Webbiquity SMM

MAY 25, 2021

In your view, what social networks beyond those big four should B2B marketers be paying attention to, if any? James: One of the things we’ve been following as a macro trend that I think is really interesting to highlight is this move away from the “social media 1.0” We’re all inundated with notifications on social media.

B2B 306

B2B Influencer Platform SMS 306

Keyhole.co

JANUARY 24, 2024

Dave Thomas positioned Wendy’s as a restaurant for simple ‘old-fashioned’ burgers when he founded it in 1969 in Ohio. So, let’s do a deep dive into Wendy’s social media strategy and how the brand stays trending and connected with consumers. It is no wonder Wendy’s social media strategy focuses on younger audiences.

Engagement 52

Engagement Social Media Strategy Meme 52

Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Nearly three-quarters ( 74.8% ) of the world’s population over the age of 12 use social media. Those people are engaging with retail brands on social. For retail brands, social commerce opens up a new pathway to purchase.

Retail 104

Retail Social Media Brands Tips 104

Mindjumpers

OCTOBER 1, 2010

» What You Can Learn From H&M’s Use Of Social Media Posted by Sara Hansson Oct 1st, 2010 Tweet H&M is one of the businesses that has done some great work in using social media for marketing. Here is what you can learn from the company to achieve a more engaging and growing community.

Social Media 279

Social Media Fashion Disqus Communities 279

Ignite Social Media

APRIL 20, 2018

I’m going to highlight an aspect of this struggle from a user perspective as well as a personal case study on how I’ve been attempting to fight the reach algorithm with an organic page I manage outside of my role here at Ignite Social Media. I volunteer at fantastic community radio station, WHUP , hosting a show called Global Garage.

Case Study 110

Case Study Study Communities Organization 110

Later

JANUARY 26, 2021

Black History Month is an annual recognition of the history, achievements, and influence of the Black community. . In this blog post, we’re sharing 5 ways brands can celebrate Black History Month on social media: Why Brands Should Celebrate Black History Month on Social Media. A Brief History Lesson.

Social Media 80

Social Media How To Instagram Education 80

Later

SEPTEMBER 1, 2020

Wondering what the top social media platforms for SMBs are? If you’re a small business just getting started with social media marketing , it can be challenging to know which platform will help you tap into the right audience – especially if you’re a time-strapped solopreneur! Are you looking to reach new customers?

Platform 78

Platform Social Media Small Business Instagram 78

Social Media Strategies Summit

SEPTEMBER 9, 2022

And while most US citizens aren’t currently ready to buy one, about one in 14 non-owners — equivalent to more than 16 million people — say they’d be likely to purchase in the next year. Budweiser: Make NFTs Easy to Buy. So if you love Adidas but don’t find non-fungible tokens appealing, you still have a tangible reason to buy one.

Examples 177

Examples Brands Avatar Authentication 177

Mindjumpers

DECEMBER 6, 2010

Among these are celebrities like Lady Gaga, Elijah Wood and Conan O’Brian who all have built up strong and loyal communities which they feed with an awesome use of social media presence. Knowing how many dedicated fans and followers who are out there and being fed by their social media presence, they use it for social good.

Social Media 220

Social Media Technorati Fashion Campaign 220

Ignite Social Media

APRIL 20, 2018

I’m going to highlight an aspect of this struggle from a user perspective as well as a personal case study on how I’ve been attempting to increase reach by beating the algorithm with an organic page I manage outside of my role here at Ignite Social Media. How to See More of the Content You Really Want.

Case Study 79

Case Study Study Communities Organization 79

Hootsuite

NOVEMBER 24, 2022

Last year, UK-based sustainable underwear brand and Hootsuite customer Pantee won Black Friday with a campaign that broke convention and raised awareness of unsustainable impulse buying. The fashion industry produces an estimated 92 million tonnes of textile waste each year, and approximately 30% of clothes made are never even sold.

Campaign 89

Campaign Brands Fashion HootSuite 89

Sprout Social

JULY 6, 2020

consumers say it’s important for brands to take a stand on social and political issues. Furthermore, 67% of people believe brands are effective at raising awareness around important public issues when they speak out on social media specifically. Brands need to go beyond a one-time statement about diversity on social media.

