Social Media Strategies Summit

MARCH 1, 2024

Video is no longer optional for marketing teams, with 91% of businesses using it as a marketing tool and 88% describing video as an important part of their marketing strategy. If you’re going to see success from video marketing, you need to know what works (and what doesn’t ) — and the landscape changes fast.

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Video Trends Marketing Mobile 229

Sociallyin Insider Blog

JULY 9, 2021

17 EPIC CONTENT MARKETING EXAMPLES TO BOOST YOUR BRAND. What is Content Marketing? What are Content Marketing Examples? How Using Multiple Content Marketing Examples Can Boost Your Brand Name. What We Can Learn from Content Marketing Examples Successful Brands Use. Distributing Content.

Examples 93

Examples Brands Content Marketing 93

Webbiquity SMM

NOVEMBER 8, 2022

Social proof is a powerful tool for marketers who know how to use it effectively. With social proof, prospective customers get an in-depth look at a product or service without wading through direct marketing or sales-focused copy. What Is Social Proof In Marketing? There are countless examples of social proof online.

comScore 299

comScore Marketing Case Study Review 299

Oktopost

MARCH 24, 2022

Nearly 90% of HR professionals agree that recruiting is starting to look more like marketing, and hiring managers need to adjust accordingly. In this article, we’ll take a look at seven of the most powerful employer branding examples for companies to be aware of in 2022. 7 Employer Branding Examples to Inspire You.

Examples 107

Examples Campaign Brands Reputation 107

Jon Loomer

JANUARY 20, 2020

Last week, Charlie told you about how to use the Reach objective for Facebook remarketing campaigns. Today, I want to give you an example of just how powerful this approach has been for me. It’s the engine behind my Evergreen Campaign approach. My Reach Campaign: Concept. My Reach Campaign: Set-up.

Examples 207

Examples Conversation CPM Campaign 207

Sprout Social

NOVEMBER 2, 2023

They see your ads, interact with you on social media and explore your website before they buy. To keep up with it all and better inform your social media marketing strategy , create a customer journey map as a blueprint to help you understand your customers at each stage. Generate marketing campaign ideas.

Examples 104

Examples Template Templates How To 104

Ignite Social Media

OCTOBER 9, 2023

Are you looking to launch social media ad campaigns on platforms like Meta, TikTok and Snapchat, but aren’t sure where to start with targeting your ads? For our pet store example, we’ll target the cities where new store locations are opening: Denver, Atlanta and Phoenix. Snapchat targets by DMA (designated market area).

Campaign 101

Campaign Social Media How To Overview 101

agora pulse

DECEMBER 11, 2020

Is your email marketing on an island by itself? Consider integrating email marketing and social media to make your campaigns stronger and richer. But you can amplify your efforts by linking social media with another powerful channel: email marketing. What Can You Do With Email Marketing? 3X higher conversion rates.

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Campaign Social Media UGC Marketing 150

Sprout Social

DECEMBER 14, 2022

We’ll also give you a list of metaverse examples across industries to help inspire your strategy. Top brands use these technologies to carry out phygital marketing. Phygital marketing combines digital and physical tactics to curate unique experiences for consumers. Metaverse brand activations: What they look like today.

Industry 111

Industry Examples Real Estate Brands 111

Webbiquity SMM

MAY 9, 2023

Goal-setting is the foundation of any successful social media (or any other type of) marketing campaign. Having clarity on marketing goals is an important first step, but creating a realistic plan for achieving them is essential. Firmbee.com on Unsplash As Norman Vincent Peale said, “All successful people have a goal.

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Social Media Tips Marketing HootSuite 267

Sprout Social

OCTOBER 18, 2023

Insights like how audiences feel, an overall response to your brand’s events or campaign, your competitor performance—these are all critical findings that require digging deeper than surface level. Check out these social media listening examples employed by other brands to start building your social listening strategy and playbook.

Examples 123

Examples Social Media Sentiment Influencer 123

Sprout Social

DECEMBER 6, 2023

There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. In this guide, we’re diving into the essentials of B2B influencer marketing. What is B2B influencer marketing?

B2B 119

B2B Influencer Brands Marketing 119

Sprout Social

JANUARY 24, 2024

Influencer marketing has grown beyond getting a viral moment. It has become a core element of marketing and sales strategies. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy.

