Social Media Strategery

NOVEMBER 30, 2012

Not only that, once they get to their desk, they realize that Twitter and Facebook are blocked, their company-issued Blackberry is prohibited from downloading any apps, and even when they do complete all the request forms to gain access, they're told that any and all social media content needs to be approved by legal and compliance.

Social Media Management 118

Social Media Management Social Media Organization Skills 118

Social Media Strategery

APRIL 1, 2013

Somehow I don’t think these are the conversations consumers are looking for from brands. Fast Company just published another article discussing how customers are no longer satisfied just with good products and services or low prices – they want collaboration and conversation from brands. Brands win! Customers win!

Conversation 132

Conversation Collaboration Study Discount 132

Social Media Strategery

JULY 9, 2016

Here are three key takeaways for anyone creating content for their brand: Do your own research. Come to the meeting armed with knowledge about what is and isn’t allowed, what other brands have done and what the legal precedents are. Retweet it but don’t imply that she endorses your brand because of it.

Content 50

Content Film Guidelines Curation 50

Social Media Strategery

APRIL 3, 2014

That reporter at the New York Times just called and said he’s doing a story on your brand! Will he share it with his 100K Twitter followers and Facebook fans? Is your brand willing to retweet his story? Your brand is doing a large paid media buy with one of your target publications. For example -.

Syndication 103

Syndication Marketing Advertising SEO 103

Social Media Strategery

MARCH 21, 2013

Tumblr, Pinterest, Twitter Facebook, Vine, Foursquare, Klout – you name it, they want it. Brands seem to be at war in some sort of social media arms race and there’s no end in sight. The pendulum has swung the other way, especially in the marketing industry. Everyone wants to be everywhere.

Social Media 133

Social Media Klout Proposal Tumblr 133

Social Media Strategery

APRIL 23, 2012

" "No one is following our Twitter/Facebook/YouTube/Pinterest/LinkedIn/Foursquare account – can PR go get us more fans/followers/likes/subscribers/friends?" Your brand isn't determined by what you say you are, but by what you actually do. They're actual human beings.

Foursquare 101

Foursquare Widget Advertising Flickr 101

Social Media Strategery

AUGUST 8, 2010

Contact the author [link] lovisatalk (lovisa) Twitter Comment good reminder of what kinds of ppl make great community managers. link to post] #gov20 – Posted using Chat Catcher [link] TheLab_Boston (The Lab) Twitter Comment RT @lovisatalk: good reminder of what kinds of ppl make great community managers. Ty for the shoutout!

Gov 2.0 139

Gov 2.0 Social Media Social Media Management Organization 139

Social Media Strategery

OCTOBER 8, 2009

Fri, Oct 9, 2009 Government 2.0 “Dear [fill in your favorite sports team], You may think of me as a fan or as a ticket-holder now, but if you give me the chance, I’d gladly be a marketing specialist, brand ambassador, web developer, community organizer and data cruncher. I’m one of the leads for our social media/Government 2.0

Gov 2.0 90

Gov 2.0 Sports Team Web 2.0 90

Social Media Strategery

JANUARY 6, 2014

We’ve already stopped using Twitter to actually talk with people. We’ve resorted to sharing “inspirational quotes” not because they do anything for our brand, but because they’ll get us more likes. We’re abdicating our relationships and conversations in favor of statistical models and algorithms.

Sysomos 134

Sysomos Radian6 Data Analysis 134

Social Media Strategery

NOVEMBER 25, 2009

conferences, seminars, workshops, Twitter, and the blogosphere. is about so much more than just Twitter, Facebook, or YouTube. link to post] #gov20 – Posted using Chat Catcher [link] dan_munz (Dan Munz) Twitter Comment RT @betterbuyproj: Hey, @betterbuyproj made @sradick’s awesome Gov 2.0 Year In Review!

Gov 2.0 120

Gov 2.0 Social Media Review Web 2.0 120

Social Media Strategery

APRIL 17, 2010

Be prepared for…([link to post]) /via @sradick #assnchat – Posted using Chat Catcher [link] belhayes (Belinda Hayes) Twitter Comment Interesting RT @sradick Interested in being the tip of the social media spear at your organization? I’m one of the leads for our social media/Government 2.0

Gov 2.0 107

Gov 2.0 Tips Web 2.0 Wiki 107

Social Media Strategery

SEPTEMBER 4, 2013

Paradoxically, as people are realizing this always-on, always-connected lifestyle isn’t sustainable, companies and brands seem to be going in the opposite direction. I remember when publishing one blog post a week was considered a best practice for brands. Share something interesting that another brand created.

Brands 96

Brands Tumblr Syndication ROI 96

Social Media Strategery

DECEMBER 7, 2011

Their current definition of PR – “ public relations helps an organization and its publics adapt mutually to each other ” was last updated in 1982, before Twitter, before Facebook, hell, even before you had a computer at your desk. Technology has changed a lot over the last 30 years.

Press Release 125

Press Release How To Organization Collaboration 125

Social Media Strategery

APRIL 14, 2013

A brand’s customers represent some of their best resources, yet most brands leave them on the bench. Over the last ten years, I’ve talked with hundreds of clients who have some amazing stories about how their organization/brand/company began and how it got to where it is today. Listen to the stories. Your culture.

