Webbiquity SMM

FEBRUARY 28, 2011

Financial Services. • Ken Hittel – Vice President, Corporate Internet Dept.

List 155

List Twitter Brands Microsoft 155

Webbiquity SMM

DECEMBER 16, 2013

Matt Baglia cites an infographic from SlickText.com that includes some interesting stats about the value of custom content, such as that “60% of consumers feel more positive about a company after reading custom content on its site,” making them more likely to buy from that company.

Content 201

Content Marketing B2B Journal 201

Webbiquity SMM

SEPTEMBER 9, 2013

Figure out where your prospective buys are looking, and be there. That is, the old SEO strategy of improving search ranking simply by building or buying lots of links from broad-topic web directories is no longer effective. Here are a few concrete steps for using WPO principles to adapt to and counteract declining search traffic.

Directory 196

Directory SEO B2B Real Estate 196

Webbiquity SMM

MARCH 13, 2019

Many people haven’t really wrapped their head around how marketing is changing from push to pull and how it’s possible to generate highly qualified “ready to buy” inbound sales leads online. They Buy Much Faster. Repeat after me: . Inbound Leads. They Want to Talk to You Now. Unfortunately, “Leads.

Engineering 137

Engineering Social Media Hubspot Marketing 137

Webbiquity SMM

DECEMBER 21, 2010

Marketers no longer have to rely on expensive, contrived focus groups; social media provides a vastly larger, richer, more real-world source of information. People want to buy from companies that are smart, helpful and responsive. Twitter, Facebook and LinkedIn groups, community sites (e.g. Provide customer support.

Social Media 191

Social Media Research ROI Technorati 191

Webbiquity SMM

SEPTEMBER 9, 2014

Employees have been finding ways to distract themselves, and others, and generally waste time at work, for pretty much as long as groups of human beings have worked together. But it’s jarring to still come across such reports today. Fear that employees will waste time on social sites. Fear that employees will be unproductive.

Yammer 198

Yammer Policies Social Media Yahoo 198

Webbiquity SMM

MAY 24, 2010

On the consumer side, the largest cohort of Facebook’s user base is the 35-54 age group, and the fastest growing is the 55+ cohort. The primary budget effect of social media marketing is to shift costs from media buying to labor. Okay, so not just anyone can do it, but it’s not rocket science either.

Social Media 220

Social Media Marketing Cost Guidelines 220

Webbiquity SMM

MAY 10, 2011

It can influence your prospects to buy from you, but doesn’t normally lead straight to a purchase. An IT services firm donated the time of several of its developers to local non-profit groups for a weekend.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Webbiquity SMM

AUGUST 23, 2010

You wouldn’t buy a new machine tool or enterprise software application without an ROI analysis, so why should social media be any different? For example, if John Doe clicks through to your website from a tweet and buys something, that’s easy to measure. Among social media pundits, the debate rages on.

ROI 193

ROI Social Media Vocus Metrics 193

Webbiquity SMM

FEBRUARY 4, 2013

Throughout, the authors use the term “marketing round” as useful shorthand to describe the group of professionals from marketing, search engine optimization (SEO), PR, social media, content development, design and online advertising whose efforts need to coordinated in order to optimize online results.

Review 186

Review Marketing Metrics Meeting 186

Webbiquity SMM

MAY 30, 2010

A bizarre collection of action figures the world probably doesn’t really need, but some people will buy regardless, such as the cast of the “Twilight&# movies, political action figures (including Sarah Palin, Joe the Plumber and BHO), the Katy Perry doll, and the “Jesus Action Figure and Cleaning Kit.&# Hard to Categorize.

Social Media 191

Social Media Marketing Avatar Microsoft 191

Webbiquity SMM

JANUARY 2, 2013

Marketers believe the highest consumer priorities on social media are insights for buying decisions (59%) and customer service (58%). ” Another 20% of both groups say they use social media, but in an ad hoc manner. Consumers actually place the highest value on deals and promotions (83%) and rewards programs (70%). ( eMarketer ).

Social Media 245

Social Media B2B Marketing SEO 245

Webbiquity SMM

JANUARY 3, 2012

Social media, content aggregation and curation , user-generated content and other developments have dramatically changed the B2B buying cycle over the past few years. Prospects often don’t surface until much later in the buying process than they did just a few years ago. Addressing Changes in the B2B Buying Cycle.

