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Competing with Free

Direct Marketing Observations

Does giving stuff away for free make you eventually buy stuff? How do other companies compete when Nike, Gatorade and AE give stuff away for free? I remember asking a small business owner once why they kept advertising in magazines and newspapers when the results were so poor and their answer was that they had no other options.

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Review of the Online Group Buying Industry

Idaconcpts

Group buying is a trend that had incredibly growth throughout 2010. Group buying, which refers to social buying or collective buying as well, is the buying an offer which has been significantly reduced, due to the fact that it is only valid if enough buyers are found. Until October 2010, the Washington, D.C.

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Why Paying Bloggers For Posts Changes The Game

Dave Fleet

The latest post to catch my eye was a controversial piece over at Mom Blog Magazine entitled Why PR People Get Paid And You Don’t. You need to compete for budget. The PR person becomes a client, just as someone buying ad space is a client of the publication selling the ads. This means a shift in roles.

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The Twilight renaissance: Why retailers need social media for trend forecasting

Sprout Social

This is yet another trend that was born without the help of any designer or magazine. In the past, style inspiration was limited to what was seen on screen or in magazines. The source: ‘90s TV classics continuously shuffle around streaming services, as they compete for the exclusive offerings needed to attract new customers.

Retail 127
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Gemalto’s “EMV for a Week Challenge” in Hawaii!

Idaconcpts

Buy a magazine at a gas station. Buy a tacky t-shirt. Buy office supplies. During the challenge, I’ll be competing with other bloggers, including personal security and identify theft expert Robert Siciliano , for the opportunity to win $400 for a charity of my choice. Make a purchase at a big-box store.

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Apple Tablet- Thoughts!

Atom Thought

Just thinking aloud: Is Apple launching it’s tablet to compete with Kindle only? But also movies, books, newspapers and magazines. Facebook Notes- Thoughts Group Buying! Or is it a strategy to converge all devices together and redefine the way we compute? Some people have apprehensions about the size! Game Changer or Not?

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Give Your Content Marketing a Human Face

Waxing UnLyrical

People buy from people. Sure we go to lots of big box stores, and buy from faceless companies every day. But our first choice is to buy from people — people we know, like, and trust. Mitch blogs seven days a week, podcasts weekly, and writes for a number of newspapers and magazines.

Content 100