Ignite Social Media

NOVEMBER 29, 2016

In an age when buying locally is highly valued, it’s more important than ever for national retailers to communicate with consumers on a local level. On Facebook, this can be easily done through location pages where retailers can create pages for specific storefronts. Display Store Information.

Retail 60

Retail Facebook Hosting Eventful 60

Ignite Social Media

NOVEMBER 9, 2016

Black Friday and its online bestie Cyber Monday are a great time of year for brands to implement a social campaign to support traditional marketing efforts. Also known as the anti-campaign, this approach especially appeals to brands with more cult-like followings. The Marketing-By-Not-Marketing Approach. Many brands aren’t that bold.

Campaign 156

Campaign Social Media Retail Discount 156

Webbiquity SMM

JANUARY 24, 2023

More TikTok campaigns Image credit: Solen Feyissa on Unsplash TikTok’s appeal stems from its short-form videos, which often mix entertainment with information in an easy-to-digest format. These small communities share interests and requirements, making them more inclined to purchase the items and services the microinfluencer vouches for.

Advertising 238

Advertising Social Media Strategy Authentication 238

Social Media Strategies Summit

SEPTEMBER 9, 2022

And while most US citizens aren’t currently ready to buy one, about one in 14 non-owners — equivalent to more than 16 million people — say they’d be likely to purchase in the next year. Here are ten brands demonstrating the potential of non-fungible tokens for building awareness , promoting campaigns, and driving sales. Image source.

Examples 177

Examples Brands Avatar Authentication 177

Ignite Social Media

APRIL 2, 2019

We are excited to announce that we have been selected as Shorty Awards Finalist in two categories: Retail & E-Commerce and Large Media Buying Strategy. Shorty Awards Finalist for Retail & E-Commerce. We partnered with our client, Altar’d State, for the Retail & E-commerce category.

Social Media 129

Social Media Case Study Retail Study 129

Social Media Strategies Summit

NOVEMBER 30, 2020

Retail activity through this channel will only increase. Retailers are keenly aware of the shift away from brick-and-mortar stores, especially with the current COVID-19 crisis. Brands can maximize revenue by incorporating sales campaigns into their social media marketing strategies. It’s expected to generate 6.8 billion U.S.

Products 163

Products Instagram Brands How To 163

Pixlee

AUGUST 23, 2018

Today’s consumers rely heavily on social media and tapping into their community when it comes to brand loyalty and their purchase decisions. The question is how to bring the authentic community experience from social media into your stores. “UGC

Retail 41

Retail UGC Apparel Social Media 41

Social Media Strategies Summit

JUNE 8, 2023

But they were interested to discover if they could use the social network to increase purchases via physical retail stores. Watch video here The campaign targeted people aged 20+ in the US, including those interested in luxury travel. RESULTS : Studies from Meta discovered that the campaign generated a 7.1-point

Brands 130

Brands Facebook Influencer Campaign 130

Hootsuite

JULY 6, 2022

’ It means buying and selling goods, products, or services over the internet. It involves buying and selling over social media. Instagram commerce refers to just the buying and selling over Instagram. Shopping tags direct customers to buy products instantly from your website or the Instagram app.

Instagram 117

Instagram HootSuite UGC Influencer 117

Sprout Social

APRIL 15, 2020

Below we’ll outline how marketers can reevaluate their planned campaigns and content, assess evolving customer needs, plan for the new normal, identify what parts of their strategy to salvage or scrap. Assess ongoing and planned campaigns and content. Ask yourself, does your plan still make sense, given the climate of today?

Strategy 142

Strategy Metrics Hubspot Retail 142

Sprout Social

FEBRUARY 22, 2022

Social platforms mimic the in-person experience of browsing in physical malls and stores with techniques like group buying, messaging and interactive content. In many instances, consumers can buy without leaving their chosen platform. You can bake social proof into campaigns. What social media shopping does for brands.

Platform 107

Platform Tips Buy Instagram 107

Sprout Social

DECEMBER 14, 2022

For example, Frito-Lay’s FIFA World Cup campaign leveraged the metaverse for a phygital experience. People are buying and selling properties on metaverse platforms including Decentraland and the Sandbox, which is the largest metaverse real estate platform. Pacsun kicked off its holiday marketing season with the PacVerse campaign.