B2B 190

B2B Strategy Marketing Buy 190

Webbiquity SMM

FEBRUARY 21, 2012

Of course, in the B2B realm, your content should be targeted at addressing a specific question or concern of a specific type of buyer at a specific stage of the buying cycle (e.g. On LinkedIn, search for relevant groups, then connect with members of those groups. Join the same groups on LinkedIn. To my boss?

B2B 190

B2B Social Media Alltop Marketing 190

Webbiquity SMM

SEPTEMBER 10, 2012

Based in Minneapolis, Abby is Senior Manager Creative Services at Best Buy, and also Board President at FamilyWise, a non-profit organization that provides programs for families that encourage self-determination, self-sufficiency, and healthy family lifestyles. ” ‘Nuff said. Abby Bailey. AbbyBailey. Meghan Biro. MeghanMBiro.

Twitter 257

Twitter Bazaarvoice B2B Microsoft 257

Webbiquity SMM

JANUARY 17, 2011

How are consumers and b2b decision makers using social media in their buying processes? The fastest-growing demographic group on Facebook is no longer women over 55 years old–it’s now users under 18. Not surprisingly, email and search are the most common online activities among all age groups. billion by 2014.

Research 210

Research Social Media B2B Marketing 210

Webbiquity SMM

DECEMBER 30, 2014

Drew Williams presents the concept of the “engagement ladder,” which helps map marketing content to all phases of the buying decision process, from solution education (such as analyst reports or industry studies) through vendor education and vendor consideration to decision support (e.g., by HubSpot.

Content 193

Content Tips Marketing B2B 193

Webbiquity SMM

AUGUST 25, 2015

B2B customers now expect the same range of omnichannel buying options they enjoy as consumers – which is why almost half of B2B buyers (49%) prefer to use consumer websites to make work-related purchases. ( And 82% of B2B decision makers think sales reps are unprepared. Biznology ). B2B PR Sense Blog ). The Future of Commerce ). Biznology ).

B2B 100

B2B Marketing Advertising Statistics 100

Webbiquity SMM

FEBRUARY 10, 2015

Yet 93% of shoppers’ buying decisions are influenced by social media- because 90% trust peer recommendations. B2B purchasing decisions in general are taking longer and involving more people on the buying team. B2B purchasing decisions in general are taking longer and involving more people on the buying team. DashBurst ).

Statistics 50

Statistics Social Media B2B Hubspot 50

Webbiquity SMM

JANUARY 10, 2011

John Haydon provides detailed instructions on how to send Facebook wall posts to specific groups of fans based on location and language. Facebook Groups – a Complete Guide by Jesper Åström. I’m still not sure that Facebook has more than one effective use for B2B marketing , but Karlie makes an interesting case.

Facebook 210

Facebook B2B Privacy MySpace 210

Webbiquity SMM

FEBRUARY 17, 2014

Kim Garst shares a list she’s compiled of “strategies that will help you promote your blog and drive traffic to your website,” such as promoting posts to your email list, commenting on other blogs, participating in industry forums, creating a Slideshare based on a post, and buying “cheap banner ads on niche sites.”

Directory 205

Directory How To Forums Social Bookmarking 205

Webbiquity SMM

AUGUST 28, 2012

This infographic explains why existing employees may make the best social media managers, how to divide employees into different training groups most appropriate to their skills, and recommendations for handling personal social media use at work. 101 Examples of Social Business ROI by Dachis Group. Social Media Metrics and ROI.

Social Media 207

Social Media Tips Tumblr Wikipedia 207

Webbiquity SMM

FEBRUARY 7, 2012

times each, on average, across all sharing channels, so content shared by large groups of people reach a wider audience than content passed along from others.” 27% of companies expect “the elimination, or at least lessening, of an organizations formal hierarchy because it will be easier to make decisions as a group.”

Statistics 190

Statistics Research Social Media B2B 190

Webbiquity SMM

JANUARY 9, 2012

Tracy Gold suggests eight tactics for increasing your Twitter following the right way—gradually building a relevant group of followers by using best practices such as hashtags, retweets and replies, as well as creating and adding followers to lists. How To: Get More Qualified Followers on Twitter by Social Media Today.

Tools 201

Tools Twitter Tips B2B 201

Webbiquity SMM

AUGUST 2, 2010

As advertising is increasingly looked upon with skepticism if not simply tuned out, it’s becoming increasingly difficult to buy your prospects’ attention; it has to be earned. And adoption of mobile marketing is expected to more than double this year, despite recent findings from groups such as Forrester that less than 5% of U.S.

