and any essential background information like audience, social networks, budget, thought starters, research, and client considerations. This way, the group has something to build on and you’ll avoid the intimidation of a blank slate.

Tips 75

Tips Patterns Exercises Meeting 75

Hootsuite

DECEMBER 5, 2022

For those of you who don’t know what a LinkedIn pod is, it’s basically a group of people who agree to like, comment and engage with each other’s posts. Bonus: Download a free guide that shows the 11 tactics Hootsuite’s social media team used to grow their LinkedIn audience from 0 to 278,000 followers.

LinkedIn 100

LinkedIn HootSuite Groups Groups 100

Webbiquity SMM

SEPTEMBER 9, 2014

Worse, C-level executives who don’t use social media themselves are also much less likely to understand how to capitalize on the social media savvy and reach of their employees to benefit their companies. The fundamental barrier to embracing a social business strategy seems to come down to one word: fear.

Yammer 198

Yammer Policies Social Media Yahoo 198

Convince & Convert

MAY 27, 2011

For many, social media and social networking are so ubiquitous and pervasive that we presume we have it figured out, that we have a finger firmly on the pulse. Data about how social media really works, who uses it and how, continues to surprise. 9 Surprising New Facts About Social Media in America.

Social Media 166

Social Media MySpace Statistics Social Networking 166

Ignite Social Media

AUGUST 30, 2022

First thing first, it’s important to understand which social media channels are available and how each one can be used. Not all social media platforms will be relevant or effective for your business, it’s crucial to do your research before you dive in. Social groups today have increasingly grown in popularity.

Class 91

Class Social Media Strategy Marketing 91

Josh S Peters

FEBRUARY 22, 2013

My Facebook feed (a free service I use from time to time, which you may be aware allows me to maintain social contact with my friends – with, of course, a backdrop of adverts that I can choose not to click on…) has been awash with rampant anger regarding Instagram’s now aborted plan to sell your family album.

Statistics 159

Statistics ROI API Analysis 159

Convince & Convert

DECEMBER 29, 2011

Outstanding research from Tom Webster that debunks some common myths about social media. Social media is growing up fast. No longer a niche plaything of the digerati, social media is firmly entrenched as a societal game changer of historical importance. 9 Surprising New Facts About Social Media in America.

Social Media 167

Social Media MySpace Statistics Social Networking 167

Buzz Marketing for Technology

JUNE 5, 2013

ZMOT encompasses the time between consumers’ first exposure to advertising for a product and the ultimate purchase decision—with emphasis what happens in between those two things: online research of the product. Try adding a YouTube channel to your social media arsenal. 38% comparison shopped online.

Bazaarvoice 230

Bazaarvoice Mobile How To Focus Group 230

Pam Moore

SEPTEMBER 18, 2017

There seems to be a lot of buzz and excitement about your content, yet nobody is buying. Marketers and business owners responsible for the success of their social media, marketing and content efforts need to step up and own the results. It is not generating new leads. It is not driving sales. It is not driving ROI.

Content 162

Content Training How To ROI 162

Ignite Social Media

MAY 31, 2016

When we look at the channels that female and male millennials visit regularly, we see that the male audience is much more likely to visit the “micro-social networks” and/or messaging applications, such as LinkedIn, Reddit, WhatsApp, We Chat, Vine, and Yammer, than their female counterparts.

Yammer 60

Yammer Buy Social Networking Report 60

SocialFish

FEBRUARY 17, 2011

A quick overview of the VW community is that Volkswagen does not operate their own social network. All of these social networks are managed independently from each other by home grown admins. Make Volkswagen owners and enthusiasts as happy as possible with their cars so they buy more Volkswagens.

Communities 174

Communities Lurker Forums Collaboration 174

Twist Image

JULY 31, 2014

It always made me chuckle to hear professional speakers tell me that some group, company or organization that brought them in to speak is a "client." This happens when consumers go online to research a product and then head to a physical store to buy it. Like the one who buys from you twice. social media.

Retail 91

Retail Analytics Research Buy 91

Josh S Peters

FEBRUARY 5, 2013

Use a social media listening platform like Radian6, Trakur, Sysomos, etc. and research your customer, your products, your competitors products, etc. and determine what blogs they read, social networks they use, forums or wikis they use, etc. Use any other research options, like Simmons, that you have access to.

Strategy 186

Strategy Wiki Sysomos Widget 186

Webbiquity SMM

SEPTEMBER 9, 2013

According to research from BuzzFeed , “Search traffic to publishers has taken a dive in the last eight months, with traffic from Google dropping more than 30%…While Google makes up the bulk of search traffic to publishers, traffic from all search engines has dropped by 20% in the same period.” Experiment.

Directory 196

Directory SEO B2B Real Estate 196

Hootsuite

JULY 4, 2022

Do your research by signing up for a personal TikTok account and lurking around to see who’s using the platform and how. Does TikTok and the opportunities it provides align with my social media goals? Your goals are the heart of your social media strategy and your social network choices need to be in service of them.

Questions 105

Questions Banking Insurance HootSuite 105