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Breaking Ground: The latest Sprout updates you need to know about

Sprout Social

Thinking back on what social media looked like in 2010—Pinterest and Instagram had just launched, Vine and Google+ weren’t even around yet—it’s safe to say our industry has endured more than one evolution over the last few years. Advancing AI to make space for human creativity and connections Social media teams are at max capacity.

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Four Ways to Effectively Capture Leads From Organic Social Media Traffic

agora pulse

Organic social media can be one of the biggest sources of high-quality leads. Most people relate driving traffic to paid social media campaigns, but organic social media traffic is also a valuable traffic generator. Social media drives 25.6% Here are some tips to get you started.

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The Social Media Analytics Compass: What and How to Measure

Razor Social

Are you using the right social media analytics tools to monitor, assess and improve your social media performance? What analytics are you measuring and what should you be measuring in your social media tracking ? The Social Media Analytics Compass. No time to read this article now?

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How To Manage & Improve Online Brand Reputation in 2023 (Guide)

Keyhole.co

Do you lie awake at night worrying about what PR disaster will derail your brand image online? So, it’s fair to say that a positive online brand reputation is a business’s greatest asset today. Your brand reputation management must consistently improve to sustain a good name. You are not alone. For that, follow these steps: 1.

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10 Reasons Market Research is Critical to Social Media

Adam Cohen

But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have. People are the fuel behind social media, which is really just tools and tactics. Are they fickle with the brand of toothpaste they buy?

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Set Up an Online Reputation Management Strategy That Wins You More Sales

agora pulse

Managing online reputation is more than maintaining a positive online image and building brand awareness. Set up a cross-channel dashboard for social listening. Brands are expected to be active on social media and respond to customers immediately. Here are a few tools to create a social media listening strategy.

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Top 10 Marketing Strategies on Instagram for a Small Business in 2021

BeingOptimist

Instagram is a powerful social media channel with millions of active users around the world. Another way to find your target audience is through surveys, offer your audience a discount voucher or promo code after filling your survey. Social media platforms play a role in direct communication between brands and users.