Conversation 139

Conversation Brands Meme Social Media 139

Social Media Strategery

SEPTEMBER 23, 2013

Scott Smith , Nick Papagiannis and I had the opportunity to kick off Social Media Week Chicago with a presentation titled “Content Marketing That Wins: Making Brands, Readers, AND Google Happy ” to a packed house at Morningstar in Chicago. Content Marketing That Wins: Making Brands, Readers AND Google Happy from Steve Radick.

Google 125

Google Storify Brands Content 125

Social Media Strategery

MAY 13, 2011

Remember that the brand on your business card may give you some instant credibility when you first start out, but are you ready to deal with both the good and the bad? What are you going to do when people start attacking you on your blog, Facebook, and Twitter because they have an issue not with you personally, but with your company?

Social Media 121

Social Media Conference WordPress Training 121

Social Media Strategery

MAY 19, 2010

Do a Twitter search for your organization/brand and see what others are saying via steveradick.com [.] link] Trisquirrelon (Sandy Flath) Twitter Comment RT @sradick Get Your Head Out of That Gannt Chart and Do Some Thinking Once in a While | Social Me. Otherwise, it just sounds like complaining for complaining's sake.

Gov 2.0 79

Gov 2.0 Project Web 2.0 Meeting 79

Social Media Strategery

MARCH 11, 2012

Over the last four years especially, I felt as if I was at the tip of the spear when it came to things like social media policy (this blog and my Twitter account were the first transparent, employee-owned, external social media properties), Enterprise 2.0 (I I was on the Programming Committee for the first Gov 2.0

Gov 2.0 112

Gov 2.0 Yammer Committee Policies 112

Social Media Strategery

JANUARY 21, 2010

leaders on Twitter, are my primary sources of all things Gov 2.0. It just felt appropriate to separate the brands and content. Development professional development prsa public relations public sector scary smcedu social media sports tools Twitter web 2.0 Development Social Media Keeping Gov 2.0 Have you heard of GovFresh ?

Gov 2.0 89

Gov 2.0 Web 2.0 Forums Wiki 89

Social Media Strategery

FEBRUARY 9, 2010

link] transportgooru (Andy Palanisamy) Twitter Comment RT @sradick: New blog post – what if the government looked outside to solve their problems inside? Hogan scarpe , is considered as an all time, all generation brand of sneakers, that released Hogan scarpe donna variety. Try Looking Outside to Solve the Problems Inside [.]

Gov 2.0 94

Gov 2.0 Organization Sports Forums 94

Social Media Strategery

MARCH 8, 2011

When someone in the communications industry refers to a “ community manager ,&# they are usually referring to someone that can manage the online relationships for a particular brand, using tools like Facebook, Twitter, and blogs.

Communities 137

Communities Wiki Yammer Forums 137

Social Media Strategery

MARCH 10, 2009

I am also spending a lot of time on Twitter lately seeking out TSA questions and providing answers. It will be interesting to see how our use of Twitter evolves.&# I too always use the example of the TSA blog and LAFD using Twitter to talk to those who have no idea that there are gov agencies out there using this stuff.

Blogger 81

Blogger Gov 2.0 Policies Survey 81

Social Media Strategery

OCTOBER 12, 2008

Brands historically promoted network involvement through advertising into social portals – that is now starting to change. Brands historically promoted network involvement through advertising into social portals – that is now starting to change. those similarities, the road ahead for Gov 2.0 The scope [.] to succeed? [.]

Gov 2.0 76

Gov 2.0 Wiki Policies Consultant 76

Social Media Strategery

JULY 25, 2010

This story resonated with me because it not only made me think of all the companies and brands that have earned my loyalty over the years, but also of the the interactions that I have had with our government, be it at the Post Office, at the DMV, as the Social Security Administration, the IRS, etc. Social Media Str.

Gov 2.0 116

Gov 2.0 Policies Web 2.0 Wiki 116

Social Media Strategery

JUNE 13, 2014

We came up with a bunch of content ideas for our brands’ social channels—images, GIFs, and lines of witty copy. Stop treating your social media like paid media , and start treating it for what it is—a place for brands to come out of their ivory towers and interact, listen, talk, and share with their customers. They’re not. Experiment.

Social Media 109

Social Media Metrics ROI Reputation 109

Social Media Strategery

MAY 27, 2012

The best personal brand is the one that best reflects who you actually are, not some contrived image that you want people to think you are. Get on Twitter and share your thoughts on the latest PR crisis. Answer a question they asked on Twitter. Talk about what you do and who you are. Are you a PR specialist? " Start early.

Social Media 111

Social Media Consultant LinkedIn Sports 111

Social Media Strategery

APRIL 16, 2014

The same thinking applies to brands and their use of social media. Social Media content content marketing Facebook measurement pr social media Twitter' A crazy weekend in Vegas is great, but sometimes you just want to chill out at home. A home run hitter is great except when you need someone to run down that fly ball in the outfield.

Content 111

Content Sports Team Social Media 111

Social Media Strategery

MAY 21, 2009

Follow him at @michaeldumlao on Twitter. Interestingly, most of the activity on Twitter seemed to be “re-tweets” or posts of media reports from sources like Reuters, CNN or the BBC. Chuck Grassley tweeted his own message on Twitter: “U can’t get H1N1 flu from eating pork. He’s also our Crisis 2.0 For example, Iowa Sen.

Gov 2.0 94

Gov 2.0 Social Media Chemicals Report 94