Jason Yormark

AUGUST 16, 2010

While a well thought out digital marketing plan is a given, I feel there are 3 key things a small business or start up can do today that can not only give them a real shot in the sales arm, but build customer loyalty and retention. Reputation/Review Sites – I find myself using Yelp more and more to make service based buying decisions.

Small Business 205

Small Business Startup Social Media Compete 205

Jason Yormark

AUGUST 16, 2010

While a well thought out digital marketing plan is a given, I feel there are 3 key things a small business or start up can do today that can not only give them a real shot in the sales arm, but build customer loyalty and retention. Reputation/Review Sites – I find myself using Yelp more and more to make service based buying decisions.

Small Business 205

Small Business Startup Social Media RSS 205

Justin Levy

APRIL 20, 2010

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Collaborating and Investing in Green Innovations Written on April 20, 2010 by Justin Levy in environmental , innovation 11 Comments - Leave a comment! If youre new here or just an old friend, Id love it if you subscribed via RSS feed.

Collaboration 147

Collaboration Creative Commons Transportation RSS 147

Techipedia: Tamar Weinberg

JUNE 3, 2010

and after being a full time mom and performing various social media marketing tasks throughout, I’ve learned that there are many parallels that can be taken from parenthood that also apply to social media marketing. Let’s take a look at the similarities. Thankfully, now I am.) No doubt, it will be hard at first.

Social Media 221

Social Media Marketing Digg Consultant 221

Justin Levy

JULY 27, 2009

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Google News Should Integrate Twitter Search Written on July 27, 2009 by Justin Levy in google , social media , twitter 3 Comments - Leave a comment! If youre new here or just an old friend, Id love it if you subscribed via RSS feed.

News 113

News Google Twitter Google Reader 113

Josh S Peters

NOVEMBER 4, 2009

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » PPC (pay per click) and Twitter: The Nitty Gritty details PPC (pay per click) and Twitter: The Nitty Gritty details Written on November 4, 2009 by Josh Peters in Social Media 1 Comment - Leave a comment!

Twitter 100

Twitter RSS Lijit eBook 100

Justin Levy

JULY 11, 2009

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking The Yellow Pages Equal Spam Written on July 11, 2009 by Justin Levy in advertising , marketing , permission marketing 9 Comments - Leave a comment! If youre new here or just an old friend, Id love it if you subscribed via RSS feed.

Blogosphere 113

Blogosphere Directory Buy RSS 113

Jason Yormark

AUGUST 13, 2009

They have already made quite a name for themselves with their savvy marketing/community approach, and more importantly, their amazing doughnuts. Two-Way Communication – It’s not must about posting today’s flavors or buy one get one free. These aren’t your average, run of the mill, doughnuts.

Examples 249

Examples Social Media Social Networking Community building 249

Jason Yormark

MARCH 30, 2010

They are probably involved with mass marketing “deal wholesalers&# who buy gift cards from them and then utilize them in promotions ranging from this kind of thing, to the more traditional variety. Be Timely – In my Olive Garden Facebook post, I wrote immediately following stumbling across the scammy offering in my news feed.

Social Media 271

Social Media Facebook How To Hotels 271

Jason Yormark

MARCH 30, 2010

They are probably involved with mass marketing “deal wholesalers&# who buy gift cards from them and then utilize them in promotions ranging from this kind of thing, to the more traditional variety. Be Timely – In my Olive Garden Facebook post, I wrote immediately following stumbling across the scammy offering in my news feed.

Social Media 271

Social Media Facebook How To Hotels 271

Josh S Peters

NOVEMBER 3, 2009

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » What do PPC (pay per click) and Twitter have in common? Any other “basic&# internet marketing tactics that could easily help with your social media use? Everything! Everything! What do you think?

Twitter 100

Twitter Case Study Lijit eBook 100

Justin Levy

NOVEMBER 29, 2009

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Is Social Media A Fad? If youre new here or just an old friend, Id love it if you subscribed via RSS feed. Justin Levy: When speaking with people that are outside of the social media, marketing.

Social Media 133

Social Media Delicious Case Study MySpace 133

Techipedia: Tamar Weinberg

APRIL 10, 2008

You can easily determine if your friends are interested in marketing, photography, books, music, web 2.0 You never know until you check out their feed. By studying their feed, you can learn a lot more about how important social media is to them. startups, and more with FriendFeed. Take a look at my own page.

