Waxing UnLyrical

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Being of Service During COVID-19

Waxing UnLyrical

One of the ways in which I’m trying to contribute is by sharing my expertise – as well as that of my friends and colleagues – through no-cost, no-catch, professional development trainings in my Social PR Posse Facebook group. I don’t know if there is anything more fear-inducing than sheer and utter uncertainty.

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Give Your Content Marketing a Human Face

Waxing UnLyrical

People buy from people. Sure we go to lots of big box stores, and buy from faceless companies every day. But our first choice is to buy from people — people we know, like, and trust. Twist Image leverages this revenue to offset its sales costs. Twist Image does not create content for content’s sake.

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How Nissan Micra Rode the Social Media Bandwagon

Waxing UnLyrical

It took me just 24 hours to gather advice from my friends and family and decide which car to buy (unlike how my dad used to endlessly agonize over the same decision). And speaking of buying cars, Nissan Motor Company came up with a social media campaign to engage younger Indian drivers for the launch of its “Micra.”

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Apple: A Case Study in Why Brands Should Control Their Stories

Waxing UnLyrical

People would still line up at midnight to buy the next amazing gadget that would change their life. For example, it costs only $14 to buy $1 of profits from Apple. Yet it costs $1,200 (estimate) to buy $1 of profit from LinkedIn. There is, however, a huge danger with this strategy. The stock market hates surprises.

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Social Media: The Key to Transforming Doctor-Patient Communication

Waxing UnLyrical

Overall physicians using social media have found the benefits outweigh the costs. If social media and technology can create healthier patients and fewer demands on the health care system, then perhaps the key to getting health care providers on board is first tackling insurance buy in. News Health article. Benefits v.

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Product Review: MoShow–Slidehow Movie Maker App

Waxing UnLyrical

I got a one-week free trial of MoShow, with the option of buying a full year’s worth of the product for $39.99. It won’t cost you a dime. I mean it’s really fast. It’s staying on my phone. I also have a presentation next week on mobile video tools. I just added slides to the deck. Give MoShow a try for one week.

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Social Media: The Key to Transforming Doctor-Patient Communication [Redux]

Waxing UnLyrical

Overall physicians using social media have found the benefits outweigh the costs. If social media and technology can create healthier patients and fewer demands on the health care system, then perhaps the key to getting health care providers on board is first tackling insurance buy in. News Health article. Benefits v.