Strategy 145

Strategy Social Media Organization Education 145

Sprout Social

JUNE 17, 2020

Marketers need to take note of this if they want to plan on developing their video marketing strategy on social media. Luckily for us, there are many ways that video can be used in social media marketing. Follow our 7-step guide to creating a successful social media video marketing strategy.

Video 144

Video Social Media Strategy Film 144

BeingOptimist

AUGUST 14, 2023

But what is guest posting, why does it wield such importance in the realm of SEO, and how can buying guest posts be a beacon of success? What are the benefits of buying guest posts? Just as a skilled merchant trades valuable goods, buying guest posts can be a strategic investment in your SEO journey. What is guest posting?

SEO 40

SEO Buy Sample Samples 40

Pixlee

MARCH 8, 2018

The idea of community has become a major focus of brands in many verticals. traditional methods of marketing still have their place, community-building is now a. who are buying them. How are brands leveraging community? strategies like content marketing and social media marketing are being implemented more.

Communities 48

Communities Brands Pharmaceuticals Community building 48

Mindjumpers

SEPTEMBER 7, 2010

Each of these profiles gives us a chance to connect with new communities in different ways, but each network needs to be managed and updated. I have put together a list of five basic – but useful – steps, when your business is navigating in social media. to market themselves even more.

Social Media 247

Social Media Tips Marketing Domain Name 247

SocMed Sean

FEBRUARY 15, 2022

TikTok is a social media app that allows its users to create, share, and watch 15-second videos shot on mobile devices. Yet like other social media channels , TikTok has faced challenges, like claims of addictiveness and privacy concerns. Is TikTok Emerging as a Powerhouse Social Network?

Trends 147

Trends Strategy Marketing Authentication 147

Sprout Social

JANUARY 24, 2024

Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. They also enable you to effectively showcase the impact of influencer collaborations on the bottom line and secure buy-in for future campaigns.

Metrics 100

Metrics Influencer Marketing Survey 100

Sprout Social

DECEMBER 14, 2022

People are buying and selling properties on metaverse platforms including Decentraland and the Sandbox, which is the largest metaverse real estate platform. With a forward-thinking, creative culture, it’s no surprise the fashion world was one of the first industries to embrace the metaverse. Real estate. Music and Entertainment.

Industry 110

Industry Examples Real Estate Brands 110

Unmetric

AUGUST 2, 2019

Fashion dominates Instagram. A look at the top brands from Fashion, Cosmetics, Athleisure, and other industries painted a clear picture that the Fashion industry dominates on Instagram in terms of followers. Victoria’s Secret is the Fashion industry leader with 68 million followers on Instagram. Top brands on Instagram.

Instagram 155

Instagram Brands Fashion Sports 155

Sprout Social

JULY 13, 2021

As retailers increasingly experiment with shoppable live video, here’s what marketers need to know about the latest social ecommerce trend. Much like watching a home shopping network, livestream commerce operates in a similar fashion. Ready to drive real business results with your social media video content?

Video 121

Video Retail Hosting Fashion 121

Hootsuite

JANUARY 13, 2022

Bonus: Read the step-by-step social media strategy guide with pro tips on how to grow your social media presence. User-generated content (also known as UGC or consumer-generated content) is original, brand-specific content created by customers and published on social media or other channels.

UGC 145

UGC Content HootSuite Authentication 145

Hootsuite

JULY 2, 2019

Employee advocacy can take many forms, but the most common and effective channel is social media. Your employees already have social media profiles. An “employee of the month” program or notice in a monthly newsletter may sound old-fashioned, but it can still be effective. Hey, Social Marketers!

Social Media 111

Social Media Guidelines HootSuite How To 111

Later

MARCH 30, 2020

Social media statistics can be a useful tool for informing your strategy and planning your future content. We’ve rounded up some of the most interesting social media statistics we could find, all of which will help you understand your platform, your audience, and craft content that’ll stand out: Social Media Statistics: Instagram.

Statistics 67

Statistics Social Media Marketing Instagram 67

Laurel Papworth

JULY 22, 2013

And until recently, TV was hemorrhaging viewers to on-demand, interactive or social media. If TV watchers are not paying attention to the screen during advertisements, it’s not even ambient noise as they are busy reading and responding to tweets on Eurovision fashion and pitchy voices on popular talent shows. The “Ad-break”.