Report 174

Report Social Media B2B GPS 174

Webbiquity SMM

MARCH 3, 2015

Here are sixteen tips for Twitter marketing success, such as following competitors, using the list function to “target different groups with a specific message or angle,” and finding the best times to tweet based on when your followers are online: “Use tools (like Tweriod ) to determine the best times of day to tweet.”

Tips 100

Tips Twitter How To Hashtag 100

Webbiquity SMM

MARCH 7, 2017

Showcase reviews: Blogging Wizard (WordPress), Marketing Insider Group, MarketingLand, RazorSocial, SnapApp. Keep track of your competitors’ strategies, to effectively plan and buy advertising more efficiently. Marketing Insider Group. Optimizely is a neat tool for this.” — RazorSocial. Pricing: contact vendor for quote.

Campaign 200

Campaign Tools Social Media Sample 200

Webbiquity SMM

NOVEMBER 12, 2013

93% of online research starts with a search engine, and 68% of consumers check out companies on social networking sites before buying. Opportunity being squandered: B2B buyers under 35 years old (a growing group) are 131% more likely to make corporate purchases online than their older counterparts. e-Strategy Trends ). Brandpoint ).

Statistics 226

Statistics Social Media B2B Journal 226

Webbiquity SMM

JANUARY 5, 2016

17 Questions On How To Build A Content Marketing Strategy [Q&A] by Marketing Insider Group. 56 Reasons Why Content Marketing Works by Marketing Insider Group. Reaching your ideal customer in all phases of the buying cycle is crucial. by Marketing Insider Group. Syndicating Content – Whiteboard Friday by Moz.

Content 60

Content B2B Marketing Hubspot 60

Webbiquity SMM

NOVEMBER 6, 2013

And given that more than 90% of b2b buyers use online sources in their buying decisions, it’s vital to maximize web presence. That makes it crucial for companies to be as visible as possible during that research phase, before they even aware of a prospect’s potential interest.

B2B 188

B2B Research Newsletter Conference 188

Webbiquity SMM

SEPTEMBER 8, 2010

Second, social media and search are rated more influential by younger buyers and high-income consumers than by other groups. adults say they give advice about purchases on social networking sites, only 17% say they seek out such advice when making buying decisions. While 28% of U.S. Plus much more. Search Engine Marketing.

Research 191

Research Social Media B2B Statistics 191

Webbiquity SMM

AUGUST 18, 2012

77% of buyers say they are more likely to buy from a company whose CEO uses social media. Between mid-2009 and late 2011, “messaging friends declined 12%, searching for new contacts fell 17% and joining a group of Facebook users dropped 19% in the U.S.” MarketingProfs ). Top executives need to be involved in social media.

Statistics 204

Statistics Social Media B2B Marketing 204

Webbiquity SMM

AUGUST 16, 2010

Social media has dramatically altered the buying process as well as marketing practices. If you want to be a success in social media, then you definitely don’t want to be part of any of these groups. 4 (buy them a book) works well if [italics] you have the kind of boss who actually reads books.

Social Media 200

Social Media Tools Strategy Tips 200

Webbiquity SMM

AUGUST 18, 2012

77% of buyers say they are more likely to buy from a company whose CEO uses social media. Between mid-2009 and late 2011, “messaging friends declined 12%, searching for new contacts fell 17% and joining a group of Facebook users dropped 19% in the U.S.” MarketingProfs ). Top executives need to be involved in social media.

Statistics 198

Statistics Social Media B2B Marketing 198

Webbiquity SMM

AUGUST 5, 2013

55% of this age group now have a profile on at least one social network. 77% of buyers are more likely to buy from a company if its CEO uses social media. ( War of Words: Myth-Busting Social Media, SEO & Content Marketing ). Social Media Facts and Statistics. 93% of marketers use social media for business. WordPress Hosting SEO ).

Statistics 214

Statistics Social Media B2B SEO 214

Webbiquity SMM

JANUARY 24, 2012

Erik Deckers advises against, among other social media faux paus, socialcasting, relying on a single network, or, interestingly, “Putting a B2B company on Facebook or a B2C company on LinkedIn…People go to Facebook to chat with family and friends, not to buy industrial adhesives.

Social Media 190

Social Media Tips ROI Nielsen 190

Webbiquity SMM

APRIL 9, 2012

CommerceTools uses cloud-based technology to help companies streamline the distribution of products, supplies, services and content to individuals or groups by simplifying and automating order and fulfillment processes. Priit Kallas reviews four dozen free social media tools in two groups: one including the tools he uses most often (e.g.,

Review 200

Review Tools Social Media Klout 200