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Metrics Influencer Marketing Survey 100

Sprout Social

NOVEMBER 29, 2022

Depending on the cause, this can mean anything from corporate sponsorships to volunteer days to awareness campaigns. To help you promote your company’s program, we’ve gathered seven corporate social responsibility examples from top brands using social media to spread the word on how they’re giving back. pic.twitter.com/AUjNaU63Og.

Examples 97

Examples CSR Airlines Collaboration 97

Hootsuite

SEPTEMBER 16, 2022

Looking for chatbot examples for your business? We’ve compiled a list of the best chatbot examples, categorized by use case. You’ll see the three best chatbot examples in customer service, sales, marketing, and conversational AI. The 12 best chatbot examples of 2022. Customer service chatbot examples.

Examples 96

Examples FAQ Insurance Retail 96

Keyhole.co

AUGUST 16, 2023

Running a successful marketing campaign requires a dynamic approach that attracts your audience and keeps them engaged. The secret lies in leveraging multiple marketing channels. On their own, both marketing channels have unique strengths and weaknesses. In this blog post, we’ll discuss two: social media and email.

Campaign 52

Campaign Social Media Marketing Metrics 52

Sprout Social

OCTOBER 31, 2023

I spoke with Peter Kennedy, Founder and General Manager, Influencer Marketing for Tagger by Sprout Social, to discuss how leaders can measure and maximize their influencer marketing return on investment (ROI) at each customer journey stage. Let’s cover three reasons why influencer marketing ROI matters: 1.

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ROI Influencer Marketing Survey 107

Ignite Social Media

JANUARY 8, 2024

In the fast-paced world of social media marketing, it’s essential to stay up to date with the latest trends and terminology. As marketing professionals, you’ll want to be in the know about the buzzwords that are shaping the landscape in 2024. It’s another metric of efficiency for brand ad campaigns.

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Social Media CPA CPM CPC 124

Sprout Social

JANUARY 4, 2021

Every new year brings opportunities for marketers to try new things, improve upon their old strategies and pitch ideas that have never been brought to the table before. Inspiration for your social media marketing pitch. But it’s one thing to come up with a creative idea. Using social data to prepare your pitch. What’s the big idea?

Campaign 126

Campaign Social Media Marketing Metrics 126

Sprout Social

NOVEMBER 1, 2023

For example, a meet the team series on LinkedIn or Instagram could shine a light on a brand’s workplace culture. And we’ll cover 10 examples of BTS social media content to help inspire your strategy. 10 behind-the-scenes post ideas and examples for your next campaign 1.

Campaign 91

Campaign Content Upcoming Authentication 91

Convince & Convert

JUNE 7, 2017

As marketing technology has improved over the last few years, marketers have fallen back on uninspired tactics like formulaic outbound emails and lackluster drip campaigns. Meanwhile, Hubspot research found that 65 percent of companies said generating traffic and leads was their top marketing challenge.

Campaign 147

Campaign Marketing B2B Conference 147

Oktopost

APRIL 9, 2024

59% of marketers attribute revenue growth to marketing-generated leads , so demand-generation tactics remain a non-negotiable among marketing teams. Higher ROI- By bringing in higher-quality leads and shortening their time in the sales funnel, you’ll see higher returns on your marketing spend.

B2B 62

B2B Marketing ROI Hubspot 62

Sprout Social

MARCH 20, 2023

According to the Sprout Social Content Benchmarks report , 52% of marketers cite changing content formats as a challenge when planning and scheduling posts. But first, let’s get into a few highlights about short-form video, and ways you can get buy-in. And it’s well within your reach to start using it in your video marketing strategy.

Buy 118

Buy Video How To Template 118

Social Media Strategies Summit

DECEMBER 4, 2020

With so much at stake this season, it is critical that you develop a marketing plan that will allow you to capture as many holiday shoppers as possible. If your brand hasn’t ramped up your holiday campaigns yet, right now is the time to start. Because of this, brands need to adjust their campaigns to reflect the current environment.

Campaign 130

Campaign Social Media Retail How To 130

Audiense

MAY 10, 2018

Over the coming weeks, we’ll be publishing a series of posts that will answer that question focusing on the different phases of a marketing campaign. We’ll begin today by looking at some examples of how insights about audiences obtained through social data can be activated during the pre-campaign phase.