Plaxo 103

Plaxo Picasa StumbleUpon Netvibes 103

Justin Levy

JANUARY 6, 2010

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking My CES Gear Bag and Advice Written on January 6, 2010 by Justin Levy in ces , conferences , fun , video 28 Comments - Leave a comment! If youre new here or just an old friend, Id love it if you subscribed via RSS feed.

Conference 127

Conference RSS Creative Commons News 127

Jason Yormark

AUGUST 30, 2009

I recommend The Social Media Bible or The New Community Rules: Marketing On The Social Web if you are looking for a resource like that. I've got to believe that anyone with a background like his would still see the value in old media, and realize that not all marketing campaigns ROI relate directly to sales and in fact larger issues.

Review 209

Review Case Study Postrank Study 209

Techipedia: Tamar Weinberg

OCTOBER 22, 2009

It makes me wonder if I’m sending my requests to a wall (or for your tech geeks, /dev/null) or if people really work for Apple (outside their marketing and engineering departments). If you’re considering social media marketing for your business, no matter what size your company is, listening and engagement is key.

Apple 154

Apple Twitter Forums Policies 154

Convince & Convert

SEPTEMBER 22, 2010

Social media marketing is all about potential audience. Social Supports Email in the Interactive Marketing Hub Indeed, email marketing and social media marketing are spiritually and procedurally similar. Email is all about actual audience. Approximately 25% of the time (on average) they will.

Social Media 135

Social Media Strategy Social CRM Consultant 135

Convince & Convert

FEBRUARY 5, 2010

We’ve added Disqus as the commenting system. I'd suggest that you move the search box somewhere below the navigation– maybe above the RSS feed option on the right? blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. I also prefer the overall design to #2/3. link] Adam Q.

Disqus 109

Disqus Social CRM Patterns Consultant 109

The Way of the Web

MARCH 17, 2010

Web Strategy Wikinomics Rankings ← Report recommending ‘Google Tax’ seems rather confused Ada Lovelace Day 2010 → Businesses use social media for the common good March 17th, 2010 · View Comments For businesses, there are a couple of main ways to use social media for marketing purposes.

Social Media 32

Social Media Blogroll Feed Feedly 32

Justin Levy

JUNE 23, 2010

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Facebook Marketing: Now Available! If youre new here or just an old friend, Id love it if you subscribed via RSS feed. What is Facebook Marketing About? Thanks for taking time out of your day to come hang out here!

Facebook 259

Facebook Marketing Privacy Class 259

Convince & Convert

MAY 27, 2010

Now, you can track number of “likes&# and daily interactions on your Facebook page, in the same place you can track RSS feeds, Twitter followers, and all the other awesome data points Swix provides. Although Flowtown leans toward the B2C mass market culturally, I see monster B2B possibilities here.

Consultant 122

Consultant Metrics Social Media Social CRM 122

Social Media Strategery

NOVEMBER 30, 2008

I walked them through how to use both RSS feeds and del.icio.us , and showed them how they could use simply tag their relevant media coverage using whatever tags and descriptions made sense to them. They could then create an RSS feed for those tags that is placed onto their internal Intranet site. Add RSS feeds to your website.

Gov 2.0 56

Gov 2.0 Web 2.0 Social Media Wiki 56

Convince & Convert

FEBRUARY 19, 2010

You can even include Twitter searches in your feed, enabling you to use NutshellMail the same way you’d use TweetBeep, or an RSS feed of Twitter search results. As I am starting to preach more and more in email marketing – there is no such thing as best practices, only practices that are best for YOU.

Social Media 115

Social Media Social CRM MySpace TweetBeep 115

Social Media Strategery

JANUARY 21, 2010

Heroes series to videos, books, and a whole host of RSS feeds, Luke has created a platform that offers value to anyone involved in Gov 2.0, After seeing how government was beginning to use social media, it dawned on me that I could create my own set of aggregated feeds and effectively build my own news site. How do you fit it all in?

Gov 2.0 89

Gov 2.0 Web 2.0 Forums Wiki 89

Convince & Convert

APRIL 14, 2010

It’s about marketing sideways , not marketing head-on. Or do you think that reputation through relationships is enough to expand your market? jmctigue Jay, you're dead-on (not head-on) about removing friction as the key to new marketing strategy, but at some point we need to expand our reach to find new customers, no?