Advertising 108

Advertising Social Media iPad Exercises 108

Ignite Social Media

OCTOBER 2, 2020

Wendy’s is no stranger when it comes to making a splash in the social world. They are known for their stand-out performance on social media platforms like Twitter and TikTok is no different. The more you scroll on their page, the more it makes you want to buy a Spikeball set of your own and jump in a game.

Brands 106

Brands Meme Sports Fashion 106

Keyhole.co

MARCH 28, 2023

With content marketing as its father and social media marketing as its mother, influencer marketing turns out to be a game-changer. Influencers help grow your eCommerce business as they have built a community that trusts them. Social media algorithms demand a constant supply of quality content. billion in 2022.

Influencer 52

Influencer Strategy Marketing Collaboration 52

Oktopost

AUGUST 4, 2023

It shouldn’t come as a surprise to you that B2B buyers are drawn to buying from people over businesses, especially people they trust. The most impactful and rewarding way to do this is by executing an employee advocacy program on social media. The exact same is true for driving advocacy on social media.

ROI 48

ROI Loyalty Embedding Metrics 48

Social Media Strategery

JUNE 1, 2013

They like/follow/subscribe to brands in social media…if there’s a deal involved. They use coupons to save money…but also to get that feeling of “getting a deal” They buy generic brands…but will spend more for “tried-and-true” brand names. They use coupons…a lot.

Class 75

Class Social Media Forums Price 75

Social Media Strategies Summit

OCTOBER 30, 2019

There is no shortage of reasons for brands to move away from the social media giant, Facebook. of businesses also report maintaining a presence on Facebook ( 2019 State of Social Media Report ). Posts spotlighted both the childhood cancer community and company initiatives in a way that made viewers want to keep watching.

Brands 108

Brands Facebook Journal Issues 108

Sprout Social

OCTOBER 25, 2022

After all, you need to be able to recognize a brand to trust and buy from it. Our research shows that the most effective purchase drivers on social media are recommendations from friends, comments and product reviews and familiarity with a brand. Your community knows what their friends and family like.

Strategy 131

Strategy Brands Hubspot Survey 131

Firebelly

NOVEMBER 17, 2011

Pinterest in a relatively new wave of social media in the branding world. As Duncan says, “it’s a great way to tell stories , generate conversation, and build community.” Why It Works: It exposes customers to specific products the brand is trying to push, similar to a features column in a fashion magazine.

Conversation 229

Conversation Brands Fashion Loyalty 229

Sprout Social

MARCH 14, 2022

But in a world where 60% of consumers say they’re more likely to buy from a brand with inclusive marketing , brands that aren’t thinking about diversity, equity and inclusion will be left behind. Naturally, this leads marketers to lean into campaign-building around MLK Day, Black History Month, Juneteenth and/or times of social injustice.

Campaign 112

Campaign Brands Communities Industry 112

Later

APRIL 7, 2021

With the right strategy, influencers can increase brand awareness, drive sales, and create a community of advocates. Once they have their community’s trust, they’re able to sell products in a less sales-y way – it’s like a recommendation coming from a friend: View this post on Instagram. All Influencers Buy Followers.

Influencer 80

Influencer B2B Instagram Price 80

Hootsuite

APRIL 20, 2020

People join Nextdoor to connect with their neighbours and communities. Nosy neighbours may grab the headlines, but businesses are central to the Nextdoor community. Bonus: Get the step-by-step social media strategy guide with pro tips on how to grow your social media presence. Buy stuff or solicit services.

How To 145

How To Metrics Reputation HootSuite 145

Social Media Strategery

AUGUST 18, 2010

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media Social Media Integration in Higher Education Wed, Aug 18, 2010 Miscellaneous , Personal The following is a guest post by Jen Dryer , a current student at the University of Southern Indiana.

Education 135

Education Social Media Gov 2.0 Class 135

Social Media Strategery

APRIL 27, 2010

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media Government Use of Social Media – “In Addition to,&# Not “In Lieu of&# Tue, Apr 27, 2010 Government 2.0 community? Government 2.0

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Gov 2.0 Social Media Web 2.0 Statistics 126