Industry 110

Industry Examples Real Estate Brands 110

agora pulse

JUNE 9, 2020

This makes them ideal for the retail, and food and beverage sectors. Advertisers can select a campaign type that optimizes Promoted Pins for specific consumer actions rather than just clicks. If users decide to buy your product, they’ll click to finish the transaction on your site or store. Pinterest for Retail.

Engagement 138

Engagement Retail Case Study How To 138

Sprout Social

OCTOBER 16, 2023

Leverage their expertise to create influencer marketing campaigns that will resonate with target audiences. For example, the viral video below shows what happens when you’re over 40 and the party goes past 10 pm: Community management is also a large part of their strategy.

Brands 114

Brands How To Authentication Collaboration 114

Pixlee

OCTOBER 27, 2021

Throughout 2021, influencers have shaped how people shop and how they use social media to make buying decisions. Its use of micro-influencers and management of its influencer campaign using Pixlee’s CRM has lead to a 2% decrease in cart abandon rate, recouping as much as $25,000 in monthly revenue. .

Influencer 75

Influencer Marketing Discount Retail 75

Sprout Social

FEBRUARY 29, 2024

Marketers and business professionals leverage AI to create stronger campaigns, make smarter decisions and streamline workflows. This tool streamlines the content creation process, allowing users to focus on the strategic aspects of their campaigns. AI is changing the game and setting new benchmarks for business excellence.

Patterns 119

Patterns Sentiment Analysis Proposal 119

Pixlee

NOVEMBER 10, 2020

The first email marketing campaign was in 1978. Customers are more hesitant to buy items based solely on a brand’s product photos, which are sometimes misleading. Kirkland’s, a popular housewares retailer, collects images that display their products in real customers’ homes. Build A Stronger Community.

UGC 98

UGC Content Curation Apparel 98

Buffer Social

NOVEMBER 29, 2018

But REI, an outdoor clothing and equipment brand, does Black Friday differently to other retailers. There are things more important than buying/selling tents – like going outside and actually using them,” it explained on Twitter. Demonstration before communication. But that’s exactly what REI has found.

Brands 94

Brands Retail Campaign Authentication 94

Later

JANUARY 26, 2021

Black History Month is an annual recognition of the history, achievements, and influence of the Black community. . The goal was to inspire schools and communities across the United States to organize local celebrations, activities, and lectures in an effort to teach Black history as it had never been taught before.

Social Media 80

Social Media How To Instagram Education 80

Pixlee

DECEMBER 22, 2021

Let’s dive into five core elements you need to add to your marketing stack to compete in online retail in 2022. There are many easy ways to integrate social proof into your marketing, including: Incorporating Ratings & Reviews or Community Q&A on your product pages . Foster Community Through Your Marketing Efforts.

UGC 52

UGC Marketing Mobile Review 52

Sprout Social

JULY 22, 2021

We’ll also share some insider tips on how to impress each generation to ensure your social media campaigns are consistent hits. Gen Z prefers to build connections with their existing community and people like influencers, whose buying advice they trust over brands. Find and buy products.

Social Media 139

Social Media Survey Influencer Buy 139

Sprout Social

JULY 6, 2020

As a social media manager, perhaps you’ve created campaigns in the past for Black History Month, Women’s History Month or Pride, or posted about holidays recognizing marginalized groups of people. However, as God-is Rivera, Twitter’s Global Director of Culture and Community, recently wrote: This is not a fad or a ‘moment.’.

Strategy 145

Strategy Social Media Organization Education 145

Sprout Social

MAY 5, 2020

Use these insights to develop more effective campaigns that speak to your core audience and lead to a greater return on your investments on social. While awareness is important to everyone, marketing leaders are 36% more likely than practitioners to say growing their audience is a primary goal , followed by increasing community engagement.

Skills 132

Skills Class Data Team 132

Keyhole.co

JUNE 19, 2023

They are more likely to buy from and stay with brands that communicate with them on an open channel. This allows them to enhance brand awareness, stimulate engagement, and foster a sense of community around the brand. Bonus: You can add campaign hashtags and keywords to Keyhole. And the most prominent of all is UGC.