Activities 90

Activities Examples Campaign Data 90

Sprout Social

JANUARY 25, 2022

Today’s customers see your brand’s ads, interact with you on social media and explore your website before they buy from you. To keep up with it all and better inform your social media marketing strategy , create a customer journey map. 4 Types of customer journey maps & examples. solutions to pain points.

Examples 92

Examples Template Templates How To 92

Keyhole.co

NOVEMBER 17, 2023

Forward-thinking businesses are taking advantage of this marketing strategy to engage audiences and manage brand reputation in real time. Keep reading to get inspired by a few notable real-life social listening examples. The brand also built an ad campaign called “The Saucepocalypse” to promote the bottled sauce.

Examples 59

Examples Brands Sentiment Reputation 59

Sprout Social

JUNE 14, 2022

Looking to tap into the marketing strategy that gets 4x more open rates than email? It’s SMS marketing—one of the easiest and most effective ways to reach your target audience. What is SMS marketing? Marketing by SMS has several advantages over other mobile marketing strategies like email marketing and push notifications.

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SMS Strategy Marketing How To 108

Sprout Social

MARCH 14, 2022

Every year, marketing and brand teams gather together to plan out their content calendars and campaigns. For example, when I worked in the cannabis industry, we planned month-long campaigns and programs around April 20. The marketing and advertising industry hasn’t always had the best reputation for inclusive campaigns.

Campaign 113

Campaign Brands Communities Industry 113

Ignite Social Media

MARCH 18, 2024

However, while Duke certainly has some inherent advantages being one of the premier brands in college basketball, I believe their approach contains numerous takeaways that any social media marketer can apply, no matter what industry you’re in.

Social Media 96

Social Media Marketing Nielsen Resources 96

Hootsuite

NOVEMBER 24, 2022

Slashing prices to make sales cuts straight into their bottom line — and with limited marketing budgets and resources, competing with big brands takes courage, insight, and creativity. Flipping the script with a ‘Blackout Friday’ campaign. The message: Stop and think before you buy. What is Pantee? Is it something you love?

Campaign 89

Campaign Brands Fashion HootSuite 89

Keyhole.co

NOVEMBER 19, 2023

Creating a social media strategy takes time to research and write, but not all digital marketers have enough hours in the week. Target audiences Determining target audiences is an essential part of any social media strategy, as they may differ from your brand’s normal key markets. Plus, Pinterest has buy buttons.

Template 52

Template Templates Examples Social Media 52

Jon Loomer

FEBRUARY 12, 2024

An example is if you ever run lead ads using instant forms while also having a landing page on your website, there are at least three different ways you can exclude people who already performed this action: Lead form custom audience, website custom audience, and customer list custom audience. But Advantage+ Shopping Campaigns go even further.

Advertising 185

Advertising Campaign Cost Conversation 185

Koka Sexton

FEBRUARY 16, 2023

But what goes into creating an engaging email nurturing campaign? Consider factors like their age, gender, location, interests, and buying habits. Track and analyze your results: It’s important to track the performance of your email nurturing campaign and make adjustments as needed. Do you want to increase brand awareness?

Campaign 78

Campaign Engagement Case Study Newsletter 78

Oktopost

NOVEMBER 3, 2020

But that doesn’t mean you should ignore the B2B email marketing opportunity and (properly) engage your clients and prospects with holiday greetings. . Nearly two-thirds of all buyers are more likely to open and read marketing emails during the holidays. Why use B2B email marketing this holiday season?

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B2B Examples Discount Campaign 125

Keyhole.co

JANUARY 18, 2024

And behind this apparent miracle is a stroke of online marketing genius. This shows how successfully the Quenchers have been marketed as a desirable symbol of prestige. With the help of some market research and influencer tracking , Stanley gained significant online traction despite operating in a relatively niche market.

Influencer 59

Influencer Social Media Strategy Marketing 59

Ignite Social Media

SEPTEMBER 25, 2019

Facebook is giving time back to media buyers by migrating all ad accounts to Campaign Budget Optimization (CBO) starting early next year. That’s when media budget will be set at the campaign level instead of the ad set level. Bid Strategy: With CBO, Campaign Bid Strategy is also set at the campaign level.

Campaign 133

Campaign Facebook Cost Buy 133