Social Media 128

Social Media Consultant Health Care Questions 128

Techipedia: Tamar Weinberg

MAY 5, 2010

Let’s just take a look at the potential of Facebook for business for a moment here and review the various options business owners have in order to be effective with Facebook business marketing. Buy something, get something. After all, every interaction shows up on the Fan’s news feed. I am one of those users.

Facebook 279

Facebook How To Marketing URL 279

Convince & Convert

JULY 26, 2010

Comtex takes their feeds and spreads them around to their member sites. Ive founded 5 companies, and spent 15 years running digital marketing agencies. We’re often compared to PR distribution services, which is okay, but it’s apples to oranges. Their magic? Does that drive business to you? Im Jay Baer.

SEO 115

SEO Social Media Consultant Social CRM 115

Convince & Convert

MARCH 18, 2016

This is episode two of my new show: Marketing Marvels. There is A LOT of marketing technology out there, and it’s difficult to know what all the platforms and packages do, whether it makes sense for your business, how it stacks up to competitors, and a bunch of other key questions. Marketing Marvels viewers get a two week free trial.

Marketing 60

Marketing Content eBook Joomla 60

Social Media Strategery

OCTOBER 6, 2008

Whether you are a recent grad who developed a marketing strategy using “new media&# tools or an experienced social media strategist you could be our next rockstar! Whether you are a recent grad who developed a marketing strategy using “new media&# tools or an experienced social media strategist you could be our next rockstar!

Gov 2.0 50

Gov 2.0 Social Media Web 2.0 Consultant 50

Convince & Convert

JULY 21, 2010

A recent presentation at the PRSA Counselors Academy, by Michael Lasky , Partner and Chair of the Public Relations Law Practice at the law firm of Davis & Gilbert in NY, provided a wake up call to those in attendance about how the law is slowly creeping into the social landscape and why responsible marketers had better pay attention.

Social Media 153

Social Media Policies Consultant Social CRM 153

Justin Levy

DECEMBER 6, 2009

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Social Media Marketing in the Restaurant Business Written on December 6, 2009 by Justin Levy in business strategy , caminito , marketing strategy , social media , social media strategy , word-of-mouth 78 Comments - Leave a comment!

Social Media 153

Social Media Case Study Marketing Study 153

Convince & Convert

SEPTEMBER 21, 2010

Social Media is “Viral Marketing&# False, in the same way that a square is also a rectangle, but a rectangle isn’t a square. You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. You have to create content, be part of many communities, and proceed incrementally.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Convince & Convert

MARCH 4, 2010

With every such success, however, you must feed the beast or it will get hungry and wander off. Metrics would include the number of times a post is mentioned in other blogs or media, references, RT's, etc. Very helpful post, Jay.

Metrics 130

Metrics Strategy How To Tourism 130

Convince & Convert

JUNE 3, 2010

We may be the least… [link] #marketing [link] Wissensauslese RT @jaybaer: What BP Can Learn from Umpire Jim Joyce: We don’t ask for much, really. We may be the least… [link] #marketing [link] Wissensauslese RT @jaybaer: What BP Can Learn from Umpire Jim Joyce: We don’t ask for much, really. " Kudos Joyce. Pathetic BP.

Social Media 156

Social Media Strategy Consultant Social CRM 156

Convince & Convert

MARCH 25, 2010

I'll be checking this out tonight: A Social Media Scoreboard That Works [link] [link] ATI Attraction Mktg A #SocialMedia Scoreboard That Works [link] [link] Kopano Media RT @BenySchonfeld: No kidding, this is awesome!

Social Media 117

Social Media Strategy Statistics Metrics 117

Convince & Convert

MARCH 23, 2010

If your blog is consistent enough that you believe RSS subscription is realistic, make sure visitors can easily subscribe to your RSS feed. (As then you have a much better chance that they’ll return or sign up for your RSS feed, email newsletter or other call to action. Consequently, I have two recommendations.

Social Media 119

Social Media Strategy Consultant RSS 119

Social Media Strategery

OCTOBER 19, 2008

Get Leadership Buy-in – Find someone, anyone, above you who can be your advocate. Start small by getting that person to buy in to what you’re trying to do. The BART twitter feeds are interesting. From there, branch out and start briefing other leaders on what you want to do. I’m looking forward to hearing more.

Gov 2.0 69

Gov 2.0 Organization Social Media Transportation 69