Social Media 52

Social Media UGC Content Loyalty 52

Pixlee

APRIL 13, 2021

So how should an ecommerce brand combat the rising demands of the uncertain retail era we are still in the midst of while maintaining a loyal following? Donating some of your stock, products, or revenue is a great place to start, but other creative campaigns supporting the community are also an option.

Brands 95

Brands UGC Apparel Discount 95

Pixlee

SEPTEMBER 1, 2021

But in 2021, these retail holiday events will be starkly different. . While the Black Friday sales of 2019 witnessed 19% shoppers buying online, the numbers went up by 22% in 2020. So, if you’re preparing your online store for this year’s biggest retail events, you’re at the right place.

UGC 52

UGC Widget Retail Discount 52

Pixlee

SEPTEMBER 1, 2021

But in 2021, these retail holiday events will be starkly different. . While the Black Friday sales of 2019 witnessed 19% shoppers buying online, the numbers went up by 22% in 2020. So, if you’re preparing your online store for this year’s biggest retail events, you’re at the right place.

UGC 52

UGC Widget Retail Discount 52

Buffer Social

NOVEMBER 12, 2019

The biggest retail dates of the year are just around the corner. In this blog post, we’ll cover a host of new ideas, tips, and tactics that can help you boost your already-planned campaigns or give you some inspiration for an upcoming piece of content. The hashtag campaign “Opt Outside” has been a hit. .

Social Media 67

Social Media SMS UGC Marketing 67

agora pulse

AUGUST 12, 2020

From introducing brands to new customers to selling products and growing loyal communities, Pinterest is designed to help companies of all kinds grow. Compared to video views on other social media sites, Pinners are over 50% more likely to buy a brand after watching a video on Pinterest. Need to learn how to use Pinterest for business?

Report 105

Report How To Analytics Social Media Management 105

Pixlee

DECEMBER 4, 2018

Product reviews are a huge part of a customer’s buying decision, but where should they appear? Athletic clothing retailer HYLETE found the ability to do just that. Their success lies in the customer-centric community they’ve built. “ The result of these campaigns?

UGC 48

UGC Bazaarvoice Products Retail 48

Sprout Social

OCTOBER 25, 2022

After all, you need to be able to recognize a brand to trust and buy from it. Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’ Your community knows what their friends and family like. Fast food, retail, sports—those brands can get experimental.

Strategy 130

Strategy Brands Hubspot Survey 130

Sprout Social

MAY 19, 2021

The report found that, as a result of positive social media interactions with a brand, consumers are more willing to: Buy from a brand (78%). The London-based clothing retailer uses listening data to inform business decisions well beyond marketing. Pressing the follow button is the first step to becoming active brand community members.

Engagement 136

Engagement Brands Review Influencer 136

Adam Cohen

JULY 12, 2010

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. Are they fickle with the brand of toothpaste they buy? Do your customers have a need for community, convenience, or collaboration?

Research 265

Research Social Media Marketing Retail 265

Pixlee

APRIL 11, 2022

The use of social media influencers and other types of social proof are now a key part of numerous companies’ digital marketing campaigns. Kimpton uses diverse types of community content in its social posts, like this post focused on promoting family trips at the brand’s destinations. develops further.

Real Estate 85

Real Estate UGC Virtual World Apparel 85

Janet Fouts

DECEMBER 30, 2014

Millennial’s are just one demographic in your potential market and you need to think carefully before you focus entire marketing campaigns on them. They’re not buying homes yet, they’re renting or living with parents. Are you prepared to use social media as a communication tool, not just another advertising medium?

Marketing 145

Marketing Nielsen Authentication Knowledge Base 145

Sprout Social

NOVEMBER 19, 2020

Another common theme we found among the top activities was the combined element of community involvement and climate action. In our own research around social media activism, we found that 58% of consumers will buy from a brand if it demonstrates shared values. According to the brand, riding is climate action and a gift to the planet.

Travel 120

Travel Sports Exercises Sentiment 120

Pixlee

APRIL 5, 2021

Regardless of the type of product or service being sold by a company, people want to know about it before making a buying decision. . After all, ecommerce is a segment of the retail industry that was born and raised in the digital age, and it often plays by different rules. Content is the Currency of Digital Marketing.

UGC 52

UGC Content Price Influencer 52